{"id":7575,"date":"2024-05-14T13:47:42","date_gmt":"2024-05-14T13:47:42","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/4-ai-tools-to-supercharge-visual-content-creation\/"},"modified":"2024-05-14T13:47:42","modified_gmt":"2024-05-14T13:47:42","slug":"4-ai-tools-to-supercharge-visual-content-creation","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/4-ai-tools-to-supercharge-visual-content-creation\/","title":{"rendered":"4 AI tools to supercharge visual content creation"},"content":{"rendered":"


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For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn\u2019t something that scales easily \u2014 at least not to the volume and speed of today\u2019s content cycles.\u00a0<\/p>\n

While that creative process is essential for some businesses, it might not even be necessary for others. Stock image and video platforms are an undeniable resource. Still, even those have time-consuming drawbacks (like getting caught in a doom scroll trying to find the perfect stock image with all the required visual elements).\u00a0<\/p>\n

These days, as more AI-enabled tools infiltrate the tech stack<\/a>, the big question for marketing teams producing visual content is where<\/strong> and how<\/strong> to allocate that human creativity \u2014 and where to let smart tools help.\u00a0<\/p>\n

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From automated image generation tools to design assistants, below is a rundown of tools to make your visual content production more efficient, using AI to handle the tedious, manual tasks while still focusing creative control where you want it.\u00a0<\/p>\n

Smart tools for visual content creation<\/h2>\n

Over the last year, industry-standard creative tools like Adobe, Canva and Figma have quickly integrated AI features to take on the more tedious, time-consuming tasks involved in production, allowing marketers to focus their creative energy where it\u2019s needed most.<\/p>\n

1. Canva<\/h3>\n

Launched in 2023, Canva\u2019s Magic Studio suite of AI features automates and streamlines several labor-intensive design tasks. The Magic Design tool, for example, can generate entire presentations (including outlines, slides and content) from a single text prompt. Magic Write uses an LLM to expand, refine and summarize written content for assets:<\/p>\n

\"Canva\"Canva<\/figure>\n

Magic Media tools powered by Stable Diffusion allow users to create images and videos directly from text descriptions. Other AI-powered features like Magic Eraser, Magic Switch and Magic Morph make it easy to manipulate and transform design elements. This means creating high-quality visual assets can be faster, with less manual effort, giving creatives a chance to experiment more freely with different design concepts and styles.\u00a0<\/p>\n

Dig deeper: How AI enhances multimedia content creation<\/a><\/em><\/strong><\/p>\n

2. Midjourney<\/h3>\n

Launched in 2022, Midjourney is highly regarded as one of the \u201cbest\u201d AI image generators. It allows users to create unique, highly detailed images simply by typing a text prompt. Other popular image-generation tools are DALL-E, Adobe Firefly and Stable Diffusion.\u00a0\u00a0<\/p>\n

For marketers, one of the most valuable use cases for a tool like Midjourney is the ability to rapidly ideate and prototype visual concepts, exploring a wide range of creative directions without the need for manual design skills or lengthy production timelines.\u00a0<\/p>\n

Some other use cases for AI-generated imagery:\u00a0<\/p>\n