{"id":7632,"date":"2024-05-20T06:35:28","date_gmt":"2024-05-20T06:35:28","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/reddits-digital-advertising-growth-plans\/"},"modified":"2024-05-20T06:35:28","modified_gmt":"2024-05-20T06:35:28","slug":"reddits-digital-advertising-growth-plans","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/reddits-digital-advertising-growth-plans\/","title":{"rendered":"Reddit’s Digital Advertising Growth Plans"},"content":{"rendered":"


\n<\/p>\n

\n

<\/p>\n

Reddit<\/a> has become a powerful community and discussion platform with untapped potential, steadily evolving its ad business to harness the power of its engaged communities. Historically perceived as a secondary player in the social media<\/a> sphere, Reddit\u2019s ad business has been a work in progress, with the company only beginning to meaningfully invest in its advertising infrastructure in 2018. The platform\u2019s initial public offering in March marked a pivotal moment, signalling a commitment to scale its monetization strategies and compete with industry giants. With a user base that conducts over 1 billion monthly searches, Reddit\u2019s ad business has become a significant focus, underscored by the recent appointment of a seasoned industry expert to spearhead its advertising product development. This strategic move indicates Reddit\u2019s ambition to refine its advertising offerings and capitalize on its unique position in the market.<\/p>\n

Appointment of Jyoti Vaidee as VP of Ads Product<\/h2>\n

Reddit\u2019s strategic ambitions in advertising took a concrete shape with the appointment of Jyoti Vaidee as its first Vice President of Ads Product. Vaidee, an ex-Google<\/a>r, brings over a decade of experience in leading ads products and monetization, most notably as the product lead for Google\u2019s Display Ads business. Her tenure at Google, coupled with previous stints at Microsoft<\/a> working on Xbox<\/a> and Outlook, equips her with a robust background in product management and engineering. This expertise is crucial as Reddit aims to enhance its platform\u2019s functionality, particularly in AI ad creation. Vaidee\u2019s role is pivotal in driving product strategy, execution, and management within Reddit\u2019s Ads Product organization. Her leadership is expected to catalyze the platform\u2019s global ads business, reflecting Reddit\u2019s commitment to innovation and improved advertiser experience in the wake of its March IPO.<\/p>\n

Reddit\u2019s Digital Advertising Product Plans<\/h2>\n

Under the stewardship of Jyoti Vaidee, Reddit\u2019s advertising product plans are poised for a transformative leap. The platform, which has traditionally lagged behind its peers in AI creative optimization, is now setting its sights on bridging this gap. With the introduction of Dynamic Product Ads, Reddit has begun connecting users with products they seek or may find appealing, a move indicative of its evolving ad product suite. This innovation is part of a broader strategy to enhance the platform\u2019s commercial appeal and functionality. Advertisers have long awaited such advancements, seeking parity with the sophisticated ad tools available on platforms like Meta<\/a> and Google. Reddit\u2019s focus on scaling its ads business globally is a response to these market demands, aiming to offer advertisers more fine-tuned targeting capabilities and insights, thereby improving the overall effectiveness and efficiency of ad spend on the platform.<\/p>\n

\t\t\t\t\t<\/p>\n

\t\t\t\t\t<\/p>\n

Reddit\u2019s Advertising Growth and IPO Success<\/h2>\n

Reddit\u2019s trajectory in the digital ad market has been on an upward climb, particularly highlighted by its first quarter as a public company. The platform\u2019s ad revenue saw a substantial increase of 39% year-over-year, reaching $222.7 million. This growth comes on the heels of a successful initial public offering in March, which marked a significant milestone for the company. The IPO\u2019s timing was impeccable, coinciding with a rebound in the digital ad market after the tumultuous years of 2022-23. Reddit\u2019s strategy, focusing on global monetization efforts, has been paying off, attracting investors and solidifying its position in the market. The platform\u2019s unique community-driven content and the introduction of new ad formats, such as Dynamic Product Ads, have contributed to this success. With a daily user base of over 82 million, Reddit\u2019s potential for advertisers is vast, offering a fertile ground for continued growth and innovation in advertising.<\/p>\n

Reddit and OpenAI<\/a>\u2018s Strategic Partnership<\/h2>\n

Reddit\u2019s innovative edge is further sharpened by its recent partnership with OpenAI, a collaboration poised to integrate Reddit\u2019s vast data into OpenAI\u2019s AI models, including the renowned ChatGPT. This alliance is set to enhance ChatGPT\u2019s capabilities, providing more insightful, contextual responses by tapping into Reddit\u2019s real-time, structured content through its Data API. The partnership extends beyond data sharing; it also aims to introduce AI-powered features to Reddit, potentially revolutionizing user and moderator experiences on the platform. OpenAI\u2019s AI tools will gain a deeper understanding of content, particularly on emerging topics, by leveraging Reddit\u2019s engaged communities and their wealth of knowledge. Additionally, OpenAI will become an advertising partner on Reddit, creating a symbiotic relationship that could fuel revenue growth for Reddit while feeding OpenAI\u2019s expansive AI vision. This strategic move underscores Reddit\u2019s ambition to remain at the forefront of digital innovation and community engagement.<\/p>\n

Current State of Advertising on Reddit<\/h2>\n

The current state of advertising on Reddit is a blend of opportunity and challenge. Advertisers recognize the platform\u2019s cost-efficiency and unique targeting capabilities, particularly the ability to engage with niche communities. However, they also note the platform\u2019s shortcomings in driving down-funnel results, such as conversions and sales, when compared to giants like Meta or Google. Despite this, Reddit\u2019s user base is highly engaged, offering advertisers a chance to tap into organic conversations. The platform\u2019s recent IPO and the appointment of Jyoti Vaidee signal a commitment to addressing these challenges and enhancing the advertising experience.<\/p>\n

Future Outlook and Challenges for Reddit\u2019s Ad Business<\/h2>\n

Looking ahead, Reddit\u2019s ad business faces the dual task of scaling its offerings and ensuring brand safety. The platform\u2019s top-heavy revenue, reliant on a small group of advertisers, underscores the need for diversification. As Reddit competes with platforms boasting advanced machine learning algorithms, it must innovate to provide comparable or superior ad performance. Brand safety remains a concern, with advertisers seeking assurances of a safe environment amidst the platform\u2019s open discourse. Reddit\u2019s partnership with DoubleVerify and its focus on context and user interest-based advertising are steps towards addressing these challenges and securing its place in the advertising landscape.<\/p>\n

\t<\/p>\n

<\/p>\n

\n

Subscribe to get your daily business insights<\/h2>\n<\/p><\/div>\n<\/p><\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Reddit has become a powerful community and discussion platform with untapped potential, steadily evolving its ad business to harness the power of its engaged communities. Historically perceived as a secondary player in the social media sphere, Reddit\u2019s ad business has been a work in progress, with the company only beginning to meaningfully invest in its […]<\/p>\n","protected":false},"author":3,"featured_media":6606,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nReddit's Digital Advertising Growth Plans - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/reddits-digital-advertising-growth-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reddit's Digital Advertising Growth Plans\" \/>\n<meta property=\"og:description\" content=\"Reddit has become a powerful community and discussion platform with untapped potential, steadily evolving its ad business to harness the power of its engaged communities. Historically perceived as a secondary player in the social media sphere, Reddit\u2019s ad business has been a work in progress, with the company only beginning to meaningfully invest in its […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/reddits-digital-advertising-growth-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-20T06:35:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1390\" \/>\n\t<meta property=\"og:image:height\" content=\"926\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Reddit’s Digital Advertising Growth Plans\",\"datePublished\":\"2024-05-20T06:35:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/\"},\"wordCount\":988,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/\",\"url\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/\",\"name\":\"Reddit's Digital Advertising Growth Plans - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1\",\"datePublished\":\"2024-05-20T06:35:28+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1\",\"width\":1390,\"height\":926},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reddit’s Digital Advertising Growth Plans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reddit's Digital Advertising Growth Plans - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/reddits-digital-advertising-growth-plans\/","og_locale":"en_US","og_type":"article","og_title":"Reddit's Digital Advertising Growth Plans","og_description":"Reddit has become a powerful community and discussion platform with untapped potential, steadily evolving its ad business to harness the power of its engaged communities. Historically perceived as a secondary player in the social media sphere, Reddit\u2019s ad business has been a work in progress, with the company only beginning to meaningfully invest in its […]","og_url":"https:\/\/okdesign.ca\/en\/reddits-digital-advertising-growth-plans\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-20T06:35:28+00:00","og_image":[{"width":1390,"height":926,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Reddit’s Digital Advertising Growth Plans","datePublished":"2024-05-20T06:35:28+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/"},"wordCount":988,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/","url":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/","name":"Reddit's Digital Advertising Growth Plans - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1","datePublished":"2024-05-20T06:35:28+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1","width":1390,"height":926},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/reddits-digital-advertising-growth-plans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Reddit’s Digital Advertising Growth Plans"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Reddit-news.png?fit=1390%2C926&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=7632"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/6606"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=7632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=7632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=7632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}