{"id":7652,"date":"2024-05-21T14:22:02","date_gmt":"2024-05-21T14:22:02","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/womens-sports-marketing-set-for-take-off\/"},"modified":"2024-05-21T14:22:02","modified_gmt":"2024-05-21T14:22:02","slug":"womens-sports-marketing-set-for-take-off","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/womens-sports-marketing-set-for-take-off\/","title":{"rendered":"Women’s sports marketing set for take-off"},"content":{"rendered":"


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It\u2019s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women\u2019s basketball. Clark\u2019s WNBA debut smashed records at ESPN, drawing over two million viewers.<\/p>\n

But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this. The number rises, appropriately enough, to 25% in France.<\/p>\n

These figures come from a new report<\/a> on women\u2019s sports from SurveyMonkey and sports marketing and sponsorship platform Parity.<\/p>\n

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Why we care.<\/strong> Brands shouldn\u2019t be sleeping on the kinds of numbers in this report. Of course it\u2019s not new that women sports stars have huge followings and can be key influencers. From Serena Williams to Alex Morgan, that\u2019s been established for a while. But what we\u2019re seeing is that, far from reaching its pinnacle, engagement with women athletes is set to soar \u2014 and especially with younger athletes that can connect with a valuable younger demographic: Caitlin Clark and Angela Reese in basketball, for example, or the gymnast Olivia Dunne who at time of writing is still in college.<\/p>\n

Other highlights. <\/strong>Here are some other eye-catching statistics from the report, \u201cFrom Moment to Mainsteam: What Consumers in 7 Countries Really Think About Women\u2019s Sports\u201d:<\/p>\n