{"id":7719,"date":"2024-05-28T15:16:57","date_gmt":"2024-05-28T15:16:57","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/getting-the-most-out-of-your-martech-applications\/"},"modified":"2024-05-28T15:16:57","modified_gmt":"2024-05-28T15:16:57","slug":"getting-the-most-out-of-your-martech-applications","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/getting-the-most-out-of-your-martech-applications\/","title":{"rendered":"Getting the most out of your martech applications"},"content":{"rendered":"


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With businesses watching every dollar, today\u2019s marketers and marketing leaders need to demonstrate ROI on their martech investments or risk losing them.\u00a0<\/p>\n

Gartner\u2019s 2023 Martech Report drew a great deal of attention when it reported falling utilization rates for marketing technology applications<\/a>. The report showed a steady decline in martech utilization and put the blame on a lack of training and the complexity of the solutions.<\/p>\n

In truth, many of the software applications used in the modern business have relatively low utilization rates for a number of reasons. Most users of common applications like Microsoft Word, for example, use relatively few features of the powerful software because they simply don\u2019t need them.<\/p>\n

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While the decrease in utilization rates of martech applications is more a sign of evolution than a cause for alarm, marketing teams still need to watch their expenses, especially when spending is tight.\u00a0<\/p>\n

Join MarTech contributors Tim Hillison<\/a>, Founder & CMO, Entry Point 1, and Mark Ogne<\/a>, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. This podcast was originally streamed during the MarTech Conference, Spring 2024.\u00a0<\/p>\n