{"id":7720,"date":"2024-05-28T17:27:38","date_gmt":"2024-05-28T17:27:38","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/"},"modified":"2024-05-28T17:27:38","modified_gmt":"2024-05-28T17:27:38","slug":"google-search-document-leak-reveals-inner-workings-of-ranking-algorithm","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/","title":{"rendered":"Google Search document leak reveals inner workings of ranking algorithm"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content.<\/p>\n<p><strong>What happened.<\/strong>\u00a0Thousands of documents, which appear to come from Google\u2019s internal Content API Warehouse, were released\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/github.com\/yoshi-code-bot\/elixir-google-api\/commit\/d7a637f4391b2174a2cf43ee11e6577a204a161e\" target=\"_blank\">March 13 on Github<\/a>\u00a0by an automated bot called yoshi-code-bot. These documents were shared with Rand Fishkin, SparkToro co-founder, earlier this month.<\/p>\n<p><strong>Why we care.<\/strong>\u00a0We have been given a glimpse into how Google\u2019s ranking algorithm works, which is invaluable for SEOs who can understand what it all means. In 2023, we got an\u00a0<a rel=\"nofollow\" href=\"https:\/\/searchengineland.com\/yandex-leak-learnings-392393\">unprecedented look at Yandex Search ranking factors<\/a>\u00a0via a\u00a0<a rel=\"nofollow\" href=\"https:\/\/searchengineland.com\/yandex-search-ranking-factors-leak-392323\">leak<\/a>, which was one of the biggest stories of that year.<\/p>\n<p><!-- \/1038259\/MT_Post-text --><\/p>\n<p>This Google document leak? It will likely be one of the biggest stories in the history of SEO and Google Search.<\/p>\n<p><strong>What\u2019s inside.\u00a0<\/strong>Here\u2019s what we know about the internal documents, thanks to Fishkin and Michael King, iPullRank CEO:<\/p>\n<ul>\n<li><strong>Current:\u00a0<\/strong>The documentation indicates this information is accurate as of March.<\/li>\n<li><strong>Ranking features:<\/strong>\u00a02,596 modules are represented in the API documentation with 14,014 attributes.<\/li>\n<li><strong>Weighting:<\/strong>\u00a0The documents did not specify how ranking features are weighted \u2013\u00a0just that they exist.<\/li>\n<li><strong>Twiddlers:<\/strong>\u00a0These are re-ranking functions that \u201ccan adjust the information retrieval score of a document or change the ranking of a document,\u201d according to King.<\/li>\n<li><strong>Demotions:<\/strong>\u00a0Content can be demoted for a variety of reasons, such as:\n<ul>\n<li>A link doesn\u2019t match the target site.<\/li>\n<li>SERP signals indicate user dissatisfaction.<\/li>\n<li>Product reviews.<\/li>\n<li>Location.<\/li>\n<li>Exact match domains.<\/li>\n<li>Porn<\/li>\n<\/ul>\n<\/li>\n<li><strong>Change history:<\/strong>\u00a0Google keeps a copy of every version of every page it has ever indexed. Meaning, Google can \u201cremember\u201d every change ever made to a page. However, Google only uses the last 20 changes of a URL when analyzing links.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/how-google-harms-search-advertisers-in-20-slides\/\" target=\"_blank\">How Google harms search advertisers in 20 slides<\/a><\/em><\/strong><\/p>\n<p><strong>Links matter.<\/strong>\u00a0Shocking, I know. Link diversity and relevance remain key, the documents show. And PageRank is still very much alive in Google\u2019s ranking features. PageRank for a website\u2019s homepage is considered for every document.<\/p>\n<ul>\n<li>This doesn\u2019t prove Google spokespeople have lied about\u00a0links not being a \u201ctop 3 ranking factor\u201d\u00a0or\u00a0links mattering less for ranking. Two things can be true at once. Again, we don\u2019t know how any of these features are weighted.<\/li>\n<\/ul>\n<p><strong>Successful clicks matter.<\/strong>\u00a0This should not be a shocker, but if you want to rank well, you must keep creating great content and user experiences, based on the documents. Google uses a variety of measurements, including\u00a0badClicks, goodClicks, lastLongestClicks and unsquashedClicks.<\/p>\n<p>\u201c[Y]ou need to drive more\u00a0<em>successful\u00a0<\/em>clicks using a broader set of queries and earn more link diversity if you want to continue to rank,\u201d King said. \u201cConceptually, it makes sense because a very strong piece of content will do that. A focus on driving more qualified traffic to a better user experience will send signals to Google that your page deserves to rank.\u201d<\/p>\n<p>Documents and testimony from the\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/the-google-anti-trust-trial-a-deep-dive-into-the-details\/\" target=\"_blank\">U.S. vs. Google antitrust trial<\/a>\u00a0confirmed that Google uses clicks in ranking \u2013 especially with its Navboost system, \u201cone of the important signals\u201d Google uses for ranking.<\/p>\n<p><strong>Brand matters.<\/strong>\u00a0Fishkin\u2019s big takeaway? Brand matters more than anything else: \u201cIf there was one universal piece of advice I had for marketers seeking to broadly improve their organic search rankings and traffic, it would be: \u2018Build a notable, popular, well-recognized brand in your space, outside of Google search.\u2019\u201d<\/p>\n<p><strong>Entities matter.<\/strong>\u00a0Google stores author information associated with content and tries to determine whether an entity is the author of the document.<\/p>\n<p><strong>SiteAuthority:<\/strong>\u00a0Google uses something called \u201csiteAuthority\u201d.<\/p>\n<ul>\n<li>Google told us something like this existed in 2011, after the\u00a0Panda update\u00a0launched, stating publicly that \u201clow quality\u00a0content\u00a0on part of a site can impact a site\u2019s ranking as a whole.\u201d<\/li>\n<li>However,\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/www.seroundtable.com\/google-no-website-authority-score-22874.html\" target=\"_blank\">Google has denied having a website authority score<\/a>\u00a0in the years since then.<\/li>\n<\/ul>\n<p><strong>Chrome data.<\/strong>\u00a0A module called ChromeInTotal indicates that Google uses data from its Chrome browser for search ranking.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/is-google-a-monopoly-the-dojs-case-in-11-slides\/\" target=\"_blank\">Is\u00a0Google\u00a0a monopoly? The DOJ\u2019s case in 11 slides<\/a><\/em><\/strong><\/p>\n<p><strong>Whitelists.<\/strong>\u00a0A couple of modules indicate Google whitelist certain domains related to elections and COVID \u2013 isElectionAuthority and isCovidLocalAuthority. Though we\u2019ve long known\u00a0<a rel=\"nofollow\" href=\"https:\/\/searchengineland.com\/google-bing-have-whitelistsexception-lists-for-algorithms-67732\">Google (and Bing) have \u201cexception lists\u201d<\/a>\u00a0when \u201cspecific algorithms inadvertently impact websites.\u201d<\/p>\n<p><strong>The articles.<\/strong><\/p>\n<p><strong>Quick clarification.\u00a0<\/strong>There is some dispute as to whether these documents were \u201cleaked\u201d or \u201cdiscovered.\u201d I\u2019ve been told it\u2019s likely the internal documents were accidentally included in a code review and pushed live from Google internal code base, where they were then discovered.<\/p>\n<hr\/>\n<hr\/>\n<p><strong>The source.<\/strong>\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/www.linkedin.com\/in\/erfanazimi\/\" target=\"_blank\">Erfan Azimi<\/a>, CEO and director of SEO for digital marketing agency EA Eagle Digital, posted\u00a0<a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=AEb8_rbfFVw\">this video<\/a>, claiming responsibility for sharing the documents with Fishkin. Azimi is not employed by Google.<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Erfan Azimi: Leaked Google Ranking Factors (Public Statement) - Rand Fishkin, Mike King\" src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi_webp\/AEb8_rbfFVw\/maxresdefault.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/i.ytimg.com\/vi_webp\/AEb8_rbfFVw\/maxresdefault.webp?ssl=1\" alt=\"Erfan Azimi: Leaked Google Ranking Factors (Public Statement) - Rand Fishkin, Mike King\"\/><\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened.\u00a0Thousands of documents, which appear to come from Google\u2019s internal Content API Warehouse, were released\u00a0March 13 on Github\u00a0by an automated bot called yoshi-code-bot. These documents were [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6503,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Search document leak reveals inner workings of ranking algorithm - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Search document leak reveals inner workings of ranking algorithm\" \/>\n<meta property=\"og:description\" content=\"A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened.\u00a0Thousands of documents, which appear to come from Google\u2019s internal Content API Warehouse, were released\u00a0March 13 on Github\u00a0by an automated bot called yoshi-code-bot. These documents were [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T17:27:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Google Search document leak reveals inner workings of ranking algorithm\",\"datePublished\":\"2024-05-28T17:27:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\"},\"wordCount\":803,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\",\"url\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\",\"name\":\"Google Search document leak reveals inner workings of ranking algorithm - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-05-28T17:27:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Search document leak reveals inner workings of ranking algorithm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Google Search document leak reveals inner workings of ranking algorithm - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/","og_locale":"en_US","og_type":"article","og_title":"Google Search document leak reveals inner workings of ranking algorithm","og_description":"A trove of leaked Google documents has given us an unprecedented look inside Google Search and revealed some of the most important elements Google uses to rank content. What happened.\u00a0Thousands of documents, which appear to come from Google\u2019s internal Content API Warehouse, were released\u00a0March 13 on Github\u00a0by an automated bot called yoshi-code-bot. These documents were [&hellip;]","og_url":"https:\/\/okdesign.ca\/en\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-05-28T17:27:38+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Google Search document leak reveals inner workings of ranking algorithm","datePublished":"2024-05-28T17:27:38+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/"},"wordCount":803,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/","url":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/","name":"Google Search document leak reveals inner workings of ranking algorithm - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-05-28T17:27:38+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/google-search-document-leak-reveals-inner-workings-of-ranking-algorithm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Google Search document leak reveals inner workings of ranking algorithm"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/02\/Google-office-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=7720"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/6503"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=7720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=7720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=7720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}