Instagram automation: Should you try it? Will it get you in trouble with the algorithms<\/a>, or will it help grow your audience<\/a>?<\/p>\n The answer is: It depends. There are perfectly legitimate ways to automate Instagram posts. But there are also shady tools that can result in warnings about automated behavior.<\/p>\n Here, we\u2019ll show you how to automate Instagram posting in safe and legitimate ways. This will save you time without causing problems for your account (or annoying your followers).<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus:<\/strong> Claim your free pack of 15 Instagram ad templates<\/strong><\/span> created by Hootsuite\u2019s professional graphic designers. Easily customize them in Canva, and start stopping thumbs and selling more today.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Instagram automation is the practice of automating Instagram tasks to save you time.<\/p>\n Automation allows you to spend more time thinking about your Instagram marketing strategy<\/a> and creating great content. That means you spend less time on chores like manually posting content and retyping the same replies to dms over and over.<\/p>\n There are two kinds of Instagram automation. One involves legitimate, ethical strategies for saving time on Instagram by automating routine daily tasks. This improves the experience for both you and your followers. In this post, we\u2019ll show you how to use these strategies and talk about the tools that can help.<\/p>\n Then, there\u2019s the ugly kind of Instagram automation. The kind that involves bots attempting to automate Instagram followers by liking posts, following accounts, and auto-posting spammy comments on your behalf. We don\u2019t recommend this type of Instagram automation. And we\u2019re not going to cover these black-hat strategies here.<\/p>\n Neither type of Instagram automation is illegal, but the latter can certainly get you into trouble, because:<\/p>\n Now that we\u2019ve cleared that up, let\u2019s look at the tasks you can legitimately automate on Instagram. We\u2019ll show you the different types of automation tools to help with these tasks at the end of this post.<\/p>\n The biggest waste of time on any app is constantly opening and closing it throughout the day to create and post new content.<\/p>\n Being able to create multiple posts, Reels, and Stories in advance is a major time saver. Scheduling them to post automatically at the ideal times is even better.<\/p>\n You can maximize your creativity by planning and creating your content in dedicated chunks of time. Then use a scheduling tool to slot content into your content calendar. It will post automatically at the designated time without any further input from you or your team.<\/p>\n Responding to messages in the Instagram app in real time requires you to be on constant alert for push notifications. You have to open the app over and over again throughout the day.<\/p>\n Instagram automation can help in a couple of ways here. First, for Instagram DM automation, you can set up an AI-powered chatbot.<\/p>\n Source: @maisonsimons<\/a><\/em><\/p>\n Alternatively, you can set up Instagram automated messages based on specific keywords or phrases.<\/p>\n Or, you can partially automate your Instagram responses by directing messages to the best team member. Providing templates and auto-replies further reduces manual typing tasks while improving response times.<\/p>\n You can also use keyword filters to automatically hide comments that contain offensive or derogatory language. This makes things much easier for your content moderators<\/a>.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Manage all your messages stress-free with easy routing, saved replies, and friendly chatbots. Try Hootsuite\u2019s Inbox today.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tBook a Demo<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n You can automate several elements of your Instagram ads campaigns<\/a>, like:<\/p>\n The simplest strategy is to set triggers that automatically convert your best organic content into ads. This is essentially a hands-free Instagram advertising strategy to reach new audiences.<\/p>\n Instagram provides loads of data natively within the Insights<\/a> feature. However, it can be time consuming to tap through the screens and copy and paste data into your social media report<\/a>.<\/p>\n Fortunately, you can automate the process of analytics and reporting. Simply set up customized reports with the precise data you need. The data is automatically sent to you on your schedule in a format optimized for sharing with your team and stakeholders.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n There\u2019s no need to waste your time typing in and tapping on multiple hashtags each day.<\/p>\n Instead, you can use social monitoring<\/a> to track hashtags automatically, including:<\/p>\n Instagram automation tools like Hootsuite Analytics and OwlyWriter AI also automate hashtag research to maximize engagement.<\/p>\n Transcribing speech manually is slow going. But it can be done automatically<\/a> in just a few taps with Instagram automation. Simply place the Captions sticker on any video Story or Reel for auto-generated captions.<\/p>\n Since speech to text is not always perfect, you can review the captions before posting. (Although the automated captions are usually quite good.)<\/p>\n You can also add automatic captions to your Instagram Reels on the Accessibility Tab under Advanced Options.<\/p>\n Coming up with ideas for your Instagram content can take even more time than creating the content itself. Fortunately, AI can help you brainstorm ideas based on your existing content assets, or from scratch.<\/p>\n For example, Hootsuite\u2019s OwlyWriter AI can create post ideas and captions based on a general topic or keyword. Or, you can give OwlyWriter a link to existing content on your website or blog and it will create a relevant post. You can even use it to repurpose your top posts with new captions to reach even more people.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Posting at the best time<\/a> is critical to getting early engagement from your fans. You could try to figure out your best time to post manually by analyzing past results. Or, you could use a social media tool like Hootsuite to automate these calculations.<\/p>\n Head to Hootsuite\u2019s Best Time To Publish view. You\u2019ll see the recommended posting times for your specific account based on the results you\u2019ve achieved over the past 30 days.<\/p>\n You can choose to see best time suggestions based on three different goals:<\/p>\n No more mental math required.<\/p>\n Once you know the best time to post, you can schedule your content with just a click directly from the recommendations screen. Or, you can select your own time to schedule a post directly from the composer.<\/p>\n If you post and schedule a lot of Instagram content, you can upload up to 350 posts at once with Hootsuite\u2019s Bulk Upload feature.<\/p>\n To automate your Instagram ads strategy, set up automated triggers for boosted posts. You can choose to boost posts that meet your minimum number of likes, shares, reach, comments, or video views.<\/p>\n You set your budget and target audience just like you would for any other ad strategy. But in this case, it all happens automatically. You know your budget is always extending the reach of your top-performing content.<\/p>\n You could manually dig through Instagram Insights. Or, you could use Instagram automation tools like Hootsuite to get a ready-to-go report with your selected metrics. This sets you up for easier strategic planning and reporting to stakeholders.<\/p>\n Hootsuite delivers customized Instagram analytics reports<\/a> with the data that matters most to you. This is a great way of automating your Instagram data collection<\/a> and reporting.<\/p>\n Have you received the dreaded warning from Instagram: We suspect automated behavior?<\/p>\n This warning is usually accompanied by instructions to disconnect third-party automation tools. If you don\u2019t, you risk having your account disabled.<\/p>\n Note that this refers specifically to unauthorized bots and other tools that use black-hat techniques. You don\u2019t have to disconnect authorized third-party tools like Hootsuite. Hootsuite complies with Instagram\u2019s policies (and even has FedRAMP certification<\/a>).<\/p>\n Like we said above, using black-hat automation tools and services goes against Instagram\u2019s terms of service and puts your account at risk. When Instagram detects that you\u2019re using such tools, you\u2019ll get a warning. At this point, you really have no choice but to stop using any unauthorized Instagram automation tools, or you might permanently lose your account.<\/p>\n However, sometimes you might get a warning like this even if you\u2019re not using spammy tools. For instance, some people have reported getting these messages just for using a VPN with their Facebook or Instagram account.<\/p>\n In this case, your best bet is to turn off your VPN before accessing Instagram. You might also get a warning if you go on a spree of liking tons of content or following or unfollowing accounts (even manually) to the point that Instagram thinks you\u2019re using bots. In this case, taking a break from the platform should generally resolve the issue.<\/p>\n Cost:<\/strong> Plans start at $99\/month<\/p>\n Best for:<\/strong> Entrepreneurs, small teams, and enterprise-level organizations looking to automate multiple Instagram functions alongside other social platforms.<\/p>\n Hootsuite is a full-feature social management dashboard with extensive Instagram automation functionality.<\/p>\n First, Hootsuite Composer and Planner allow you to automate your Instagram publishing and scheduling, from brainstorming content ideas through to choosing the best time to publish. (Tip: Want to try out Hootsuite\u2019s AI content tools? Check out the free versions of our Instagram caption generator<\/a>, Instagram SEO tool<\/a>, and content ideas generator<\/a>.)<\/p>\n Once you schedule your Instagram content, you\u2019ll see it in a comprehensive content calendar that shows your Instagram posts in the context of your larger social strategy.<\/p>\n Meanwhile, Hootsuite Inbox allows you to view, track, and respond to all Instagram direct messages and Story mentions in one place, with built-in automations to reduce the manual input required.<\/p>\n For hashtag and mentions tracking automation, Hootsuite streams work to surface the conversations your brand wants to be a part of (or just keep on top of).<\/p>\n You can set up streams to automatically track all content posted to a relevant hashtag within your Hootsuite dashboard. You can then track and respond to posts on all hashtags from one screen.<\/p>\n Hootsuite\u2019s Social Advertising<\/a> features are integrated tools for managing organic and paid content side by side, including automatically boosting posts. Within the dashboard, you can easily pull actionable analytics and build custom reports to prove the ROI of all your social campaigns.<\/p>\n Finally, Hootsuite Analytics provides in-depth, custom Instagram reports generated automatically and sent on your designated schedule to all relevant stakeholders.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Source: Meta Business Suite<\/a><\/em><\/p>\n Cost: <\/strong>Free<\/p>\n Best for: <\/strong>Creators and small social teams who focus primarily on Meta platforms<\/p>\n Meta Business Suite offers some basic automation features for Instagram. First, you can schedule posts and Stories using the built-in planner. You can use this feature to schedule either organic or paid Instagram posts.<\/p>\n Second, you can set up automated responses in Meta Business Suite Inbox to send automatic replies when someone contacts your business on Instagram. You can add up to five keywords or phrases to trigger different responses. So, for example, if you get a lot of DMs about shipping, you could set up Instagram automated messages with links to shipping details on your website.<\/p>\n Learn more about how to use Meta Business Suite<\/a>.<\/p>\n Source: NapoleonCat<\/a><\/em><\/p>\n Cost:<\/strong> Basic plans start at $32\/month. Instagram DM automation requires the Pro plan, starting at $76\/month.<\/p>\n Best for:<\/strong> Teams focused on automated moderation of Instagram comments and replies.<\/p>\n NapoleonCat offers a useful social inbox that allows you to manage Instagram comments and DMs, along with auto-moderation features to reduce workload. You can also use this tool to schedule Instagram content in advance.<\/p>\n Source: Later<\/a><\/em><\/p>\n Cost: <\/strong>Starting at $25\/month<\/p>\n Best for:<\/strong> Individuals and teams who use Instagram as their primary social media platform and focus on organic content<\/p>\n Later is an Instagram scheduler with solid features for content planning and scheduling organic content (but not Instagram ads). It also includes a social media inbox for managing Instagram comments, but not DMs.<\/p>\n See how Later compares to Hootsuite<\/a>.<\/p>\n Source: Sprout Social<\/a><\/em><\/p>\n Cost: <\/strong>Starting at $249\/month<\/p>\n Best for:<\/strong> Enterprise-level teams with a primarily organic social media strategy<\/p>\n Sprout Social is a powerful enterprise-focused social management tool that offers good Instagram automation features for organic content (but not ads). You can monitor comments, DMs, mentions, and tags from a unified inbox that allows team members to collaborate effectively.<\/p>\n See how Sprout Social compares to Hootsuite<\/a>.<\/p>\n Source: Iconosquare<\/a><\/em><\/p>\n Cost: <\/strong>Starting at $79\/month<\/p>\n Best for:<\/strong> Teams with a cross-platform organic social media marketing strategy<\/p>\n Iconosquare offers lots of useful Instagram scheduling features \u2013 including the option to schedule the first comment on your Instagram posts. Again, it does not allow for Instagram ad scheduling, although it does offer solid reporting for organic vs. paid content performance.<\/p>\n Source: Tailwind<\/a><\/em><\/p>\n Cost: <\/strong>Starting at $24.99\/month<\/p>\n Best for:<\/strong> Creatives and entrepreneurs looking to simplify copy and design but manage engagement manually<\/p>\n Tailwind is a social media management tool that really shines with its automated design and copy-creation tools. However, it does not include an inbox to manage or automate Instagram engagement. If you have the team resources to manage engagement manually but need help with content creation, this could be a good Instagram automation tool for you.<\/p>\n Source: Brandfort<\/a><\/em><\/p>\n Cost: <\/strong>Basic free plan. Paid plans with Instagram automated messages filtering start at $19.99\/month<\/p>\n Best for:<\/strong> Meta platform users that see a high level of engagement, especially those in regulated industries<\/p>\n Brandfort is an AI-powered comment moderation system that automatically flags and hides inappropriate comments on your Facebook and Instagram organic posts and ads. It\u2019s specifically designed to detect spam, negativity, hate, and profanity. It can also detect political comments and personally identifiable information, and it works in multiple languages.<\/p>\n Brandfort integrates with Hootsuite<\/a>.<\/p>\nWhat is Instagram automation?<\/span><\/h2>\n
Is Instagram automation illegal?<\/span><\/h2>\n
\n
What can you automate on Instagram?<\/span><\/h2>\n
Publishing and scheduling Instagram posts<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-2-1-620x337.png?resize=620%2C337&ssl=1\")
<\/a><\/figure>\nResponses<\/h3>\n
![\"Simons](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-1-1-620x1378.png?resize=620%2C1378&ssl=1\")
<\/a><\/figure>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/HS-InboxUpdate-Networks.png?ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\tReduce response time (and your workload)\t\t\t\t\t\t\t\t\t<\/span><\/p>\nAds<\/h3>\n
\n
![\"Change](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-3-1-620x522.png?resize=620%2C522&ssl=1\")
<\/a><\/p>\nData collection and reporting<\/h3>\n
![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png?ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\nHashtag tracking and research<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-4-1-620x324.png?resize=620%2C324&ssl=1\")
<\/a><\/figure>\nVideo caption creation<\/h3>\n
How to automate Instagram posts<\/span><\/h2>\n
Use AI to brainstorm ideas<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-5-1.png?resize=483%2C585&ssl=1\")
<\/a><\/figure>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png?ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\nPick the best time to post<\/h3>\n
\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-6-1-620x364.png?resize=620%2C364&ssl=1\")
<\/a><\/figure>\nSchedule your posts<\/h3>\n
Set up automatic boosting<\/h3>\n
![\"Boost](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-7-1-620x785.png?resize=620%2C785&ssl=1\")
<\/a><\/figure>\nAutomatically track performance<\/h3>\n
What does \u201cWe suspect automated behavior\u201d mean on Instagram?<\/span><\/h2>\n
9 Instagram automation tools for 2024<\/span><\/h2>\n
1. Hootsuite<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-8-1-620x396.png?resize=620%2C396&ssl=1\")
<\/a><\/figure>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n2. Meta Business Suite<\/a><\/h3>\n
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-9-1-620x268.png?resize=620%2C268&ssl=1\")
<\/a><\/figure>\n3. NapoleonCat<\/a><\/h3>\n
![\"NapoleonCat](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-10-620x367.png?resize=620%2C367&ssl=1\")
<\/a><\/figure>\n4. Later<\/a><\/h3>\n
![\"Later](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-11-620x546.png?resize=620%2C546&ssl=1\")
<\/a><\/figure>\n5. Sprout Social<\/a><\/h3>\n
![\"Sprout](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-12-620x418.png?resize=620%2C418&ssl=1\")
<\/a><\/figure>\n6. Iconosquare<\/a><\/h3>\n
![\"Iconosquare](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-13-620x386.png?resize=620%2C386&ssl=1\")
<\/a><\/figure>\n7. Tailwind<\/a><\/h3>\n
![\"Tailwind](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-14.png?resize=582%2C650&ssl=1\")
<\/a><\/figure>\n8. Brandfort<\/a><\/h3>\n
![\"Brandfort](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-15.png?resize=446%2C545&ssl=1\")
<\/a><\/figure>\n9. Panoramiq Watch<\/a><\/h3>\n
![\"Panoramiq](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/instagram-automation-16-620x269.png?resize=620%2C269&ssl=1\")
<\/a><\/figure>\n