{"id":7755,"date":"2024-05-30T14:05:51","date_gmt":"2024-05-30T14:05:51","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/which-can-skyrocket-your-outreach-efforts\/"},"modified":"2024-05-30T14:05:51","modified_gmt":"2024-05-30T14:05:51","slug":"which-can-skyrocket-your-outreach-efforts","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/which-can-skyrocket-your-outreach-efforts\/","title":{"rendered":"Which can skyrocket your outreach efforts?"},"content":{"rendered":"


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\u201cI use a warm-up tool, but my emails still end up in spam. Did I choose the wrong tools?\u201d<\/p>\n

This is a common struggle new clients bring to our demos, and here\u2019s the truth: warm-up tools are great for beginners but are ineffective at improving email deliverability. So, chances are that you got them initially for the wrong reason.\u00a0<\/p>\n

Let\u2019s be clear: email warm-up tools have their place. They establish a foundation for a new domain and can help you get off the ground and land in the inbox. But you can\u2019t rely solely on them to fix deeper deliverability issues. They don\u2019t do that. And that\u2019s where email deliverability tools come in, offering a more comprehensive solution.<\/p>\n

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What really affects email deliverability?<\/h2>\n

So, even after a warm-up process, emails can still end up in the spam folder. In 2023, nearly 45.6% of all emails<\/a> worldwide were identified as spam, a 3% decrease from 2022 but still a significant reason for spam filters to become increasingly aggressive.<\/p>\n

To fight against phishing attacks and keep users safe, spam monitoring today uses more complex algorithms than sending frequency. Did you know that even leaving an address link in your email signature can trigger sophisticated spam filters? And there are plenty of other \u201cwow\u201d reasons.\u00a0<\/p>\n

In short, attention to all four pillars of email deliverability \u2014 sender reputation, recipient database, content and appropriate outreach tool setup \u2014 is part of a comprehensive approach to email deliverability (of which I am an ambassador<\/em>).<\/p>\n

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\"Four\"Four
Source: Folderly<\/em><\/em><\/figcaption><\/figure>\n<\/div>\n

You can\u2019t just address one issue and hope your email sender\u2019s reputation is safe and sound. Ensuring all components that affect email deliverability are properly configured is the key to achieving 96% or higher inbox placement.<\/p>\n

Dig deeper: <\/em><\/strong>Email marketing strategy: A marketer\u2019s guide<\/em><\/strong><\/a><\/p>\n

Starting with this \u201ciceberg of email deliverability\u201d will help you quickly understand the differences (a treasure for visual learners like me<\/em>):<\/p>\n

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\"Email\"Email
Source: Folderly<\/em><\/figcaption><\/figure>\n<\/div>\n

So, as you can see, email warmup tools engage just with the tip of the iceberg, while email deliverability tools address every key pillar of email deliverability.<\/p>\n

Approaches to email deliverability fix<\/h3>\n

Warmup tools take a simple approach to getting your emails into inboxes: they send emails from your domain to free email accounts, increase the sending volume regularly and actively engage with each email. That\u2019s basically it.<\/p>\n

In contrast, email deliverability tools are much more in-depth. They take a sophisticated approach to email deliverability, beginning with a thorough assessment of your current domain\/IP health and practices. Following that, they detect all spam triggers and assist you in automatically removing them.\u00a0<\/p>\n

They also continue to monitor your domain\u2019s health to avoid future issues and provide numerous recommendations to help you remain a legitimate sender. Such a comprehensive strategy helps you achieve your goal of 98%+ inbox placement.<\/p>\n

Dig deeper: <\/em><\/strong>Email outreach for marketers: Measuring and optimizing performance<\/em><\/strong><\/a><\/p>\n

How they work: Key features<\/h3>\n

With email warmup tools, everything is simple. Their features include:<\/p>\n