{"id":7843,"date":"2024-06-07T22:11:09","date_gmt":"2024-06-07T22:11:09","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/what-is-social-media-marketing-the-short-and-the-long-of-it\/"},"modified":"2024-06-07T22:11:09","modified_gmt":"2024-06-07T22:11:09","slug":"what-is-social-media-marketing-the-short-and-the-long-of-it","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/what-is-social-media-marketing-the-short-and-the-long-of-it\/","title":{"rendered":"What is Social Media Marketing? The Short and the Long of It"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Looking to connect and sell to the over <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\">5 billion global social media users<\/a> online?<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">Social media marketing<\/a> helps you turn posts into sales, and back-and-forth comments into long-term customer relationships.<\/p>\n<p>While it might seem as easy as posting content and engaging with your audience, there\u2019s a lot more to marketing on social media than meets the eye.<\/p>\n<p>This blog will teach you how to \u201cdo\u201d social media marketing (and do it well) while keeping your customers, brand, and business top-of-mind.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/social-media-strategy-template\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: <\/strong><span style=\"text-decoration: underline;\"><strong>Get a free social media strategy template<\/strong><\/span><strong>\u00a0<\/strong>to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Social_media_marketing_at_a_glance\"><a rel=\"nofollow\" id=\"post-470867-_eezw14luiscq\"\/>Social media marketing at a glance<\/span><\/h2>\n<ul>\n<li>Social media marketing is the practice of promoting a business (and, optionally, selling products and services) on social media platforms.<\/li>\n<li>Social media is the perfect place to advertise, with more than 5 billion global users spending dozens of hours every week plugged in.<\/li>\n<li>Standing out on social media requires a balance of content, analytics, and preparation \u2013 but it\u2019s easier than you think!<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_social_media_marketing\"><a rel=\"nofollow\" id=\"post-470867-_3zjf3fgbk83s\"\/>What is social media marketing?<\/span><\/h2>\n<p>Social media marketing is the practice of <strong>using social media platforms and tools to promote your business and connect with your audience. <\/strong><\/p>\n<p>By leveraging the power of social media platforms and the tools they offer, businesses can not only <strong>showcase their products or services<\/strong> but also <strong>engage with their customers on a personal level.<\/strong><\/p>\n<p>The intended outcomes can range from the somewhat abstract (like <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/#Benefits_of_social_media_for_brand_building\">brand building<\/a>) to the very specific (like selling products through <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-commerce\/\">social commerce<\/a>). Driving web traffic, increasing sales, and nurturing customer loyalty are all common goals of social media marketing.<br \/><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7190758083302707201\" width=\"504\" height=\"754\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Social media marketing is about <strong>building relationships with your audience<\/strong> in the places they already spend their time online. This might look like promoting your latest product drop, or simply jumping in on a trend that your audience is interested in.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p>Like most forms of advertising,<strong> it\u2019s not always about sell, sell, sell. <\/strong>Sometimes, social media marketing is more about creating a space where your audience wants to hang out. Then, positioning yourself as a leader in that space they can trust.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<\/blockquote>\n<p>Unlike traditional advertising, like TV spots and billboards, social media marketing allows for two-way communication between individuals and brands. There\u2019s also potential for building a sense of community, which creates <strong>brand loyalty<\/strong>.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>We\u2019re curious, how many approvals does your post go through, before you can schedule it?<\/p>\n<p>\u2014 Hootsuite \ud83e\udd89 (@hootsuite) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/hootsuite\/status\/1791211231803498892?ref_src=twsrc%5Etfw\">May 16, 2024<\/a><\/p>\n<\/blockquote>\n<p>This, plus the ability to accurately track, analyze, and optimize on your results, is what makes social media marketing a truly unique marketing space.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"How_does_social_media_marketing_work\"><a rel=\"nofollow\" id=\"post-470867-_c2hapuae3k3p\"\/>How does social media marketing work?<\/span><\/h2>\n<p>In a nutshell, <strong>social media marketing works by promoting your brand to social media audiences.<\/strong> Businesses get a platform to say who they are, what they do, and why you should buy from them, and customers get to see a wide range of products, services, and offers all from the comfort of their phone or computer.<\/p>\n<p>There are many ways you can promote your business using social media, from creating hilarious video content that shows your audience your relatable side, to crafting high-quality data-driven reports to show your expertise in your industry.<\/p>\n<p><strong>Social media marketing activities can include:<\/strong><\/p>\n<ul>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-content-creation\/\">Content planning and creation<\/a>. This is the most visible component of social media marketing. It\u2019s the art of creating appropriate types of content for each platform to connect with the audience there.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-posting-schedule\/\">Content scheduling and publishing<\/a>. This is the task of actually getting your content onto the appropriate platforms <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\">at the appropriate time<\/a>.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/what-is-social-media-analytics\/\">Social media analytics<\/a>. Using analytics tools to track how content performs, report on progress towards social media goals, and plan ways to improve overall response.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\">Social listening<\/a>. Using social media marketing tools to keep a virtual ear to the ground, learning what\u2019s being said about your brand and your industry. This is also a powerful tool for competitor research.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/community-manager\/\">Community management<\/a>. Connecting with followers to build a community online, then working to keep that community active and healthy by responding to messages and creating ongoing opportunities for engagement.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\">Social media advertising<\/a>. Using paid tools on social networks to get your content in front of a larger audience. This may include <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">working with influencers<\/a> or external content creators.<\/li>\n<\/ul>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #0480da;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\"><strong>Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Free 30-Day Trial\" target=\"_blank\">Free 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Why_is_marketing_through_social_media_so_effective\"><a rel=\"nofollow\" id=\"post-470867-_qwf8rknhs59j\"\/>Why is marketing through social media so effective?<\/span><\/h2>\n<p>Marketing through social media is effective because it\u2019s a place where more than half the global population hangs out. Not to mention, a whopping <a rel=\"nofollow\" href=\"https:\/\/www.retailtouchpoints.com\/resources\/76-of-consumers-buy-products-seen-in-social-media-posts\">76% of social media users<\/a> have purchased something because they saw it on social media.<\/p>\n<p><strong>Here\u2019s a quick breakdown by platform:<\/strong><\/p>\n<p>Before social media, brands relied on more traditional advertising routes to get their message to their customers. TV ads, billboards, radio ads, flyers, magazine spots, and more offered brands a way to serve up content that (hopefully) got customers thinking about buying their products.<\/p>\n<p>But, with the rise of social media, <strong>brands no longer need to wait around for someone to turn on the TV or open a magazine<\/strong>. Today, people spend approximately <a rel=\"nofollow\" href=\"https:\/\/datareportal.com\/reports\/digital-2024-deep-dive-the-time-we-spend-on-social-media\">2 hours and 23 minutes daily<\/a> on social media. That accounts for 35.8% of total daily online activities.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1.png?ssl=1\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"346\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1-620x346.png?resize=620%2C346&#038;ssl=1\" alt=\"bar graph showing daily time spent using social media worldwide\" class=\"wp-image-471091\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1-620x346.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1-768x429.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1-1536x857.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-1.png 1828w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/datareportal.com\/reports\/digital-2024-deep-dive-the-time-we-spend-on-social-media\"><em>Data Reportal<\/em><\/a><\/p>\n<p><strong>Social media marketing brings your message directly to your customers<\/strong>, while allowing you to accurately measure how effective each post, comment, and ad is at achieving your goals.<\/p>\n<p>This type of in-depth analytics simply aren\u2019t available in more traditional advertising platforms. Not to mention, the sheer volume of social media users opens up a massive new market for businesses looking to grow.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Successful_social_media_marketing_examples\"><a rel=\"nofollow\" id=\"post-470867-_fc2bsqd3ayjp\"\/>Successful social media marketing examples<\/span><\/h2>\n<p>Ready to see the results of social media marketing for yourself? Check out these crazy successful social media marketing examples.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_1dm6tainmfif\"\/>Barbie goes social<\/h3>\n<p>To promote the release of the Barbie movie, Warner Bros. and Mattel\u2019s marketing arm created the #BarbietheMovie hashtag which brought the brand <a rel=\"nofollow\" href=\"https:\/\/www.comscore.com\/Insights\/Blog\/The-Barbie-movie-went-viral-You-might-have-helped\">18 million engagements across social media<\/a>.<\/p>\n<p>The social media team also released a <a rel=\"nofollow\" href=\"https:\/\/www.barbieselfie.ai\/intl\/\">Barbie Selfie Generator<\/a> tool that went absolutely viral, with celebrities and fans from around the world jumping on the trend. The selfie generator pulled in an additional 1 million actions for the brand, and the Barbie movie went on to break records at the box office.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CqsxtoOrg3j\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_c8u0ts4jgc77\"\/>Spotify Wrapped<\/h3>\n<p>Unless you\u2019ve been living under a rock, you\u2019ve probably seen the annual Spotify Wrapped onslaught that hits our social feeds at the end of every year.<\/p>\n<p>Each year, Spotify users get to see all of the songs, playlists, genres, and albums that have topped their charts. Spotify makes it easy to share your Wrapped results on social media, leading to your entire feed being one long Wrapped recap.<\/p>\n<p>But this campaign isn\u2019t just about sharing the music vibes. The 2020 Spotify Wrapped campaign led to a <a rel=\"nofollow\" href=\"https:\/\/www.moengage.com\/blog\/spotify-wrapped-2020-app-downloads-engagement\/\">21% increase in app downloads<\/a> in just one week.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-2.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"324\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-2-620x324.png?resize=620%2C324&#038;ssl=1\" alt=\"line graph showing how spotify downloads increased shortly after they launched spotify wrapped\" class=\"wp-image-471086\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-2-620x324.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-2-310x162.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-2-768x402.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-2.png 1200w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.moengage.com\/blog\/spotify-wrapped-2020-app-downloads-engagement\/\"><em>Moengage<\/em><\/a><\/p>\n<p>In 2021, the campaign saw <a rel=\"nofollow\" href=\"https:\/\/www.brandvm.com\/post\/spotify-wrap-2023\">a 461% increase in Tweets<\/a> about Spotify Wrapped, with nearly <a rel=\"nofollow\" href=\"https:\/\/time.com\/6340656\/spotify-wrapped-guide-2023\/\">60 million Wrapped graphics shared<\/a> across social media. By 2022, more than 156 million users were engaging with Wrapped.<\/p>\n<p>Spotify hasn\u2019t released Wrapped performance data since then, but seeing how everyone and their mom share Wrapped to their social media every year, we just <em>know<\/em> the campaign is still wildly successful.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<\/blockquote>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_ddwj9yy0vmsg\"\/>Burger King, you rule<\/h3>\n<p>Burger King has long lagged behind its more prominent competitors like McDonald\u2019s and Taco Bell. Yearning for market share, BK launched its \u201cYou Rule\u201d campaign in 2023, encouraging fans to share photos of themselves wearing the brand\u2019s iconic paper crown, and dropping a fire new Whopper EP for fans to remix on platforms like YouTube and TikTok.<\/p>\n<p>The \u201cYou Rule\u201d EP garnered 50,000 listens in its first weekend, and the wider campaign scored 99% brand recall.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"You Rule!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/-fr78CuwlBY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"The_benefits_of_social_media_marketing\"><a rel=\"nofollow\" id=\"post-470867-_rabthycnbdk\"\/>The benefits of social media marketing<\/span><\/h2>\n<p>From increased brand awareness to more and better sales, let\u2019s break down the benefits of marketing through social media for brands.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_lqql7jib8jeb\"\/>Meet your audience where they spend their time<\/h3>\n<p>These days, audience attention is split all over the place. Between work, family, holidays, and milestones, it can be difficult to know where and when to speak to your audience. Not to mention, research shows the average attention span is <a rel=\"nofollow\" href=\"https:\/\/www.fastcompany.com\/90994638\/attention-span-shrinking-social-media-tiktok-long-videos\">somewhere around 47 seconds<\/a>. Yikes.<\/p>\n<p>Luckily, social media attention remains high. Here\u2019s how some of the major platforms break down:<\/p>\n<p>Social media presents a unique place where audiences are active, engaged, and spending a large swath of their time. Think about the last \u201cscreen time report\u201d your phone presented to you. Yeah\u2026 it\u2019s a lot, right?<\/p>\n<p>The good news for marketing managers is that social media attention is holding steady, and that means your audience is there, ready and waiting.<\/p>\n<p>All you need to do is create content they want to see, and keep doing that. Well, pretty much forever.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p><strong>Pro tip: <\/strong>Out of content creation ideas? Check out this <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/content-idea-cheat-sheet\/\">social media content cheat sheet<\/a> to drum up fresh, new ideas on a consistent schedule.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_1q4oryjhytxs\"\/>Build brand awareness and trust<\/h3>\n<p>Looking to leverage social media marketing to get your brand known by more people? Smart thinking! In fact, <a rel=\"nofollow\" href=\"https:\/\/www.socialmediaexaminer.com\/social-media-marketing-industry-report-2024\/\">86% of brands<\/a> find social media gives their business more exposure.<\/p>\n<p><strong>There are two major factors that influence purchasing for consumers. <\/strong>These are:<\/p>\n<ol>\n<li>Awareness<\/li>\n<li>Trust<\/li>\n<\/ol>\n<p>Brand awareness can be boiled down to <strong>simply knowing your brand exists.<\/strong> If I\u2019m looking for a cotton t-shirt, my first action will be to browse among shops I am already familiar with. If I have seen social media posts for cotton t-shirts from a new brand, I might save, follow, or otherwise come back to those once I\u2019m ready to make a purchase.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<\/blockquote>\n<p><strong>Trust comes down to your credibility with your audience. <\/strong>Do they believe the item you\u2019re selling will be delivered as advertised? Do they agree with your values? Do they feel you treat your employees with care?<\/p>\n<p>According to a recent PwC study, <a rel=\"nofollow\" href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\">90% of business executives<\/a> think their customers trust their company. Yet, only 30% of those same consumers actually do. Still, 93% of executives understand that trust improves their bottom line. So, <strong>building and maintaining this trust, however elusive, remains a top priority.<\/strong><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"206\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3-620x206.png?resize=620%2C206&#038;ssl=1\" alt=\"infographic showing stat that reads: 93% of business executives agree that trusts improves the bottom line\" class=\"wp-image-471081\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3-620x206.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3-310x103.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3-768x255.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3-1536x510.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-3.png 1932w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.pwc.com\/us\/en\/library\/trust-in-business-survey.html\"><em>PwC<\/em><\/a><\/p>\n<p>Social media marketing offers a chance to bridge the gap between these high-level assumptions and what\u2019s really happening on the ground.<\/p>\n<p><strong>Building trust for your brand on social media might look like:<\/strong><\/p>\n<ul>\n<li>Establishing a consistent brand presence across all social media platforms.<\/li>\n<li>Engaging with your audience through meaningful conversations and interactions.<\/li>\n<li>Showcasing authentic testimonials and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\">user-generated content (UGC)<\/a> to demonstrate customer satisfaction and loyalty.<\/li>\n<li>Providing transparent and honest communication about your products, services, and business practices.<\/li>\n<\/ul>\n<p><strong>In the same vein, building brand awareness might look like:<\/strong><\/p>\n<ul>\n<li>Showcasing your brand\u2019s unique personality through engaging content and storytelling.<\/li>\n<li>Hosting live events, Q&amp;A sessions, or webinars to foster direct interaction with your audience and showcase expertise within your industry.<\/li>\n<li>Implementing gamification elements, such as contests or quizzes, to incentivize engagement and create memorable brand experiences.<\/li>\n<li>Offering valuable content that addresses the needs and interests of your target audience.<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>Ready to build your brand online, but all out of ideas? Check out these <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/brand-awareness\/\">9 creative ways to build brand awareness<\/a> on social media.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_z2xty5bxhj9z\"\/>Showcase your personality<\/h3>\n<p>From the smallest business to multinational corporations, <strong>every brand needs to stand for something if they want to connect with consumers.<\/strong> Social media gives you a chance to consistently show the personality behind your brand.<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<\/blockquote>\n<p>How do you differentiate yourself from your competitors? On social, you can participate in conversations, encourage engagement, and even interact with your audience in real time. This gives you an opportunity to <strong>show your personality<\/strong>, not just in posts, but in comments, replies, direct messages, and more.<\/p>\n<p>Before diving into your brand personality on social media, ask yourself this:<\/p>\n<ul>\n<li>Is my brand funny?<\/li>\n<li>Do we take a political stance?<\/li>\n<li>How do we show up for our employees publicly?<\/li>\n<li>What can we share that no one else can?<\/li>\n<li>If my brand was a person, what kind of person would they be?<\/li>\n<\/ul>\n<p><iframe title=\"Embedded post\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7199439509309038592\" width=\"504\" height=\"368\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/><strong>Pro tip: <\/strong>Unsure what your brand should do or say? Learn <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/brand-voice\/\">how to build a strong brand voice on social media<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_u67khm8timz2\"\/>Create community and brand loyalty<\/h3>\n<p><strong>People naturally organize themselves into communities on social media. <\/strong>That might mean a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-groups-business\/\">Facebook Group<\/a> or a hashtag like #DIYTok. When brands support and engage in these communities, they gain credibility with people who are naturally inclined to be interested in their products and services.<\/p>\n<p>Providing helpful resources, information, or even entertaining content on social media helps people identify with your brand. They <strong>become loyal brand advocates<\/strong> who make repeat purchases and spread the word about your brand through their own social media channels.<\/p>\n<p>Did we need TikTok\u2019s Emily Zugay to redesign our logo into a 2D kids drawing? No, we didn\u2019t. But it was funny. So, we did it anyway.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_6iofjwk5muhd\"\/>Test ideas in near real time<\/h3>\n<p>Social media networks are an <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/\">ideal platform for testing<\/a>, as the feedback gathered through social media analytics tools shows you almost immediately what works and what doesn\u2019t in your marketing. This allows you to <strong>refine your marketing strategy<\/strong> very quickly, and reveals lessons you can apply to areas of marketing beyond social, too.<\/p>\n<p>Tried to hop on a trend but didn\u2019t see the results you were looking for? Maybe that just isn\u2019t your space to play.<\/p>\n<p>Or, maybe your higher ups are convinced that static posts are the way to go, but you have a feeling carousels get more engagement. What better way to prove it than with cold, hard numbers?<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/\"><strong>A\/B testing content<\/strong><\/a><strong> is one of the most effective ways to test your content in real-time. <\/strong>Not familiar with A\/B tests? <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-ab-testing\/\">Read our A\/B testing blog<\/a> to learn all about it. Hootsuite users can also <a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804305169-Measure-the-results-of-your-split-tests\">run A\/B tests directly in their dashboard<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_9p2rw8lxbyos\"\/>Generate sales<\/h3>\n<p>Alright, let\u2019s talk about the thing everyone wants to know: turning likes and follows into sales.<\/p>\n<p>While it\u2019s all good and well to look really cool and flashy on your Instagram page, the bane of all social media marketers is <strong>proving that your efforts are bringing in more than just likes and comments<\/strong> \u2014 it\u2019s about actually making money with those posts.<\/p>\n<p>Social media can be a great place to open your storefront to new audiences, and generate sales that would be otherwise unavailable to you in other mediums. You can\u2019t click on a magazine ad and immediately purchase that cute blazer. But, with features like <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/insta-shopping-tips\/\">Instagram Shopping<\/a> and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/tiktok-shopping\/\">TikTok Shops<\/a>, you can do all that and more.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1263\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4-620x1263.jpg?resize=620%2C1263&#038;ssl=1\" alt=\"instagram shopping store for dr. martens shoes\" class=\"wp-image-471076\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4-620x1263.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4-310x632.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4-768x1565.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4-754x1536.jpg 754w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4-1005x2048.jpg 1005w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-4.jpg 1170w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><strong>Sales are easy on social media<\/strong>, where platforms have continuously introduced interactivity in posts to make promoting and purchasing products as seamless as possible. In fact, according to Statista, global sales from social media are expected to <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-sales-worldwide\/\">rise to 8.5 trillion by 2030<\/a>!<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"499\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5-620x499.png?resize=620%2C499&#038;ssl=1\" alt=\"bar graph showing increasing value of social commerce sales between 2022 and 2030\" class=\"wp-image-471071\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5-620x499.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5-310x250.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5-768x618.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5-1536x1236.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-5.png 1620w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1251145\/social-commerce-sales-worldwide\/\"><em>Statista<\/em><\/a><\/p>\n<p>Time to get on the sales train now, don\u2019t you think?<\/p>\n<p><strong>Pro tip: <\/strong>Learn <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/what-is-social-selling\/\">everything there is to know about social selling<\/a>, from what it is, to how to do it on every platform, on the Hootsuite blog.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Social_media_marketing_statistics_for_2024\"><a rel=\"nofollow\" id=\"post-470867-_m1jbnrxnmurv\"\/>Social media marketing statistics for 2024<\/span><\/h2>\n<p>Looking for the cold, hard numbers around marketing on social media in 2024? Here are the most impressive stats available.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_5dsceafe9tn\"\/>1. Facebook is the <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/259379\/social-media-platforms-used-by-marketers-worldwide\/\">most-used social media app<\/a> by marketers worldwide<\/h3>\n<p>Depending on what generation you\u2019re from, you either think Facebook is the bees knees, or a totally outdated relic in a world of fast-moving competition.<\/p>\n<p>Regardless of your stance, <strong>Facebook remains a key player in the world of social media<\/strong>. Worldwide, it remains the most-used social media app by marketers, with 89% reporting they use the platform to promote their business, and 80% reporting they use Instagram.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_h8oz0s8ytr8s\"\/>2. For U.S. consumers, <a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\">YouTube is the most used platform<\/a><\/h3>\n<p>While marketers may be flocking to Facebook, <strong>YouTube holds strong at the most popular platform for U.S. consumers<\/strong>, according to Pew Research Center.<\/p>\n<p>YouTube is followed closely by Facebook, Instagram, and Pinterest. BeReal and Nextdoor show the lowest popularity.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"522\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6-620x522.png?resize=620%2C522&#038;ssl=1\" alt=\"line graph showing most popular social media platforms among US adults\" class=\"wp-image-471101\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6-620x522.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6-310x261.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6-768x647.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png 1290w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\"><em>Pew Research Center<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_6twkls40nq4\"\/><em>3. <\/em><a rel=\"nofollow\" href=\"https:\/\/www.gwi.com\/reports\/social-media-trends-us\">More brand discovery happens on social media<\/a> than on other parts of the internet<\/h3>\n<p>While tactics like blogs, celebrity endorsements, and review sites remain relevant, social media outperforms them on a regular basis. <strong>Social media posts, ads, and sponsored posts are where most of the online brand discovery happens these days.<\/strong><\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-7.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"945\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-7-620x945.png?resize=620%2C945&#038;ssl=1\" alt=\"bubble graph showing that brand discovery happens most often on social media\" class=\"wp-image-471066\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-7-620x945.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-7-310x473.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-7.png 766w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.gwi.com\/reports\/social-media-trends-us\"><em>GWI<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_bllrgmdpo01l\"\/>4. TikTok is seeing <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\">an influx of brands<\/a><\/h3>\n<p>As social media platforms grow, and ad spending declines, <strong>many brands are being picky about where they spend their time and money.<\/strong> TikTok has seen a large influx of brands in recent years, while platforms like X (Twitter) and Pinterest are seeing a decline.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"519\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8-620x519.png?resize=620%2C519&#038;ssl=1\" alt=\"graph showing which platforms brands are flocking to, with tiktok taking the top spot\" class=\"wp-image-471061\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8-620x519.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8-310x259.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8-768x643.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8-1536x1286.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-8.png 1608w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\"><em>Social Media Trends Report<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_5stlnjaewijk\"\/>5. Still, <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\">brands feel more confident<\/a> on LinkedIn, Instagram, and WhatsApp<\/h3>\n<p><strong>Brand perception around the best social media platforms is shifting<\/strong>, due, in part, to changes in the landscape (we\u2019re looking at you, Musk) and general overextension. Trust is dwindling among major platforms like X (Twitter), while trust is growing over at LinkedIn, Instagram, and WhatsApp.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-9.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"579\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-9-620x579.png?resize=620%2C579&#038;ssl=1\" alt=\"bar graph showing platforms brands are most confident in, with linkedin and instagram showing highest confidence\" class=\"wp-image-471056\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-9-620x579.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-9-310x289.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-9-768x717.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-9.png 1526w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\"><em>Social Media Trends Report<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_sa3vkr3fohs3\"\/>6. <a rel=\"nofollow\" href=\"https:\/\/www.gwi.com\/reports\/social-media-trends-us\">US social media usage is declining<\/a>, while usage in other parts of the world is rising<\/h3>\n<p><strong>The average time spent on social media in the US is somewhere around 2.16 hours. <\/strong>Following closely behind is Europe, at around 2 hours. Meanwhile, Latin America, the Middle East and Africa, and the Asia-Pacific, have all risen to nearly 3 hours a day.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-10.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"778\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-10-620x778.png?resize=620%2C778&#038;ssl=1\" alt=\"graph showing how much time people spend on social media around the world\" class=\"wp-image-471051\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-10-620x778.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-10-310x389.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-10-768x963.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-10.png 920w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.gwi.com\/reports\/social-media-trends-us\"><em>GWI<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_dz7k51to1s78\"\/>7. Snapchat, TikTok, and Instagram are the <a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/2024\/01\/31\/americans-social-media-use\/\">most popular platforms for Gen Z<\/a><\/h3>\n<p>It\u2019s no secret that Generation Zoomer is doing things a little differently than their predecessors, and this rings true in the world of social media, too.<\/p>\n<p><strong>Platforms like Snapchat, TikTok, and Instagram are the most popular for this age group, <\/strong>while platforms like Facebook see far less popularity.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"905\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-620x905.png?resize=620%2C905&#038;ssl=1\" alt=\"graph showing that gen z uses instagram, snapchat, and tiktok more than other p[latfomrs\" class=\"wp-image-471041\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-620x905.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-310x453.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-768x1121.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11.png 874w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/2024\/01\/31\/americans-social-media-use\/\"><em>Pew Research Center<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_p5kxutolf34k\"\/>8. Audiences <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">don\u2019t like too much self-promotion<\/a><\/h3>\n<p>Surprising no one, <strong>new data shows that audiences prefer content that entertains them or helps them relax<\/strong>, rather than content that is constantly trying to sell them something.<\/p>\n<p>Focusing too much on self-promotion can work against a brand, with 34% of consumers saying it\u2019s a turn-off.<\/p>\n<p>What else does your audience not want to see? Low-quality content, neglecting to engage with your comments and DMs, and absence or infrequent use of social media platforms.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-1.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"717\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-1-620x717.png?resize=620%2C717&#038;ssl=1\" alt=\"graph showing that audiences dislike too much self promotion on social media\" class=\"wp-image-471046\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-1-620x717.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-1-310x359.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-1-768x889.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-11-1.png 1184w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\"><em>Social Media Trends Report<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_93epx8uvdwao\"\/>9. Young U.S. users spend <a rel=\"nofollow\" href=\"https:\/\/business.yougov.com\/content\/48440-us-media-trends-report-2024?utm_medium=advertising&amp;utm_source=Industry-Dive&amp;utm_campaign=ADV-2024-01-US-Media-Trend-Report-Industry-Dive\">(slightly) more time on social media<\/a> than older users<\/h3>\n<p><strong>46% of Americans now spend 6 hours or more every week on social media platforms<\/strong>, but more users aged 16-24, that number is more like 60%.<\/p>\n<p>This isn\u2019t all that surprising when you think about younger generations screen-dependency. But, it is a good social media marketing stat to keep in mind when you\u2019re considering who your social media audience might be.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_l9oaizs3s27f\"\/>10. <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">Most brands are present<\/a> on Facebook, Instagram, and LinkedIn<\/h3>\n<p>In the latest Hootsuite report, our data analysts found that, \u201cThe platforms that drive the most ROI (return on investment) confidence aren\u2019t necessarily the most widely used, and vice versa.\u201d<\/p>\n<p>Some platforms may not be widely used but are highly valued by the businesses that use them, like WhatsApp. Conversely, despite being popular, brands don\u2019t see platforms like Twitter\/X as providing much value.<\/p>\n<p><strong>Facebook, Instagram, and LinkedIn remain strong players in the social media marketing realm.<\/strong> We\u2019ll be keeping an eye on how this shifts, year over year.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"215\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12-620x215.png?resize=620%2C215&#038;ssl=1\" alt=\"bubble graph showing what social media platforms brands are most present on\" class=\"wp-image-471036\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12-620x215.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12-310x107.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12-768x266.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12-1536x532.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-12-2048x709.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/research\/social-trends\"><em>Social Media Trends Report<\/em><\/a><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_create_a_social_media_marketing_strategy\"><a rel=\"nofollow\" id=\"post-470867-_wsjmcq6evvx8\"\/>How to create a social media marketing strategy<\/span><\/h2>\n<p>Now that you know marketing on social media is worth it, let\u2019s talk about how to do it.<\/p>\n<p>Follow these steps to create a social media marketing strategy that works and performs.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_5xhadpqw5pii\"\/>Step 1: Outline your social media goals<\/h3>\n<p>Your first line of business when setting up a social media marketing strategy is to <strong>outline why you want to be present on social media in the first place.<\/strong><\/p>\n<p>The objectives you set here should align with your wider business goals. So, are you looking to:<\/p>\n<ul>\n<li>Increase sales within a particular customer segment<\/li>\n<li>Build awareness around your brand overseas<\/li>\n<li>Drive more traffic to your website<\/li>\n<li>Sell more products using social shopping features<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>Once you know your goals, you can track them in a <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/blog\/social-media-strategy-template\">social media strategy doc<\/a>. Don\u2019t have one handy? Check out our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/blog\/social-media-strategy-template\">free template<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to build the best social media strategy for 2023 (FREE TEMPLATE)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9M0Oa7miOoU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_ahj5554v1da9\"\/>Step 2: Pinpoint your social media audience<\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/target-market\/\">Understanding your target audience<\/a> is an essential part of any marketing plan. Or, running a business, for that matter.<\/p>\n<p>But, it\u2019s important to remember that <strong>your social media audience might differ slightly from your traditional marketing audience<\/strong>. There might be a good amount of overlap, too!<\/p>\n<p><strong>At baseline, you should understand the following about your customers:<\/strong><\/p>\n<ul>\n<li>Age<\/li>\n<li>Gender<\/li>\n<li>Location<\/li>\n<li>Income<\/li>\n<li>Job title<\/li>\n<li>Industry<\/li>\n<li>Interests<\/li>\n<\/ul>\n<p><strong>If you want to get more granular, consider:<\/strong><\/p>\n<ul>\n<li>What social media platforms they use the most<\/li>\n<li>How likely they are to buy on social media<\/li>\n<li>Where they get their news from<\/li>\n<li>Who holds the buying power in their household<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>This template for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-audience-personas\/\">creating audience\/buyer personas<\/a> can help you get started. You can also <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\">use social listening tools<\/a> to uncover conversations about your brand or industry that already exist on social media.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_nc363t498x4u\"\/>Step 3: Check out the competition<\/h3>\n<p>Next up, you\u2019ll want to<strong> look into how your competitors are showing up on social media.<\/strong> What platforms are they on? What kind of content do they post?<\/p>\n<p><strong>Chances are, they\u2019ve already been active on social media for a while, and you can learn from the things they do and don\u2019t post.<\/strong><\/p>\n<p>Conducting a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/competitive-analysis-on-social-media\/\">competitive analysis<\/a> will help you understand opportunities and weaknesses in your competitors social media strategy. Use these to influence your own efforts.<\/p>\n<p><strong>Pro tip: <\/strong><a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/10779068088603-Compare-your-performance-with-your-industry-average\">Use Hootsuite\u2019s industry benchmarking tool<\/a> to continuously track results across your industry.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13.jpeg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"174\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13-620x174.jpeg?resize=620%2C174&#038;ssl=1\" alt=\"hootsuite industry benchmarking dashboard\" class=\"wp-image-471031\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13-620x174.jpeg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13-310x87.jpeg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13-768x215.jpeg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13-1536x431.jpeg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-13.jpeg 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_nv1cojp901t9\"\/>Step 4: Audit your current social media efforts<\/h3>\n<p>Hey, it\u2019s 2024. If you have an existing business that\u2019s never, ever been on social media \u2014 we\u2019re amazed. What\u2019s more likely is that <strong>you have some type of social media presence.<\/strong> Maybe you\u2019re active on one channel, but have let the others fall silent. Maybe your current efforts just aren\u2019t bringing in the results you\u2019re looking for, and it\u2019s time to make a change.<\/p>\n<p>Whatever your reality is, it\u2019s a good idea to audit your current social media efforts to see what\u2019s working and what\u2019s not.<\/p>\n<p><strong>When conducting your audit, focus on:<\/strong><\/p>\n<ul>\n<li>Top performing and lowest performing posts<\/li>\n<li>Engagement rate and follower growth<\/li>\n<li>Engagement rate vs. competition<\/li>\n<li>Performance by platform<\/li>\n<\/ul>\n<p><strong>Pro tip: <\/strong>Check out our <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/\">social media audit template<\/a> to get a head start.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #0480da;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\">Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_ry8ssaiqgr0x\"\/>Step 5: Set up your accounts for success<\/h3>\n<p>By the time you\u2019ve conducted your competitor research and audit, you should have a good understanding of which social media platforms you want to market on.<\/p>\n<p>Now, it\u2019s time to set up accounts on those platforms, and <strong>optimize your profiles for success.<\/strong><\/p>\n<p><strong>Setting up your accounts for success includes:<\/strong><\/p>\n<ul>\n<li>Choosing a clear, properly sized profile picture<\/li>\n<li>Writing a catchy bio with appropriate keywords included<\/li>\n<li>Following relevant accounts and customers<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\">Setting up a business account<\/a> (if applicable)<\/li>\n<\/ul>\n<p>Learn more about <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ways-to-improve-your-social-media-profiles\/\">optimizing your social media profiles here<\/a>.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"569\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14-620x569.png?resize=620%2C569&#038;ssl=1\" alt=\"company overview LinkedIn description of Hootsuite\" class=\"wp-image-471026\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14-620x569.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14-310x285.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14-768x705.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14-1536x1410.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-14.png 1566w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/company\/hootsuite\/about\/\"><em>Hootsuite<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_73fggknc6q7p\"\/>Step 6: Gather your assets<\/h3>\n<p>Now it\u2019s time to start gathering the assets you\u2019ll need to begin posting. This might include:<\/p>\n<ul>\n<li>Brand-approved photo and video assets<\/li>\n<li>Logos and style guides<\/li>\n<li>Text-only content for microblog platforms like Threads and Twitter<\/li>\n<li>Captions and comment copy<\/li>\n<li>Competitor posts for inspiration<\/li>\n<\/ul>\n<p>It\u2019s a good idea to organize these from the start, so that any new employees who are onboard to your social media program will have an easy time finding assets.<\/p>\n<p>As well, <strong>choose a diverse mix of promotional content and informative, educational, or entertaining content,<\/strong> so as not to bore your audience. Hootsuite recommends sticking to the 80:20 rule.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"620\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-620x620.jpg?resize=620%2C620&#038;ssl=1\" alt=\"infographic showing the 80:20 content mix rule: 80% of posts should inform, educate, and entertain, while 20% should be promotional\" class=\"wp-image-471021\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-620x620.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-310x310.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-150x150.jpg 150w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-768x767.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-556x556.jpg 556w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15-1112x1112.jpg 1112w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-15.jpg 1293w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>Need inspiration? Check out these <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-campaign-strategy\/\">social media marketing campaign ideas<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_peb4g5uzbrah\"\/>Step 7: Build a content calendar<\/h3>\n<p>With your content at your side, you can now begin building out your social media content calendar.<strong> It\u2019s always a good idea to plan your content in advance.<\/strong> So, you should be planning Halloween content in August (at least!) rather than scrambling the week-of to think of something to post.<\/p>\n<p>At its most simple, <strong>a social media content calendar outlines what you\u2019re going to post, on which day, at what time. <\/strong>More advanced content calendars will account for seasonal trends, holidays, and even audience activity.<\/p>\n<p>New to content calendar creation? Check out <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\">our blog on building a content calendar here<\/a>, and get a free, customizable <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/en-gb\/resources\/blog\/social-media-content-calendar\">content calendar template here<\/a>.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-16.gif?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"332\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-16.gif?resize=512%2C332&#038;ssl=1\" alt=\"gif showing content being added to hootsuite calendar\" class=\"wp-image-471016\"\/><\/a><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_jl8jnwxhfix8\"\/>Step 8: Create and schedule your content<\/h3>\n<p>You\u2019re finally ready to schedule those posts! Social media marketing tools like <strong>Hootsuite can help you schedule posts in advance (at the right time for audience engagement).<\/strong> You\u2019ll also be able to schedule posts across platforms, while simultaneously tracking performance in a single, easy-to-use dashboard.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"396\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17-620x396.png?resize=620%2C396&#038;ssl=1\" alt=\"post about tacos being added to hootsuite composer\" class=\"wp-image-471011\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17-620x396.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17-310x198.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17-768x491.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17-1536x982.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-17-2048x1310.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p>In a pinch, you can also use built-in platform tools, like Meta Business Manager for Facebook and Instagram, to schedule posts in advance. But, <strong>we advise against that, <\/strong>as it\u2019s tedious, and doesn\u2019t give you a holistic view of your performance across platforms.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_w5wvlehr7tj6\"\/>Step 9: Analyze and optimize over time<\/h3>\n<p>Once your posts are published, pay attention to their performance and begin to optimize your efforts over time.<\/p>\n<p><strong>Your optimization efforts might look like:<\/strong><\/p>\n<ul>\n<li>Switching up content types (like Reels vs. static posts, or including links to articles)<\/li>\n<li>Changing the time of day you publish your posts (check out the <a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306589-Discover-the-best-times-to-post\">Best Time to Publish feature<\/a> in Hootsuite)<\/li>\n<li>Posting more or less frequently (depending on audience engagement)<\/li>\n<\/ul>\n<p>Always let your data inform your decisions. After all, your audience\u2019s actions are the best indicator of what you should be doing next.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"339\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18-620x339.png?resize=620%2C339&#038;ssl=1\" alt=\"hootsuite analytics dashboard showing engagement rate across platforms\" class=\"wp-image-471006\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18-620x339.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18-310x170.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18-768x420.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18-1536x841.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-18-2048x1121.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"Measuring_the_performance_of_social_media_marketing\"><a rel=\"nofollow\" id=\"post-470867-_sgaeolkosv2k\"\/>Measuring the performance of social media marketing<\/span><\/h2>\n<p>Key to effective social media marketing is knowing how your posts, ads, and content is performing. Tracking the right social media metrics, that is, the data points that show you how well your efforts are working, will help you optimize and improve on future content.<\/p>\n<p><strong>Some of the most important metrics to track are:<\/strong><\/p>\n<ul>\n<li><strong>Engagement rate: <\/strong>The number of reactions, comments, and shares that your content gets, shown as a percentage of your audience.<\/li>\n<li><strong>Audience growth rate:<\/strong> How many new followers your brand gets within a certain window of time.<\/li>\n<li><strong>Click-through-rate (CTR):<\/strong> How often people click links in your content.<\/li>\n<li><strong>Cost-per-click (CPC): <\/strong>How much money you have to spend per successful click.<\/li>\n<li><strong>Conversion rate:<\/strong> How often a social post leads to a conversion event, be that a sale, subscription, download, donation, or otherwise.<\/li>\n<li><strong>Customer satisfaction score (CSAT): <\/strong>A measurement of how happy customers are with your products and services.<\/li>\n<li><strong>Net promoter score (NPS): <\/strong>A measurement of customer loyalty, which helps you understand how likely your customers are to continue interacting with your brand.<\/li>\n<\/ul>\n<p>Want the full scoop on social media marketing metrics to track? <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">Check out this blog<\/a>.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Social_media_marketing_resources\"><a rel=\"nofollow\" id=\"post-470867-_gnag4xhux6cm\"\/>Social media marketing resources<\/span><\/h2>\n<p>Before you dive into the deep end of marketing on social media, why not learn from the pros? Here are our top 5 social media marketing resources to inspire you.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_ug65rdcq4hit\"\/>1. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/\">Hootsuite blog<\/a> and free tools<\/h3>\n<p>Want to know <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/experiment-number-ig-stories\/\">how many Instagram Stories you should post<\/a>? Or maybe you\u2019re looking for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-post-template\/\">social media post templates<\/a> to get your content strategy out the door.<\/p>\n<p>From unlocking social media platform algorithms to serving up creative inspiration, the Hootsuite blog continues to be one of the most high performing digital marketing blogs on the internet.<\/p>\n<p>Plus, access a growing suite of free tools, like our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/blog\/youtube-views-guide\">30-day plan to kickstart your YouTube growth<\/a>, or our <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/blog\/instagram-reels-templates\">Instagram Reels template<\/a>, to up your game.<\/p>\n<p>For social media marketer, by social media marketers. Whatever your social query may be, Hootsuite is here to guide you.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_n2kc4bglyw4u\"\/>2. <a rel=\"nofollow\" href=\"https:\/\/www.socialmediatoday.com\/\">Social Media Today<\/a><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"271\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20-620x271.png?resize=620%2C271&#038;ssl=1\" alt=\"social media today homepage showing various news articles\" class=\"wp-image-470996\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20-620x271.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20-310x135.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20-768x336.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20-1536x671.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-20-2048x895.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.socialmediatoday.com\/\"><em>Social Media Today<\/em><\/a><\/p>\n<p>Ever wished there was a New York Times for social media? Well, Social Media Today might just be the closest thing.<\/p>\n<p>Your one-stop-shop for everything social media journalism, you\u2019ll find the latest platform updates, news, and algorithm changes here on the daily.<\/p>\n<p>We recommend bookmarking this page, or at the very least adding it to your daily reading roster.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_du5iv7ezsgz8\"\/>3. Rachel Karten\u2019s <a rel=\"nofollow\" href=\"https:\/\/www.milkkarten.net\/\">Link in Bio newsletter<\/a><\/h3>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<\/blockquote>\n<p>Rachel Karten is a social media consultant who has created super successful social strategies for brands like Bon App\u00e9tit and Epicurious. Her newsletter, Link in Bio, is a resource for social experts, featuring opinions and tips shared by practicing social experts. Over the years, it has evolved into an active community with a job board and a Discord channel.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_x1ekhmbs7jxr\"\/>4. <a rel=\"nofollow\" href=\"https:\/\/liahaberman.substack.com\/\">ICYMI<\/a> a newsletter by Lia Haberman<\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-22.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-22.jpg?resize=600%2C314&#038;ssl=1\" alt=\"ICYMI newsletter homepage\" class=\"wp-image-470986\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-22.jpg 600w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Social-media-marketing-22-310x162.jpg 310w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/liahaberman.substack.com\/\"><em>Lia Haberman<\/em><\/a><\/p>\n<p>Another helpful newsletter to add to your inbox is ICYMI by Lia Haberman. This weekly newsletter offers up the very best influencer trends, creator tips, and social media insights to help you get the most out of your social media marketing program.<\/p>\n<p>Hosted by long-time CMO Lia Haberman, this is one newsletter you don\u2019t want to lose in your spam folder.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-470867-_fxtpttdbjb6m\"\/>5. <a rel=\"nofollow\" href=\"https:\/\/onlinedrea.com\/podcast\/\">Mindful Marketing Podcast<\/a> with Andr\u00e9a Jones<\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast.png?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"620\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-620x620.png?resize=620%2C620&#038;ssl=1\" alt=\"mindful marketing podcast homepage\" class=\"wp-image-471096\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-620x620.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-310x310.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-150x150.png 150w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-768x768.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-1536x1536.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-2048x2048.png 2048w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-556x556.png 556w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Mindful-Marketing-Podcast-1112x1112.png 1112w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/onlinedrea.com\/podcast\/\"><em>Mindful Marketing<\/em><\/a><\/p>\n<p>More of an auditory learner? No stress. Join host Andr\u00e9a Jones every week as she breaks down the biggest social trends, <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-crisis-management\/\">how to manage a social media crisis<\/a>, how to go viral, and much, much more.<\/p>\n<p>Perfect for throwing on during your evening walk, or when you\u2019re jamming away on the perfect content calendar. Mindful Marketing deserves a staple spot on your playlist rotation.<\/p>\n<p><strong>Manage all of your social media marketing from one place with Hootsuite. Create and schedule social posts, interact with your audience, track your results, and keep an eye on competitors from one easy-to-use dashboard. Try it free today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>Do it better with <strong>Hootsuite<\/strong>, the <strong>all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/social-media-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to connect and sell to the over 5 billion global social media users online? Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term customer relationships. While it might seem as easy as posting content and engaging with your audience, there\u2019s a lot more to marketing on social media than [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7844,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Social Media Marketing? The Short and the Long of It - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Media Marketing? The Short and the Long of It\" \/>\n<meta property=\"og:description\" content=\"Looking to connect and sell to the over 5 billion global social media users online? Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term customer relationships. While it might seem as easy as posting content and engaging with your audience, there\u2019s a lot more to marketing on social media than [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-07T22:11:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"25 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"What is Social Media Marketing? The Short and the Long of It\",\"datePublished\":\"2024-06-07T22:11:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\"},\"wordCount\":5003,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\",\"url\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\",\"name\":\"What is Social Media Marketing? The Short and the Long of It - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1\",\"datePublished\":\"2024-06-07T22:11:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Social Media Marketing? The Short and the Long of It\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Social Media Marketing? The Short and the Long of It - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/what-is-social-media-marketing-the-short-and-the-long-of-it\/","og_locale":"en_US","og_type":"article","og_title":"What is Social Media Marketing? The Short and the Long of It","og_description":"Looking to connect and sell to the over 5 billion global social media users online? Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term customer relationships. While it might seem as easy as posting content and engaging with your audience, there\u2019s a lot more to marketing on social media than [&hellip;]","og_url":"https:\/\/okdesign.ca\/en\/what-is-social-media-marketing-the-short-and-the-long-of-it\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-06-07T22:11:09+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"25 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"What is Social Media Marketing? The Short and the Long of It","datePublished":"2024-06-07T22:11:09+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/"},"wordCount":5003,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/","url":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/","name":"What is Social Media Marketing? The Short and the Long of It - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1","datePublished":"2024-06-07T22:11:09+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/what-is-social-media-marketing-the-short-and-the-long-of-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"What is Social Media Marketing? The Short and the Long of It"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/06\/Social-media-marketing-6.png?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=7843"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/7843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/7844"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=7843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=7843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=7843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}