{"id":7871,"date":"2024-06-12T21:30:37","date_gmt":"2024-06-12T21:30:37","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/2024-guide-to-x-twitter-ads-specs-cost-and-tips\/"},"modified":"2024-06-12T21:30:37","modified_gmt":"2024-06-12T21:30:37","slug":"2024-guide-to-x-twitter-ads-specs-cost-and-tips","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/2024-guide-to-x-twitter-ads-specs-cost-and-tips\/","title":{"rendered":"2024 Guide to X (Twitter) Ads: Specs, Cost, and Tips"},"content":{"rendered":"


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Did you know that X (formerly known as Twitter) ads can reach a potential audience of 535 million people<\/a>? Not too shabby of a crowd.<\/p>\n

In 2024, X is changing advertising by using AI machine learning to improve targeting. Resulting in 10% more click-throughs and 16% more conversions<\/a> on average.<\/p>\n

Keep reading to find out the newest updates in X ads for 2024. Learn how to leverage Twitter effectively and how to start your first Twitter ads campaign today.<\/p>\n

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Bonus:<\/strong> Download the free 30-day plan to grow your Twitter following fast,<\/span> a daily workbook that will help you establish a Twitter marketing routine and track your growth, so you can show your boss real results after one month.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What are X (Twitter) ads?<\/span><\/h2>\n

Twitter ads are how brands promote their products and services across Twitter. There are many types of Twitter ads with different goals and options to fit any business size and budget.<\/p>\n

Twitter offers advertising options like sponsored content, promoted posts, trends, and multiple media formats. These formats include video, image, carousel, text, hashtag ads, and more.<\/p>\n

Types of X (Twitter) ads<\/span><\/h2>\n

X ad formats<\/h3>\n

Twitter vertical video ads<\/h4>\n

Vertical video ads are full-screen videos that appear between regular vertical videos when users swipe through them, similar to TikTok.<\/p>\n

They are currently the fastest-growing format on X and account for about 20% of all time spent on X<\/a>.<\/p>\n

You can also include a call-to-action button linking to your website or app.<\/p>\n

\"Power<\/a><\/figure>\n

Source: <\/em>@ilmakiage<\/em><\/a><\/p>\n

Twitter Promoted ads<\/h4>\n
Image ads<\/strong><\/h5>\n

Image ads are a single photo and look identical to organic posts except for the small \u201cAd\u201d label at the top right. You can create an image ad from scratch or turn an existing organic image post into an ad. <\/p>\n

\"Propertee<\/a><\/figure>\n

Source: <\/em>@Propertee<\/em><\/a><\/p>\n

Video ads<\/strong><\/h5>\n

Twitter video ads are videos that can be square or landscape format. Square format is 1:1 and landscape format is 16:9. This means you can use YouTube videos for Twitter ads without any issues.<\/p>\n

\"EVject<\/a><\/figure>\n

Source: <\/em>@EVject<\/em><\/a><\/p>\n

Carousel ads<\/strong><\/h5>\n

Twitter carousel ads can feature up to six images, videos, or a mix of both. If desired, each slide can link to a unique URL.<\/p>\n

\"Air<\/a><\/figure>\n

Source: <\/em>@AirVoelCPAP<\/em><\/a><\/p>\n

Text ads<\/strong><\/h5>\n

Promoted Twitter text ads offer all the elements of a standard post and are the easiest way to get started with ads. For instance, you can either create text ads from scratch or promote existing organic content.<\/p>\n

\"Forbes<\/a><\/figure>\n

Source: <\/em>@Aytekintank<\/em><\/a><\/p>\n

Amplify ads<\/h4>\n
Amplify pre-roll ads<\/strong><\/h5>\n

Amplify Pre-roll ads play before an organic video starts, and viewers can choose to skip after six seconds<\/a>.<\/p>\n

X\u2019s Amplify Publisher Program matches your video<\/a> with relevant creators who have a good audience fit and align with your brand.<\/p>\n

In return, publishers who opt into the program receive a portion of ad revenue. This program is similar to the YouTube Partner Program.<\/p>\n

Amplify Sponsorships ads<\/strong><\/h5>\n

Twitter Amplify Sponsorship ads<\/a> represent a direct relationship between an X creator and a brand. Some examples are when a brand asks for permission to use a creator\u2019s video in an ad. Another example is when a brand pays a creator to make a video specifically for them.<\/p>\n

In addition, Amplify Sponsorship video ads also offer extra features to generate engagement, including an auto-reply DM, Q&A format, and the ability for brands to promote sponsored videos.<\/p>\n

This post exemplifies how a brand could work with a publisher. (Although it doesn\u2019t appear to be sponsored by Arc, it represents what a sponsorship could look like.)<\/p>\n

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Arc browser is a joy to use \ud83d\ude0d. Our team has fully switched after the recent updates from @browsercompany<\/a>!<\/p>\n

Would love a native video player for devs @joshm<\/a> \ud83d\ude0a<\/p>\n

Check out this prototype with VideoDB\u2014imagine video answers, video agents, and personalized search inside Arc \ud83d\udd0a WDYT? pic.twitter.com\/fzckhZTcHg<\/a><\/p>\n

\u2014 Anup Gosavi (@IamAnupGosavi) May 20, 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

Twitter Takeover ads<\/h4>\n
Timeline Takeover ads<\/strong><\/h5>\n

Twitter Timeline Takeover ads give you great exposure. As a result, your ad will be the first thing an X user sees when they open the app. Plus, Timeline Takeover ads can be any format X offers and run for one day.<\/p>\n

X claims using Timeline Takeover ads during a campaign boosts campaign awareness by 300%<\/a> and ad recall by 300%.<\/p>\n

\"Timeline<\/a><\/figure>\n

Source: <\/em>X<\/em><\/a><\/p>\n

Trend Takeover ads<\/strong><\/h5>\n

Twitter Trend Takeover ads can be found on the X homepage in the \u201cWhat\u2019s Happening\u201d section and on the Explore tab. Trend Takeover ads are tied to a trending hashtag and include a \u201cPromoted by\u201d label.<\/p>\n

Trend Takeover ads include a hashtag, a description (up to 70 characters), and an image, video, or GIF optionally.<\/p>\n

\"Ad<\/a><\/figure>\n

X Live ads<\/h4>\n

Brands and\/or Premium subscribers must be verified to access live video capabilities through X\u2019s Media Studio<\/a> dashboard. As a result, you can also use Media Studio to cut clips<\/a> from previous live videos to use in organic posts or X ads.<\/p>\n

\"IGN<\/a><\/figure>\n

Source: <\/em>@IGN<\/em><\/a><\/p>\n

Twitter Dynamic Product ads<\/h4>\n

Thanks to X\u2019s advanced targeting, Twitter Dynamic Product ads automatically show the product someone is most likely to buy from you. You must add a catalogue in X Shopping Manager to use Dynamic Product ads.<\/p>\n

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Twitter Collection ads<\/h4>\n

You can feature up to six products in a carousel Collection ad. Alternatively, you can showcase one product with a larger hero image and different angles. This allows for a more detailed view of the product.<\/p>\n

\"Collection<\/a><\/figure>\n

Source: <\/em>X<\/em><\/a><\/p>\n

X Ad features<\/h3>\n

App cards<\/h4>\n

App cards add a clickable link to Google Play or Apple App Store pages. For instance, if a user already has your app, the button can open it on their device instead.<\/p>\n

\"The<\/a><\/figure>\n

Source: <\/em>@TheScore<\/em><\/a><\/p>\n

Website cards<\/h4>\n

Similar to app cards, add a clickable button to image or video ads linking to any website or landing page.<\/p>\n

Branded hashtag ads<\/h4>\n

Branded X hashtag ads consist of a hashtag plus an emoji or custom icon chosen by the advertiser. You can choose up to five emojis for a single branded hashtag. After the ad ends, the hashtag becomes text-only.<\/p>\n

In this example, #ACMs is the branded hashtag with the award emoji.<\/p>\n

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Branded notifications<\/h4>\n

X Branded Notifications<\/a> opts users into receiving either a single or multiple notifications about an event, product launch, or other topic. <\/p>\n

First, create the autoresponder trigger by liking a post or using a specific word in a comment. Users who do this action will get the notification ad as an in-app message.<\/p>\n

\"Barista<\/a><\/figure>\n

Source: <\/em>X<\/em><\/a><\/p>\n

X ad objectives<\/h3>\n

Twitter optimizes ad campaigns around an objective. The objective also determines how you\u2019re charged for the campaign. You only pay for actions related to the goal.<\/p>\n

In an app install campaign, you only pay when someone clicks on your ad and goes to the app store. You don\u2019t pay for someone seeing the ad and scrolling past it.<\/p>\n

Awareness<\/h4>\n

The awareness objective is about getting the most reach, a.k.a., the most eyes on your ad. Choose this objective for brand awareness goals or as part of a larger campaign.<\/p>\n

When to use:<\/strong> To reach a broad range of X users and drive discovery.<\/p>\n

Consideration<\/h4>\n

Twitter\u2019s consideration category includes these sub-objectives:<\/p>\n