{"id":7887,"date":"2024-06-13T18:20:21","date_gmt":"2024-06-13T18:20:21","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/best-time-to-post-on-instagram-in-2024-and-why\/"},"modified":"2024-06-13T18:20:21","modified_gmt":"2024-06-13T18:20:21","slug":"best-time-to-post-on-instagram-in-2024-and-why","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/best-time-to-post-on-instagram-in-2024-and-why\/","title":{"rendered":"Best Time to Post on Instagram in 2024 (And Why)"},"content":{"rendered":"


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What is the best time to post on Instagram to make sure a post gets seen?<\/p>\n

And what about the best time to post on Instagram for likes, comments, shares, and sales?<\/p>\n

We crunched the numbers to find out the universal best day and time to post on Instagram. Of course, all businesses and audiences are different, so we\u2019ll also help you calculate your brand\u2019s unique best times to post.<\/p>\n

P.S. Looking for the best times to post on Facebook, TikTok, LinkedIn, and beyond? Check out our best time to post on social media [all networks] blog<\/a> today.<\/p>\n

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Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n

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Is there a best time to post on Instagram?<\/span><\/h2>\n

Finding the best time to post on Instagram is a bit like finding a new pair of pants. Sure, you can look up reviews about the best pants in 2024. You can check out photos and videos of people wearing different styles of pants and reviewing how they look and feel. You can even ask your friends with similar body types what kind of pants they like best.<\/p>\n

But, ultimately, the best pants (and time to post) will come down to your unique needs.<\/strong><\/p>\n

Each brand has a slightly different sweet spot for posting on Instagram. That\u2019s because every brand on social media caters to a unique audience with unique behavior patterns<\/strong>. But don\u2019t give up hope! There are certain best practices that social media marketers can follow to see great results across the board.<\/p>\n

For example, the Instagram algorithm<\/a> prioritizes recency, so posting when your followers are online is key. This means that, if all else is equal, a newer post will show up higher on the newsfeed than an older one.<\/strong><\/p>\n

Recency is honestly one of the quickest, easiest wins when it comes to optimizing a post for success. (Though we have plenty more tips on getting free Instagram likes<\/a> if you\u2019re interested).<\/p>\n

But beyond that, it\u2019s also important to be clear on your goals for your Instagram marketing strategy<\/a>. Do you have specific targets around building awareness, higher engagement, or driving traffic? What does success look like to you, and when have your posts achieved that success in the past? Your past wins are a key guideline for when you should be posting overall.<\/p>\n

Pair these tips with your own data on when your audience is online, engaged, and ready to act, and you\u2019ll be well on your way to finding the best time to post on Instagram, for you.<\/p>\n

The best time to post on Instagram in 2024<\/span><\/h2>\n

To find these results, we analyzed data from over 30,000 Instagram posts from businesses of all sizes<\/strong>. Then, we consulted with our own social team for insights gained from posting to an audience of 170k followers.<\/p>\n

(Drum roll, please\u2026)<\/em><\/p>\n

The universal best time to post on Instagram is 11:00 AM PST (8:00 AM EST) on Wednesdays.<\/strong><\/p>\n

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Overall, we found that Instagram users are the most likely to interact with content during work hours midday and mid-week<\/strong>. And that makes sense \u2014 it is a perfect time to take a break from work or school and do some scrolling. (And liking. And commenting.)<\/p>\n

Weekends are typically the worst days to post<\/strong> and don\u2019t tend to have much Instagram engagement. We suspect that\u2019s because people are out and about in the real world, soaking up the sun and relaxing with friends, rather than doom-scrolling. Can\u2019t blame them!<\/p>\n

Planning on posting more than once a week? Here\u2019s a breakdown of the best times to post on Instagram for each day of the week.<\/strong><\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Day of the week<\/strong><\/th>\nTime<\/strong><\/th>\n<\/tr>\n
Monday<\/th>\n11:00 AM PST<\/th>\n<\/tr>\n
Tuesday<\/th>\n8:00 AM PST<\/th>\n<\/tr>\n
Wednesday<\/th>\n11:00 AM PST<\/th>\n<\/tr>\n
Thursday<\/th>\n11:00 AM PST<\/th>\n<\/tr>\n
Friday<\/th>\n2:00 PM PST<\/th>\n<\/tr>\n
Saturday<\/th>\n8:00 AM PST<\/th>\n<\/tr>\n
Sunday<\/th>\n6:00 PM PST<\/th>\n<\/tr>\n<\/thead>\n<\/table>\n<\/figure>\n

If you\u2019re just starting off on Instagram and don\u2019t have a lot of past data or audience insights to work with, try posting around these peak times.<\/p>\n

As your account grows, we recommend tweaking your posting schedule to fit your specific audience\u2019s activity patterns. Use Hootsuite\u2019s Best Time to Post heatmaps<\/a> to learn exactly when your audience is online and most likely to engage.<\/p>\n

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The best time to post on Instagram by day of the week<\/span><\/h2>\n

Want to know the best time of day to post on Instagram, every day of the week? Your best bet is to use Hootsuite\u2019s Best Time to Publish tool<\/a> to find brand-specific data.<\/p>\n

But, if you\u2019re just starting out, here are some more general data points to get you going.<\/p>\n

The best time to post on Instagram on Monday<\/h3>\n

The best time to post on Instagram on Monday is 11:00 AM PST.<\/strong> It seems most Instagrammers are taking the start of the week easy, and not diving into their feeds until closer to lunchtime.<\/p>\n

Don\u2019t let this data lull you into posting ad-hoc, day-of, though! Planning your posts in advance, and scheduling them for the right time for your audience, will always bring the best results.<\/strong><\/p>\n

The best time to post on Instagram on Tuesday<\/h3>\n

The best time to post on Instagram on Tuesday is 8:00 AM PST.<\/strong> Engagement is also strong between 8-10 AM, with 8:00 AM being the peak. It seems like users are better rested on this day, and ready to engage.<\/p>\n

The best time to post on Instagram on Wednesday<\/h3>\n

The best time to post on Instagram on Wednesday is 11:00 AM PST. <\/strong>Wednesday is also the day that accounts seem to get the highest engagement overall.<\/p>\n

The best time to post on Instagram on Thursday<\/h3>\n

The best time to post on Instagram on Thursday is 11:00 AM PST. <\/strong>In general, the 11:00 AM to 2:00 PM stretch is good for high engagement on any weekday.<\/p>\n

The best time to post on Instagram on Friday<\/h3>\n

2:00 PM PST is the best time to post on Instagram on Friday.<\/strong> Friday engagement is consistent throughout the morning and lunch hour, from 7 AM to 2:00 PM.<\/p>\n

The best time to post on Instagram on Saturday<\/h3>\n

8:00 AM PST is the overall best time to post on Saturday.<\/strong> Grab those eyeballs before people get into their offline weekend plans!<\/p>\n

The best time to post on Instagram on Sunday<\/h3>\n

The best time to post on Instagram on Sunday is 6:00 PM PST. <\/strong>Engagement on Sundays is pretty consistent throughout the afternoon and evening. It remains steady from 12:00 PM to 8:00 PM.<\/p>\n

When is the best time to post Reels and Stories on Instagram?<\/span><\/h2>\n

If you\u2019re looking to grow your Instagram followers and engagement, posting Reels at any time of day is a no-brainer.<\/strong> Our data shows<\/a> that Reels can get up to 300% more engagement than regular Instagram videos<\/a>.<\/p>\n

At Hootsuite, we\u2019ve been posting Reels to our Instagram audience of 200k followers for over two years. Over that time, we\u2019ve learned that the best time to post Reels on instagram is 9 AM and 12 PM PST, Monday to Thursday.<\/strong><\/p>\n

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Instagram Stories are a little more evergreen, but recency is a big factor in whether or not your Story is shown in the top bar.<\/p>\n

According to Instagram, the Stories algorithm<\/a> considers the following factors when showing content:<\/p>\n