{"id":7901,"date":"2024-06-14T17:25:12","date_gmt":"2024-06-14T17:25:12","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/4-tips-to-build-customer-loyalty-with-email\/"},"modified":"2024-06-14T17:25:12","modified_gmt":"2024-06-14T17:25:12","slug":"4-tips-to-build-customer-loyalty-with-email","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/4-tips-to-build-customer-loyalty-with-email\/","title":{"rendered":"4 tips to build customer loyalty with email"},"content":{"rendered":"


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Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you\u2019re antagonizing most, if not all, recipients. To achieve real customer loyalty, it\u2019s important to stop referring to leads as \u201cprospects\u201d and start treating them like real people.\u00a0<\/p>\n

1. Warm it up<\/h2>\n

The first rule of cold emailing? Avoid it if you can. By creating signup overlays and double opt-ins instead, you\u2019ll be speaking to a willing audience already interested in what you have to say. Best of all, you won\u2019t waste time chasing after leads who may be more annoyed than anything else when they see your emails.<\/p>\n

In essence, connecting with willing subscribers creates relationships you can build on. It\u2019s the difference between handing out flyers and putting up a stall: one wastes everyone\u2019s time, while the other invites people to find out more.\u00a0<\/p>\n

Remember, having a customer provide you with their email address is a huge privilege, and it\u2019s one that many marketers tend to undervalue. Customers are essentially saying, \u201cOK, tell me more,\u201d and that\u2019s your cue to show value. It\u2019s too great an opportunity to miss or mess up, so you best be ready to shine.\u00a0\u00a0<\/p>\n

Dig deeper: 6 ways email marketing can elevate customer engagement and loyalty<\/a><\/em><\/strong><\/p>\n

2. Say \u2018thank you\u2019<\/h2>\n

You wouldn\u2019t show up to a dinner party empty-handed, would you? Exactly. The first thing you do when a customer welcomes you into their inbox is thank them. Start off on the right foot by giving them a special discount or free gift as a token of appreciation. This sets the tone for great things to come (and helps with sales) and enforces a crucial message: that they made the best choice by signing up.\u00a0<\/p>\n

This crucial first welcome email (statistically, it has the highest open rate) is also a great opportunity to give a customer a brief overview of your business\u2019s products and services. Sprinkle in a few five-star reviews, and you\u2019re all set for a very fruitful journey.<\/p>\n

3. Remember their name<\/h2>\n

Nothing turns a warm lead into a stone-cold face of indifference faster than treating them like a number. Customers can spot a bulk email from a mile away. There are numerous telltale signs that an email was written for no one in particular, and the biggest culprit is a lack of personalized content.\u00a0<\/p>\n

Here\u2019s how you can fix your generic email today:<\/p>\n