{"id":7917,"date":"2024-06-18T15:01:35","date_gmt":"2024-06-18T15:01:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/business-leaders-believe-ai-can-deliver-a-competitive-advantage\/"},"modified":"2024-06-18T15:01:35","modified_gmt":"2024-06-18T15:01:35","slug":"business-leaders-believe-ai-can-deliver-a-competitive-advantage","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/business-leaders-believe-ai-can-deliver-a-competitive-advantage\/","title":{"rendered":"Business leaders believe AI can deliver a competitive advantage"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That\u2019s the takeaway from the new \u201cState of Personalization 2024\u201d report from Twilio Segment.<\/p>\n<p>A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization. The full report, based on a survey of over 500 business leaders representing companies with over 500 employees in 12 countries can be <a rel=\"nofollow\" href=\"https:\/\/segment.com\/state-of-personalization-report\/\">found here<\/a> (registration required).<\/p>\n<p><strong>Why we care. <\/strong>Of course Twilio Segment is a CDP and has skin in the personalization game. But the question the report inadvertently raises and does not fully answer is how a technology that is foreseen to be very widely (if not universally) adopted will ultimately provide a competitive advantage. The simple answer might be that some brands will use it well and some will use it badly. It can be predicted that some will fail, likely inadvertently, to use it ethically.<\/p>\n<p>The question is particularly relevant to the case of generative AI. How long will it be before everybody has AI assistants of AI chatbots and the opportunity for customers to get product information or recommendations using natural language prompts? Brands that don\u2019t have those capabilities will certainly struggle, but for the rest, genAI will surely create a level playing field not a competitive advantage.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/ai-is-a-game-changer-but-not-generative-ai\/\">AI is a game changer, but not generative AI<\/a><\/em><\/strong><\/p>\n<hr\/>\n<hr\/>\n<p><strong>Other takeaways. <\/strong>Here are some of the other data-points from the report:<\/p>\n<ul>\n<li>73% of business leaders believe that AI will change personalization strategies.<\/li>\n<li>58% of business leaders believe that AI chatbots will have the most impact on personalization over the next 5 years.<\/li>\n<li>59% of businessesexpect their teams to be using AI daily by 2025.<\/li>\n<li>72% of companies are using a CDP for personalization while 48% are using a data warehouse.<\/li>\n<\/ul>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Kim Davis\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/KimDavis-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Kim Davis\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tKim Davis is currently editor at large at MarTech. Born in London, but a New Yorker for almost three decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket\u2019s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Shortly thereafter he joined Third Door Media as Editorial Director at MarTech.<\/p>\n<p>Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/business-leaders-believe-ai-can-deliver-a-competitive-advantage\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That\u2019s the takeaway from the new \u201cState of Personalization 2024\u201d report from Twilio Segment. A similarly large portion, 86%, expects artificial intelligence to support a shift from reactive to predictive personalization. The [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7918,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Business leaders believe AI can deliver a competitive advantage - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/business-leaders-believe-ai-can-deliver-a-competitive-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business leaders believe AI can deliver a competitive advantage\" \/>\n<meta property=\"og:description\" content=\"No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. 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