{"id":7929,"date":"2024-06-18T23:18:07","date_gmt":"2024-06-18T23:18:07","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/22-fresh-social-media-post-ideas-for-2024\/"},"modified":"2024-06-18T23:18:07","modified_gmt":"2024-06-18T23:18:07","slug":"22-fresh-social-media-post-ideas-for-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/22-fresh-social-media-post-ideas-for-2024\/","title":{"rendered":"22 Fresh Social Media Post Ideas for 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore.<\/p>\n<p>With <a rel=\"nofollow\" href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/\">almost half (46%)<\/a> of Gen Z \u201cconstantly online\u201d \u2014 and Millennial oldies like me not far off, I\u2019d argue \u2014 social media is more crowded than ever.<\/p>\n<p>It\u2019s not enough to post regularly, master <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-reels-hacks\/\">Reels transitions<\/a>, join TikTok, or follow what everyone else is doing. To grow this year, brands need to be original, likable, and useful.<\/p>\n<p>If you\u2019re not any of those things, here are 22 social media content ideas to do instead. (Kidding! You\u2019re already great, and these ideas will make you even better.)<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #012b3a;&#9;&#9;&#9;&#9;&#9;color: #ffffff;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#ffffff;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;OwlyWriter AI instantly generates captions and content ideas for every social media network. It's seriously easy.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\">OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\">22 creative social media content ideas<\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"1_Use_original_audio_in_video_content\"><a rel=\"nofollow\" id=\"post-386034-_ez568kcq5qia\"\/>1. Use original audio in video content<\/span><\/h3>\n<p>It\u2019s been a classic Instagram growth strategy for a while: Find a trending Reels or TikTok audio clip, make a video, get thousands of new followers, and repeat.<\/p>\n<p>Those days are gone. Yes, you can still use a voiceover of Michael from The Office and yes, it may grow your Instagram a bit. But 2024 is all about original audio.<\/p>\n<p>Brainstorm your own funny skits instead, or go basic and answer your customers\u2019 questions. <\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8XSXOUuEZo\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Using original audio in your video can:<\/strong><\/p>\n<ul>\n<li>Keep people watching longer, not knowing how it will end (as they do with trending audio after seeing a few).<\/li>\n<li>Showcase your creativity and, potentially, make you \u2014 <em>gasp<\/em> \u2014 go viral.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"2_Create_how_to_content_on_YouTube_Shorts\"><a rel=\"nofollow\" id=\"post-386034-_spa0q1l2uwr7\"\/>2. Create \u201chow to\u201d content on YouTube Shorts<\/span><\/h3>\n<p>How-to YouTube Shorts hook people right away with quick visuals and a specific end result. If you sell a product, show your audience how to use it \u2014 either the \u201cregular way\u201d or something creative.<\/p>\n<p>Service providers, share your process or steps to achieve a quick win, like your best sales email script or a software tutorial.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"How to use Figma Auto Layout wrap tutorial 2023 #figma #figmatips #figmatutorial #figmadesign #ui\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/cRE1hUHauIc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p><strong>How-to YouTube Shorts can help you:<\/strong><\/p>\n<ul>\n<li>Attract new subscribers.<\/li>\n<li>Rapidly test to find out what your audience wants to see or learn about most.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"3_Start_an_educational_or_behind-the-scenes_series\"><a rel=\"nofollow\" id=\"post-386034-_25hllaa200v7\"\/>3. Start an educational or behind-the-scenes series<\/span><\/h3>\n<p>You\u2019ve heard of #ThrowbackThursday and #SundayFunday but instead of regurgitating these tired trends, create your own daily or weekly series. It\u2019s more original, and it\u2019ll make your content planning process easier.<\/p>\n<p>Instead of having to think of three new post ideas for the upcoming week, you\u2019ll already know the format and theme of your series and can get into creating it right away.<\/p>\n<p>For max efficiency, keep a running list of all your ideas then pick one to film for the week, or film and schedule them all in bulk a month or more ahead of time.<\/p>\n<p>In-depth educational series work especially well on YouTube. To keep people watching, create a YouTube playlist and link to it from each video\u2019s description.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"423\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-post-ideas-620x423.png?resize=620%2C423&#038;ssl=1\" alt=\"education youtube playlist answering youtube related questions \" class=\"wp-image-472718\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-post-ideas-620x423.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-post-ideas-310x212.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-post-ideas-768x525.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/social-media-post-ideas.png 915w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/playlist?list=PLgc0GNip2uYX1e81C5Hv57Njclo_KjGs4\"><em>YouTube<\/em><\/a><\/p>\n<p>A behind-the-scenes series (even a playful one, like this example from SEMrush)\u00a0 gives your audience a unique glimpse into your brand\u2019s operations and helps you build a deeper connection with your audience.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p><strong>A content series can help you:<\/strong><\/p>\n<ul>\n<li>Build momentum toward a product launch or event.<\/li>\n<li>Demonstrate your expertise and earn trust.<\/li>\n<li>Keep a consistent <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\">publishing schedule<\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"4_Invest_in_UGC_content\"><a rel=\"nofollow\" id=\"post-386034-_zhvs22q1wphq\"\/>4. Invest in UGC content<\/span><\/h3>\n<p>UGC, or \u201cuser-generated content,\u201d isn\u2019t new but it\u2019s definitely time to hop on board if you haven\u2019t already. Like influencer marketing, UGC content is created by people instead of the brand, but \u2014 traditionally \u2014 UGC content comes from unpaid, real customers.<\/p>\n<p>Why bother? Your customers are <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\">2.4 times more likely<\/a> to interact with UGC vs. brand-created content. Authenticity sells.<\/p>\n<p>Create a hashtag for your customers to use and feature their photos or videos in your feed.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7rl5FppYod\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Don\u2019t have a big audience yet? No worries: You can buy authenticity, too. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ugc-creator\/\">UGC creators<\/a> are big in 2024: People paid to create content that <em>looks like<\/em> organic customer content.<\/p>\n<p><strong>UGC content can help you:<\/strong><\/p>\n<ul>\n<li>Promote your products without seeming too sales-y.<\/li>\n<li>Gather diverse assets to repost across your social accounts or use in other content. For example, photos of people of many different ethnicities using your products, or multiple home decor styles, like Wayfair\u2019s example above.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"5_Prioritize_content_that_is_easy_to_make\"><a rel=\"nofollow\" id=\"post-386034-_ncdp2b2uzw78\"\/>5. Prioritize content that is easy to make<\/span><\/h3>\n<p>Spicy take: Some businesses are luckier than others when it comes to social media content ideas.<\/p>\n<p>Exhibit A: What type of content is universally adored by everyone, regardless of language, location, culture, demographics, or interests?<\/p>\n<p>Cute animal videos.<\/p>\n<p>The San Diego Zoo doesn\u2019t overthink their social content strategy. People like cute animal videos, so they give them cute animal videos. It\u2019s really that easy sometimes.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p>Think of what \u201csimple content\u201d looks like for your business. <strong>What can you make in 5 minutes or less?<\/strong> Then, make a bunch all at once and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-bulk-schedule\/\">bulk schedule<\/a> up to 350 pieces of content at a time to automatically publish with Hootsuite. <em>Ahh, the simple life.<\/em><\/p>\n<p><strong>Simple content can:<\/strong><\/p>\n<ul>\n<li>Allow for batched production and scheduling, cutting down content creation time.<\/li>\n<li>Appeal to multiple customer types and audiences.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-386034-_iixq4495xaz5\"\/><\/h3>\n<h3 class=\"wp-block-heading\"><span id=\"6_Embrace_memes_and_trending_content\">6. Embrace memes and trending content<\/span><\/h3>\n<p>Humor is always in style because there\u2019s always something to be sad about. So give your audience a lil\u2019 giggle, eh?<\/p>\n<p>Maybe run super spicy stuff through legal compliance first. Don\u2019t say we didn\u2019t warn you.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7UOVctt3Gb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Memes can help you:<\/strong><\/p>\n<ul>\n<li>Gain new followers by cashing in on new, trending memes.<\/li>\n<li>Appear cooler than you are. (That\u2019s a joke. You\u2019re very cool. Memes will help your audience see that.)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"7_Launch_a_challenge\">7. Launch a challenge<\/span><\/h3>\n<p>Challenges are a fun way to boost engagement, potentially get some juicy UGC (user-generated content), and subtly promote yourself at the same time.<\/p>\n<p>Some businesses have more obvious challenge ideas than others. Strava hosts annual running challenges for Pride.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7rexkeRWPJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Challenges can help:<\/strong><\/p>\n<ul>\n<li>Educate or inspire your audience, and encourage them to take action on a goal or use your product more.<\/li>\n<li>Fill up your content calendar. Share your audience\u2019s work as part of your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-content-creation\/\">content curation process<\/a>.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"8_Leverage_AI_for_social_content_ideas\">8. Leverage AI for social content ideas<\/span><\/h3>\n<p>I\u2019m just a writer standing in front of ChatGPT asking it not to take my job. Just kidding. AI can\u2019t replace this kind of\u2014<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow noopener\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1.jpg?ssl=1\" target=\"_blank\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"499\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1-620x499.jpg?resize=620%2C499&#038;ssl=1\" alt=\"OpenAI social media post ideas\" class=\"wp-image-386061\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1-620x499.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1-310x249.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1-768x618.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1-1536x1236.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/social-media-content-ideas-2023-1.jpg 1724w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/openai.com\/blog\/chatgpt\/\"><em>OpenAI<\/em><\/a><\/p>\n<p><em>Crap.<\/em> Okay, but seriously: AI is our friend (at least until it tries to reprogram our microwaves to kill us all).<\/p>\n<p>I didn\u2019t use ChatGPT when I outlined this article, but it came up with several of the same social media post ideas. <\/p>\n<p>None of them are rocket science, but that\u2019s exactly the point: Let AI do your easy tasks so you have more time to create the original elements of your content that will make you stand out.<\/p>\n<p>As a small business owner, you\u2019re probably either still doing all your own social media or relying on a small team. If coming up with ideas is stopping you from posting as much as you\u2019d like, <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ai-powered-content-creation\/\">AI content tools<\/a> get the ball rolling.<\/p>\n<p>Just don\u2019t put all your eggs in one artificial basket. Use your human brain for content ideas, too.<\/p>\n<p><strong>AI content tools can help you:<\/strong><\/p>\n<ul>\n<li>Fill up a list of content ideas so you can get creating faster.<\/li>\n<li>Overcome writer\u2019s block.<\/li>\n<li>Save time on idea generation so you can focus on the real work that moves your business forward. (Spoiler alert: It\u2019s content.)<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI tool that saves social media pros hours of work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use OwlyWriter to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Write a new social media caption in a specific tone, based on a prompt<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Write a post based on a link (e.g. a blog post or a product page)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Generate post ideas based on a keyword or topic (and then write posts expanding on the idea you like best)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Identify and repurpose your top-performing posts<\/span> on social media<\/li>\n<li><span style=\"font-weight: 400;\">Create relevant captions for upcoming holidays<\/span><\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"866\" height=\"1248\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-picking-a-tone.png?resize=866%2C1248&#038;ssl=1\" alt=\"Using Hootsuite OwlyWriter AI to write an Instagram caption: Typing in the subject and selecting the tone from a drop-down list.\" class=\"wp-image-403848\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-picking-a-tone.png 866w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-picking-a-tone-310x447.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-picking-a-tone-620x893.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-picking-a-tone-768x1107.png 768w\" sizes=\"(max-width: 866px) 100vw, 866px\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">To get started with OwlyWriter, sign in to your Hootsuite account and head to<\/span><span style=\"font-weight: 400;\"> the <strong>Inspiration<\/strong> section of the dashboard. <\/span><span style=\"font-weight: 400;\">Then, pick the type of AI magic you want to see in action.<\/span><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"976\" height=\"998\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/01-OwlyWriter-AI-Main-view.png?resize=976%2C998&#038;ssl=1\" alt=\"OwlyWriter AI in Hootsuite. Main screen with available choices: Repurpose your top posts, start from scratch, get inspired, turn web content into posts, get your holiday calendar ready\" class=\"wp-image-403808\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/01-OwlyWriter-AI-Main-view.png 976w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/01-OwlyWriter-AI-Main-view-310x317.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/01-OwlyWriter-AI-Main-view-620x634.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/01-OwlyWriter-AI-Main-view-768x785.png 768w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">For example, if you\u2019re not sure what to post, click on <\/span><b>Get inspired<\/b><span style=\"font-weight: 400;\">. Then, type in the general, high-level topic you want to address and click <\/span><b>Get ideas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"508\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/02-OwlyWriter-AI-Get-ideas.png?resize=900%2C508&#038;ssl=1\" alt=\"Generating social media post ideas in Hootsuite's OwlyWriter AI\" class=\"wp-image-403816\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/02-OwlyWriter-AI-Get-ideas.png 900w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/02-OwlyWriter-AI-Get-ideas-310x175.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/02-OwlyWriter-AI-Get-ideas-620x350.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/02-OwlyWriter-AI-Get-ideas-768x433.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\"\/><\/figure>\n<p class=\"has-text-align-center\"><strong><a rel=\"nofollow\" class=\"hs-btn hs-btn-green\" href=\"https:\/\/www.hootsuite.com\/select-plan\" rel=\"\">Start your free 30-day trial<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">OwlyWriter will generate a list of post ideas related to the topic:\u00a0<\/span><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"850\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/03-OwlyWriter-AI-List-of-generated-ideas.png?resize=888%2C850&#038;ssl=1\" alt=\"AI-generated social media post ideas in Hootsuite's OwlyWriter AI\" class=\"wp-image-403824\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/03-OwlyWriter-AI-List-of-generated-ideas.png 888w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/03-OwlyWriter-AI-List-of-generated-ideas-310x297.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/03-OwlyWriter-AI-List-of-generated-ideas-620x593.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/03-OwlyWriter-AI-List-of-generated-ideas-768x735.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Click on the one you like best to move to the next step \u2014 captions and hashtags.<\/span><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"1174\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/04-OwlyWriter-AI-Captions-generated-based-on-ideas.png?resize=850%2C1174&#038;ssl=1\" alt=\"AI-generated social media post captions in Hootsuite's OwlyWriter AI\" class=\"wp-image-403832\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/04-OwlyWriter-AI-Captions-generated-based-on-ideas.png 850w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/04-OwlyWriter-AI-Captions-generated-based-on-ideas-310x428.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/04-OwlyWriter-AI-Captions-generated-based-on-ideas-620x856.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/04-OwlyWriter-AI-Captions-generated-based-on-ideas-768x1061.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\"\/><\/figure>\n<p><span style=\"font-weight: 400;\">Pick the caption you like and click <\/span><b>Create post<\/b><span style=\"font-weight: 400;\">. The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines \u2014 and schedule your post to go live later.<\/span><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"316\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/05-OwlyWriter-AI-Generated-caption-in-composer-620x316.png?resize=620%2C316&#038;ssl=1\" alt=\"AI-generated post idea in Hootsuite Composer\" class=\"wp-image-403840\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/05-OwlyWriter-AI-Generated-caption-in-composer-620x316.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/05-OwlyWriter-AI-Generated-caption-in-composer-310x158.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/05-OwlyWriter-AI-Generated-caption-in-composer-768x391.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/05-OwlyWriter-AI-Generated-caption-in-composer-1536x782.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/05-OwlyWriter-AI-Generated-caption-in-composer-2048x1043.png 2048w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>And that\u2019s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full \u2014 and sit back to watch your engagement grow.<\/p>\n<p class=\"has-text-align-center\"><strong><a rel=\"nofollow\" class=\"hs-btn hs-btn-green\" href=\"https:\/\/www.hootsuite.com\/select-plan\" rel=\"\">Start your free 30-day trial<\/a><\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"9_Run_a_contest\">9. Run a contest<\/span><\/h3>\n<p>Social media contests are always a good idea because people love free stuff.<\/p>\n<p>Give away a gift card to your business or something you sell. You can do anything from the super-simple \u201clike, follow, and comment\u201d format, to more involved contests like asking your followers to share a photo, tag a friend, or fill out a survey.<\/p>\n<p>A good rule of thumb is to keep the effort of entering the contest in line with the prize value. Smaller value prize = less effort to enter, higher value prize = more effort.<\/p>\n<p>For brick and mortar businesses, target local people with a fun scavenger hunt contest:<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C4yaRTIPYGp\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Social media contests can help you:<\/strong><\/p>\n<ul>\n<li>Rapidly grow your follower counts and audience.<\/li>\n<li>Generate potential leads.<\/li>\n<li>Find out valuable information about your customers through surveys to inform your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-marketing-plan\/\">marketing strategy<\/a>.<\/li>\n<li>Gather content assets you can use for future campaigns (for photo or video submission contests).<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"10_Feature_customer_testimonials\">10. Feature customer testimonials<\/span><\/h3>\n<p>What\u2019s the best way to sell your products or services on social media? Showing not telling.<\/p>\n<p>Share a testimonial or transformation story from a customer. It goes much further to gain trust than talking about yourself. <\/p>\n<p>This can be as easy as whipping up a testimonial quote graphic, or better yet: Film a short video interviewing your customer. Edit it into multiple versions and share them across TikTok, Reels, <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-story-ideas\/\">Instagram Stories<\/a>, YouTube videos, and more.<\/p>\n<p>Keep <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-long-should-a-social-media-video-be\/\">social media videos<\/a> under 60 seconds for best results.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8Qe1q6Pasb\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Customer stories (especially video ones!) are:<\/strong><\/p>\n<ul>\n<li>More impactful and versatile than a written testimonial.<\/li>\n<li>Great selling tools: People with the same problem as your featured customer see you as the solution.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"11_Partner_with_content_creators_and_influencers\">11. Partner with content creators and influencers<\/span><\/h3>\n<p>Creators, a.k.a. influencers (or <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/kols\/\">KOLs<\/a>), are often pictured working with huge brands only, but 2024 is the year small businesses take over.<\/p>\n<p>Our Social Trends report found only <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/social-trends\">28% of small businesses<\/a> currently work with creators whereas 42% of businesses with over 1,000 employees do. <\/p>\n<p>Adding <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">influencer marketing<\/a> to your strategy this year will help you stand out from your peers, and deliver cost-effective campaigns in these uncertain financial times.<\/p>\n<p>You don\u2019t need a big announcement to start partnering with creators. New research shows influencer campaigns have up to <a rel=\"nofollow\" href=\"https:\/\/hbr.org\/2022\/11\/does-influencer-marketing-really-pay-off\">30.5% higher ROI<\/a> when they\u2019re <strong>not<\/strong> for new product launches.<\/p>\n<p>You also don\u2019t need to dish out a million dollars to hire an influencer. Micro and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/nanoinfluencer\/\">nanoinfluencers<\/a> are a much more budget-friendly option \u2014 and can actually be more effective than very big creators in getting their audiences to take action (e.g. click through to your website or buy a product).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<p><strong>Creator partnerships can help you:<\/strong><\/p>\n<ul>\n<li>Reach valuable audiences who trust the creator introducing you, often for much less than paying for ads.<\/li>\n<li>Gather high-quality photos or videos you can use in future campaigns, on your website, and more.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"12_Get_feedback_from_your_customers\">12. Get feedback from your customers<\/span><\/h3>\n<p>Dying to know what your customers want? Just ask them.<\/p>\n<p>This doesn\u2019t mean that because one person suggests something, it\u2019s a good idea or that you need to do it right away. But allowing customers to choose new flavors or the next event topic brings them closer to your business and builds a sense of community.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8NH3OVv_YS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Asking for feedback on social media can:<\/strong><\/p>\n<ul>\n<li>Encourage engagement. Make sure to reply to comments, even just to say thank you.<\/li>\n<li>Deepen existing customer relationships and develop new ones.<\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;style=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;&gt;&#10;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;a href=&quot;https:\/\/hootsuite.com\/resources\/blog\/social-media-content-calendar&quot; class=&quot;cover&quot; data-ga-track-id=&quot;blog_monetization_inpost_cta&quot; target=&quot;_blank&quot;&gt;&lt;\/a&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;all-content-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;text-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;p&gt;&lt;strong&gt;Bonus: &lt;span style=&quot;text-decoration: underline;&quot;&gt;Download our free, customizable social media calendar template&lt;\/span&gt;&lt;\/strong&gt; to easily plan and schedule all your content in advance.&lt;\/p&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">\t\t\t\t\t<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #007978;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Content-GTM-Inbound-Blog-Ad-02.png?ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tThe formula for going viral\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\">Everything you need to make engaging content. AI support for captions, an AI hashtag generator, and access to Canva in Hootsuite.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Get 30 days for $0\" target=\"_blank\">Get 30 days for $0<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t<\/span><\/p>\n<p>You can definitely use the tips above, but these social media ideas are especially effective for B2B brands:<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"13_Share_your_best_case_studies\"><a rel=\"nofollow\" id=\"post-386034-_8s40x1n07bvi\"\/>13. Share your best case studies<\/span><\/h3>\n<p>Testimonials, success stories, before and afters, yada yada \u2014 same-ish, different words for one thing: Demonstrating your capabilities.<\/p>\n<p>B2B buyers are looking for a result, not the hope of a result.<\/p>\n<p>By how much % did your customer\u2019s email open rate increase after using your A\/B testing software? <em>Exactly<\/em> how much money did your solution save your customer?<\/p>\n<p>Pull some key stats out of an existing case study and make a few graphics to post on social, or edit them into a video for a TikTok or Reel (depending which social media platforms you\u2019re on).<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C5o4GdBBPy9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Case studies can help:<\/strong><\/p>\n<ul>\n<li>Build trust. Testimonials are great, but numbers and statistics convince.<\/li>\n<li>Your prospects understand your product\u2019s key features in action.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"\/>\n<p>Do you regularly give money or volunteer time to local non-profits? Do you offer employees a paid day to volunteer at an organization important to them? Recently sponsored a fundraiser or event?<\/p>\n<p>Show how involved you are with local and industry communities. Tap into the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-reels-algorithm\/\">Instagram Reels algorithm<\/a> by asking your employees to record a short clip of their volunteer day to share.<\/p>\n<p>If you support an event, stitch a few clips together into a quick Reel, TikTok, or YouTube Short and let your customers know the impact of their contributions to the cause.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C8U-qVpvhBq\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Community involvement can help you:<\/strong><\/p>\n<ul>\n<li>Build trust within your local area and make people feel good about shopping at your business vs. a competitor.<\/li>\n<li>Network with other local businesses and indirectly, though effectively, promote yourself to attract new clients.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"15_Post_your_research\">15. Post your research<\/span><\/h3>\n<p>Have a new white paper or study? Grab a few key stats and create social content linking back to the full report.<\/p>\n<p>Make graphics for carousel posts and short videos for Instagram Reels, TikTok, and YouTube Shorts. Or, offer a few pages of your report as a PDF on LinkedIn with a link to download the rest.<\/p>\n<p>Use online <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-graphics\/\">graphic design tools<\/a> to turn your statistics into animations you can post as Reels for higher visibility in the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-algorithm\/\">Instagram algorithm<\/a>.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C69GtFhROAk\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Sharing your research can help you:<\/strong><\/p>\n<ul>\n<li>Target and attract your ideal audience.<\/li>\n<li>Build credibility within your industry, especially for new companies.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"16_Share_your_company_culture_with_employee_spotlights\">16. Share your company culture with employee spotlights<\/span><\/h3>\n<p>Besides selling, recruiting top talent should also be a main goal in your B2B social media marketing plan. Sharing open jobs is part of that, but so is sharing why someone should consider you in the first place.<\/p>\n<p>If you can, weigh in on a popular hashtag to further increase your reach.<\/p>\n<p>Of course, this means you actually have to offer great benefits for your team members. If you don\u2019t already, start now.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CykJR_Frt4R\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p><strong>Showing your company culture can:<\/strong><\/p>\n<ul>\n<li>Keep you top of mind when a competitor\u2019s star employee is looking for a change.<\/li>\n<li>Help advance important benefits and protections for employees across your sector or country. (Social progress is cool.)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"17_Start_a_poll_or_ask_a_question\">17. Start a poll or ask a question<\/span><\/h3>\n<p>Posting a poll or asking a question on social media gets your audience involved, making them feel heard and valued.<\/p>\n<p> It\u2019s a fun way to boost interaction and engagement rates. Plus, you get to learn more about what your followers think and like, which can help you create better content in the future.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C8HrV3wpjZ6\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>In this example, this creator shares a vulnerable moment and asks her followers what their worst skincare decision was, starting a 50+ comment conversation.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"18_Celebrate_a_social_media_holiday\">18. Celebrate a social media holiday<\/span><\/h3>\n<p>Joining in on a social media holiday lets you tap into trending topics and showcase your brand\u2019s fun side, making your posts more relatable.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C3S5cYpLQEK\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Holidays are a great way to engage with your audience in a lighthearted way, boosting your visibility and attracting new followers \u2014 and there are\u00a0<em>tons\u00a0<\/em>of holidays every month.<\/p>\n<p>We made a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/weird-holidays-to-celebrate-on-social-media\/\">handy calendar<\/a> for you to keep up with all of them.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"19_Share_the_latest_industry_news\">19. Share the latest industry news<\/span><\/h3>\n<p>Sharing industry news on social media shows you\u2019re on top of the latest information, making you a go-to source for your followers. These posts help build trust with your followers, showing that you care about keeping them in the loop.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C8WeppYs3gB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Plus, exciting news can encourage more conversations and interactions, which will boost your engagement rate (and your reach).<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"20_Partnering_with_another_brand\">20. Partnering with another brand<\/span><\/h3>\n<p>Partnering with another brand\u2014either in your space or in a related industry\u2014is a great way to expand your audience and connect with new potential fans.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7wm3QTxnbg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>When Scrub Daddy and Dunkin\u2019 Donuts collabed to celebrate National Donut Day (another\u00a0<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/blog.hootsuite.com\/weird-holidays-to-celebrate-on-social-media\/\">weird social media holiday<\/a>!), their playful post earned a\u00a0<em>bunch<\/em>\u00a0of attention.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"21_Share_live_video_updates\">21. Share live video updates<\/span><\/h3>\n<p>Going live to announce a new product release or exciting collaboration is a great way to encourage audience interaction. Live streaming is authentic, engaging and creates an unbeatable sense of urgency.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"18 things from WWDC24 | Apple\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LtIWE4CCX5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<p>Your live stream doesn\u2019t have to be quite as high-profile as Apple\u2019s regular product announcements, but take the attention they generate as proof that going live\u00a0<em>works.<\/em><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"22_Offer_exclusive_promos\">22. Offer exclusive promos<\/span><\/h3>\n<p>Want to build loyalty on social? Exclusive deals are a great way to make sure you\u2019re making the most of your online audience.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C7Mjv4cIH1z\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Special deals just for your followers, like this one from JD Sports, also act as a low-stakes reward for your community.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/social-media-content-calendar\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: <span style=\"text-decoration: underline;\">Download our free, customizable social media calendar template<\/span><\/strong> to easily plan and schedule all your content in advance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><strong>Plan, schedule, and analyze all your social media content from one organized workspace with Hootsuite. Go further than the basic features you\u2019d expect with Best Time to Publish, social listening tools, automatic post boosting, and more. Do it all across all your platforms with Hootsuite.<\/strong><\/p>\n<p class=\"has-text-align-center\"><a rel=\"nofollow\" class=\"btn btn--secondary\" href=\"https:\/\/hootsuite.com\/billing\/create-account?plan=PROFESSIONAL_PLAN\">Get Started<\/a><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Save time and grow faster with OwlyWriter AI, the tool that instantly generates social media captions and content ideas.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4995,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:14281427},&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Montserrat&quot;}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:60,&quot;2&quot;:{&quot;5&quot;:1}}\uee10{&quot;1&quot;:119}\">Save time and grow faster with OwlyWriter AI, the tool that <strong>instantly generates social media captions and content ideas<\/strong>.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/content-idea-cheat-sheet\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore. With almost half (46%) of Gen Z \u201cconstantly online\u201d \u2014 and Millennial oldies like me not far off, I\u2019d argue \u2014 social media is more crowded than ever. It\u2019s not enough to post [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7930,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>22 Fresh Social Media Post Ideas for 2024 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/22-fresh-social-media-post-ideas-for-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 Fresh Social Media Post Ideas for 2024\" \/>\n<meta property=\"og:description\" content=\"Be authentic. Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore. With almost half (46%) of Gen Z \u201cconstantly online\u201d \u2014 and Millennial oldies like me not far off, I\u2019d argue \u2014 social media is more crowded than ever. 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Post Reels. Target your ideal audience. Sacrifice a goat. Maybe those things got you noticed last year but not anymore. With almost half (46%) of Gen Z \u201cconstantly online\u201d \u2014 and Millennial oldies like me not far off, I\u2019d argue \u2014 social media is more crowded than ever. 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