{"id":7947,"date":"2024-06-20T17:24:09","date_gmt":"2024-06-20T17:24:09","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-boost-operational-maturity-with-strategic-martech-selection\/"},"modified":"2024-06-20T17:24:09","modified_gmt":"2024-06-20T17:24:09","slug":"how-to-boost-operational-maturity-with-strategic-martech-selection","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-boost-operational-maturity-with-strategic-martech-selection\/","title":{"rendered":"How to boost operational maturity with strategic martech selection"},"content":{"rendered":"


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As a senior leader, one of your core responsibilities is pushing your team\u2019s operational maturity forward so you are ready to meet tomorrow\u2019s challenges. Operational maturity refers to the optimization of your processes, systems and team members to deliver high-quality work efficiently and effectively.\u00a0<\/p>\n

Maturity models generally start with a novice category (ad hoc, siloed, reactive) and work their way up through intermediate levels to an apex at the expert level (predictable, integrated, continuously optimizing). Moving up the maturity scale isn\u2019t about a vanity metric or keeping up with the Joneses. Even incremental improvements in maturity can make a real impact on the business.\u00a0<\/p>\n

One approach to advancing operational maturity is to focus on a tech-enabled path. This involves prioritizing, identifying and implementing the right technologies and tools to facilitate your marketing organization\u2019s growth and provide the greatest return on your investment.<\/p>\n

Horse first, then cart<\/h2>\n

Before you dive into a tech search or head straight for one of the many popular comparison tools, landscape reports or quadrant assessments, you must be clear on what you\u2019re trying to achieve. <\/p>\n

Without a foundation in clear objectives (i.e., What return do you want to achieve from your increased maturity?), any technology investments risk potentially wasting valuable human and financial resources. Avoid a demotivated team and a closet full of abandonware by getting that strategic clarity first.<\/p>\n

Zooming out and up, if you don\u2019t already have a mission and vision for your team and the larger organization that your team supports, start there. What is your core purpose, and what do you aspire to achieve? What does operational excellence look like for your team?\u00a0<\/p>\n

Once you\u2019ve answered those questions, articulate the goals that will help you progress toward that vision. What specific metrics do you want to improve? Is it speed to market, reduced error or rework rates or on-time delivery? These goals should ladder up and align with the broader objectives of your organization and should be printed on t-shirts for all team members. (Hey, people love swag!)<\/p>\n

With your objectives and direction in place, you can:<\/p>\n