If you manage multiple Facebook accounts \u2014 maybe at an agency or a franchise head office, as a freelancer, or within a large organization \u2014 you\u2019ve got your hands full. It\u2019s no easy task to keep different accounts organized and running smoothly.<\/p>\n
Switching accounts manually always creates an element of risk (did I post that on the right Page?) and eats up precious time you don\u2019t have to spare.<\/p>\n
In this post, we\u2019ll look at how to manage multiple Facebook accounts for yourself, your team, and your clients with ease.<\/p>\n
\t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free social media strategy template<\/strong><\/span>\u00a0<\/strong>to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n First, let\u2019s clear up one confusing point of terminology.<\/p>\n Each Facebook user is only allowed to have one personal Facebook account. However, you can use that account to create and manage multiple Facebook profiles, groups, and Pages (as well as Instagram accounts).<\/p>\n What\u2019s the difference between a Facebook account, profile, and Page?<\/p>\n So the technical answer is no, you cannot have multiple Facebook accounts. <\/p>\n But since many people use the word \u201caccount\u201d to refer to the various profiles and Pages they manage, it\u2019s not quite that straightforward. Rest assured that you can have multiple Facebook profiles and manage Pages for various teams and clients all from one account<\/strong>.<\/p>\n Once you create multiple Facebook profiles or Pages, or you\u2019re added to a team that manages a Page, it\u2019s very easy to switch between them on Facebook. In fact, you only need to login to your main Facebook profile for access to all the other Pages and profiles you manage.<\/p>\n To switch between Facebook profiles and Pages, all you have to do is open Facebook and click your profile picture, then select See all profiles<\/strong>.<\/p>\n Then, choose the Page or profile you want to use, or click See all Pages<\/strong> to expand the list.<\/p>\n You will see a pop-up notifying you that you have changed profiles so that you always know which profile you are using.<\/p>\n The good news, as you\u2019ve just seen, is that it\u2019s very easy to switch between Facebook profiles and Pages within Facebook itself. The bad news is that if you manage multiple Facebook accounts, it can get out of hand fast \u2014 especially if you\u2019ve got several brands to juggle.<\/p>\n If you\u2019ve ever woken up in the middle of the night worried you might have accidentally posted a personal update on a client\u2019s Facebook Page, you know what we\u2019re talking about.<\/p>\n If you want to eliminate the confusion, we suggest you use an app to manage multiple Facebook accounts. Here are our top picks.<\/p>\n Hootsuite makes it very easy to manage multiple Facebook accounts, both on your own and with other team members. It also provides powerful analytics features to analyze each account and compare performance to industry benchmarks.<\/p>\n Head to the Hootsuite dashboard and click on your profile picture<\/strong> at the bottom left and then click Social accounts and teams<\/strong>.<\/p>\n Depending on your Hootsuite plan, you will either click + Private account<\/strong> or Manage<\/strong> > Add a social network<\/strong>.<\/p>\n Select Facebook<\/strong>. Enter your Facebook login details (email and password), then click Log In<\/strong>.<\/p>\n Remember: <\/strong>You use your personal Facebook account details to create and manage business or brand Pages. But don\u2019t worry! You don\u2019t have to add your personal profile to your Hootsuite dashboard if you want to keep this tool strictly for business. You can see in the image below that I have my Facebook Pages connected to Hootsuite, but not my personal profile.<\/p>\n Choose which of your multiple Facebook accounts you want to connect to Hootsuite by clicking Add<\/strong>.<\/p>\n Note:<\/strong> You will only be able to add Facebook Pages of which you have an admin role. For instructions on how to add someone to a team to manage Facebook Pages (or to ask them to add you) check out our blog post on how to create and grow a Facebook Page<\/a>.<\/p>\n In the left menu of your Hootsuite dashboard, click More<\/strong>, then choose Streams<\/strong>. In the top left, select New Board<\/strong>. Boards are ways of organizing your social accounts and content to keep everything easy to manage.<\/p>\n You can decide what makes the most sense for you when organizing your multiple Facebook accounts into boards.<\/p>\n For example, you could set up a Board for each of the Facebook Pages you manage, allowing you to switch between them easily. We\u2019ll get into those details shortly.<\/p>\n For now, choose Monitor my own content<\/strong> under Board type.<\/p>\n Under Select Social networks<\/strong>, click the checkbox next to Facebook Page<\/strong> and click Next<\/strong>. Then select the Facebook Page you want to use with this board and click Add to Dashboard<\/strong>.<\/p>\n Click on the name of the Board in the left-hand column to rename it if you want, and boom! You\u2019ve set up your first Board.<\/p>\n Now, you can add Streams to your board. Hootsuite automatically adds a stream of your published content (My Posts<\/strong>). You can choose new Streams to add from the right menu, or you can always hit the Add stream<\/strong> button on the navigation bar.<\/p>\n For each Facebook account, you can add streams for published and scheduled content, mentions, messages, and other activity.<\/p>\n How you organize those streams is up to you. For example, you could create a board for each of your multiple Facebook accounts. Or you could create a Board that tracks all of the mentions for all of your accounts, so you can handle all of your engagement from one screen.<\/p>\n As you get more comfortable with the tool, you can adapt and edit your Boards and streams at any time, so your outlook is always customized to work best for you.<\/p>\n And that\u2019s it! You now know how to log into multiple Facebook accounts and manage them all from the Hootsuite dashboard. You\u2019re ready to schedule Facebook posts in advance<\/a>, as well as write and reply to comments, like posts, and boost posts to reach more people from all of your accounts.<\/p>\n If you work with other team members, you can also set up different approval workflows<\/a> for each of your Facebook accounts. In addition, your team members can collaborate on engagement and customer interactions across accounts in the unified Hootsuite Inbox.<\/p>\n Note: We\u2019ve focused here on how to log into multiple Facebook accounts with Hootsuite, but you can use Hootsuite to manage all of your social accounts<\/a>. The process of setting up Boards and Streams is basically the same for all platforms, so you now know how to set up Hootsuite to manage your Instagram, TikTok, and other social platforms too.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Source: Meta Business Suite<\/em><\/p>\n Meta Business Suite<\/a> is a free native Facebook Page management tool that allows you and your team to manage multiple Facebook accounts.<\/p>\n It works by grouping your Facebook Pages and Instagram accounts into business portfolios.<\/p>\n Once you set up these portfolios, you can manage team access to all of the accounts within them. You can use Meta Business Suite for analytics, posting content, and running ads on all of your multiple Facebook accounts.<\/p>\n If you focus primarily on Meta platforms, this may be a good tool for you to manage your Facebook accounts. However, keep in mind that it lacks cross-platform functionality and approval workflows.<\/p>\n Source: Buffer<\/a><\/em><\/p>\n Buffer is an easy-to-use tool that allows you to manage multiple Facebook accounts by charging a per-account fee. (You can access basic features for up to three accounts for free. Beyond that, each account you add to Buffer starts at $5\/month.)<\/p>\n It offers good calendar and planning features for organic Facebook content. However, you cannot manage Facebook ads using this tool.<\/p>\n Learn more about how Buffer compares to Hootsuite<\/a>.<\/p>\n Source: Sprout Social<\/a><\/em><\/p>\n Sprout Social is a powerful enterprise-level app to manage multiple Facebook accounts, with a price tag to match: Sprout Social starts at $249 per user. If you have the budget, it\u2019s worth looking into this tool, but keep in mind that you will still need another solution to manage Facebook ads.<\/p>\n Learn more about how Sprout Social compares to Hootsuite. <\/a><\/p>\n Now that we\u2019ve got the technical details out of the way, let\u2019s look at some strategies for making the day-to-day effort of managing multiple Facebook accounts a little easier.<\/p>\n As a digital marketer managing multiple accounts, a well-organized content calendar is your best friend.<\/p>\n A content calendar has some massive benefits, especially when you\u2019re managing more than one Facebook account.<\/p>\n First, it takes the guesswork out of your day. When you plan content for each of your accounts in advance, you can focus on one account at a time. This is significantly easier than trying to switch your brain between multiple brand voices<\/a> and aesthetics every day. You can do this bi-weekly or monthly (or at whatever cadence you prefer). <\/p>\n It also stops you from over-promoting certain content pillars on any of your accounts. A high-level view of the content type and frequency each Page will be posting keeps your content mix right for each unique brand and helps send the right signals to the Facebook algorithm<\/a>. <\/p>\n For more details, check our post on how to create a social media content calendar<\/a> \u2014\u00a0or download our free, customizable calendar template here<\/a><\/strong>.<\/p>\n You can also start a free 30-day Hootsuite trial<\/a>, schedule all your Facebook posts in advance, and organize them into an easy-to-navigate visual calendar view:<\/p>\n You don\u2019t have time to publish each post individually to each account or pull different analytics every time you\u2019ve got a debrief! Even if you do somehow have the time, you should spend it doing something more useful \u2014 like creating evergreen content (see below).<\/p>\n Once you\u2019ve got your content calendar in place, your next step is to schedule your posts<\/a>, so they publish automatically to the right account. Understanding the best time of day to post on Facebook<\/a> for each account\u2019s audience is key to maximizing engagement. (Custom best time to post recommendations are built directly into Hootsuite.)<\/p>\n For your reports, set up Hootsuite Analytics<\/a> to automatically pull reports for each Facebook account every month.<\/p>\n Never run out of content ideas again.<\/p>\n Okay, that might be an over-promise. But there\u2019s nothing worse than staring at a computer screen with your mind absolutely blank. Or frantically searching for one of those social media holidays<\/a> and wondering if National Hat Day makes sense for your client. And if so, which client? Maybe you can create hat-relevant content for each of your multiple Facebook accounts before noon?<\/p>\n With a solid bank of evergreen content<\/a> for each of your Facebook accounts, you\u2019ll never have to worry about scrambling to create a post again. Evergreen content refers to topics and content you can share at any time of the year. Instead of trending news, seasonal-specific content, and holiday-specific posts, think timeless .<\/p>\n Brainstorm relevant topics for each Facebook account that are always popular, then create a bank of content to use later. For more on this, check out our article on how to repurpose content<\/a>.<\/p>\n Even if you follow all of the tips above, it can be hard to create brand-appropriate content for multiple Facebook accounts<\/a>, especially if you\u2019re working on multiple campaigns at once. Your brain can only handle so much switching! This is one area where AI tools can really help.<\/p>\nCan you have multiple Facebook accounts?<\/span><\/h2>\n
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![\"Different](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Different-types-of-Facebook-accounts-profiles-and-pages.svg\")
<\/figure>\nHow to log in to multiple Facebook accounts<\/span><\/h2>\n
![\"Facebook](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-1.png?resize=326%2C484&ssl=1\")
<\/figure>\n![\"Selecting](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-2.png?resize=300%2C360&ssl=1\")
<\/figure>\n![\"Switching](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-3.png?resize=304%2C208&ssl=1\")
<\/figure>\nTop apps to manage multiple Facebook accounts<\/span><\/h2>\n
1. Hootsuite<\/a><\/h3>\n
Step 1: Add multiple Facebook accounts (login)<\/h3>\n
![\"Navigating](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-4.png?resize=468%2C520&ssl=1\")
<\/figure>\n![\"Adding](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-5-620x626.png?resize=620%2C626&ssl=1\")
<\/figure>\nStep 2: Organize your Facebook accounts with Boards<\/h4>\n
![\"Creating](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-6-620x543.png?resize=620%2C543&ssl=1\")
<\/figure>\nStep 4: Add Streams for each account<\/h4>\n
![\"Creating](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-7-620x355.png?resize=620%2C355&ssl=1\")
<\/figure>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n2. Meta Business Suite<\/a><\/h3>\n
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-8-620x240.png?resize=620%2C240&ssl=1\")
<\/figure>\n3. Buffer<\/a><\/h3>\n
![\"Buffer](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-9-620x477.png?resize=620%2C477&ssl=1\")
<\/figure>\n4. Sprout Social<\/a><\/h3>\n
![\"Sprout](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/multiple-facebook-accounts-10-620x381.png?resize=620%2C381&ssl=1\")
<\/figure>\n4 tips for managing multiple Facebook accounts without stress<\/span><\/h2>\n
1. Keep an up-to-date content calendar for each account<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-620x481.png?resize=620%2C481&ssl=1\")
<\/figure>\n2. Automate as much manual work as possible<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-1-620x442.png?resize=620%2C442&ssl=1\")
<\/figure>\n3. Build a library of evergreen content<\/h3>\n
4. Leverage AI tools<\/h3>\n
![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png?ssl=1\"\/)
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