{"id":8068,"date":"2024-07-03T14:53:44","date_gmt":"2024-07-03T14:53:44","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-do-a-dam-audit\/"},"modified":"2024-07-03T14:53:44","modified_gmt":"2024-07-03T14:53:44","slug":"how-to-do-a-dam-audit","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-do-a-dam-audit\/","title":{"rendered":"How to do a DAM audit"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Customers\u2019 expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints \u2014 from social to website to <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/topic\/mobile-marketing\/\" target=\"_blank\">mobile<\/a> app to drive-through menu, and even to virtual reality experience. It\u2019s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or upgrade <a rel=\"nofollow\" href=\"https:\/\/martech.org\/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools\/\">digital asset management systems<\/a> <a rel=\"nofollow\" href=\"https:\/\/martech.org\/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools\/\">(DAM)<\/a>.<\/p>\n<p>Here are some of the ways a DAM can aid an organization:<\/p>\n<ul>\n<li>Better communication between in-house and freelance\/contract workers.<\/li>\n<li>Improved distribution of assets to clients, partners or other outsiders.<\/li>\n<li>More efficient utilization of existing resources.\u00a0<\/li>\n<li>Increased efficiency in the workflow for internal approvals.\u00a0<\/li>\n<li>Faster conversion of assets into different sizes, aspect ratios and file types for different marketing applications.<\/li>\n<li>Higher efficiency on the front end, in the creation of brand assets, and on the back end, in the distribution of those assets to various martech and adtech systems.<\/li>\n<li>Easier compliance with changing brand standards and licensing terms.\u00a0<\/li>\n<li>Improved branding consistency to the customer with an eye toward loyalty and retention.<\/li>\n<li>Ability to quantify the usage of each individual digital asset, and therefore track ROI on the cost of creation and distribution.\u00a0<\/li>\n<\/ul>\n<p>While these are all highly desirable capabilities, your organization may not need all of them. Deciding whether or not your company needs an enterprise-level digital asset management platform requires you to follow the same evaluative steps involved in any software adoption, including conducting a comprehensive self-assessment of your organization\u2019s business needs, staff capabilities, management support and financial resources. <\/p>\n<hr class=\"wp-block-separator\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png);background-position:8% 3%\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"600\" alt=\"Image 8\" class=\"wp-image-340133 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp 783w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-441x338.png.webp 441w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-147x113.png.webp 147w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-768x589.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-150x115.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8.png.webp 1440w\" data-lazy-sizes=\"(max-width: 783px) 100vw, 783px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp?resize=783%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp?resize=783%2C600&#038;ssl=1\" alt=\"Image 8\" class=\"wp-image-340133 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp 783w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-441x338.png.webp 441w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-147x113.png.webp 147w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-768x589.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-150x115.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8.png.webp 1440w\" sizes=\"(max-width: 783px) 100vw, 783px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><em>Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full <strong>MarTech Intelligence Report <\/strong>on digital asset management platforms<strong>.<\/strong><\/em><\/p>\n<p class=\"has-medium-font-size\"><em><a rel=\"nofollow\" href=\"https:\/\/downloads.digitalmarketingdepot.com\/MIR_1910_DAMgmtGuid_landingpage_mtt.html\">Click here to download!<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\n<p>Use the following questions as a guideline to determine the answers:<\/p>\n<div class=\"schema-faq wp-block-yoast-faq-block\">\n<div class=\"schema-faq-section\" id=\"faq-question-1645803905826\"><strong class=\"schema-faq-question\">How do we currently manage the incoming and outgoing digital assets in our marketing systems today?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">If you use martech that features lightweight DAM features \u2014 like content marketing software, a digital experience platform or a web content management system \u2014 you may not need additional functionality, depending on the sophistication and geographic scope of your marketing operations.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645803975903\"><strong class=\"schema-faq-question\">What are the processes we follow internally to vet assets and prepare them for distribution to marketing outlets?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Companies with complex brand standards and legal approvals processes \u2014 those that operate in a highly-regulated industry like insurance, for example \u2014 will want to ensure the DAM can enable and provide documentation of the necessary signoffs.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804355952\"><strong class=\"schema-faq-question\">What digital asset management capabilities does our organization need?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Prioritize the available digital asset management features based on your most pressing business needs.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804388151\"><strong class=\"schema-faq-question\">Who will use the platform? At what level in the organization will it be managed?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">C-suite buy-in and appropriate staffing are crucial to the effectiveness of any digital asset management platform. Increasingly, martech platforms such as DAMS are being managed by the CMO \u2014 and not the CTO or CIO. In either case, without the proper skilled human resources in place, the platform can end up becoming an expensive reservoir of untapped data with unfulfilled potential to increase revenue and improve customer experiences with your brand.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804464335\"><strong class=\"schema-faq-question\">How much training will we need?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Different platform vendors provide different levels of customer service \u2014 from self-serve to full-serve \u2014 and strategic consulting services. It\u2019s important to have an idea of where you fall on the spectrum before interviewing potential partners. Training is essential. If your organization chooses not to hire internal staff, then consider whether you need to use an add-on or third-party consulting services to effectively use the platform.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804505952\"><strong class=\"schema-faq-question\">Can we successfully integrate a digital asset management system with our existing martech systems?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Many enterprises work with different partners for email, ecommerce, social media, <a rel=\"nofollow\" href=\"https:\/\/searchengineland.com\/library\/channel\/ppc\">paid search<\/a> and display advertising. Investigate which systems the digital asset management vendor integrates with \u2014 whether natively or via API \u2014 and find out if they offer seamless reporting and\/or execution capabilities with external vendors. If a connection can be made only through an API, ensure you have the internal or external resources to develop the necessary integration.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804568284\"><strong class=\"schema-faq-question\">What are our reporting needs? What information do marketing managers, salespeople and customer support teams require to improve decision-making?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">You want to know the specific holes in your current reporting that will be filled by additional functionality and, more importantly, you want to be sure that that extra information will drive better decisions and ultimately more revenue for your business.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804601135\"><strong class=\"schema-faq-question\">What is the total cost of ownership?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">Enterprise digital asset management platforms\u2019 pricing can range from a few hundred dollars a year to nearly half a million a year. Examine your feature requirements closely, as modular pricing models mean vendors vary in their inclusion of some features as standard or add-on.<\/p>\n<\/p><\/div>\n<div class=\"schema-faq-section\" id=\"faq-question-1645804626083\"><strong class=\"schema-faq-question\">How will we define success? What KPIs do we want to measure and what decisions will we make based on digital asset management data?<\/strong> <\/p>\n<p class=\"schema-faq-answer\">You should set your business goals for the digital asset management platform in advance to be able to benchmark success later on. Without them, justifying the expense of the platform or subsequent marketing campaigns to C-suite executives will be difficult.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<p><strong>Read more on digital asset management<\/strong><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/martech.org\/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools\/\">What is digital asset management (DAM?)<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/martech.org\/does-your-organization-need-a-digital-asset-management-platform\/\">How to do a DAM audit<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/martech.org\/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo\/\">DAM software vendors<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/martech.org\/a-12-step-guide-for-implementing-a-digital-asset-management-system\/\">DAM implementation guide<\/a><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/martech.org\/the-real-story-on-martech-the-case-for-digital-asset-management\/\">Dam business case<\/a><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<div class=\"wp-block-cover has-background-dim\" style=\"background-color:#fef9f3\">\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h4 class=\"has-black-color has-text-color wp-block-heading\" id=\"h-snapshot-digital-asset-management-platforms\"><strong><span style=\"text-decoration: underline;\">Digital asset management platforms: A snapshot<\/span><\/strong><\/h4>\n<p class=\"has-black-color has-text-color\"><strong>What is it?<\/strong> Anyone who\u2019s struggled to find a file on their computer or shared drive understands the pain of tracking down content. And when you consider the sheer amount of files you need to sort through when many versions are created to resonate with specific audiences, these tasks can feel overwhelming. <a rel=\"nofollow\" href=\"https:\/\/martech.org\/the-digital-asset-management-conundrum-and-how-to-fix-it\/\">Digital asset management platforms<\/a> simplify these tasks by bringing all of your marketing content together.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why are they important?<\/strong> Marketers are creating engaging content for more channels than ever before, which means the software used to manage these assets is gaining importance. What\u2019s more, the communications between businesses and their customers are increasingly digital. <a rel=\"nofollow\" class=\"snapshot\" href=\"https:\/\/martech.org\/real-story-on-martech-consider-supply-and-demand-chains-for-your-marketing-content\/\">Marketing content<\/a> today is created in a wide variety of formats and distributed wherever consumers are digitally connected.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why now?<\/strong> More than half of 1,000 consumers recently surveyed said they\u2019re more likely to make a purchase if brand content is personalized, according to the <a rel=\"nofollow noopener\" class=\"snapshot\" href=\"https:\/\/www.slideshare.net\/adobe\/2019-adobe-brand-content-survey\" target=\"_blank\">Adobe Consumer Content Survey<\/a>. Digital asset management platforms help marketers implement these personalization tactics. They also provide valuable insights into content interaction and the effectiveness of their assets.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why we care. <\/strong>When those creating and using content aren\u2019t near one another, having a central repository for assets is helpful. Finding the right content for your audience is made simpler when each version is organized in the same location. For these reasons and more, your marketing operations could benefit from adopting a digital asset management system. <\/p>\n<hr\/>\n<hr\/>\n<p class=\"has-black-color has-text-color\"><a rel=\"nofollow\" class=\"snapshot\" href=\"https:\/\/martech.org\/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools\/\"><strong>Dig deeper: What is digital asset management?<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Pamela Parker\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/PamelaParker-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/PamelaParker-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Pamela Parker\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t<a rel=\"nofollow\" href=\"http:\/\/www.pamelaparker.com\">Pamela Parker<\/a> is Research Director at Third Door Media&#8217;s Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She&#8217;s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master&#8217;s degree in journalism from Columbia University.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/does-your-organization-need-a-digital-asset-management-platform\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers\u2019 expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints \u2014 from social to website to mobile app to drive-through menu, and even to virtual reality experience. It\u2019s that need to maintain a compliant, on-brand experience that is leading more marketers to adopt or [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8069,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to do a DAM audit - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/how-to-do-a-dam-audit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do a DAM audit\" \/>\n<meta property=\"og:description\" content=\"Customers\u2019 expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints \u2014 from social to website to mobile app to drive-through menu, and even to virtual reality experience. 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