{"id":8094,"date":"2024-07-09T12:54:35","date_gmt":"2024-07-09T12:54:35","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/dam-software-vendors-and-questions-to-ask-them\/"},"modified":"2024-07-09T12:54:35","modified_gmt":"2024-07-09T12:54:35","slug":"dam-software-vendors-and-questions-to-ask-them","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/dam-software-vendors-and-questions-to-ask-them\/","title":{"rendered":"DAM software vendors and questions to ask them"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p><a rel=\"nofollow\" href=\"https:\/\/martech.org\/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools\/\">Digital asset management<\/a> can play a vital role in your marketing organization, unifying online and offline marketing channels and providing more efficient marketing resource allocation.<\/p>\n<p><meta charset=\"utf-8\"\/>Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. <\/p>\n<h3 class=\"wp-block-heading\" id=\"h-things-to-think-about-before-your-dam-demo\">Things to think about before your DAM demo<\/h3>\n<p>It\u2019s important to set up demos as close to each other as possible to help make relevant comparisons. Also, make sure all potential internal users are on the demo call, and pay attention to the following:<\/p>\n<ul>\n<li>How easy is the platform to use?<\/li>\n<li>Does the vendor seem to understand our business and our marketing needs?<\/li>\n<li>Are they showing us our \u201cmust-have\u201d features?<\/li>\n<\/ul>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-background\" style=\"background-color:#fef9f3\">\n<figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png);background-position:8% 3%\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"600\" alt=\"Image 8\" class=\"wp-image-340133 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp 783w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-441x338.png.webp 441w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-147x113.png.webp 147w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-768x589.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-150x115.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8.png.webp 1440w\" data-lazy-sizes=\"(max-width: 783px) 100vw, 783px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp?resize=783%2C600&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"783\" height=\"600\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp?resize=783%2C600&#038;ssl=1\" alt=\"Image 8\" class=\"wp-image-340133 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-783x600.png.webp 783w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-441x338.png.webp 441w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-147x113.png.webp 147w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-768x589.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8-150x115.png.webp 150w,https:\/\/martech.org\/wp-content\/uploads\/2021\/10\/image-8.png.webp 1440w\" sizes=\"(max-width: 783px) 100vw, 783px\"\/><\/figure>\n<div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size\"><em>Explore DAM solutions from vendors like Adobe, Bynder, Cloudinary and more in the full <strong>MarTech Intelligence Report <\/strong>on digital asset management platforms<strong>.<\/strong><\/em><\/p>\n<p class=\"has-medium-font-size\"><em><a rel=\"nofollow\" href=\"https:\/\/downloads.martech.org\/MIR_1910_DAMgmtGuid_landingpage_responsive.html\">C<\/a><a rel=\"nofollow\" href=\"https:\/\/downloads.digitalmarketingdepot.com\/MIR_1910_DAMgmtGuid_landingpage_mtt.html\">lick here to download!<\/a><\/em><\/p>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n<h3 class=\"wp-block-heading\">Questions to ask during your DAM vendor demo<\/h3>\n<p>The following 20 questions will help gauge if these platforms are right for your organizations.<\/p>\n<p><strong>File types<\/strong><\/p>\n<ul>\n<li>What file types do you support, meaning users can view thumbnails and also convert those files into other formats as needed?<\/li>\n<li>What file types can be uploaded and downloaded, but aren\u2019t officially supported?<\/li>\n<\/ul>\n<p><strong>Integrations<\/strong><\/p>\n<ul>\n<li>Do you offer native, off-the-shelf integrations with third-party systems such as web content management, mobile apps, <a rel=\"nofollow\" href=\"https:\/\/martech.org\/why-we-care-about-marketing-automation\/\">marketing automation<\/a> platforms, etc.? If so, which ones?<\/li>\n<li>Are APIs available? Is access included in the pricing?<\/li>\n<\/ul>\n<p><strong>Infrastructure and onboarding<\/strong><\/p>\n<ul>\n<li>What makes this platform technically unique from all the others?<\/li>\n<li>How difficult is the platform set up and implementation? How long will it take for us to be up and running on the system?<\/li>\n<li>How intuitive is the platform user interface? How easy is it for business users to customize the machine learning-based models or settings?<\/li>\n<li>What is your service reliability guarantee?<\/li>\n<li>Do you host the content yourself or who do you work with for hosting capabilities?<\/li>\n<li>How scalable is the platform? How much data can it handle in terms of file size and simultaneous interactions across a wide geographic area?<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<p><strong>Pricing and support<\/strong><\/p>\n<ul>\n<li>What is pricing based on? What features are included? Are there additional fees (consulting, add-on features, APIs, quotas)?<\/li>\n<li>What is the minimum contract length? Is there a short-term contract or an \u201cout\u201d clause if things don\u2019t work out?<\/li>\n<li>Is a free trial or pilot program available?<\/li>\n<li>Can your platform be white-labeled for agencies or multi-location marketers?<\/li>\n<li>Who will be the day-to-day contact?<\/li>\n<li>Are there provisions for reimbursement if a software glitch or outage means you need to spend money (or you lose money) because of the problem?<\/li>\n<li>What kind of customer support is available? Can I pick up the phone to report problems?<\/li>\n<\/ul>\n<p><strong>Strategy and product roadmap<\/strong><\/p>\n<ul>\n<li>Do you have other clients in my vertical?<\/li>\n<li>How does the company handle requests for product modifications?<\/li>\n<li>What new features are you considering? What\u2019s the long-term roadmap and launch dates?<\/li>\n<\/ul>\n<div class=\"wp-block-cover is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#fef9f3\"\/><\/p>\n<div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-snapshot-digital-asset-management-platforms\"><strong><span style=\"text-decoration: underline;\">Digital asset management platforms: A snapshot<\/span><\/strong><\/h4>\n<p class=\"has-black-color has-text-color\"><strong>What is it?<\/strong> Anyone who\u2019s struggled to find a file on their computer or shared drive understands the pain of tracking down content. And when you consider the sheer amount of files you need to sort through when many versions are created to resonate with specific audiences, these tasks can feel overwhelming. <a rel=\"nofollow\" href=\"https:\/\/martech.org\/what-is-digital-asset-management-and-why-do-marketing-technology-stacks-need-these-tools\/\">Digital asset management platforms<\/a> simplify these tasks by bringing all of your marketing content together.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why are they important?<\/strong> Marketers are creating engaging content for more channels than ever before, which means the software used to manage these assets is gaining importance. What\u2019s more, the communications between businesses and their customers are increasingly digital. Marketing content today is created in a wide variety of formats and distributed wherever consumers are digitally connected.<\/p>\n<p class=\"has-black-color has-text-color\"><strong>Why we care. <\/strong>When those creating and using content aren\u2019t near one another, having a central repository for assets is helpful. Finding the right content for your audience is made simpler when each version is organized in the same location. For these reasons and more, your <a rel=\"nofollow\" href=\"https:\/\/martech.org\/what-is-marketing-operations-and-who-are-mops-professionals\/\">marketing operations<\/a> could benefit from adopting a digital asset management system. <\/p>\n<hr\/>\n<hr\/>\n<\/div>\n<\/div>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Pamela Parker\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/PamelaParker-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/PamelaParker-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Pamela Parker\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\t<a rel=\"nofollow\" href=\"http:\/\/www.pamelaparker.com\">Pamela Parker<\/a> is Research Director at Third Door Media&#8217;s Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She&#8217;s a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master&#8217;s degree in journalism from Columbia University.\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/20-questions-to-ask-digital-asset-management-platform-vendors-during-the-demo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and providing more efficient marketing resource allocation. Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Things to think about before your DAM demo It\u2019s [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8095,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DAM software vendors and questions to ask them - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/dam-software-vendors-and-questions-to-ask-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAM software vendors and questions to ask them\" \/>\n<meta property=\"og:description\" content=\"Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and providing more efficient marketing resource allocation. 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Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. 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