{"id":8104,"date":"2024-07-09T23:42:54","date_gmt":"2024-07-09T23:42:54","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-measure-the-metrics-that-matter\/"},"modified":"2024-07-09T23:42:54","modified_gmt":"2024-07-09T23:42:54","slug":"how-to-measure-the-metrics-that-matter","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-measure-the-metrics-that-matter\/","title":{"rendered":"How to Measure the Metrics that Matter"},"content":{"rendered":"


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With top-of-the-feed placement, links, and interactive stickers, Instagram Stories is a prime channel brands can use to drive awareness, traffic, sales, and engagement. And Instagram Stories analytics can prove it.<\/p>\n

Instagram Stories last a mere 24 hours \u2014 here today, gone tomorrow. But just because these pieces of content disappear doesn\u2019t mean they can\u2019t have a lasting impact on your audience. Track the right metrics, and you\u2019ll learn exactly how to optimize your Instagram Stories<\/a> to achieve your social media goals.<\/p>\n

And we\u2019re here to show you how. Read on for everything you need to know about Instagram Story analytics.<\/p>\n

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Get your free pack of 72 customizable Instagram Stories templates now<\/strong><\/span>. Save time and look professional while promoting your brand in style.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What are Instagram Story analytics?<\/span><\/h2>\n

Instagram story analytics show you how your stories are performing. There are three different types of metrics: engagement, reach, and navigation. By understanding these metrics, you can better understand what works for your audience and the opportunities to improve engagement.<\/p>\n

How to view Instagram Story analytics<\/span><\/h2>\n

You\u2019re just a few taps away from viewing all the sweet, sweet stats from your latest Instagram Story \u2014 just grab your phone and follow along. (Psst: You\u2019ll need a Professional or Creator account to access analytics on your Instagram content. Here\u2019s how to set that up<\/a>.)<\/p>\n

1. Open the Instagram app and tap on your profile.<\/p>\n

2. Tap the menu<\/strong> icon in the top right corner (three vertical lines).<\/p>\n

3. Tap Insights<\/strong>.<\/p>\n

\"Insights<\/a><\/p>\n

4. Scroll down to the section labeled Content You Shared<\/strong> and tap Stories<\/strong>.<\/p>\n

\"Insights<\/a><\/p>\n

5. You\u2019ll see a grid of your most recent stories, each labeled with their reach.<\/p>\n

\"content<\/a><\/p>\n

6. Tap the filter icon<\/strong> at the top of the screen to switch metrics. Current metrics include:<\/p>\n

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  • Back<\/li>\n
  • Exited<\/li>\n
  • Follows<\/li>\n
  • Next Story<\/li>\n
  • Business Address Taps<\/li>\n
  • Impressions<\/li>\n
  • Link Clicks<\/li>\n
  • Forward<\/li>\n
  • Profile Visits<\/li>\n
  • Reach<\/li>\n
  • Replies<\/li>\n
  • Shares<\/li>\n
  • Website Taps<\/li>\n
  • Likes<\/li>\n
  • Story Interactions<\/li>\n<\/ul>\n

    \"select<\/a><\/p>\n

    7. To change the time frame of the metrics, tap the button at the top of the screen that says Last 7 Days<\/strong> to view more options (like \u201cLast 30 Days\u201d or \u201cLast 2 Years\u201d).<\/p>\n

    \"select<\/a><\/p>\n

    8. Tap on any Story to view detailed metrics of that particular piece of content. You can view how many accounts it reached, how many it engaged, how many interactions it got, and so on.<\/p>\n

    \"Insights<\/a><\/p>\n

    9. To view the results of a poll or interactive sticker, go into your Archives<\/strong> (via the three-vertical-line menu). Then, find the relevant Instagram Story and tap Activity<\/strong> in the bottom left corner.<\/p>\n

    \"Story<\/a><\/p>\n

    If you\u2019d rather have this (and the rest of the Instagram analytics-iverse) explained via video, we\u2019re on the case:<\/p>\n