We\u2019re going to hold your hand while we say this: getting more followers is one of the hardest things to do on TikTok. Any video can skyrocket to virality, with likes, comments and shares flooding your notifications. But if you\u2019re not converting those views into followers, odds are you\u2019ll be lost in the scrolling abyss.<\/p>\n
To increase your TikTok follower count and teach the almighty algorithm <\/a>who\u2019s boss, you\u2019ll need a solid strategy. And that just happens to be what this blog post is all about. These 22 tips (plus examples) will help you assemble an audience of faithful supporters. You following? Let\u2019s go.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: Get a free TikTok Growth Checklist<\/span><\/strong> from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n TikTok is ruled by an algorithm: a series of metrics and ranking systems that determine what a user will find most entertaining. And it works\u2014 40% of the app\u2019s users<\/a> say that their For You Page (FYP)<\/a> is extremely or very interesting.<\/p>\n Because of this, users don\u2019t have much conscious control over what they see on TikTok. Watching a video for an extra second could mean content from that same account will appear again later. Just as mindlessly scrolling past a video might mean you never see that creator again.<\/p>\n You can like, comment on, or share a TikTok to indicate to the algorithm that you\u2019re interested, but the only way to say to TikTok, loud and clear, \u201cI want to see more of this creator\u2019s videos\u201d\u2014is to follow a TikTok profile.<\/p>\n That\u2019s why TikTok follower count matters. Followers will regularly be shown your TikTok content, and a rising audience number tells the algorithm that your videos are worth watching.<\/p>\n Having a single video go viral is great for your brand awareness, but converting those views into followers is where the real business is<\/a>\u2013a dependable audience to engage with your content again and again.<\/p>\n When you\u2019re using TikTok for business<\/a>, it\u2019s essential that you understand who your target market is<\/a>. Your target audience should be people who are interested in your industry, engaged with your product or service and passionate about the work that you do. <\/p>\n In other words, people who will want<\/em> to follow you.<\/p>\n With a verified Taylor Swift TikTok account, Taylor Nation certainly knows its audience\u2014videos like the one above prove they understand fans\u2019 tendencies to look for secret messages in everything.<\/p>\n Pro tip:<\/strong> If you\u2019re ever feeling overwhelmed or confused about your target audience we have a free step-by-step guide<\/a> for finding your target market and some examples from the world\u2019s top brands.<\/p>\n This goes hand-in-hand with mastering your target market. Almost every successful TikTok account has honed in on a particular niche or specific area of interest. Their followers are made up of people who are passionate about that niche.<\/p>\n Take original creator Nurse John<\/a>, for example. All of his videos are related to nursing in some way, often making light of the profession\u2019s darker parts (for example, doing CPR to the beat of Sabrina Carpenter\u2019s latest hit).<\/p>\n TikTok recommends that users post as often as four times per day<\/a>, and notes that there\u2019s no limit<\/a> to the number of posts that creators and small businesses publish. <\/p>\n But because we dare to give you attainable goals, Hootsuite recommends posting 3 to 5 times per week<\/a>.<\/strong><\/p>\n While high quality TikTok videos matter, TikTok is really a numbers game\u2014the platform has about 2 billion users<\/a> pumping out content and furiously scrolling through it, and part of engaging new followers is ensuring that you\u2019re consistently putting out videos.<\/p>\n With Hootsuite you can schedule your posts in advance and tap into the\u00a0best times to post on TikTok<\/a>\u00a0to ensure your content reaches the most users.<\/p>\n Trending sounds are another way to indicate to TikTok\u2019s algorithm that your video is timely and worth ranking. Using popular songs and sounds on the platform will result in your video appearing on more For You Pages, leading to more engagement and more followers.<\/p>\n In addition to being funny and relatable, Hannah Hokit\u2019s TikTok uses a song that\u2019s trending \u201cEspresso\u201d by Sabrina Carpenter.<\/p>\n TikTok offers analytics for creators and businesses, and apps like Hootsuite<\/a> can help you interpret them. You can use your TikTok analytics to see how well your videos are doing, and pay special attention to which kinds of content increase followers.<\/p>\nWhy does TikTok follower count matter?<\/span><\/h2>\n
22 ways to get more followers on TikTok<\/span><\/h2>\n
1. Know who you\u2019re trying to reach<\/h3>\n
2. Find your niche<\/h3>\n
3. Post often<\/h3>\n
![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/05\/how-to-get-followers-on-tiktok-23-620x213.png?resize=620%2C213&ssl=1\")
<\/figure>\n4. Use trending sounds<\/h3>\n
5. Learn from your analytics<\/h3>\n