{"id":8234,"date":"2024-07-24T14:51:52","date_gmt":"2024-07-24T14:51:52","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/channel99-introduces-digital-channel-scoring-for-b2b\/"},"modified":"2024-07-24T14:51:52","modified_gmt":"2024-07-24T14:51:52","slug":"channel99-introduces-digital-channel-scoring-for-b2b","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/channel99-introduces-digital-channel-scoring-for-b2b\/","title":{"rendered":"Channel99 introduces digital channel scoring for B2B"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99\u2019s \u201cview through\u201d technology where a \u201csmart pixel\u201d is used to measure and verify B2B advertising performance.<\/p>\n<p>The solution integrates with a range of digital advertising channels as well as with ABM vendors, such as Demandbase, that incorporate ad platforms among their offerings. Initial integrations include LinkedIn, Google Display, YouTube, Facebook, Demandbase, Rollworks, Microsoft, TikTok, Reddit and X.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/channel99-launches-view-through-pixel-technology-for-digital-b2b-campaigns\/\" target=\"_blank\"><strong>Channel99<\/strong>\u00a0launches \u201cview-through\u201d pixel technology for digital B2B<\/a><\/em><\/strong><\/p>\n<p><strong>Performance by target audience.<\/strong> The solution does not offer a one-and-done answer to the question, \u201cWhich channel works best?\u201d Rather, it tests channels\u2019 comparative successes in reaching \u2014 and engaging \u2014 target accounts. If display, search or social performs badly with a set of target accounts, they might just be the wrong accounts to target in that channel.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"467\" alt=\"Channel99\" class=\"wp-image-393781\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-800x467.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-579x338.png.webp 579w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-194x113.png.webp 194w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-768x448.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99.png.webp 1201w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-800x467.png.webp?resize=800%2C467&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"467\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-800x467.png.webp?resize=800%2C467&#038;ssl=1\" alt=\"Channel99\" class=\"wp-image-393781\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-800x467.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-579x338.png.webp 579w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-194x113.png.webp 194w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99-768x448.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/Channel99.png.webp 1201w\" sizes=\"(max-width: 800px) 100vw, 800px\"\/><figcaption class=\"wp-element-caption\"><em>Image courtesy Channel99<\/em><\/figcaption><\/figure>\n<\/div>\n<p>In the above example, LinkedIn dramatically outperforms other, unnamed vendors. Even though Vendor 2 shows more visits, there is less engagement and much less influence on pipeline and opportunities. What\u2019s more, the cost of each engagement is more than double that of LinkedIn.<\/p>\n<p><strong>Take away the \u201chead-scratching.\u201d <\/strong>We spoke with Channel99 founder and CEO Chris Golec about the significance of the new product. \u201cWe wanted a whole new level of insight and take the head-scratching away from the marketer in understanding what\u2019s really working and what\u2019s not working,\u201d he said.<\/p>\n<p>Vendor effectiveness, he confirmed, was highly dependent on target accounts. \u201cQuite often we find companies using vendors for the wrong audience. Or, their audiences are so big and they don\u2019t think the vendor works when the reality is that the vendor was highly effective for half the audience; but it\u2019s all mashed together so you can\u2019t see that.\u201d<\/p>\n<p>As data continues to accrue, and looking down the road, Golec imagines a world where, for a select list of accounts, Channel99 could tell the marketer which channel will be most effective. \u201cStop the guesswork,\u201d he said. Channel99 is also engaged in layering genAI on top of the solution, so that it will respond to natural language prompts asking, for example, how to change an account list to make a vendor more effective.<\/p>\n<p>Channel99 vendor scoring is available for a free, 30-day trial.<\/p>\n<p><strong>Why we care. <\/strong>For B2B, at least, Channel99 is quietly seeking an answer to the timeless John Wanamker conundrum: \u201cHalf the money I spend on advertising is wasted; the trouble is I don\u2019t know which half.\u201d The solution described here responds to that conundrum with numbers; with a set of KPIs that can be compared at a glance.<\/p>\n<p>The next question, of course, is: \u201cI see what\u2019s not working. Can I make it work by making changes?\u201d That seems likely to be the next stop on Channel99\u2019s route.<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/channel99-introduces-digital-channel-scoring-for-b2b\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99\u2019s \u201cview through\u201d technology where a \u201csmart pixel\u201d is used to measure and verify B2B advertising performance. The solution integrates with a range of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8235,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Channel99 introduces digital channel scoring for B2B - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/channel99-introduces-digital-channel-scoring-for-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel99 introduces digital channel scoring for B2B\" \/>\n<meta property=\"og:description\" content=\"Channel99 today launched a new solution for scoring the performance of digital campaigns by channel providing insights into performance and opportunities for optimization. This is based, in part at least, on Channel99\u2019s \u201cview through\u201d technology where a \u201csmart pixel\u201d is used to measure and verify B2B advertising performance. 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