{"id":8239,"date":"2024-07-25T12:38:50","date_gmt":"2024-07-25T12:38:50","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/53-social-media-statistics-to-inform-your-2024-social-strategy\/"},"modified":"2024-07-25T12:38:50","modified_gmt":"2024-07-25T12:38:50","slug":"53-social-media-statistics-to-inform-your-2024-social-strategy","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/53-social-media-statistics-to-inform-your-2024-social-strategy\/","title":{"rendered":"53 Social Media Statistics to Inform Your 2024 Social Strategy"},"content":{"rendered":"


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Did you know that 100% of people who read this blog post are well-informed and cool? See, statistics can be fun.<\/p>\n

And planning a social strategy in 2024 is all about data. This blog post has all the latest stats on Facebook, YouTube, Instagram, TikTok, X (Twitter), and LinkedIn. It also includes stats on Pinterest, Snapchat, and more! Plus, helpful reports on social marketing and advertising.<\/p>\n

Social media marketing stats are just a number\u2026 but the numbers don\u2019t lie.<\/p>\n

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Bonus<\/strong>: Find out what people really<\/em> want from brands on social\u2014including why they follow, engage, buy, and even unfollow them\u2014in The Social Media Consumer Report<\/strong><\/span>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Social media usage statistics<\/span><\/h2>\n

1. About half of internet users<\/a> use social media to stay in touch with friends and family.<\/h3>\n

A 2023 global survey by Statista<\/a> found that nearly half of internet users (49%) use social media to stay connected to the people they care about. Meanwhile, 39% said they use social media to fill their spare time, and 34% said they use it to find news.<\/p>\n

\"reasons<\/figure>\n

Source: <\/em>Statista<\/em><\/a><\/p>\n

2. Over 3 billion monthly active users<\/a> are on Facebook.<\/h3>\n

As of April 2024, Facebook is the biggest social media platform<\/a>. Even with the rise of newer platforms (we\u2019re looking at you, TikTok), Facebook is still the most popular social media app used globally.<\/p>\n

Source: <\/em>Statista<\/em><\/a><\/p>\n

3. The mobile version of YouTube is about seven times as popular<\/a> as the desktop version.<\/h3>\n

Interestingly, most people use YouTube on a phone, not <\/em>on their desktop computer (we\u2019re happy to watch videos on tiny screens).<\/p>\n

4. More than 50% of people<\/a> in 26 countries use social media.<\/h3>\n

Pew Research Center surveyed internet users<\/a> around the world, and in nearly every country they studied (except for two), half or more of the respondents used social media.<\/p>\n

In Latin America and Asia, those numbers were the highest\u2014in Brazil, for example, 86% were on social media, and in Malaysia, 83%.<\/p>\n

\"map<\/figure>\n

Source: <\/em>Pew Research Center<\/em><\/a><\/p>\n

Social media marketing statistics<\/span><\/h2>\n

5. 52% of marketers<\/a> are worried about maintaining a presence on several social media platforms in 2024.<\/h3>\n

This was the top ROI (return on investment) concern for the marketers polled in Hootsuite\u2019s 2024 Social Trends Survey<\/a>.<\/p>\n

In other words, when it comes to getting their money\u2019s worth, marketers are most concerned about the time and budget they need to invest to keep up with several social media platforms at once.<\/p>\n

\"Top<\/figure>\n

On the brighter side, managing a bunch of social platforms at once is what Hootsuite is made for: Hootsuite streamlines all of your social accounts<\/a> into one user-friendly platform, making it easy to crosspost and manage all your DMs<\/a>.<\/p>\n

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6. 56% of consumers think brands need to be more relatable.<\/h3>\n

This stat comes from Hootsuite\u2019s Social Trends 2024 Consumer Survey<\/a>, which polled over 4,000 respondents. So marketers, take note: being relatable rules in 2024.<\/p>\n

7. 43% of brands<\/a> have worked with more than 50 social media influencers.<\/h3>\n

According to Statista data<\/a> from February 2024, 43% of brands around the world (including public relations firms and marketing agencies) have worked with 50 social media influencers or more. In fact, 14% have worked with over 1,000 influencers.<\/p>\n

Source: <\/em>Statista<\/em><\/a><\/p>\n

Psstt: <\/strong>If you don\u2019t know where to start with an influencer marketing strategy, no sweat. We have a whole guide that can help<\/a>.<\/p>\n

8. Over a quarter of marketers<\/a> invest 40% or more of their budget into influencer marketing.<\/h3>\n

In 2024, brands know that influencer marketing is worth opening their wallets: 26% of marketers report allocating over 40% of their budget to influencer marketing, and another 22% devote 10% to 20% of their budget to influencers.<\/p>\n

Source: <\/em>Statista<\/em><\/a><\/p>\n

Social media advertising statistics<\/span><\/h2>\n

9. 85% of marketers<\/a> say they will use AI to produce ad text from scratch this year.<\/h3>\n

That\u2019s a 29% jump from last year, according to Hootsuite\u2019s 2024 Social Trends Survey<\/a>, which interviewed 4,281 marketers from 118 countries. Proving that AI will have a huge impact on social media advertising in 2024.<\/p>\n

\"AI<\/figure>\n

10. The global market in influencer advertising is projected to reach $56 billion by 2029<\/a>.<\/h3>\n

That\u2019s according to Statista, which expects an annual growth rate of 9.91%. This means the market volume will reach $56.2 billion USD by the time North West gets her driver\u2019s license (2029).<\/p>\n

11. Social media ad spending is expected to grow by about 8% per year<\/a>.<\/h3>\n

That means in 2029, the market will be worth approximately $134 billion USD.<\/p>\n

12. 26% of internet users<\/a> use social media to find products to buy.<\/h3>\n

It\u2019s the seventh most popular reason people use social media, following \u201cfinding inspiration for things to do and buy.\u201d This means that spending money is definitely on the minds of social media users worldwide.<\/p>\n

Instagram statistics<\/span><\/h2>\n

13. 66% of social media marketers<\/a> say they are planning to use Instagram more in the near future.<\/h3>\n

A 2023 Statista survey found that more than half of social marketers are looking to up their IG game in the coming years. 43% even plan to increase their TikTok usage, too.<\/p>\n

14. 28.4% of U.S. Instagram users<\/a> are aged 25-34.<\/h3>\n

While 26.6% of American IG users are aged 18 to 24, and 19.5% are 35-44. Less than 6% are older than 65, but that doesn\u2019t mean grandma can\u2019t go viral.<\/p>\n

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15. Carousel posts on Instagram are increasing in reach by 14%<\/a> year over year.<\/h3>\n

We\u2019ve been saying that carousel posts boost your social strategy<\/a>, and the numbers prove it: a 2023 Statista survey found that image posts reach an average of about 2,000 users (an 8% increase from the previous year) and carousel posts reach an average of over 2,600 users (a 14% increase).<\/p>\n

Source: <\/em>Statista<\/em><\/a><\/p>\n

16. Nano-influencers on Instagram may have smaller followings, but they also have the highest engagement rate<\/a>.<\/h3>\n

Just because influencers haven\u2019t reached celebrity status doesn\u2019t mean they don\u2019t have power. A 2023 survey<\/a> determined that nano-influencers (influencers with 1,000 to 10,000 followers) have a higher engagement rate<\/a> than their more-followed counterparts.<\/p>\n

In fact, the average engagement rate for an Instagram nano-influencer is 2.19%, while the average engagement rate for all influencers is less than 1.85%.<\/p>\n

17. Almost 700,000 Instagram Reels<\/a> are DM\u2019ed every minute.<\/h3>\n

That\u2019s according to Statista\u2019s data<\/a> as of December 2023. On average, 694,000 Reels are sent via DM every minute. So, around 17 million Reels are sent in the time it takes to microwave popcorn.<\/p>\n

Get in on that DM action by creating unique, original Reels with a killer social strategy\u2014we\u2019ll show you how.<\/p>\n

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