{"id":8247,"date":"2024-07-25T18:52:23","date_gmt":"2024-07-25T18:52:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-powered-martech-news-and-releases-july-25\/"},"modified":"2024-07-25T18:52:23","modified_gmt":"2024-07-25T18:52:23","slug":"ai-powered-martech-news-and-releases-july-25","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/ai-powered-martech-news-and-releases-july-25\/","title":{"rendered":"AI-powered martech news and releases: July 25"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Welcome to The Olympics, now with AI! <\/p>\n<p>Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the <a rel=\"nofollow noopener\" href=\"https:\/\/stillmed.olympics.com\/media\/Documents\/International-Olympic-Committee\/AI\/Olympic-AI-Agenda.pdf\" target=\"_blank\">Olympic AI Agenda<\/a>. It promises to use AI to \u201cfoster an ethos of integrity,\u2026deliver impact that reduces barriers to participation,\u201d increase solidarity and improve sustainability and the role of sport in society.<\/p>\n<p>The IOC\u2019s AI hype was a good effort, but it\u2019s far behind current leaders, \u201cdestroying humanity\u201d and \u201cputting everyone out of work.\u201d While it\u2019s a nice try, it is unlikely to get the Olympics onto the medal stand.<\/p>\n<p>In concrete terms, this means the IOC is using AI for:<\/p>\n<ul>\n<li>Monitoring social media platforms to find and flag abuse aimed at athletes.<\/li>\n<li>A chatbot to help answer athletes\u2019 queries in natural language.<\/li>\n<li>Running a virtual version of the Olympic venues to track energy use.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-thumbnail\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"139\" height=\"113\" alt=\"Oswald\" class=\"wp-image-393822\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/oswald-139x113.jpg.webp 139w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/oswald-417x338.jpg.webp 417w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/oswald.jpg.webp 543w\" data-lazy-sizes=\"(max-width: 139px) 100vw, 139px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/oswald-139x113.jpg.webp?resize=139%2C113&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"139\" height=\"113\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/oswald-139x113.jpg.webp?resize=139%2C113&#038;ssl=1\" alt=\"Oswald\" class=\"wp-image-393822\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/oswald-139x113.jpg.webp 139w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/oswald-417x338.jpg.webp 417w,https:\/\/martech.org\/wp-content\/uploads\/2024\/07\/oswald.jpg.webp 543w\" sizes=\"(max-width: 139px) 100vw, 139px\"\/><\/figure>\n<\/div>\n<p>NBC\u2019s voice clone of sportscaster Al Michaels is the current front-runner for best use of AI at the Olympics. This is Michaels\u2019 second historic encounter with artificial recreation. The first was in 2006 when <a rel=\"nofollow\" href=\"https:\/\/www.espn.com\/nfl\/story\/_\/id\/12750497\/how-espn-traded-al-michaels-oswald-rabbit\">Disney traded him to NBC<\/a> for the rights to Oswald the Rabbit, the ur-Mickey Mouse.<\/p>\n<p>Anyway, here are this week\u2019s AI-powered martech releases etc.:\u00a0<\/p>\n<ul>\n<li><strong>Taboola<\/strong>, a leader in natve advertising, launched a new AI platform to help publishers attract more readers. It combines AI personalization with exclusive channels to reach users and allows editorial teams to personalize the reader experience across their site. Additionally, it provides actionable audience insights for content strategy development.<\/li>\n<li><strong>AnyAI<\/strong>, a new video platform, lets users create high-quality videos from text input. It also personalizes video recommendations based on user preferences and viewing history. The platform uses adaptive bitrate streaming to ensure smooth playback regardless of internet speed.<\/li>\n<li><strong>Meltwater<\/strong>, a media intelligence company, partnered with Blackbird.AI to combat misinformation. This collaboration combines Meltwater\u2019s social listening with Blackbird.AI\u2019s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions.<\/li>\n<li><strong>Fibr<\/strong>, an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.<\/li>\n<li><strong>Ipsos<\/strong>, a market research firm, introduced Creative|Spark AI, a tool that predicts human reactions to video ads and delivers insights quickly. It\u2019s available as self-service or with full creative support.<\/li>\n<li><strong>Metricool<\/strong>, a social media management platform, announced new features including LinkedIn analytics, an enhanced AI assistant, and integrations with Google Drive and Canva. The AI assistant now offers caption recommendations based on top-performing posts.<\/li>\n<\/ul>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<ul>\n<li><strong>Gopuff<\/strong>, a delivery service, launched its ad platform powered by AI and machine learning. It personalizes ads based on individual customer data, leading to increased ad relevance, click-through rates, and conversions.<\/li>\n<li><strong>Mobile Insight<\/strong>, a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform. VIBA AI blends AI with live representatives to personalize customer interactions in stores. It leverages data and effective sales strategies for a better in-store experience.<\/li>\n<li><strong>Pitchit<\/strong> introduced an AI-powered lead qualification platform that automates the initial stages of the sales process. The platform can sync leads from various channels, qualify them, and gather necessary information before transferring them to human sales reps.<\/li>\n<li><strong>Arcane<\/strong>, an AI marketing startup, launched an AI app bundle designed to streamline content marketing for startups. The bundle offers tools for industry and audience research, content generation, and LinkedIn post creation, aiming to simplify content marketing tasks for busy marketers.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55%E2%80%AFPM.png.webp?resize=140%2C140&#038;ssl=1\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tConstantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ai-powered-martech-news-and-releases-july-25\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It promises to use AI to \u201cfoster an ethos of integrity,\u2026deliver impact that reduces barriers to participation,\u201d increase solidarity and improve sustainability and the role of sport [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8248,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI-powered martech news and releases: July 25 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/ai-powered-martech-news-and-releases-july-25\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI-powered martech news and releases: July 25\" \/>\n<meta property=\"og:description\" content=\"Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. 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