{"id":8279,"date":"2024-07-30T00:04:46","date_gmt":"2024-07-30T00:04:46","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-make-the-most-of-instagram-carousels-in-2024-guide\/"},"modified":"2024-07-30T00:04:46","modified_gmt":"2024-07-30T00:04:46","slug":"how-to-make-the-most-of-instagram-carousels-in-2024-guide","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-make-the-most-of-instagram-carousels-in-2024-guide\/","title":{"rendered":"How To Make the Most of Instagram Carousels in 2024 [GUIDE]"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a rel=\"nofollow\" href=\"https:\/\/help.instagram.com\/269314186824048\">Instagram carousel posts<\/a> are one of the most engaging formats brands can use on the platform. On average, <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1353273\/instagram-post-interaction-by-format\/#:~:text=According%20to%20a%202023%20study,in%20interactions%20of%2015.82%20percent.\"><strong>carousel posts receive 154 more interactions<\/strong> <\/a>than single-image posts. And carousels see a year-over-year increase of 16% in interactions.<\/p>\n<p>The temptation to swipe left, it seems, is hard to resist, especially when there\u2019s a persuasive cover slide. Give your followers the chance to stop doomscrolling and start <em>swoonscrolling<\/em> with thumb-stopping carousel posts.<\/p>\n<p>This article will show you everything you need to know about how to make and use Instagram carousel posts. We\u2019ll go over:<\/p>\n<ul class=\"wp-block-list\">\n<li>What carousel posts are,<\/li>\n<li>How to make and schedule carousel posts,<\/li>\n<li>Free templates to create your own carousel, and<\/li>\n<li>How use carousels in your social marketing strategy<\/li>\n<\/ul>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/instagram-carousel-templates\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: Get 5 free, customizable <span style=\"text-decoration: underline;\">Instagram carousel templates<\/span><\/strong> and start creating beautifully designed content for your feed now.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_an_Instagram_carousel\"><a rel=\"nofollow\" id=\"post-478500-_gmcxoe7tahu5\"\/>What is an Instagram carousel?<\/span><\/h2>\n<p><strong>An Instagram <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/carousel\/\">carousel<\/a> is a post with up to 10 photos or videos<\/strong> (though stay tuned \u2014\u00a0the platform\u2019s been testing<a rel=\"nofollow\" href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-more-frames-within-carousel-posts\/710376\/\"> carousel posts with 15 slides<\/a> or more).<\/p>\n<p>Mobile Instagram users can view carousel posts by swiping left, while desktop users can click through using the <strong>arrow<\/strong> button on the right-hand side of a post.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"396\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-right-arrow-620x396.png?resize=620%2C396&#038;ssl=1\" alt=\"Right arrow on Instagram carousel visible on Instagram desktop\" class=\"wp-image-478596\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-right-arrow-620x396.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-right-arrow-310x198.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-right-arrow-768x491.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-right-arrow.png 854w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Like any other Instagram post, you can include <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/inclusive-design-social-media\/\">image alt-text<\/a>, a geotag, filters, and account and product tags on each image in your carousel. People can like, comment, and share your carousel post.<\/p>\n<p>Published Instagram photo carousels have little grey dots underneath them (above the caption), which turn blue to indicate where you are in the carousel.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"The dots at the bottom of an Instagram carousel post indicate which slide you're currently viewing\" class=\"wp-image-478585\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel.png 1080w\" sizes=\"(max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>In the top right corner, you\u2019ll see a count of which carousel slide you\u2019re on as you browse.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"\" class=\"wp-image-478570\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-1.png 1080w\" sizes=\"(max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>Carousels are still highly relevant in terms of Instagram content. In fact, we\u2019ve proven that they <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/experiment-carousels-vs-reels\/#Results\">earn more engagement overall than reels<\/a>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<p><iframe title=\"Instagram Reels vs Carousels: which does the Instagram algorithm REALLY like better? EXPERIMENT\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FpkGVbwjFV0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_create_a_carousel_post_on_Instagram\">How to create a carousel post on Instagram<\/span><\/h2>\n<p>It\u2019s easy to create a carousel post on Instagram. In fact, you can do so in five simple steps.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_5fb0p8c1xzsh\"\/>Step one: Start a new post<\/h3>\n<p>Tap the <strong>+ icon<\/strong> at the bottom center of the screen to start a new post.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"The create post button on Instagram\" class=\"wp-image-478580\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-8.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_2am96dmmu80y\"\/>Step two: Select Post on the bottom menu<\/h3>\n<p>At the bottom of your screen, you\u2019ll see a scrolling menu with options like POST, STORY, REEL, and LIVE. Choose <strong>POST<\/strong>.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"Image selection screen when creating a new post\" class=\"wp-image-478565\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-3.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_o7yitlxt1pvi\"\/>Step three: Select your content<\/h3>\n<p>Tap on the <strong>Select Multiple icon<\/strong> (a layered square icon) on the right side of the screen. Or select and hold a photo or video until it says \u201c1\u201d in the top right corner.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"The number indicates how many images you've selected and in which order they'll appear\" class=\"wp-image-478555\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-4.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>The first image or video you choose will be your first carousel slide. The rest of your carousel will follow the same shape. So if you want to change the shape of your carousel content, then you need to replace your first selection with an image in the shape you want to use.<\/p>\n<p>Hit <strong>Next. <\/strong><\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"Tap the next button when you've selected all posts you want to include in your carousel\" class=\"wp-image-478560\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_tftjhep31g1s\"\/>Step four: Choose your filters<\/h3>\n<p>You can choose different filters for your different carousel slides. Once you\u2019re happy with your filter, click <strong>Done<\/strong> in the bottom right corner.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"Tap the next button when you've selected all posts you want to include in your carousel\" class=\"wp-image-478560\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-6.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>Once you have all of your images appropriately filtered, click <strong>Next \u2192 <\/strong>in the bottom right.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"Filter options for each image in your Instagram carousel\" class=\"wp-image-478575\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-9.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_warrn2r9f8e4\"\/>Step five: Add your caption, details, and tags<\/h3>\n<p>This section is your opportunity to customize your carousel with a caption, hashtag, product or people tags, location, and any other useful specifics.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"689\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7-310x689.png?resize=310%2C689&#038;ssl=1\" alt=\"Add caption, location etc details before tapping the Share button at the bottom of the screen\" class=\"wp-image-478590\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7-310x689.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7-620x1378.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7-768x1707.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7-691x1536.png 691w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7-922x2048.png 922w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Instagram-Carousel-7.png 1080w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>Once you\u2019re happy with it, hit <strong>Share<\/strong> to publish.<\/p>\n<p>PS. If, once you\u2019ve posted, you realize you <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-to-delete-one-picture-from-instagram-carousel\/\">need to delete one pesky photo<\/a> from the carousel lineup, click that link.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_schedule_Instagram_carousel_posts_desktop_and_mobile\">How to schedule Instagram carousel posts (desktop and mobile)<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">You can schedule Instagram posts (including carousels) using Meta Business Suite or the web version of the Instagram app. (We\u2019ve got\u00a0<\/span><a rel=\"nofollow noopener\" class=\"editor-rtfLink\" href=\"https:\/\/blog.hootsuite.com\/how-to-schedule-instagram-posts\/\" target=\"_blank\"><span data-preserver-spaces=\"true\">detailed instructions for scheduling Instagram carousels using Meta\u2019s native tools here<\/span><\/a><span data-preserver-spaces=\"true\">.)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">But if your brand is active on other social media platforms, a social media management tool like Hootsuite can help. You can schedule all of your content in advance using one simple dashboard.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With Hootsuite, you can create and easily publish carousel posts directly to Instagram. Here\u2019s how.<\/span><\/p>\n<p>1. Go to Planner and tap <strong>New post<\/strong> to launch Compose.<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"241\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-310x241.png?resize=310%2C241&#038;ssl=1\" alt=\"\" class=\"wp-image-473723\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-310x241.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-620x481.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-768x596.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-1536x1193.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Planner-2048x1590.png 2048w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>2. Select the Instagram account you want to publish to.<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"199\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Composer-310x199.png?resize=310%2C199&#038;ssl=1\" alt=\"Composer page on Hootsuite\" class=\"wp-image-473713\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Composer-310x199.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Composer-620x399.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Composer-768x494.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Composer-1536x988.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2020\/05\/NEW-Somos-Composer-2048x1317.png 2048w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>3. Include your caption in the <strong>Text<\/strong> box.<\/p>\n<p>4. Go to <strong>Media<\/strong> and tap <strong>Select files to upload. <\/strong>Select all the images you want to include in your carousel. All selected images should appear under <strong>Media.<\/strong><\/p>\n<p>5. Use the yellow <strong>Post now<\/strong> button to publish your carousel to Instagram immediately or click <strong>Schedule for later<\/strong> to pick a date and time to publish your post. Then, tap <strong>Schedule. <\/strong>The post will show up in your Planner at the time you have scheduled it for.<\/p>\n<p>That\u2019s it! Your post will go live on the date and time you selected.<\/p>\n<p>And while you <em>can <\/em>schedule your carousel posts for whenever you please, Hootsuite\u2019s Best Time to Publish tool also helps you schedule content at the <strong>absolute best time to post<\/strong> for your unique account.<\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"364\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Best-Time-to-Publish-Instagram-heatmap-620x364.png?resize=620%2C364&#038;ssl=1\" alt=\"Best time to publish Instagram heatmap\" class=\"wp-image-478601\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Best-Time-to-Publish-Instagram-heatmap-620x364.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Best-Time-to-Publish-Instagram-heatmap-310x182.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Best-Time-to-Publish-Instagram-heatmap-768x451.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/Best-Time-to-Publish-Instagram-heatmap.png 1404w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>The tool breaks down different suggested times for four key goals:<\/p>\n<ul class=\"wp-block-list\">\n<li>Extend reach<\/li>\n<li>Build awareness<\/li>\n<li>Increase engagement<\/li>\n<li>Drive traffic<\/li>\n<\/ul>\n<p>This allows you to match each piece of content to a specific business goal and optimize your posting schedule for maximum effectiveness. (And score big points with your boss. Just saying.)<\/p>\n<h3 class=\"wp-block-heading\">How to schedule Instagram carousel posts from your phone<\/h3>\n<p>If you\u2019d rather <strong>schedule and publish Instagram carousels from your phone<\/strong>, Hootsuite makes it easy to do that too!<\/p>\n<ol class=\"wp-block-list\">\n<li>Just open the Hootsuite app on your phone and tap <strong>Compose<\/strong>.<br \/><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"671\" class=\"alignnone wp-image-374650 size-medium\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/schedule-instagram-carousels-from-hootsuite-mobile-compose-310x671.png?resize=310%2C671&#038;ssl=1\" alt=\"schedule instagram carousels from hootsuite mobile - compose\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/schedule-instagram-carousels-from-hootsuite-mobile-compose-310x671.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/schedule-instagram-carousels-from-hootsuite-mobile-compose-620x1342.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/schedule-instagram-carousels-from-hootsuite-mobile-compose-768x1662.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/schedule-instagram-carousels-from-hootsuite-mobile-compose-710x1536.png 710w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/schedule-instagram-carousels-from-hootsuite-mobile-compose.png 828w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/li>\n<li>Select the Instagram account you want to publish to and <strong>choose the photos or videos for your carousel<\/strong> from your phone\u2019s library.<\/li>\n<li>Write your caption in the <strong>Text<\/strong> box, then tap\u00a0<strong>Next<\/strong>.<br \/><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"671\" class=\"alignnone wp-image-374658 size-medium\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/publish-instagram-carousel-from-hootsuite-mobile-310x671.jpg?resize=310%2C671&#038;ssl=1\" alt=\"publish instagram carousel from hootsuite mobile\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/publish-instagram-carousel-from-hootsuite-mobile-310x671.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/publish-instagram-carousel-from-hootsuite-mobile-620x1342.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/publish-instagram-carousel-from-hootsuite-mobile-768x1662.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/publish-instagram-carousel-from-hootsuite-mobile-710x1536.jpg 710w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2022\/07\/publish-instagram-carousel-from-hootsuite-mobile.jpg 828w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/li>\n<li>You can choose to\u00a0<strong>Publish now<\/strong>,\u00a0<strong>Autoschedule\u00a0<\/strong>at the best time for your account,\u00a0or set up your own\u00a0<strong>Custom schedule<\/strong>.<\/li>\n<\/ol>\n<p>And you\u2019re done! Your carousel will go live at the time and date you\u2019ve selected \u2014 no push notifications required!<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Instagram_carousel_sizes_and_specs\">Instagram carousel sizes and specs<\/span><\/h2>\n<p>Like regular posts, Instagram carousels can be published in square, landscape, and portrait formats.<\/p>\n<p>Just keep in mind that, <strong>for now, all post sizes must be uniform<\/strong>. (Psstt! <a rel=\"nofollow\" href=\"https:\/\/www.threads.net\/@lindseygamble_\/post\/C7xw8bPO_Xi?xmt=AQGzf-cF5hPTBD10nrlqLdKPcT33aaUcJ1cWQgbHw6zfEw\">They\u2019re testing this<\/a>, so keep an eye out for updates)<\/p>\n<p>But until that update rolls out for everyone, the shape you choose for the first slide will also apply to the rest of the carousel.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_endwnpju50zc\"\/>Instagram carousel sizes:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Landscape: 1080 x 566 pixels<\/li>\n<li>Portrait: 1080 x 1350 pixels<\/li>\n<li>Square: 1080 x 1080 pixels<\/li>\n<li>Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)<\/li>\n<li>Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-478500-_tyitljfsfml3\"\/>Instagram video carousel specs:<\/h3>\n<ul class=\"wp-block-list\">\n<li>Length: 3 to 60 seconds<\/li>\n<li>Recommended formats include .MP4 and .MOV<\/li>\n<li>Aspect ratios: landscape (1.91:1), square (1:1), vertical (4:5)<\/li>\n<li>Maximum video size: 4GB<\/li>\n<\/ul>\n<p>Just FYI, Instagram doesn\u2019t consider carousel videos to be reels. So, they won\u2019t show up in the Reels tab and won\u2019t have the same features.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-image-sizes-guide\/\">Find other up-to-date social media image size requirements here<\/a>.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Free_Instagram_carousel_templates\">Free Instagram carousel templates<\/span><\/h2>\n<p>Want to take your carousels beyond \u201cten pictures from the same vacation\u201d? Start by customizing one of our five <strong>free, professionally designed Instagram carousel templates<\/strong> in Canva. \t\t\t\t\t<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/instagram-carousel-templates\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: Get 5 free, customizable <span style=\"text-decoration: underline;\">Instagram carousel templates<\/span><\/strong> and start creating beautifully designed content for your feed now.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"15_smart_ways_to_use_Instagram_carousel_posts_with_examples\">15 smart ways to use Instagram carousel posts (with examples!)<\/span><\/h2>\n<p>Instagram slide posts have a bunch of potential, especially when it comes to <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-trends\/\">Instagram trends<\/a> (hello, photo dumps!). Truly, the sky\u2019s the limit.<\/p>\n<p>But if you need a little help brainstorming ideas for your next carousel, we\u2019ve got 15 different tactics you can adopt while planning your Instagram content.<\/p>\n<h3 class=\"wp-block-heading\">1. <strong>Promotions and announcements<\/strong> <\/h3>\n<p>Use the carousel\u2019s multiple-slide format to give your audience details on promotions, sales, or new offerings.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C9sKzDcuIpA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Clothing company Universal Standard uses the carousel format to announce a sale while<em> <\/em>highlighting the pieces that will be available.<\/p>\n<h3 class=\"wp-block-heading\">2. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/photo-dump\/\"><strong>Photo dumps<\/strong><\/a><\/h3>\n<p>Share a collection of photos. These can be from your summer season or a single event, like a staff retreat or product launch.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C88qHSLxfpN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Think of the photo dump as a post-game highlight reel \u2014\u00a0you don\u2019t have to be a local minor league baseball team to share your wins.<\/p>\n<h3 class=\"wp-block-heading\">3. <strong>Before and after<\/strong><\/h3>\n<p>Showcase transformations, progress, or changes. This could be a product evolution or a shot of where your brand started vs where it is now.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C0wr2wbKiXT\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Before After Renovations shows off some pretty incredible transformations, giving their audience the satisfaction of a big reveal when they swipe.<\/p>\n<h3 class=\"wp-block-heading\">4. <strong>Educational content<\/strong><\/h3>\n<p>Carousels are particularly useful for posting large amounts of content. You can use them to give your audience a step-by-step tutorial on your product or service or to break down a complex topic in your industry.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C54LwGXRMxJ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>During finals week, the University of BC created a carousel of top study tips to help students through. It\u2019s a great example of using different IG features. <\/p>\n<p>UBC used the \u201cAsk me a question\u201d sticker to gather information from their <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-story-hacks\/\">Instagram Story<\/a> and then posted the results to their feed.<\/p>\n<h3 class=\"wp-block-heading\">5. <strong>Storytelling<\/strong><\/h3>\n<p>Instagram slide posts give you a way to create cliffhangers and build narratives. Tell a story through your carousel, giving your audience a reason to swipe by splitting the message across the slides.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C973p8dCPjZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Five slides of shark facts? Yes, please.<\/p>\n<h3 class=\"wp-block-heading\">6. <strong>Product showcases<\/strong><\/h3>\n<p>You can easily highlight different features, uses, or variations of your products.<\/p>\n<p>Carousels can work like mini case studies if you\u2019re a brand professional. Brother JoPa uses his Instagram feed as a way to show off the process and output of his design work.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CC7BjMcB85D\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\">7. <strong>Testimonials and reviews<\/strong><\/h3>\n<p>Share customer feedback, quotes, and reviews to build trust and credibility.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C38m6sivZZW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Look, McDonald\u2019s Canada <em>probably <\/em>doesn\u2019t need to build their reputation. Still, by engaging with and showcasing their customers in a carousel post, they\u2019re continuing to increase community engagement.<\/p>\n<h3 class=\"wp-block-heading\">8. <strong>Infographics and data<\/strong><\/h3>\n<p>You probably won\u2019t want to have a carousel made <em>completely <\/em>out of graphs and charts, but using these within your carousel to build credibility in what you\u2019re saying can help.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C6eMLR5L0_S\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Mailchimp\u2019s Strategic Loyalty Playbook is a numbers-heavy doc with plenty of good insight. But they didn\u2019t want to overwhelm their readers with facts and numbers before they were ready\u00a0\u2014\u00a0so they used bite-sized stats on carousel slides to pull people in.<\/p>\n<h3 class=\"wp-block-heading\">9. <strong>Mini-blogs<\/strong><\/h3>\n<p>If you already have blogging in your content strategy, then sum up the main points of your latest magnum opus and turn them into a carousel. It\u2019s a great way to cross-promote content in a digestible way.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C6wPXwGLMPu\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Hootsuite\u2019s carousel on social media bad habits gives the audience a bite-sized preview of information, enticing them to head to the main course: A full-size <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/research\/consumer-report?utm_source=instagram&amp;utm_medium=owned_social&amp;utm_term=03a7c314-cad7-4fc1-9c88-0dc4b4ba4f72&amp;utm_campaign=all-tier_1_campaigns-consumer_report_2024-glo-none%E2%80%94marketer_bad_habits---\">Social Media Consumer Report. <\/a><\/p>\n<h3 class=\"wp-block-heading\">10. <strong>Fun with formatting<\/strong><\/h3>\n<p>The actual format of carousels gives creators an opportunity to play with form. If you can find opportunities to entertain your audience, take \u2018em! <\/p>\n<p>Maybe you have a <em>really <\/em>long product (we\u2019re thinking foot-long hot dogs?) that you can stretch along the photos to create a fun effect. Or maybe you can surprise your audience with an unexpected second picture? <\/p>\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"457\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-ok-wildlife-dept-620x457.png?resize=620%2C457&#038;ssl=1\" alt=\"\" class=\"wp-image-478608\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-ok-wildlife-dept-620x457.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-ok-wildlife-dept-310x228.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-ok-wildlife-dept-768x566.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/instagram-carousel-ok-wildlife-dept.png 816w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\"\/><\/figure>\n<p>Here, OK Wildlife Dept uses the carousel format to make a comment about trapping wildlife for pets with a pretty unexpected second photo.<\/p>\n<p>(We won\u2019t spoil the joke, but don\u2019t you want to click through to <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/p\/C5Bx9J8L9wO\/?img_index=1\">the post<\/a>??)<\/p>\n<h3 class=\"wp-block-heading\">11. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/carousel-ads\/\"><strong>Carousel ads<\/strong><\/a><\/h3>\n<p>You know what\u2019s awesome in advertising? Low <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/cost-per-click-cpc\/\">cost per click (CPC)<\/a> with high <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-definitions\/click-through-rate-ctr\/\">click-through rates (CTR)<\/a>. <\/p>\n<p>You know what can get you those awesome results? You guessed it: Carousel ads.<\/p>\n<figure class=\"wp-block-image size-medium\"><img data-recalc-dims=\"1\" loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"310\" height=\"492\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/drool-art-carousel-ad-310x492.jpg?resize=310%2C492&#038;ssl=1\" alt=\"A screenshot of an Instagram carousel ad from brand drool_art\" class=\"wp-image-478617\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/drool-art-carousel-ad-310x492.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/drool-art-carousel-ad-620x984.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/drool-art-carousel-ad-768x1218.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/drool-art-carousel-ad-968x1536.jpg 968w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/07\/drool-art-carousel-ad.jpg 1170w\" sizes=\"auto, (max-width: 310px) 100vw, 310px\"\/><\/figure>\n<p>Carousel ads, like this one from <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/drool_art?igsh=MXY5Yml6YnNwOTBzeQ%3D%3D\">art print store Drool<\/a>, offer multiple opportunities to engage your audience. <\/p>\n<p>Plus, just like organic carousel posts usually outperform other posts, <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/carousel-ads\/#Why_should_you_use_carousel_ads\">carousel ads tend to perform better than single-image ads<\/a>. <\/p>\n<h3 class=\"wp-block-heading\">12. <strong>Event recaps<\/strong><\/h3>\n<p>Use a carousel to summarize events, conferences, or special occasions with a series of photo or video highlights.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C6HsvYIrx_w\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Kotn recapped an NYC Lower East Side block party while showing off their product in a clever community-building carousel.<\/p>\n<h3 class=\"wp-block-heading\">13. <strong>A big reveal<\/strong><\/h3>\n<p>Make your viewers work for it! Tease something on the first slide of your carousel, then have an unveiling moment on the second slide.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C82Zau4NKtg\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Or, like skincare brand Paula\u2019s Choice, you can build anticipation by teasing a reveal and then leaving people guessing. <\/p>\n<h3 class=\"wp-block-heading\">14. <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\"><strong>User-generated content (UGC)<\/strong><\/a> <\/h3>\n<p>Carousels can be used to repurpose UGC content. The best part? They\u2019re super low-cost to create.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C7rWy9xgWSx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>We Rate Dogs posting a carousel of rainbow pups for Pride Month is a winning move. They simultaneously showed off their brand values while serving cute puppy pics. <\/p>\n<p>And note how they tagged every account that contributed a photo \u2014\u00a0a good example of <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\">what to do when it comes to user-generated content<\/a>.<\/p>\n<h3 class=\"wp-block-heading\">15. <strong>Show off the details<\/strong><\/h3>\n<p>For visual artists or products that need extra attention, carousels allow you to post hyper-close-up shots with a big-picture context.<\/p>\n<p>Visual artist Drew Young uses the carousel format to showcase the micro details and macro shots of his oil paintings. <\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C2D-7edR9ED\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<p>Carousels give visual artists a way to show off all the minutiae of their creations while still showing it off in its entirety.<\/p>\n<p><strong>Manage your Instagram presence alongside your other social channels and save time using Hootsuite. Schedule and publish carousels, edit images, measure performance and wow your boss \u2014  all from one easy-to-use dashboard. Try it free today.<\/strong><\/p>\n<p><em>With files from <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/author\/katie-sehl\/\">Katie Sehl<\/a>.<\/em><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block; font-weight:800;\">Grow on Instagram<\/span><\/p>\n<p>Easily create, analyze, and <strong>schedule Instagram posts, Stories, Reels, and Threads<\/strong> with Hootsuite. Save time and get results.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/instagram-carousel\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram carousel posts are one of the most engaging formats brands can use on the platform. On average, carousel posts receive 154 more interactions than single-image posts. And carousels see a year-over-year increase of 16% in interactions. The temptation to swipe left, it seems, is hard to resist, especially when there\u2019s a persuasive cover slide. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8280,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Make the Most of Instagram Carousels in 2024 [GUIDE] - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/how-to-make-the-most-of-instagram-carousels-in-2024-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Make the Most of Instagram Carousels in 2024 [GUIDE]\" \/>\n<meta property=\"og:description\" content=\"Instagram carousel posts are one of the most engaging formats brands can use on the platform. On average, carousel posts receive 154 more interactions than single-image posts. And carousels see a year-over-year increase of 16% in interactions. The temptation to swipe left, it seems, is hard to resist, especially when there\u2019s a persuasive cover slide. 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