{"id":8397,"date":"2024-08-09T16:00:36","date_gmt":"2024-08-09T16:00:36","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-rolls-out-new-features-for-local-service-ads\/"},"modified":"2024-08-09T16:00:36","modified_gmt":"2024-08-09T16:00:36","slug":"google-rolls-out-new-features-for-local-service-ads","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-rolls-out-new-features-for-local-service-ads\/","title":{"rendered":"Google rolls out new features for Local Service Ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-profile-photos\">Profile photos<\/h2>\n<p>This update aims to increase ad engagement and potentially improve ad rankings for local service providers.<\/p>\n<p>How it works:<\/p>\n<ul>\n<li>Google will choose photos from advertisers\u2019 LSA profiles based on their likelihood to boost engagement.<\/li>\n<li>Photos won\u2019t appear in every ad, depending on user queries and other factors.<\/li>\n<\/ul>\n<p>Google\u2019s recommendations:<\/p>\n<ul>\n<li>Upload 3-5 high-quality images to your LSA profile.<\/li>\n<li>Ensure photos are relevant to your work, original, and not copied or stolen.<\/li>\n<\/ul>\n<p><strong>What to watch<\/strong>. How <a rel=\"nofollow noopener\" href=\"https:\/\/support.google.com\/localservices\/answer\/15202088\" target=\"_blank\">this change<\/a> affects ad performance and ranking for local service providers, especially those who haven\u2019t previously focused on visual content in their profiles.<\/p>\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center has-black-color has-white-background-color has-text-color has-background\" style=\"grid-template-columns:44% auto\">\n<figure class=\"wp-block-media-text__media\"><a rel=\"nofollow\" href=\"https:\/\/www.surveymonkey.com\/r\/HN2NQGJ\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" data-lazy-sizes=\"(max-width: 549px) 100vw, 549px\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"549\" height=\"354\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp?resize=549%2C354&#038;ssl=1\" alt=\"2024 Replacement Survey Logo\" class=\"wp-image-392896 size-full\" srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo.png.webp 549w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-524x338.png.webp 524w,https:\/\/martech.org\/wp-content\/uploads\/2024\/06\/2024-replacement-survey-logo-175x113.png.webp 175w\" sizes=\"(max-width: 549px) 100vw, 549px\"\/><\/a><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"h-ad-spending-controls\">Ad spending controls<\/h2>\n<p>The new ad budget features include the ability to set a maximum monthly ad spend limit for certain accounts. This gives advertisers more control over their spending, potentially preventing unexpected budget overruns.\u00a0<\/p>\n<p>Key features:<\/p>\n<ul>\n<li>Immediate effect upon setting.<\/li>\n<li>Automatic campaign stoppage when limit is reached.<\/li>\n<li>Monthly reset on the 1st of each month.<\/li>\n<li>Flexible management \u2013 can be updated anytime.<\/li>\n<\/ul>\n<p><strong>How it works.<\/strong> Advertisers can toggle the account spend limit on or off, set a specific monthly limit, view last month\u2019s spend and monitor current month\u2019s spend and remaining budget through the Local Service Ads interface.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/why-marketers-must-combat-the-hidden-threat-of-mfa-sites\/\" target=\"_blank\">Why marketers must combat the hidden threat of MFA sites<\/a><\/em><\/strong><\/p>\n<p><strong>Yes, but.<\/strong> Due to reporting lag, there\u2019s a possibility of exceeding the set limit, especially when:<\/p>\n<ul>\n<li>Setting a limit for the first time.<\/li>\n<li>Lowering an existing limit.<\/li>\n<\/ul>\n<p>Advertisers are responsible for paying any excess charges if the limit is exceeded.<\/p>\n<p><strong>The catch. <\/strong>If the limit is exceeded, all ads will stop running until the next month.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-rolls-out-new-features-for-local-service-ads\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6699,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google rolls out new features for Local Service Ads - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-rolls-out-new-features-for-local-service-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google rolls out new features for Local Service Ads\" \/>\n<meta property=\"og:description\" content=\"Google unveiled new features for Local Services Ads (LSA) this week. 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