{"id":8398,"date":"2024-08-09T18:13:25","date_gmt":"2024-08-09T18:13:25","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/13-tips-to-make-better-visual-content-for-social-media\/"},"modified":"2024-08-09T18:13:25","modified_gmt":"2024-08-09T18:13:25","slug":"13-tips-to-make-better-visual-content-for-social-media","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/13-tips-to-make-better-visual-content-for-social-media\/","title":{"rendered":"13 Tips To Make Better Visual Content for Social Media"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Much like the common crow is attracted to shiny objects, social media users love some good visual content.<\/p>\n<p>We usually experience social content with our eyes first, after all. And with so much content out there, it\u2019s important for brands to stand out visually.<\/p>\n<p>Keep reading to find out how to create visual content that will blow your audience\u2019s socks off. Plus, check out the stunning visual content examples we\u2019ve curated for your viewing pleasure!<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/social-media-image-sizes\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: <span style=\"text-decoration: underline;\">Get the always-up-to-date social media image size cheat sheet.<\/span><\/strong>\u00a0The free resource includes recommended photo dimensions for every type of image on every major network.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_visual_content_on_social_media\"><a rel=\"nofollow\" id=\"post-378619-_owzzplovnf2f\"\/>What is visual content on social media?<\/span><\/h2>\n<p><strong>Visual content on social media is image-based content posted on social media platforms<\/strong>.<\/p>\n<p>Not to state the obvious, but visual content is content with a visual element. It\u2019s not just text-based. And it\u2019s a treat for the eyes, too. For example, a classic 280-character Tweet isn\u2019t visual, but a Tweet with a photo attached is.<\/p>\n<p>There are a few different types of visual content that digital marketers use.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_bvb7qxk0whsv\"\/>Images<\/h3>\n<p>You\u2019ll find still images on pretty much all social media platforms. They\u2019re the most common form of visual media content.<\/p>\n<p>Really, saying \u201cimages\u201d as a type of content is a bit of a cheat. <em>Every<\/em> type of visual content is imagery in some way. Videos, for example, are simply a series of still images shown quickly.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_b3ikowdg2928\"\/>Videos<\/h3>\n<p>Video content on social media has risen in the ranks of popular content because it\u2019s highly engaging. Now, most content marketing strategies include video in some capacity. This content can look like short-form video clips, gifs, or long-form storytelling.<\/p>\n<p>Engaging content like video is great for:<\/p>\n<ul class=\"wp-block-list\">\n<li>creating tutorials,<\/li>\n<li>giving a behind-the-scenes peek into your brand, or<\/li>\n<li>visual storytelling.<\/li>\n<\/ul>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"EXPERIMENT! Does the X algorithm care if AI writes our posts?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Nu9gRF1NCsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_mw5r286xz95j\"\/>Infographics<\/h3>\n<p>Infographics are a mix of graphics or illustrations and text. Their intention is to explain information in a visual way.<\/p>\n<p>Infographics are great for presenting complex data or showing how to do something.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C6UDVGEPO_1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_fnz965aikzqg\"\/>Memes<\/h3>\n<p>Who doesn\u2019t love a good meme? Memes are popular images or videos that are funny, easy to understand and easily shared. They can reference pop culture or make social commentary. These factors all contribute to the viral nature of a meme.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C53lu0tMT3N\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_tsk5rbb6cu6\"\/>GIFs<\/h3>\n<p>GIF stands for Graphics Interchange Format. GIFs are short, soundless video clips that repeat endlessly. <\/p>\n<p>They\u2019re often used to convey reactions or highlight a moment.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Well this unexpectedly blew up. <br \/>While you\u2019re here, why not check out my new book<\/p>\n<p>\u201cWhy I\u2019m No Longer Talking To The Aurora Borealis  Privileged About Solar Energised Particles And Disturbances In The  Earth&#8217;s  Magnetosphere\u201d <a rel=\"nofollow\" href=\"https:\/\/t.co\/tfsxJFJPB3\">pic.twitter.com\/tfsxJFJPB3<\/a><\/p>\n<p>\u2014 Helen Nettleship (@Nettleshippy) <a rel=\"nofollow\" href=\"https:\/\/twitter.com\/Nettleshippy\/status\/1789312729758523646?ref_src=twsrc%5Etfw\">May 11, 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_layjd3tr0a0f\"\/>Live videos<\/h3>\n<p>Live videos are video streams happening in real time. They allow creators to interact with their viewers and are great for helping build rapport with an audience.<\/p>\n<p>Live videos can include Q&amp;A sessions, interviews, unboxings, or simply watching a streamer play video games.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"Join me for a live unboxing of my new W&amp;N professional watercolor paint set\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aGWq05beggk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"Why_does_visual_content_matter_on_social_media\"><a rel=\"nofollow\" id=\"post-378619-_w6abgkugqjid\"\/>Why does visual content matter on social media?<\/span><\/h2>\n<p>Spend any time on social media, and you\u2019ll see that visual content is more engaging than text-based content.<\/p>\n<p>You don\u2019t need to take our word for it, either. LinkedIn reports that <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/measurement\/top-tips-for-measuring-and-improving-engagement-on-linkedin\">video drives 5x more engagement <\/a>than any other kind of content. Live streaming, notably, generates <em>24x more<\/em> engagement. LinkedIn posts with images will typically net you twice the comments as posts without.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/276671\/global-internet-advertising-expenditure-by-type\/\">Digital video ad spending<\/a> amounted to nearly 176.63 billion dollars in 2023. And 90% of marketers report a <a rel=\"nofollow\" href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">good ROI from video marketing<\/a>. Plus, out of all the social platforms out there, people <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/digital-trends-q4-update\">spend the most time<\/a> on YouTube.<\/p>\n<p>So it\u2019s no surprise that <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/1286879\/content-marketing-areas-investment-b2b-marketers\/\">69% of B2B marketers<\/a> say they\u2019ll be investing in video content marketing in 2024. Don\u2019t sleep on still images, either. They can take less effort to produce and <a rel=\"nofollow\" href=\"https:\/\/creativecloud.adobe.com\/learn\/express\/web\/guide-to-quality-social-media-content\">70% of marketers<\/a> overall believe visual media content pulls in better business results.<\/p>\n<p>Learn more about what <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/types-of-social-media\/\">social media can do for your marketing<\/a>.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;style=&quot;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&quot;&#10;&#9;&#9;&#9;&#9;&#9;&gt;&#10;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;a href=&quot;https:\/\/hootsuite.com\/resources\/blog\/social-media-image-sizes&quot; class=&quot;cover&quot; data-ga-track-id=&quot;blog_monetization_inpost_cta&quot; target=&quot;_blank&quot;&gt;&lt;\/a&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;all-content-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;div class=&quot;text-wrapper&quot;&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;p&gt;&lt;strong&gt;Bonus: &lt;span style=&quot;text-decoration: underline;&quot;&gt;Get the always-up-to-date social media image size cheat sheet.&lt;\/span&gt;&lt;\/strong&gt;\u00a0The free resource includes recommended photo dimensions for every type of image on every major network.&lt;\/p&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&#9;&lt;\/div&gt;&#10;&#9;&#9;&#9;&#9;&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">\t\t\t\t\t<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #007978;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"668\" height=\"667\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Content-GTM-Inbound-Blog-Ad-02.png?resize=668%2C667&#038;ssl=1\" http:=\"\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Content-GTM-Inbound-Blog-Ad-02.png\"\/><img data-recalc-dims=\"1\" width=\"668\" height=\"667\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/02\/Content-GTM-Inbound-Blog-Ad-02.png?resize=668%2C667&#038;ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\tThe formula for going viral\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\">Everything you need to make engaging content. AI support for captions, an AI hashtag generator, and access to Canva in Hootsuite.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/select-plan\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Get 30 days for $0\" target=\"_blank\">Get 30 days for $0<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\t\t\t<\/span><\/p>\n<h2 class=\"wp-block-heading\"><span id=\"13_tips_for_creating_engaging_social_media_graphics\"><a rel=\"nofollow\" id=\"post-378619-_ajn6r0n3umwd\"\/>13 tips for creating engaging social media graphics<\/span><\/h2>\n<p>Anyone can snap a photo and upload it onto the internet, but it takes a true artist to <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-design\/\">create engaging social media graphics<\/a>. These are a few tried and tested techniques you can use to make it happen.<a rel=\"nofollow\" id=\"post-378619-_rkltuan73y06\"\/><\/p>\n<h3 class=\"wp-block-heading\">1. Choose eye-catching thumbnails for videos<\/h3>\n<p>When you\u2019re posting videos on social media, the thumbnail (or the \u201ccover image\u201d that the platform will use to display your content) will often automatically be the first frame of that video. But the first frame of your video might not be the most exciting\u2014or representative\u2014image.<\/p>\n<p>Manually choose a thumbnail when you\u2019re posting videos (on IG Reels, TikTok, Youtube, etc.) and select an image that you think is most visually appealing, or communicates the most information.<\/p>\n<p>Bonus points if you create a thumbnail for the video you\u2019re posting. This way, you can control the kind of information your audience will see and appease the algorithm.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/how-the-youtube-algorithm-works\/\">YouTube\u2019s algorithm<\/a>, for example, doesn\u2019t actually care what your thumbnail looks like, <em>but <\/em>it does track the amount of people who click on it. So, making your thumbnail click-worthy is actually one minor way you can be more attractive to the algorithm.<\/p>\n<p>For gorgeous (and we are totally unbiased, so we can say that) visual content examples, take a look at Hootsuite Labs\u2019 beautifully curated thumbnails below.<\/p>\n<p>Does YouTube have a museum? If they don\u2019t, they should because this is pure art.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481204\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-310x138.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-768x341.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-1536x682.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-2048x909.png.webp 2048w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20275'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"275\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png?resize=620%2C275&#038;ssl=1\" alt=\"Youtube thumbnails are an example of visual content curation\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-310x138.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-768x341.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-1536x682.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-2048x909.png 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481204\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-310x138.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-768x341.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-1536x682.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-2048x909.png.webp 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"275\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png?resize=620%2C275&#038;ssl=1\" alt=\"Youtube thumbnails are an example of visual content curation\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-620x275.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-310x138.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-768x341.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-1536x682.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-1-2048x909.png 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/@HootsuiteLabs\/videos\"><em>Hootsuite Labs on YouTube<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_mun6yy5rvmls\"\/>2. Establish a color palette for your brand<\/h3>\n<p>Deciding (and sticking to) a certain color palette or mood for your brand doesn\u2019t just make your feed look beautiful: it also means your posts are instantly recognizable to your followers.<\/p>\n<p>Incorporate visual content into your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-style-guide\/\">social media style guide<\/a>, and establish recognizable, eye-catching visual content from the start.<\/p>\n<p>For example, the nail polish brand <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/pleasing\/?hl=en\">Pleasing<\/a> has a very, well, <em>pleasing<\/em> color palette. The company\u2019s posts are bright, bold and unique: they stand out from the crowd.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481214\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-310x294.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-768x728.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content.png.webp 1358w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20588'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"588\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png?resize=620%2C588&#038;ssl=1\" alt=\"Nail brand Pleasing has a curated instagram feed that creates a cohesive visual content scheme\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-310x294.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-768x728.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content.png 1358w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481214\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-310x294.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-768x728.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content.png.webp 1358w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"588\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png?resize=620%2C588&#038;ssl=1\" alt=\"Nail brand Pleasing has a curated instagram feed that creates a cohesive visual content scheme\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-620x588.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-310x294.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-768x728.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content.png 1358w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/pleasing\/?hl=en\"><em>Pleasing on Instagram<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_aw68i39y1xxr\"\/>3. Incorporate text into your visual content\u2026<\/h3>\n<p>Even if you work in a primarily text-based industry, you can still use visual content in marketing. One workaround is to use a compelling image with text overlaid.<\/p>\n<p>You can take a page out of the book industry\u2019s digital strategy. The main goal is to showcase a text-based story but publishers and authors will use visual means to promote said story.<\/p>\n<p>You just have to look up the TikTok phenomenon BookTok. BookTok promotes books of all sorts, and content creators often have text laid over their videos.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481184\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-310x123.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-768x306.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2.png.webp 930w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20247'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"247\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png?resize=620%2C247&#038;ssl=1\" alt=\"Booktok thumbnails are intentionally curated visual content\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-310x123.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-768x306.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2.png 930w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481184\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-310x123.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-768x306.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2.png.webp 930w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"247\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png?resize=620%2C247&#038;ssl=1\" alt=\"Booktok thumbnails are intentionally curated visual content\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-620x247.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-310x123.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2-768x306.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-2.png 930w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.tiktok.com\/tag\/BookTok\"><em>BookTok on TikTok<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_bzz5ytwrehkp\"\/>4. \u2026but don\u2019t use too much text<\/h3>\n<p>While text can be a great tool for communicating information, it\u2019s not easy on the eyes. In fact, too much text can be visually overwhelming for viewers. Less is more when it comes to adding text to your visual content.<\/p>\n<p>In the example below, SAD Mag uses <em>just <\/em>enough text to tell the viewers what they need to know for their birthday event but not so much as to overwhelm them.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C4gCxDMrhHj\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_6ycc1ub0mgsx\"\/>5. Use high-quality images and videos<\/h3>\n<p>Duh, right? Visual content is, first and foremost, visually engaging. You\u2019ll want to make sure that you\u2019re not posting blurry infographics or out-of-focus photos<\/p>\n<p>High-quality photos and videos are nice to look at, and they also help showcase your brand. And, in some cases, the impact or effect of your brand. Beauty brands are often posting high-quality, well-lit videos to show off how their products look IRL.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C58idOEL7vL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_qsd57bsx9hjm\"\/>6. Be aware of image copyright<\/h3>\n<p>Sourcing relevant images isn\u2019t always easy, especially when it comes to understanding copyright. But it\u2019s important, especially since there are <a rel=\"nofollow\" href=\"https:\/\/help.instagram.com\/126382350847838\">serious consequences for misuse<\/a>.<\/p>\n<p>Read all the fine print when using stock photos, templates, and illustrations. If anything is unclear, inquire with the image owner or site for more details.<\/p>\n<p>The same goes for licensing and contracting. When drawing up contracts with artists, it should be clear where you intend to use the creative, who owns the rights to it, and all that good stuff.<\/p>\n<p>When it\u2019s called for (which is often), be sure to give credit where credit is due. Like if you plan to repost or share <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/user-generated-content-ugc\/\">user-generated content<\/a>.<\/p>\n<p>Instagram\u2019s official Instagram often posts user-generated content, with the original poster credited in the caption.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C6wcshgxc1n\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_1c02ab98yag1\"\/>7. Add your logo (where appropriate)<\/h3>\n<p>If you plan your visuals to be shared, it may be a good idea to include a logo.<\/p>\n<p>Pinterest is a perfect example. Anything pinned has the potential of being repinned, and without a logo, it can be easy to forget where it came from.<\/p>\n<p>Ikea includes its logo in nearly all of its pins (many of which are reshared tens of thousands of times).<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481249\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-310x238.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-768x589.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin.png.webp 936w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20476'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"476\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png?resize=620%2C476&#038;ssl=1\" alt=\"A Pinterest pin from IKEA\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-310x238.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-768x589.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin.png 936w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481249\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-310x238.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-768x589.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin.png.webp 936w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"476\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png?resize=620%2C476&#038;ssl=1\" alt=\"A Pinterest pin from IKEA\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-620x476.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-310x238.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin-768x589.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-ikea-pin.png 936w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/pin.it\/v0Efa4GU5\">IKEA on Pinterest<\/a><\/em><\/p>\n<p>Good branding is noticeable but not obtrusive. Typically that means putting a small logo in a corner or the outer frame of the visual. If the color of your logo clashes or makes the visual too busy, opt for a greyscale or neutral version.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_z3r9x37c88sg\"\/>8. Include alt-text descriptions<\/h3>\n<p>When producing creative for social media, make it accessible for as many people and contexts as possible. Accessible content allows you to reach a broad audience and possibly edge out non-inclusive competitors in the process.<\/p>\n<p>More importantly, it helps you earn respect and loyalty from your followers (and followers-to-be).<\/p>\n<p>Accessible visual content on social media can include:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Alt-text descriptions. <\/strong>Alt-text allows visually impaired people to better comprehend images. Facebook, Twitter, LinkedIn and Instagram now provide fields for alt-text image descriptions. Here are some tips for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/inclusive-design-social-media\/\">writing descriptive alt-text<\/a>, along with specific guides for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-alt-text\/\">Facebook alt text<\/a> and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-alt-text\/\">Instagram alt text<\/a>.<\/li>\n<li><strong>Subtitles. <\/strong>All social videos should include captions. Not only are they crucial for hearing impaired viewers, they help in sound-off environments as well. Language learners also benefit from subtitles.<\/li>\n<li>Descriptive transcripts. Unlike captions, these transcripts describe the important sights and sounds that aren\u2019t spoken or obvious. Descriptive audio and live described video are other options.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">9. Size images to spec<\/h3>\n<p>One of the biggest crimes you can commit when sharing visuals on social media is using the wrong size.<\/p>\n<p>Images with the wrong aspect ratio or low resolutions can be stretched, cropped, and crunched out of proportion, all of which reflect poorly on your brand.<\/p>\n<p>Every platform has its own specifications, and you should tailor your content accordingly. We\u2019ve assembled a <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-image-sizes-guide\/\">social media image size guide<\/a> to help you.<\/p>\n<p>Always aim for the highest image quality. That includes pixels and resolution.<\/p>\n<p>And don\u2019t ignore the aspect ratio. Why? Some platforms auto-crop image previews based on aspect ratio. If yours is different, you could end up with an unfortunate crop or important information left out.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_yd2e57qa50uf\"\/>10. Start videos with a hook<\/h3>\n<p>When making Instagram Reels, TikToks and even video content for Facebook, Linkedin and YouTube, focus on the first few seconds. If they\u2019re engaging and entertaining, you\u2019ll stop people from scrolling on past.<\/p>\n<p>For examples of starting off visual content with a hook, look at culinary content creators; they\u2019re excellent at drawing you in with the final product, so you\u2019ll stay to learn the entire recipe.<\/p>\n<p>The video below starts by literally saying STOP! Which, of course, helps to stop scrollers in their tracks.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\">\n<div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@fitgreenmind\/video\/7365575325629041952\" data-video-id=\"7365575325629041952\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a rel=\"nofollow noopener\" target=\"_blank\" title=\"@fitgreenmind\" href=\"https:\/\/www.tiktok.com\/@fitgreenmind?refer=embed\">@fitgreenmind<\/a> <\/p>\n<p>SUPER GREEN OIL\ud83c\udf3f This oil does not only look great and make you feel like a professional chef, it\u2018s also a true flavor bomb and can be used as topping, for dressing or all kinds of sauces!\ud83d\ude0b RECIPE (1 jar, 15min prep time): -90g herbs\/herb stems of your choice (I used cilantro herb stems and spring onion) Blanch in boiling water for 2mins before transferring to an ice bath. Add it to a blender. -500ml good quality olive oil Blend 3-4mins. Then strain and store in the fridge where it\u2019ll last a couple of weeks. \u2013 SUPER GR\u00dcNES \u00d6L\ud83c\udf3f Dieses \u00d6l sieht nicht nur gro\u00dfartig aus und man f\u00fchlt sich damit wie ein Profiloch, sondern es ist auch eine wahre Geschmacksbombe und kann als Topping, f\u00fcr Dressing oder jegliche Saucen verwendet werden!\ud83d\ude0b REZEPT (1 Glas, 15 Minuten Zubereitungszeit): -90g Kr\u00e4uter\/Kr\u00e4uterstiele nach Wahl (ich habe Koriander-Kr\u00e4uterstiele und Fr\u00fchlingszwiebeln verwendet) 2 Minuten in kochendem Wasser blanchieren, bevor es in ein Eisbad gegeben wird. In einen Mixer geben  -500 ml hochwertiges Oliven\u00f6l 3\u20134 Minuten mixen. Dann abseihen und im K\u00fchlschrank aufbewahren, wo es ein paar Wochen haltbar ist. <a rel=\"nofollow noopener\" title=\"quickveganrecipes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/quickveganrecipes?refer=embed\">#quickveganrecipes<\/a> <a rel=\"nofollow noopener\" title=\"easyrecipes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/easyrecipes?refer=embed\">#easyrecipes<\/a> <a rel=\"nofollow noopener\" title=\"easyveganrecipes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/easyveganrecipes?refer=embed\">#easyveganrecipes<\/a> <a rel=\"nofollow noopener\" title=\"veganfood\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/veganfood?refer=embed\">#veganfood<\/a> <\/p>\n<p> <a rel=\"nofollow noopener\" target=\"_blank\" title=\"\u266c Originalton - Maya Leinenbach\" href=\"https:\/\/www.tiktok.com\/music\/Originalton-7365575358235577121?refer=embed\">\u266c Originalton \u2013 Maya Leinenbach<\/a> <\/section>\n<\/blockquote>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_d3p052ov2m54\"\/><\/h3>\n<h3 class=\"wp-block-heading\">11. Pay attention to trends<\/h3>\n<p>It\u2019s important to stay up-to-date on what\u2019s trending on every platform. This doesn\u2019t just help you stay in touch with your audience; trends are a great source of inspiration if you find your creativity running dry.<\/p>\n<p>Trends aren\u2019t just visual, of course, but some of them have a visual element that is instantly recognizable\u2014for example, the apple dance trend on TikTok (brat summer forever).<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"\/>\n<h3 class=\"wp-block-heading\">12. Take advantage of free tools and resources<\/h3>\n<p>It\u2019s almost always best to hire a photographer or graphic designer to do custom content creation for your brand.<\/p>\n<p>But if your budget is tight, or you\u2019re in need of a few extra tools, there are countless resources available, and many of them are the best price of all: Free!<\/p>\n<p>In the next section, we\u2019ll dive deeper into free and paid tools you can use, but in the meantime, here are a few lists of design resources and tools:<\/p>\n<p>Some social media management platforms have photo and video editing elements incorporated right into their dashboards. For example, Hootsuite has Canva.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"How to Create &amp; Plan Content with Hootsuite\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ygX6KMVFW4g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<p>No more switching tabs, digging through your \u201cDownloads\u201d folder, and re-uploading files. You can access Canva\u2019s endless template library and create beautiful and effective visuals from start to finish without leaving Hootsuite Composer. Heaven.<\/p>\n<p>While we\u2019re on the topic, other Hootsuite features that can help you with your visual content strategy are:<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_so7o1k45nf5b\"\/>To use Canva in Hootsuite:<\/h4>\n<p>1. Log in to your Hootsuite account and head to Composer.<\/p>\n<p>2. Click on the <strong>purple Canva icon<\/strong> in the bottom right corner of the content editor.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481244\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-310x161.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-768x399.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3.png.webp 1218w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20322'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"322\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png?resize=620%2C322&#038;ssl=1\" alt=\"Click the Canva button in Hootsuite composer\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-310x161.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-768x399.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3.png 1218w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481244\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-310x161.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-768x399.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3.png.webp 1218w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"322\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png?resize=620%2C322&#038;ssl=1\" alt=\"Click the Canva button in Hootsuite composer\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-620x322.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-310x161.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3-768x399.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-3.png 1218w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>3. Select the <strong>type of visual<\/strong> you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481234\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-310x160.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-768x397.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4.png.webp 1212w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20320'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"320\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png?resize=620%2C320&#038;ssl=1\" alt=\"Choose the type of visual you want to create\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-310x160.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-768x397.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4.png 1212w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481234\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-310x160.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-768x397.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4.png.webp 1212w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"320\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png?resize=620%2C320&#038;ssl=1\" alt=\"Choose the type of visual you want to create\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-620x320.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-310x160.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4-768x397.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-4.png 1212w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>4. When you make your selection, a login pop-up window will open. <strong>Sign in <\/strong>using your Canva credentials or follow the prompts to start a new Canva account. (In case you were wondering \u2014 yes, this feature does work with free Canva accounts!)<\/p>\n<p>5. <strong>Design your image<\/strong> in the Canva editor. You can use the paid or free templates for easy effort.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481239\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-310x211.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-768x523.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5.png.webp 1243w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20422'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"422\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png?resize=620%2C422&#038;ssl=1\" alt=\"designing visual content using the canva editor\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-310x211.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-768x523.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5.png 1243w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481239\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-310x211.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-768x523.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5.png.webp 1243w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"422\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png?resize=620%2C422&#038;ssl=1\" alt=\"designing visual content using the canva editor\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-620x422.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-310x211.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5-768x523.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-5.png 1243w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>6. When you\u2019re done editing, click <strong>Add to post <\/strong>in the top right corner. The image will automatically be uploaded to the social post you\u2019re building in Composer. <\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481219\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-310x164.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-768x405.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6.png.webp 1213w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20327'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"327\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png?resize=620%2C327&#038;ssl=1\" alt=\"Adding Canva content to Hootsuite composer\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-310x164.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-768x405.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6.png 1213w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481219\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-310x164.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-768x405.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6.png.webp 1213w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"327\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png?resize=620%2C327&#038;ssl=1\" alt=\"Adding Canva content to Hootsuite composer\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-620x327.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-310x164.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6-768x405.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-content-6.png 1213w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Then, you can go about your business as you usually do, adding a caption and hashtags and scheduling it to be published.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_rp0cygucj7u4\"\/>13. Schedule your visual content<\/h3>\n<p>You can craft the most engaging, thought-provoking, sharable visual content in the universe\u2026 but if people don\u2019t actually see it, it won\u2019t matter.<\/p>\n<p>Because of the sheer volume of social media users, you\u2019re always going to get at least a few viewers on your post. However, you can greatly increase your chances of your content taking off by posting when your target audience is actually using the platform.<\/p>\n<p>We\u2019ve rounded up the best times to post on <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-facebook-twitter-instagram\/\">Facebook, Instagram, X (Twitter), TikTok and Linkedin<\/a> so you can set yourself up for success. Set it and forget it (crock pot style) by using Hootsuite\u2019s <a rel=\"nofollow\" href=\"https:\/\/education.hootsuite.com\/pages\/using-hootsuite-composer#:~:text=When%20you%20upload%20a%20video,to%20Sales%20Managers%20in%20Canada.\">planner<\/a> and <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/publish\">scheduling tool<\/a> to make sure your content goes live at the best time.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481229\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-310x186.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-768x460.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7.png.webp 1188w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20372'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"372\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png?resize=620%2C372&#038;ssl=1\" alt=\"Schedule visual content for later\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-310x186.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-768x460.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7.png 1188w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481229\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-310x186.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-768x460.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7.png.webp 1188w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"372\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png?resize=620%2C372&#038;ssl=1\" alt=\"Schedule visual content for later\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-620x372.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-310x186.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7-768x460.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/visual-content-7.png 1188w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Still craving more advice? Try the latest <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-content-creation\/\">guide to creating incredible content<\/a>.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"3_tools_to_help_you_speed_up_visual_content_creation\"><a rel=\"nofollow\" id=\"post-378619-_9ap6sicejn13\"\/>3 tools to help you speed up visual content creation<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_r1hzxh41tbkn\"\/>1. Canva<\/h3>\n<p><a rel=\"nofollow\" id=\"post-481141-_v96ephtvluk\"\/><a rel=\"nofollow\" href=\"http:\/\/www.canva.com\/\">Canva<\/a> is a powerhouse for creating visual content. The graphics editing app has made waves in the content creator community due to its ease of use. With Canva, you can pull together infographics, beautiful cover images and thumbnails, and illustrations in minutes.<\/p>\n<p>Canva allows even us <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-graphics\/\">non-artists to create great graphics.<\/a><\/p>\n<p>Canva has social media templates already customized to the platform of your choice, making it super easy to put together visual content. The tool is even (like we mentioned above) integrated within Hootsuite Composer, making content creation a breeze.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481179\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-310x171.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-768x424.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9.png.webp 1488w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20343'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"343\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png?resize=620%2C343&#038;ssl=1\" alt=\"Canva integrated into Hootsuite Composer\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-310x171.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-768x424.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9.png 1488w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481179\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-310x171.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-768x424.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9.png.webp 1488w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"343\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png?resize=620%2C343&#038;ssl=1\" alt=\"Canva integrated into Hootsuite Composer\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-620x343.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-310x171.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9-768x424.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-9.png 1488w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/\"><em>Hootsuite<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_jsw58ua1nv44\"\/>2. Dall-E<\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/openai.com\/dall-e-2\">Dall-E<\/a>, a brainchild of Open.ai, is an app you can use to create AI graphics. It\u2019s simple to use, simply type in a text prompt of what you would like to see, and Dall-E will generate it for you.<\/p>\n<p>Dall-E creates realistic art, but audiences are savvy and can typically pick up on whether something is created by AI. You may want to acknowledge the fact that your content is AI-generated.<\/p>\n<p>You can use Dall-E to create original graphics for your social feed.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481173\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-310x146.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-768x362.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11.png.webp 1354w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20292'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"292\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png?resize=620%2C292&#038;ssl=1\" alt=\"Dall-E visual content generator\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-310x146.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-768x362.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11.png 1354w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481173\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-310x146.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-768x362.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11.png.webp 1354w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"292\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png?resize=620%2C292&#038;ssl=1\" alt=\"Dall-E visual content generator\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-620x292.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-310x146.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11-768x362.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-11.png 1354w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/platform.openai.com\/docs\/guides\/images\/usage\"><em>Dall-E <\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-481141-_wwdhlobuuqhs\"\/>3. Midjourney<\/h3>\n<p>Like Dall-E, <a rel=\"nofollow\" href=\"http:\/\/www.midjourney.com\/\">Midjourney<\/a> is <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ai-powered-content-creation\/\">another AI-powered app<\/a> you can use to create graphics. Make sure you specify your prompts, the more specific you are, the better results you\u2019ll get! The <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ai-art-prompts\/\">AI art prompting guide<\/a> can help you create some winning text prompts.<\/p>\n<p>You can use Midjourney to create social media graphics in a snap.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-481224\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-310x173.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-768x429.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-1536x858.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10.png.webp 1740w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20346'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"346\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png?resize=620%2C346&#038;ssl=1\" alt=\"Midjourney is another visual content creation tool powered by AI\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-768x429.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-1536x858.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10.png 1740w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-481224\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-310x173.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-768x429.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-1536x858.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10.png.webp 1740w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"346\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png?resize=620%2C346&#038;ssl=1\" alt=\"Midjourney is another visual content creation tool powered by AI\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-620x346.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-310x173.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-768x429.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10-1536x858.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Visual-Content-10.png 1740w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/discord.com\/channels\/662267976984297473\/989739733993263114\"><em>Midjourney<\/em><\/a><\/p>\n<p><strong>Create, publish, and analyze beautiful visual content with Hootsuite. Publish and schedule posts, find relevant conversions, engage your audience, measure results, and more \u2014\u00a0all from one simple dashboard. Try it free today.<\/strong><\/p>\n<p><em>With files from <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/author\/alyssa-hirose\/\">Alyssa Hirose<\/a>.<\/em><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block; font-weight:800;\">Better content in half the time<\/span><\/p>\n<p class=\"p1\"><strong>Boost engagement and save time<\/strong> with an AI writer, hashtag generator, and Canva in Hootsuite.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/epic-guide-creating-social-media-visuals\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much like the common crow is attracted to shiny objects, social media users love some good visual content. We usually experience social content with our eyes first, after all. And with so much content out there, it\u2019s important for brands to stand out visually. Keep reading to find out how to create visual content that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8399,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 Tips To Make Better Visual Content for Social Media - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/13-tips-to-make-better-visual-content-for-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Tips To Make Better Visual Content for Social Media\" \/>\n<meta property=\"og:description\" content=\"Much like the common crow is attracted to shiny objects, social media users love some good visual content. 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