{"id":8434,"date":"2024-08-14T13:56:23","date_gmt":"2024-08-14T13:56:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/u-s-considering-forcing-a-google-breakup\/"},"modified":"2024-08-14T13:56:23","modified_gmt":"2024-08-14T13:56:23","slug":"u-s-considering-forcing-a-google-breakup","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/u-s-considering-forcing-a-google-breakup\/","title":{"rendered":"U.S. considering forcing a Google breakup"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>The U.S. Justice Department\u00a0is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge\u2019s ruling that\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/federal-judge-rules-google-violated-antitrust-law\/\" target=\"_blank\">Google violated antitrust laws<\/a>, according to\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/news.bloomberglaw.com\/ip-law\/doj-mulls-asking-for-google-breakup-after-landmark-antitrust-win\" target=\"_blank\">Bloomberg<\/a>:<\/p>\n<ul>\n<li>Chrome, Google\u2019s web browser. This one seems highly unlikely \u2013\u00a0web browsers aren\u2019t exactly a lucrative business model.<\/li>\n<li>Android, Google\u2019s operating system.<\/li>\n<li>Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. (Although Bloomberg called it \u201cAdWords.\u201d They clearly didn\u2019t get the memo that\u00a0<a rel=\"nofollow\" href=\"https:\/\/searchengineland.com\/google-is-retiring-the-adwords-doubleclick-brands-in-a-major-rebranding-aimed-at-simplification-301073\">AdWords ceased to exist in 2018<\/a>).<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong>\u00a0While a complete breakup of Alphabet\u2019s Google seems unlikely (Microsoft ultimately avoided a similar fate nearly 25 years ago despite a similar antitrust ruling), nothing is impossible. If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let\u2019s not get ahead of ourselves just yet.<\/p>\n<p><strong>Other options.\u00a0<\/strong>The U.S. is also considering some \u201cless severe options\u201d:<\/p>\n<ul>\n<li>Prohibiting Google from forging default search agreements, like the\u00a0<a rel=\"nofollow\" href=\"https:\/\/searchengineland.com\/apple-has-no-plans-to-make-a-google-rival-432474\">$19 billion it paid Apple<\/a>.<\/li>\n<li>Forcing Google to share more data with competitors.<\/li>\n<li>Somehow limiting Google from gaining an \u201cunfair advantage in AI products.\u201d<\/li>\n<\/ul>\n<p><strong>What about YouTube?<\/strong>\u00a0One Alphabet unit not mentioned in the report was YouTube. This seems a bit surprising considering the video-sharing platform brought in $31.51 billion in advertising in 2023.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/what-the-google-antitrust-ruling-could-mean-for-advertisers\/\" target=\"_blank\">What the Google antitrust ruling could mean for advertisers<\/a><\/em><\/strong><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2024\/07\/Danny-Goodwin-scaled.jpeg.webp?resize=140%2C140&#038;ssl=1\" alt=\"Danny Goodwin\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tDanny Goodwin is Editorial Director of Search Engine Land &amp;\u00a0<a rel=\"nofollow\" href=\"https:\/\/martech.org\/smx\" title=\"Search Marketing Expo - SMX\">Search Marketing Expo &#8211; SMX<\/a>. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land\u2019s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.<\/p>\n<p>Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/report-u-s-considering-forcing-a-google-breakup\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The U.S. Justice Department\u00a0is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge\u2019s ruling that\u00a0Google violated antitrust laws, according to\u00a0Bloomberg: Chrome, Google\u2019s web browser. This one seems highly unlikely \u2013\u00a0web browsers aren\u2019t exactly a lucrative business model. Android, Google\u2019s operating system. Google [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6598,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>U.S. considering forcing a Google breakup - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/u-s-considering-forcing-a-google-breakup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. considering forcing a Google breakup\" \/>\n<meta property=\"og:description\" content=\"The U.S. Justice Department\u00a0is reportedly considering forcing parent company Alphabet to shed at least one of its units. 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