{"id":8452,"date":"2024-08-15T17:19:41","date_gmt":"2024-08-15T17:19:41","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/iab-tech-lab-expands-multi-state-privacy-agreement\/"},"modified":"2024-08-15T17:19:41","modified_gmt":"2024-08-15T17:19:41","slug":"iab-tech-lab-expands-multi-state-privacy-agreement","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/iab-tech-lab-expands-multi-state-privacy-agreement\/","title":{"rendered":"IAB Tech Lab expands Multi-State Privacy Agreement"},"content":{"rendered":"


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The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its\u00a0Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section.<\/p>\n

In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues. The news follows the IAB\u2019s launch earlier this week<\/a> of IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies,\u00a0adtech\u00a0companies and publishers.<\/p>\n

Why we care.<\/strong> In the continuing and likely indefinite absence of national, federal privacy regulations, compliance with individual state regulations is complex and challenging. Future-proofing suggests that brands should comply with, or even exceed, the most stringent regulations out there.<\/p>\n

The IAB Tech Lab\u2019s work supports this need and it\u2019s good to see that it remains a work in progress.<\/p>\n

The Global Privacy Platform. <\/strong>The GPP, of which the MSPA forms just one section, is part of a portfolio of solutions designed to help channel privacy, consent and consumer choice signals from websites and apps to adtech providers.<\/p>\n

The GPP currently supports the IAB\u2019s European and Canadian Transparency and Consent Frameworks, as well as state-specific privacy regulations. The list of states covered had comprised California, Virginia, Utah, Colorado, and Connecticut, a list now significantly expanded.<\/p>\n

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The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. What had previously been the U.S. National Section of its\u00a0Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. National Section. In addition, the MSPA has now been expanded to include […]<\/p>\n","protected":false},"author":3,"featured_media":7816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nIAB Tech Lab expands Multi-State Privacy Agreement - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/iab-tech-lab-expands-multi-state-privacy-agreement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IAB Tech Lab expands Multi-State Privacy Agreement\" \/>\n<meta property=\"og:description\" content=\"The IAB Tech Lab has announced a change in terminology and an expansion of its U.S. privacy compliance agreement. 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