{"id":8508,"date":"2024-08-21T18:09:44","date_gmt":"2024-08-21T18:09:44","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/"},"modified":"2024-08-21T18:09:44","modified_gmt":"2024-08-21T18:09:44","slug":"intense-election-ad-buying-could-upend-brands-holiday-marketing-plans","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/","title":{"rendered":"Intense election ad buying could upend brands’ holiday marketing plans"},"content":{"rendered":"


\n<\/p>\n

\n

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That\u2019s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 billion<\/a> in political ad spend.<\/p>\n

Seventy percent of that windfall will be spent after Labor Day, Mark Positano, DSP StackAdapt\u2019s head of political, told MarTech.<\/p>\n

This means brands must be savvy and selective when communicating with customers during this busy time, which coincides with the first waves of holiday purchases. Marketers also need to decide if there\u2019s a payoff in appealing to customers\u2019 voting passions, or if customers prefer brands stay out of the political debates.<\/p>\n

High demand by political campaigns<\/h2>\n

This isn\u2019t just an exceptional campaign year due to the volume of political spend. The late-hour replacement of President Joe Biden with Vice President Kamala Harris at the top of the Democratic ticket, ahead of this week\u2019s Democratic National Convention, sparked new interest and closer races for Democrats in swing states.<\/p>\n

This excitement is making for an uncharacteristically active August, although campaigns will still spend most of their funds in September and October.<\/p>\n

\u201cI think you\u2019ll see a lot coming out of the convention \u2014 spends are already high,\u201d said Positano, who is in Chicago for the DNC. \u201cI think you\u2019re going to start seeing the gasoline being poured on coming out of this, especially the energy behind Kamala Harris. Her campaign has done extraordinarily well in raising money. From a Republican standpoint, they had messages against Biden, and things have been flipped a little bit. They\u2019re trying to figure out messaging and how that plays on a presidential level.\u201d<\/p>\n

He added: \u201cThere\u2019s a lot of activity that\u2019s happening and, of course, a bunch of states that are swing states and have close senate races.\u201d<\/p>\n

These states include Pennsylvania, Michigan, Wisconsin, Ohio, Nevada, Montana and Arizona. For low-population density states, like Nevada and Montana, there is inventory to buy, but not a lot of ad viewers. The demand in these states will drive up ad costs for brands.<\/p>\n

Reaching voters and customers with data<\/h2>\n

Although digital video is projected to pass linear TV in revenue<\/a> for the first time this year, linear TV remains \u201ca big part\u201d of political campaigns, according to Positano. That\u2019s because campaigns need to hit their target on whatever device is relevant. Out-of-home is also in the mix for 2024 campaigns. Campaigns will combine these traditional media with targeted CTV and social media<\/a> campaigns.<\/p>\n

\u201cFrom a political standpoint, campaigns start with a first-party audience, then waterfall into the inventory,\u201d said Positano. \u201cThey\u2019ll waterfall into news and live sports and will be in the thick of it in October.\u201d<\/p>\n

Positano adds that ARC data from smart TV manufacturers lets political campaigns target with a precision unavailable in previous cycles.<\/p>\n

Brands with long-term ad budgets have locked down digital inventory through programmatic guaranteed buys. For last-minute ad opportunities, brands should focus on high-value segments with targeted messages.<\/p>\n

\u201cI would recommend that marketers not let off the gas in terms of their ad spend; but, minimize marketing waste by focusing more on their highest-value customer personas with personalized messages,\u201d Cary Lawrence, CEO of consumer analytics platform Decile. \u201cNow is not the time to blast widely and wait for the platforms to read the signals, but to act with high-value customer acquisition and retention top-of-mind. This will make the most out of precious ad dollars in an undoubtedly competitive advertising landscape.\u201d<\/p>\n

Political messaging from brands<\/h2>\n

Should brands get political or leave political messaging to the candidates? Consumers are as divided about this as they are about picking presidents. <\/p>\n

A survey from business review site Sitejabber and research firm MarketSight found 41% of consumers prefer companies keep their political positions private. Only 32% of consumers said political affiliations don\u2019t influence purchasing decisions, which means two-thirds of consumers could be put off by the wrong politically tinged message from a brand.<\/p>\n

\u201cIn terms of wading into the election from a marketing perspective, it\u2019s definitely a matter of how each brand wants their messaging to resonate with their audience segments and customer personas,\u201d said Lawrence. \u201cBrands who choose to lean into political messaging may consider analyzing customer interests and behaviors beforehand. Insight into additional attributes like voting patterns, interests, causes supported and types of media consumed can be a useful predictor into whether a political-leaning message will resonate or alienate.\u201d<\/p>\n

Leveraging political interest, or avoiding it, with out-of-home<\/h2>\n

In addition to political campaigns leveraging out-of-home (OOH), brands use the medium to navigate political hotspots or to maintain a distance from the noise.<\/p>\n

\u201cAs OOH and DOOH (digital out-of-home) offer ad environments, free from much of the banter on the web, we continue to bring positive brand-centric ad experiences to brands and consumers,\u201d said Barry Frey, President and CEO of DOOH industry organization DPAA Global.<\/p>\n

Outdoor media company OUTFRONT Media\u2019s inventory in Chicago was 90% sold out by the end of July, ahead of the DNC. Grubhub decided to capitalize on DNC enthusiasm with its Chicago out-of-home presence.<\/p>\n

\"3800745\"3800745
Grubhub out-of-home ad in Chicago. Image: OUTFRONT Media.<\/em><\/figcaption><\/figure>\n

\u201cWith 100% SOV (share of voice) on static inventory and large-scale digital and static placements along key roadways that capture the attention of passersby, brands have the opportunity and physical space to share messaging that matches the political tenor of an area or their business, while ensuring their brand messaging is still present,\u201d said Lindsay Kramer, with OUTFRONT Media\u2019s client strategy and solutions. \u201cAs with previous election cycles, we are starting to see more inquiries from brands to support political and\/or voting-related messages.\u201d<\/p>\n

For brands that prefer to stay out of politics, OUTFRONT created a politics-free inventory called the \u201cPolitical Avoidance Network.\u201d This network includes transit environments, which are restricted from political advertising.<\/p>\n

\u201cAdditionally, as political advertisers drive TV and other media rates up as the election gets closer, OOH continues to remain a cost-effective, attainable medium to achieve the reach and target audiences they desire,\u201d said Kramer.<\/p>\n

Dig deeper: <\/em><\/strong>Pepsi, McDonald\u2019s and the latest in digital out-of-home<\/em><\/strong><\/a><\/p>\n

Influencing voters and consumers<\/h2>\n

Nearly half of likely voters said OOH political ads inform them about candidates (45%) and policy issues (44%), according to a study<\/a> by Out of Home Advertising Association of America (OAAA) and Morning Consult. Fifty-six percent found OOH ads more trustworthy, than radio, streaming audio, cable TV, social media and streaming TV.<\/p>\n

\u201cThe trust and credibility that voters place in OOH ads can be leveraged by brands seeking to build or reinforce trust with their audiences,\u201d said Anna Bager, OAAA\u2019s CEO. \u201cBrands can capitalize on this by aligning their messaging with key cultural moments or social issues that resonate with the public, similar to how political campaigns tap into voter sentiments. By doing so, brands can create a meaningful connection with their target audiences, enhancing the impact of their OOH campaigns.\u201d<\/p>\n

Both parties are going after younger voters via digital. While Democrats appear to be ahead in terms of memes, no one knows what that means about actual votes cast. Digital culture is also surfacing in out-of-home. This summer, the Democratic-supporting Mad Dog PAC merged \u201cweird\u201d and \u201cbrat\u201d social memes for an outdoor ad in Miami.<\/p>\n

\"Weird\"Weird
Mad Dog PAC\u2019s \u201cweird\u201d ad in Miami. Image: OUTFRONT Media.<\/em><\/figcaption><\/figure>\n

Half (52%) of Gen Z follow political influencers or activists on social media, according to influencer platform Captiv8. And 74% of Gen Z respondents said they learn about elections or political policies on social.<\/p>\n

According to creator agency Billion Dollar Boy, 28% of U.S. creators have been approached by campaigns to make political content. <\/p>\n

Vice President Harris upended the election and advertising plans by entering the race 100 days before the election. When the Democratic National Convention ends, it will be down to 73 days. That\u2019s a much shorter and faster election ad cycle than anyone has seen before. <\/p>\n

\u201cWith a focus on localized messaging, significant activity may occur during key moments such as early voting weeks and just before major debates or events, especially in the final two weeks leading up to the election,\u201d said Bager. \u201cWith the way the national presidential race has been reshaped, however, that intensity is happening now with a huge ramp up in political ad reservations, particularly in so-called battleground states \u2014 like Pennsylvania, Georgia, Nevada, and North Carolina.\u201d<\/p>\n

<\/p>\n

\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That\u2019s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 […]<\/p>\n","protected":false},"author":3,"featured_media":8509,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nIntense election ad buying could upend brands' holiday marketing plans - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Intense election ad buying could upend brands' holiday marketing plans\" \/>\n<meta property=\"og:description\" content=\"While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That\u2019s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-21T18:09:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"Intense election ad buying could upend brands’ holiday marketing plans\",\"datePublished\":\"2024-08-21T18:09:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\"},\"wordCount\":1422,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\",\"url\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\",\"name\":\"Intense election ad buying could upend brands' holiday marketing plans - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1\",\"datePublished\":\"2024-08-21T18:09:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1\",\"width\":800,\"height\":450},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Intense election ad buying could upend brands’ holiday marketing plans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Intense election ad buying could upend brands' holiday marketing plans - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/","og_locale":"en_US","og_type":"article","og_title":"Intense election ad buying could upend brands' holiday marketing plans","og_description":"While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds. That\u2019s because those living in competitive states and districts across the nation will be pelted with slogans and attack ads for the next two months. 2024 is projected to be a record-breaking year, surpassing $12 […]","og_url":"https:\/\/okdesign.ca\/en\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-08-21T18:09:44+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"Intense election ad buying could upend brands’ holiday marketing plans","datePublished":"2024-08-21T18:09:44+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/"},"wordCount":1422,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/","url":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/","name":"Intense election ad buying could upend brands' holiday marketing plans - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1","datePublished":"2024-08-21T18:09:44+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1","width":800,"height":450},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/intense-election-ad-buying-could-upend-brands-holiday-marketing-plans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"Intense election ad buying could upend brands’ holiday marketing plans"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/08\/DNC-in-Chicago-800x450.png?fit=800%2C450&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/8508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=8508"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/8508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/8509"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=8508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=8508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=8508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}