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Advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). But when you use them right, LinkedIn ads can guarantee your brand\u2019s voice makes its way to the right audience \u2014 an audience of influential decision-makers, at that.<\/p>\n
LinkedIn has 1 billion members<\/a>, which is an incredible number of potential eyes for your ad campaign. More importantly, though, four out of five members<\/a> have the power to influence business decisions. These movers and shakers also have 2x the buying power<\/a> of typical online audiences.<\/p>\n Follow along with our guide to LinkedIn ads to discover the types of ads available and the kinds of goals they can help you achieve. We\u2019ll also walk you through creating an ad on LinkedIn and share some of our best tips and tricks to boost your conversion rates.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus:<\/strong> Download a free step-by-step guide<\/strong> to\u00a0combining organic and paid social tactics into a winning LinkedIn strategy.<\/span><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n LinkedIn ads are paid advertisements that run on LinkedIn, a social platform dedicated to \u201cbuilding and engaging professional networks.\u201d (Want to learn more about using LinkedIn for your business? We gotchu<\/a>.)<\/p>\n LinkedIn Ads are an excellent tool for businesses looking to boost brand awareness, generate leads, drive traffic or promote content.<\/p>\n Whether you\u2019re boosting a single post<\/a> or creating an elaborate, multi-faceted campaign, LinkedIn advertising allows you to target a precisely defined audience<\/a> with each ad.<\/p>\n Set hyper-specific criteria like job title, industry and company size to get your ads in front of the right decision-makers \u2014 all within your own personal budget parameters.<\/p>\n Advertising is one of the best ways to use LinkedIn for business<\/a>. Choosing the right type of ad for your goal is an important first step.<\/p>\n Here are the types of LinkedIn ads you can choose from when setting up your paid content.<\/p>\n Sponsored Content, also known as native ads, shows up in your audiences\u2019 LinkedIn feed, regardless of whether they\u2019re scrolling on mobile or their desktop. LinkedIn labels these ads as \u201cpromoted\u201d to distinguish them from regular content.<\/p>\n When advertising with Sponsored Content, you have the following ad format options:<\/p>\n Here\u2019s an example of a single-image document ad as it appears in the desktop feed:<\/p>\nWhat are LinkedIn ads?<\/span><\/h2>\n
Types of LinkedIn ads<\/span><\/h2>\n
Sponsored Content<\/h3>\n
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