Khaby Lame doesn\u2019t say a single word in the comedy clips he posts on TikTok. Yet the creator rakes in as much as $750,000<\/a> per video. Cleary, Khaby knows how to make money on TikTok.<\/p>\n And while those might seem like crazy numbers to dream about, here\u2019s a little secret: you don\u2019t need 100,000 videos to make money on TikTok in 2024. In fact, you can start earning before you post your first clip.<\/p>\n We tapped Celia Quillian, the creator behind @smartworkai<\/a> with over 90K followers, on all her money-making strategies\u2014from viewers giving gifts to selling products for profit.<\/p>\n Keep reading, to learn exactly how to build up your TikTok earnings.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: Get a free TikTok Growth Checklist<\/span><\/strong> from famous TikTok creator Tiffy Chen that shows you how to gain 1.6 million followers with only 3 studio lights and iMovie.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n How easy is it to make money on TikTok<\/a>? Anyone with an entrepreneurial spirit and a knack for editing snappy short-form videos<\/a> has a shot to claim some cold hard cash.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n Want to get paid directly by TikTok when your videos go viral? Join the Creator Rewards Program<\/a>.<\/p>\n Creator Rewards replaced TikTok\u2019s Creator Fund to incentivize high-quality, original content creation. In this new version, the program pays out rewards for videos that:<\/p>\n Source: TikTok Creator Rewards mobile app page<\/em><\/p>\n To be eligible for TikTok Creator Rewards,<\/p>\n TikTok lists several factors used to calculate payouts on the Creator Rewards page<\/a>, from originality to play duration. So if you\u2019re a creator thinking about where to start earning money on TikTok, this would be a great first step.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n Gifts are a way for viewers to show their appreciation to creators. It can seem a bit confusing, but stay with us here because, gifts, given by viewers, turn into cash for you.<\/p>\n Here\u2019s how it works:<\/p>\n Source: <\/em>Philipinethingstoknow<\/em><\/a><\/p>\n Two coins are worth one diamond, and one diamond is worth $0.05. So a big, generous audience is really the only way gifts are going to work as a true financial opportunity.<\/p>\n As a creator, you\u2019ll need to turn on the gift option<\/a> in TikTok Studio under the Monetization tab.<\/p>\n Plus, you\u2019ll also need to meet these qualifications:<\/p>\n You may be eligible with fewer than 10,000 followers. But you\u2019ll need to prove to TikTok that you\u2019ve made money on other platforms.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n TikTok LIVE<\/a> lets you connect with your audience in real-time. And just like standard TikToks, viewers can show their appreciation with gifts during LIVE sessions.<\/p>\n However, a major bonus to the TikTok LIVE feature: there\u2019s a much larger range of gifts with way<\/em> higher coin amounts.<\/p>\n Source: <\/em>Melissita30<\/em><\/a><\/p>\n There\u2019s even an option to create exclusive TikTok LIVE events requiring a paid subscription<\/a> to attend.<\/p>\n TikTokers who stick with a steady schedule of live streams often report<\/a> making hundreds or thousands of dollars from each session.<\/p>\n Who can make money with this tactic: <\/em><\/strong>Creators<\/em><\/p>\n Surprise, tips aren\u2019t only <\/em>reserved for the restaurant industry. On TikTok, you can set up a third-party tipping platform.<\/p>\n Check out how TikToker Mattie.dp added a Buy Me a Coffee<\/a> option to the Linktree in her bio.<\/p>\n Source: <\/em>mattie.dp<\/em><\/a><\/p>\n The link acts like a virtual tip jar so Mattie\u2019s happy viewers can leave her a little gift.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n Technically, sponsored content<\/a> on TikTok is defined as content for which you receive something of value. That\u2019s the goal, right?<\/p>\n For example, a brand might pay you to make a TikTok video about how great their soy candles smell, or you might receive a free skydiving trip in exchange for posting about it (though we\u2019re not recommending taking any free skydiving offers).<\/p>\n Source: <\/em>noajennings<\/em><\/a><\/p>\n Influencer marketing<\/a> is one of the most lucrative ways to earn money on TikTok; it\u2019s where most influencers say they earn the most cash<\/a>. Since the audience on TikTok is growing larger and more diverse, new brand partnership opportunities are always opening up.<\/p>\n To get started, head to TikTok\u2019s collaboration platform, TikTok Creator Marketplace<\/a>. That\u2019s where brands go to find their next influencer<\/a>.<\/p>\n Here are a few ways to jumpstart your brand partnership journey while keeping your content authentic.<\/p>\n If your TikTok is all about being a raw vegan, and suddenly you start posting about your favorite local burger joint, your followers will see right through you. Not only is this confusing, but it also makes you look like a sellout. So, make sure that your sponsored content aligns with your regular content.<\/p>\n A press kit is like a movie trailer for yourself. It hypes up all of the great things about you and gives brands good reasons to start a partnership. The kit should include contact information, photos, and notable achievements. Think of it like your highlight reel. Websites like Templatelab<\/a> offer press kit templates for free.<\/p>\n Brands will want to see that you have what it takes to drive sales to their business. Make a few non-sponsored posts chatting up your new fav shoes, and that specialty sock brand will come calling.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Schedule TikToks, answer comments, and show off your results in beautiful reports. It\u2019s so easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n TikTok Series<\/a> is a program that lets you put collections of videos behind a paywall. Series can contain up to 80 videos, and each one can be up to 20 minutes long. It\u2019s a fantastic monetization strategy for creators who focus on niche topics.<\/p>\n Series turns your expertise into passive income. Once you\u2019ve created one, the link to it sits on your profile, waiting for the next viewer to dig in.<\/p>\n Check out the below example of a Series without showing your face.<\/p>\n Source: <\/em>googlemapsfun<\/em><\/a><\/p>\n Notice the \u201cSeries\u201d tag in this TikTok bio (psstt, use our free TikTok bio ideas generator<\/a> to craft the perfect front window for your account).<\/p>\n You can post multiple Series and set your price for them. That way as you create more valuable, premium content, bundle up the videos that work together and place more money-making Series for viewers to binge.<\/p>\n Source: <\/em>googlemapsfun<\/em><\/a><\/p>\n If you\u2019re looking for the most \u201cset it and forget it\u201d money-making model in TikTok, Series is it!<\/p>\n Who can make money with this tactic:<\/em><\/strong> Brands and businesses<\/em><\/p>\n TikTok Shop<\/a> offers brands a way to set up their own little e-commerce store right on TikTok. Buyers discover your products and complete the purchase without ever having to leavie the app. Talk about low-friction sales!<\/p>\n There are lots of ways to turn viewers into buyers using Shops. You can showcase and sell your products via TikTok LIVE, the Shop tab, and directly with links on your videos.<\/p>\n Source: <\/em>CE Craft Company<\/em><\/a><\/p>\n TikTok Shop gives buyers and browsers a full e-commerce shopping experience. They can see product details they\u2019re interested in, click through your full catalog, and complete the payment process.<\/p>\n Source: <\/em>CE Craft Company<\/em><\/a><\/p>\n Get started selling on TikTok<\/a> by going to the app\u2019s Seller Center<\/a>. Then start reeling in that revenue.<\/p>\n Note:<\/strong> TikTok Shop isn\u2019t available to all sellers. There are geographic restrictions you can read about in the TikTok Shop page<\/a>.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Brands and businesses<\/em><\/p>\n Sometimes, you\u2019ve got to spend money to make money.<\/p>\n Whether you want to grow your TikTok following or drive traffic from TikTok to your brand\u2019s site, sometimes organic views just don\u2019t cut it. That\u2019s where TikTok ads<\/a> come in.<\/p>\n What\u2019s cool is how TikTok\u2019s ad platform is growing more and more robust by the year. There always seem to be new ways to attract viewers and encourage them to click on your ads.<\/p>\n Just take a look at these oversized deal links, for example.<\/p>\n Source: Tracive<\/a><\/em><\/p>\n The attractive offer jumps off the screen, slowing scrollers enough to see what you\u2019re selling.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Brands and businesses<\/em><\/p>\n If you have products or services the TikTok world needs to know about, promotional videos that show them off are the perfect play.<\/p>\n Unlike ads, you don\u2019t have to pay for these posts. All you need is a vibrant video of your products in action and a descriptive caption to close the deal (our free caption generator<\/a> can help with that!).<\/p>\n Source: <\/em>Okoko Cosmetiques<\/em><\/a><\/p>\n Remember that these are organic posts from your account. You won\u2019t have the benefit of ad targeting<\/a> to get them in front of your audience. So optimize them for TikTok search<\/a> and make them interesting enough that people want to watch.<\/p>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n You don\u2019t need your own merch to sell something on TikTok. You can just use affiliate marketing<\/a> links to earn a percentage of the sale of other people\u2019s products.<\/p>\n TikTok makes it easy to be an affiliate marketer, too. There\u2019s an affiliate marketplace<\/a> where you scope out interesting products that fit your vibe (and that your followers would love). You pick the ones you want to promote, add them to your videos, and collect a commission whenever people buy from your link.<\/p>\n Source: <\/em>tessamaria000<\/em><\/a><\/p>\n This is one of the easiest and most fun ways to make money on TikTok.<\/p>\n If you already create content about camping, home repair, or skincare, why not add a product link and make a little profit in the process?<\/p>\n Who can make money with this tactic:<\/em><\/strong> Creators<\/em><\/p>\n It used to be that if you wanted to offer your followers a VIP experience, you had to direct them off the app to a platform like say, Patroen. But now you can give your most loyal devotees all those insider perks (and get paid in the process) without leaving TikTok.<\/p>\n What can you offer potential subscribers to entice them to subscribe? A whole lot, including:<\/p>\n You can even create subscription tiers like comedian Sarah Gray does.<\/p>\n Source: <\/em>Sarah Gray<\/em><\/a><\/p>\n Splitting it up like this gives users a low-cost way to get into your community. Once they\u2019re in and love it, they\u2019ll invest a little more to get the best stuff.<\/p>\n Who can make money with this tactic: <\/em><\/strong>Creators<\/em><\/p>\n If you\u2019ve managed to crack the TikTok code and regularly create engaging content that delights audiences and winds up on the For You Page<\/a>, why not use your special skills to help other brands do the same?<\/p>\n Liza Prigozhina, for instance, has parlayed her TikTok talents into a business as \u201cthe queen of New York real-estate TikTok<\/a>.\u201d Lizza gets paid to make videos for realtors and other clients.<\/p>\n Check out her account, it\u2019s full of lifestyle and real estate content that shows off her creativity and competence on the platform.<\/p>\nHow to make money on TikTok? 16 ways to cash in<\/h2>\n
1. Join the Creator Rewards Program<\/span><\/h3>\n
\n
![\"Creator](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-1-620x893.jpg?resize=620%2C893&ssl=1\"\/)
![\"Creator](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-1-620x893.jpg?resize=620%2C893&ssl=1\")
<\/figure>\n\n
2. Collect gifts from your posts<\/span><\/h3>\n
\n
![\"collect](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-2-620x1121.jpg?resize=620%2C1121&ssl=1\"\/)
![\"collect](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-2-620x1121.jpg?resize=620%2C1121&ssl=1\")
<\/figure>\n\n
3. Use TikTok LIVE<\/span><\/h3>\n
![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-3-620x1208.jpg?resize=620%2C1208&ssl=1\"\/)
![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-3-620x1208.jpg?resize=620%2C1208&ssl=1\")
<\/figure>\n4. Collect tips<\/span><\/h3>\n
![\"Mattie](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-4-620x1041.jpg?resize=620%2C1041&ssl=1\"\/)
![\"Mattie](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-4-620x1041.jpg?resize=620%2C1041&ssl=1\")
<\/figure>\n5. Partner with a brand<\/span><\/h3>\n
![\"Noah](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-5-620x1033.jpg?resize=620%2C1033&ssl=1\"\/)
![\"Noah](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-5-620x1033.jpg?resize=620%2C1033&ssl=1\")
<\/figure>\nOnly reach out to brands or organizations you really love<\/h4>\n
Make a press kit for your TikTok account<\/h4>\n
Create a few non-sponsored posts<\/h4>\n
![](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-TikTok.png.webp\"\/)
\n<\/picture>\n<\/noscript>\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\t#1 for TikTok marketing\t\t\t\t\t\t\t\t\t<\/span><\/p>\n6. Create a TikTok Series<\/span><\/h3>\n
![\"Google](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-6-620x1195.jpg?resize=620%2C1195&ssl=1\"\/)
![\"Google](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-6-620x1195.jpg?resize=620%2C1195&ssl=1\")
<\/figure>\n![\"\"](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/word-image-482826-7.jpeg?resize=1080%2C1945&ssl=1\"\/)
![\"\"](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/word-image-482826-7.jpeg?resize=1080%2C1945&ssl=1\")
<\/figure>\n7. Set up a TikTok Shop<\/span><\/h3>\n
![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-8-620x1120.jpg?resize=620%2C1120&ssl=1\"\/)
![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-8-620x1120.jpg?resize=620%2C1120&ssl=1\")
<\/figure>\n![\"scented](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-9-620x1207.jpg?resize=620%2C1207&ssl=1\"\/)
![\"scented](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-9-620x1207.jpg?resize=620%2C1207&ssl=1\")
<\/figure>\n8. Run TikTok ads<\/span><\/h3>\n
![\"special](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-10-620x1124.jpg?resize=620%2C1124&ssl=1\"\/)
![\"special](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-10-620x1124.jpg?resize=620%2C1124&ssl=1\")
<\/figure>\n9. Create promotional videos<\/span><\/h3>\n
![\"promotional](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-11-620x1127.jpg?resize=620%2C1127&ssl=1\"\/)
![\"promotional](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-11-620x1127.jpg?resize=620%2C1127&ssl=1\")
<\/figure>\n10. Earn money through affiliate programs<\/span><\/h3>\n
![\"Tessa](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-12-620x1127.jpg?resize=620%2C1127&ssl=1\"\/)
![\"Tessa](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-12-620x1127.jpg?resize=620%2C1127&ssl=1\")
<\/figure>\n\n
\n
![\"Sarah](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-13-620x1137.jpg?resize=620%2C1137&ssl=1\"\/)
![\"Sarah](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-13-620x1137.jpg?resize=620%2C1137&ssl=1\")
<\/figure>\n12. Consult for brands<\/span><\/h3>\n
![\"Lizza](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-14-620x1192.jpg?resize=620%2C1192&ssl=1\"\/)
![\"Lizza](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/make-money-on-tiktok-14-620x1192.jpg?resize=620%2C1192&ssl=1\")
<\/figure>\n