{"id":8541,"date":"2024-08-26T15:24:53","date_gmt":"2024-08-26T15:24:53","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/evaluating-7-ai-video-generators-while-waiting-for-openais-sora\/"},"modified":"2024-08-26T15:24:53","modified_gmt":"2024-08-26T15:24:53","slug":"evaluating-7-ai-video-generators-while-waiting-for-openais-sora","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/evaluating-7-ai-video-generators-while-waiting-for-openais-sora\/","title":{"rendered":"Evaluating 7 AI video generators while waiting for OpenAI\u2019s Sora"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I watched \u201cOpenAI Sora\u2019s first short film \u2014 \u2018Air Head,\u2019 created by shy kids,\u201d when it debuted in March and assumed Sora would be publicly available in a few months.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"OpenAI Sora\u2019s first short film - &quot;Air Head,&quot; created by shy kids.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yplb0yBEiRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>But it\u2019s already August and only a limited number of visual artists, designers and filmmakers have been granted access to \u201cgain feedback on how to advance the model to be the most helpful for creative professionals.\u201d<\/p>\n<p>But it\u2019s already August and only a limited number of visual artists, designers and filmmakers have been granted access to \u201cgain feedback on how to advance the model to be the most helpful for creative professionals.\u201d<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/4-ways-to-achieve-early-wins-with-ai-in-marketing\/\">4 ways to achieve early wins with AI in marketing<\/a><\/em><\/strong><\/p>\n<p>In other words, I still can\u2019t evaluate Sora for myself.<\/p>\n<p>In addition, shy kids is a Toronto-based production company. It\u2019s unclear if KaraVideo.AI, a video generator powered by Sora, deserves most of the credit for this eye-catching video. Would the results be this good without a creative team of humans driving the text-to-video model?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-exploring-7-alternative-ai-video-generators\">Exploring 7 alternative AI video generators<\/h2>\n<p>While waiting for Sora, I taught two online classes on influencer marketing and AI at the New Media Academy in Dubai, UAE. I showed my students \u201cAir Head\u201d but emphasized AI video generators still need human creativity to produce interesting results.<\/p>\n<p> I then had them create a video using a free AI generator available in the Middle East and North Africa (MENA) region within two or three days.<\/p>\n<p>Using AI search engines (Perplexity, ChatGPT-4, Claude 3, Microsoft CoPilot and Google\u2019s Gemini) to find the best tools, I selected six and another instructor recommended one. Here\u2019s the list in alphabetical order:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-canva-s-magic-studio-quick-and-customizable-video-creation\">1. Canva\u2019s Magic Studio: Quick and customizable video creation<\/h3>\n<p>Canva\u2019s AI video generator is part of its Magic Studio, AI-powered tools designed to help teams quickly create video from text, and refine it using editing tools, applying filters or removing backgrounds with a single click.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"Meet Magic Studio | Let the power of AI supercharge your work\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bVCRcNlY1yw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-2-invideo-ai-simple-and-efficient-video-production\">2. InVideo AI: Simple and efficient video production<\/h3>\n<p>InVideo AI provides pre-made templates and an AI-driven text-to-video feature. It allows you to create professional-looking videos quickly. The free plan includes watermarked videos and limited export options.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"Idea to Video With Just a Simple Text Prompt\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2RRvjQaU8vw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-3-kapwing-collaborative-editing-with-ai-tools\">3. Kapwing: Collaborative editing with AI tools<\/h3>\n<p>Kapwing is a collaborative video editor with AI tools for video creation, such as automatic subtitling and meme generators. The free plan has some limitations, like watermarked exports and limited cloud storage.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"Kapwing Tutorial: How to Use the Kapwing&#039;s Online Video Editor\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ehqwoScTXho?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-4-lumen5-turning-text-into-engaging-videos\">4. Lumen5: Turning text into engaging videos<\/h3>\n<p>Lumen5 converts text into engaging video content. You can input your blog post, article or any text content, and it will generate a video based on it. The free plan includes basic features, though it adds a watermark.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-pictory-condensing-long-form-content-into-short-videos\">5. Pictory: Condensing long-form content into short videos<\/h3>\n<p>Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. It uses AI to highlight key points and create a video summary. The free version has some limitations but is functional for basic needs.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"AI Video Creation Made EASY. Create Videos in Minutes with Pictory!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/J9BiOXIsC5I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-6-runway-ml-experimenting-with-creative-ai\">6. Runway ML: Experimenting with creative AI<\/h3>\n<p>Runway ML is a unique tool that offers a free plan with credits for using its AI features, including video generation. It\u2019s a good choice if you want to experiment with a creative and powerful tool, but the free tier has limitations.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"Runway ML Tutorial - How To Use The Best AI Video Generator of 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hk8l3ISfwRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\" id=\"h-7-synthesia-ai-driven-multilingual-video-content\">7. Synthesia: AI-driven multilingual video content<\/h3>\n<p>Synthesia is an AI video generator that transforms text into speech in a few minutes. It includes more than 160 AI avatars that can speak your text in over 130 languages. This enables marketers to create training, how-to, and product marketing videos for global audiences.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<noscript><iframe title=\"Discover Synthesia in 4 minutes | Product Tour\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t856-X9QR8o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\" id=\"h-insights-from-hands-on-use-of-ai-video-generators\">Insights from hands-on use of AI video generators<\/h2>\n<p>Here are my students\u2019 thoughts on the video generator they used.<\/p>\n<p>Dana Al Khulaifi, a student at United Arab Emirates University (UAEU) and a Data and Technical Support Manager at Dawahi AlAin, a community project, said:<\/p>\n<ul>\n<li>\u201cIt was easy and enjoyable to create videos with InVideo.io! My thoughts were given to the AI, which created a masterpiece out of them. I was able to produce professional-looking videos quickly because the AI handled the majority of the work.\u201d\u00a0<\/li>\n<li>\u201cI was really pleased with the range of layouts and how simple it was to customize it. It took hardly any effort to make my videos appear fantastic. InVideo.io is an amazing resource for anyone looking to create amazing videos fast and simply.\u201d<\/li>\n<\/ul>\n<p>Three other students, who wanted to remain anonymous, shared these comments:<\/p>\n<ul>\n<li><strong>Synthesia: <\/strong>The student was impressed by the availability of different Arabic dialects but noted that the pronunciation in Arabic was not perfect. She said AI still needs human guidance for quality control, such as improving pronunciation and adding emotional expressions.<\/li>\n<li><strong>Runway: <\/strong>The student said it was straightforward with tools for editing, transitions and effects. She noted that while AI could automate many aspects, it lacked the originality and emotional depth of human creativity. She emphasized the importance of human oversight in bringing contextual awareness and cultural sensitivity to AI-generated videos.<\/li>\n<li><strong>Canva: <\/strong>The student noted the efficiency and speed of its tools but highlighted the lack of emotional expression and the computer-like tone of AI-generated content. She thought AI tools would be best for drafting videos.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/for-consumers-ai-is-the-new-iot\/\">For consumers, AI is the new IoT<\/a><\/em><\/strong><\/p>\n<p>Here are comments about using these tools from other students:<\/p>\n<ul>\n<li>\u201cI tried to use AI tools, but the video seemed very boring and didn\u2019t really showcase anything social.\u201d<\/li>\n<li>\u201cComparing the AI video with the one I created, the AI video was less engaging.\u201d<\/li>\n<li>\u201cAI is great but lacks human touch, especially in terms of storytelling and video quality.\u201d<\/li>\n<li>\u201cThe AI didn\u2019t really match the style I wanted, and the video felt robotic.\u201d<\/li>\n<li>\u201cThe AI video was interesting but not as detailed or creative as the one created by the human team.\u201d<\/li>\n<li>\u201cAI-generated content still needs human input; the video didn\u2019t capture the creativity I was looking for.\u201d<\/li>\n<li>\u201cI tried to challenge the AI, but it struggled to properly depict what I had in mind, especially with cultural representation.\u201d<\/li>\n<li>\u201cThe AI couldn\u2019t get the hands right \u2014 it looked weird, and the voice-over was robotic.\u201d<\/li>\n<li>\u201cAI tools provided options and brainstorming ideas but didn\u2019t produce a final result that was up to par.\u201d<\/li>\n<li>\u201cAI video was very different from what I expected, especially when it came to hands and backgrounds. It wasn\u2019t fully accurate.\u201d<\/li>\n<li>\u201cAI is good for generating basic content, but it lacks the precision and personalization needed for luxury brands.\u201d<\/li>\n<li>\u201cThe AI had issues with details like hands, and the background didn\u2019t match the context I intended.\u201d<\/li>\n<li>\u201cAI videos often don\u2019t have the same emotional connection or creative flow as those made by humans.\u201d<\/li>\n<li>\u201cThe backgrounds created by AI often don\u2019t fit the context I want.\u201d<\/li>\n<li>\u201cAI videos can create something quickly but lack in creativity and detail.\u201d<\/li>\n<li>\u201cIt didn\u2019t feel authentic; AI cannot replace the human touch and emotional intelligence.\u201d<\/li>\n<li>\u201cThe hands and background in the AI video were distorted and didn\u2019t match my original idea.\u201d<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-advantages-and-challenges-of-ai-in-video-creation\">Advantages and challenges of AI in video creation<\/h2>\n<p>Overall, here are the general observations made by dozens of students in the two classes:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-advantages\">Advantages<\/h3>\n<ul>\n<li><strong>Efficiency and speed<\/strong>: AI tools can quickly generate videos, providing a starting point or draft for content creation.<\/li>\n<li><strong>Ease of use<\/strong>: Many AI video tools are straightforward, so you can create videos without extensive technical knowledge.<\/li>\n<li><strong>Versatility<\/strong>: Tools like Synthesia offer diverse options, such as different languages and dialects, enhancing accessibility.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-limitations-and-challenges\">Limitations and challenges<\/h3>\n<ul>\n<li><strong>Need for human intervention<\/strong>: AI-generated content requires human oversight to ensure cultural relevance, emotional depth, and accuracy.<\/li>\n<li><strong>Pronunciation and expression<\/strong>: AI-generated voices, particularly in languages other than English, may lack proper pronunciation and emotional expressiveness.<\/li>\n<li><strong>Content authenticity<\/strong>: AI tools can struggle with originality and creativity, emphasizing the need for human creativity to add unique elements.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-lessons-learned\">Lessons learned<\/h2>\n<p>While waiting for Sora, evaluating other AI video generators can still teach us some important lessons.<\/p>\n<p>The most important lesson is, as economist Richard Baldwin said, \u201cAI won\u2019t take your job, it\u2019s somebody using AI that will take your job.\u201d\u00a0<\/p>\n<p>Don\u2019t wait for the perfect AI video generator to appear.<\/p>\n<p>Try the best ones available to learn what they can \u2014 and can\u2019t \u2014 do already. Taking this test-and-learn approach will enable you to evaluate Sora when it appears.<\/p>\n<p>And if Sora doesn\u2019t arrive in the foreseeable future, you will have learned another important lesson: \u201cPerfect is the enemy of the good.\u201d\u00a0<\/p>\n<p>Either way, you are less likely to lose your job because you don\u2019t know when or how to use AI to \u201cgenerate videos up to a minute long while maintaining visual quality and adherence to the user\u2019s prompt,\u201d which is what Sora keeps promising to do.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><em>Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the <a rel=\"nofollow\" href=\"https:\/\/martech.org\/staff\/\">editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/evaluating-7-ai-video-generators-while-waiting-for-openais-sora\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I watched \u201cOpenAI Sora\u2019s first short film \u2014 \u2018Air Head,\u2019 created by shy kids,\u201d when it debuted in March and assumed Sora would be publicly available in a few months. But it\u2019s already August and only a limited number of visual artists, designers and filmmakers have been granted access to \u201cgain feedback on how to [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8542,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evaluating 7 AI video generators while waiting for OpenAI\u2019s Sora - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/evaluating-7-ai-video-generators-while-waiting-for-openais-sora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evaluating 7 AI video generators while waiting for OpenAI\u2019s Sora\" \/>\n<meta property=\"og:description\" content=\"I watched \u201cOpenAI Sora\u2019s first short film \u2014 \u2018Air Head,\u2019 created by shy kids,\u201d when it debuted in March and assumed Sora would be publicly available in a few months. 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