Facebook ad impressions are up 31% in 2024<\/a> vs. 2023 while costs have dropped 6%, so there\u2019s never been a better time to include ads in your Facebook marketing strategy. Using the right Facebook ad tools makes it even easier.<\/p>\n Facebook ad tools optimize your ad designs, report analytics, automate your budget, write copy, and more. You don\u2019t need to use every Facebook ad tool on this list but try out a few to see how much time you can save, and how much better your ads perform.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: Use our<\/strong> free Facebook Ads budget calculato<\/span>r<\/strong> to figure out exactly how much you need to spend to get the results you want. Let us do the math for you!<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Facebook ad tools are apps or platforms that help you maximize the ROI of Facebook ad campaigns by assisting or automating ad creation and management, scheduling, ad copy, testing, and more.<\/p>\n Facebook ads AI tools identify opportunities to improve ads and make managing your campaigns faster and easier, either through recommendations or AI-powered automation.<\/p>\n Analytics and reporting Facebook ad tools tell you how a campaign is performing. Accurate reports mean you can check in often and make tweaks, if needed, before a campaign is over, maximizing your ad spend.<\/p>\n Repurpose top-performing organic content into effective ads with copywriting and Facebook ads AI tools that help you brainstorm, plan, and draft campaigns.<\/p>\n Keep your brand consistent across channels with Facebook ad design tools for templates, editing, and collaboration that allow everyone on your team, regardless of design skill, to produce high quality content.<\/p>\n Smart Facebook ads scheduling tools help your ads find the right audience and speed up campaign creation.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Build and post ads for Facebook, Instagram, LinkedIn, and X. Our targeting and reporting are seriously easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n As the official Meta ads management platform, Meta Ads Manager<\/a> is a one-stop shop for creating, managing, and analyzing ad performance across Meta\u2019s apps: Facebook, Facebook Messenger, Instagram, and WhatsApp.<\/p>\n Source: <\/em>Meta Ads Manager<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Everyone running Facebook ads will need to use Facebook Ads Manager to some degree. How much depends on which other Facebook ad tools you use in addition.<\/p>\n Pricing<\/strong><\/p>\n Free; only pay for the cost of your ads.<\/p>\n Speaking of all-in-one Facebook ad tools, Hootsuite Social Advertising<\/a> has everything you need to create, manage, optimize, and measure your Facebook, Instagram, LinkedIn, and X ads along with all your organic social media content in one place.<\/p>\n View paid and organic content together in Planner, and manage ad campaigns without needing to leave Hootsuite. You can even create new campaigns and tweak existing budgets and targeting for all campaigns.<\/p>\n Social media managers and execs alike appreciate the ability to measure accurate social media ROI across paid and organic campaigns for all your profiles with Hootsuite Analytics<\/a>. Set up automated reports and never have to dig through multiple platforms\u2019 analytics to cobble together a unified report again.<\/p>\n Along with built-in industry-leading social listening<\/a> and AI content creation<\/a> tools, Hootsuite helps you efficiently plan, create, and manage everything you do on social media\u2026 and make it easy to report to your boss, too.<\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Anyone who wants to simplify and speed up their social media management, as well as measure the full impact of paid and organic efforts\u2014together.<\/p>\n Pricing<\/strong><\/p>\n Advertising tools are included with all Hootsuite plans<\/a>, starting at $99\/month.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Schedule posts, answer messages, and manage ads from one place. Then, show off your results in beautiful reports. It\u2019s so easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Besides using Hootsuite to track your paid and organic social media campaign performance together with beautiful, automatic reports, there are a few other Facebook ads reporting tools to check out.<\/p>\n If you track analytics and data from multiple sources, such as Facebook ad performance, website analytics, and sales data, TapClicks<\/a> can help you streamline reporting inside one tool. Track KPIs you care most about in custom dashboards and easily export reports with custom branding and templates.<\/p>\n Source: <\/em>TapClicks<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Brands who want full-scale tracking across all touchpoints.<\/p>\n Pricing<\/strong><\/p>\n Starting from $99 per month for limited features and channels, or $649 per month for advanced analytics.<\/p>\n Funnel<\/a> is another great Facebook ads reporting tool for multiple platforms. By connecting and viewing analytics from all your sources together, Funnel makes it easy to see trends in your data and how your campaigns are driving performance across channels.<\/p>\n Source: <\/em>Funnel<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Organizations wanting insightful, cross-platform analytics with flexible reporting options.<\/p>\n Pricing<\/strong><\/p>\n There is a free Starter plan, though the more capable Business plan starts at $750 per month.<\/p>\n When it comes to repurposing your top social content into effective ads, OwlyWriter AI<\/a>\u2014included in Hootsuite\u2014saves tons of time. Write Facebook ads (and organic posts!) from scratch, or based on an existing post or external link, like a blog post or product page. After OwlyWriter drafts it, you can edit or schedule the post with only a few clicks.<\/p>\n Besides writing copy, OwlyWriter is also a great ad copy brainstorming and trend discovery tool and place to see your top performing posts for inspiration.<\/p>\n OwlyWriter goes beyond other generative AI apps like ChatGPT because it includes years of our first-hand expertise as the world\u2019s #1 social media management tool<\/a> to generate social content that actually achieves your goals.<\/p>\n \u201cOwlyWriter AI is a phenomenal tool that really helps crank out great verbiage on the fly or whenever my team is in a pinch. I\u2019ve seen better numbers since my team has been using OwlyWriter AI. I love it and I don\u2019t know how I lived so long without it.\u201d<\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Social media managers who enjoy saving time and having access to all the social media tools they need to grow in one easy-to-use dashboard.<\/p>\n Pricing<\/strong><\/p>\n OwlyWriter AI is included in all Hootsuite plans<\/a>.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n SharpSpring\u2019s Perfect Audience<\/a> tool does one Facebook ads task really well: automating Facebook retargeting ads. If someone browses your website and doesn\u2019t convert, SharpSpring will add them to your Facebook retargeting ads campaign. SharpSpring also offers many other marketing automation features designed to increase conversions across multiple channels.<\/p>\n Source: <\/em>SharpSpring<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Organizations with an established budget looking to automate Facebook ad retargeting.<\/p>\n Pricing<\/strong><\/p>\n SharpSpring plans are based on the number of contacts (e.g. customers) you have, starting at $449 per month for 1,000 contacts.<\/p>\n Perhaps the best known generative AI tool, ChatGPT<\/a> is a conversational chatbot that uses natural language processing (NLP) models to understand text prompts and deliver relevant answers. When it comes to Facebook ads AI tools, ChatGPT can help you brainstorm ideas, write copy, repurpose one ad into several variations, and more.<\/p>\n Source: <\/em>OpenAI<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Marketers wanting to brainstorm Facebook ad ideas or quickly generate test copy variations.<\/p>\n Pricing<\/strong><\/p>\n Limited use of the GPT-4o mini model is free. For advanced GPT models, such as GPT-4, pricing starts at $20 per month for individuals or $25 per month per user for teams.<\/p>\n Customers.ai<\/a> helps retarget ads to your website visitors, similar to SharpSpring, but it uses AI to identify visitors for highly accurate targeting while still being compliant with web privacy laws. Customers.ai can uncover visitor names, email addresses, phone numbers, and more to improve your Facebook ad campaign targeting.<\/p>\n Source: <\/em>Customers.ai<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Experienced Facebook advertisers who want to test improving conversions with AI tools.<\/p>\n Pricing<\/strong><\/p>\n Plans start at $199 per month.<\/p>\n Madgicx<\/a> is a powerful Facebook ads AI tool for optimizing everything from ad targeting with first-party data collection to ad performance. The real \u201cmagic\u201d of its AI comes from its ability to analyze your Facebook ad account and suggest specific actions to improve performance, instantly.<\/p>\n Source: <\/em>Madgicx<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Organizations already running Facebook ad campaigns wanting to take ad performance to the next level.<\/p>\n Pricing<\/strong><\/p>\n Plans start at $31 per month and vary according to average monthly ad spend.<\/p>\n Wondering what ads your competition is running? Stuck in a rut and need inspiration from your favorite brands? Facebook\u2019s Ad Library<\/a> is a searchable database of every ad currently running on Facebook, plus social issue and election ads that have run in the past seven years.<\/p>\n You can search ads by country, category, and keyword, such as a topic or brand name.<\/p>\n Source: <\/em>Facebook<\/em><\/a><\/p>\n Best features:<\/strong><\/p>\n Who it\u2019s for:<\/strong> Anyone who needs inspiration for their next campaign, or conducting competitive research for their social media audit<\/a>.<\/p>\nWhat do Facebook ad tools do?<\/span><\/h2>\n
Optimization and AI<\/h3>\n
Reporting<\/h3>\n
Copywriting<\/h3>\n
Design<\/h3>\n
Scheduling<\/h3>\n
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\n\t\t\t\t\t\t\t\t\t\t#1 Easy Social Advertising\t\t\t\t\t\t\t\t\t<\/span><\/p>\n15 Facebook ads tools for 2024<\/span><\/h2>\n
Facebook ads optimization tools<\/h3>\n
1. Meta Ads Manager<\/h4>\n
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image8-1-620x324.jpg?resize=620%2C324&ssl=1\")
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2. Hootsuite Social Advertising<\/h4>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image6-1-620x402.jpg?resize=620%2C402&ssl=1\")
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![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/Facebook-Inpost-CTA-1.png?ssl=1\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 for Facebook marketing\t\t\t\t\t\t\t\t\t<\/span><\/p>\nFacebook ads reporting tools<\/h3>\n
3. TapClicks<\/h4>\n
![\"Tap](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image9-620x351.jpg?resize=620%2C351&ssl=1\")
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4. Funnel<\/h4>\n
![\"Funnel](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image16-1-620x441.png?resize=620%2C441&ssl=1\")
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Facebook ads AI tools<\/h3>\n
5. OwlyWriter AI<\/h4>\n
![\"OwlyWriter](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image7-2-620x634.png?resize=620%2C634&ssl=1\")
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![\"Create](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image11-2-620x856.png?resize=620%2C856&ssl=1\")
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\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\n6. Perfect Audience<\/h4>\n
![\"Sharp](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image4-1-620x369.jpg?resize=620%2C369&ssl=1\")
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7. ChatGPT<\/h4>\n
![\"ChatGPT](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image5-620x537.jpg?resize=620%2C537&ssl=1\")
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8. Customers.ai<\/h4>\n
![\"Customers.ai](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image10-2-620x285.png?resize=620%2C285&ssl=1\")
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9. Madgicx<\/h4>\n
![\"Madgicx](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image15-1-620x486.png?resize=620%2C486&ssl=1\")
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Facebook ads design tools<\/h3>\n
10. Facebook Ad Library<\/h4>\n
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/image1-1-620x445.jpg?resize=620%2C445&ssl=1\")
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