{"id":8578,"date":"2024-08-29T14:43:17","date_gmt":"2024-08-29T14:43:17","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/yelp-brings-antitrust-lawsuit-against-google\/"},"modified":"2024-08-29T14:43:17","modified_gmt":"2024-08-29T14:43:17","slug":"yelp-brings-antitrust-lawsuit-against-google","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/yelp-brings-antitrust-lawsuit-against-google\/","title":{"rendered":"Yelp brings antitrust lawsuit against Google"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>A new chapter in Google\u2019s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google\u2019s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets.<\/p>\n<p>Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling competition and increasing costs for its rivals. Yelp is claiming damages in an amount to be calculated, the damages to be treble under the 1914 Clayton Act.<\/p>\n<p>The full complaint <a rel=\"nofollow noopener\" href=\"https:\/\/trust.yelp.com\/wp-content\/uploads\/2024\/08\/Yelp-v.-Google-Complaint-August-28-2024.pdf\" target=\"_blank\">is here<\/a>.<\/p>\n<p><strong>Why we care. <\/strong>Having just been hit over the head with a major loss in the DoJ\u2019s antitrust case alleging an illegal monopoly in search and text advertising, it seems Google may now be the target of further claims from individual corporations that can show harm.<\/p>\n<p>We\u2019ll leave it to the lawyers to adjudicate whether the DoJ\u2019s success will put wind in the sails of claims like Yelp\u2019s. But Google would surely rather be doing things other than defend itself in court.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/why-google-lost-the-dojs-case-in-11-slides\/\" target=\"_blank\">Why Google lost: The DoJ\u2019s case in 11 slides<\/a><\/em><\/strong><\/p>\n<p><strong>\u201cWilful anticompetitive conduct.\u201d <\/strong>Yelp issued the following statement:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYelp\u2019s antitrust lawsuit against Google addresses how Google abuses its illegal monopoly in general search to engage in anticompetitive conduct, including self-preferencing its own inferior local product, to dominate the local search and local search advertising markets. For years, Google has leveraged its monopoly in general search to pad its own bottom line at the expense of what\u2019s best for consumers, innovation, and fair competition. By willfully engaging in exclusionary, anticompetitive conduct, Google has driven traffic and revenue away from competitors, made it harder for them to scale, and increased their costs, while degrading consumer choice, to grow its own market power. <\/p>\n<p>Judge Amit Mehta\u2019s recent ruling in the government\u2019s antitrust case against Google, finding Google illegally maintained its monopoly in general search, is a watershed moment in antitrust law, and provides a strong foundation for Yelp\u2019s case against Google. In addition to injunctive relief, Yelp seeks a remedy that ensures Google can no longer self-preference in local search. The harms caused by Google\u2019s self-preferencing are not unique to Yelp, and we look forward to telling our story in court.\u201d<\/p>\n<p><cite><em>Aaron Schur, Yelp general counsel<\/em><\/cite><\/p><\/blockquote>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/yelp-brings-antitrust-lawsuit-against-google\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new chapter in Google\u2019s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google\u2019s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. Yelp will argue that Google harms consumers by promoting its own inferior local search product over other local search providers, stifling [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8579,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yelp brings antitrust lawsuit against Google - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/yelp-brings-antitrust-lawsuit-against-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yelp brings antitrust lawsuit against Google\" \/>\n<meta property=\"og:description\" content=\"A new chapter in Google\u2019s antitrust troubles opened yesterday with Yelp filing a lawsuit alleging that Google\u2019s monopoly in search has allowed it to illegally dominate the local search and local search advertising markets. 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