{"id":8600,"date":"2024-09-03T14:11:46","date_gmt":"2024-09-03T14:11:46","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-analytics-4-introduces-benchmarking-data\/"},"modified":"2024-09-03T14:11:46","modified_gmt":"2024-09-03T14:11:46","slug":"google-analytics-4-introduces-benchmarking-data","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-analytics-4-introduces-benchmarking-data\/","title":{"rendered":"Google Analytics 4 introduces benchmarking data"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Google rolled out a significant update to <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/topic\/marketing-analytics\/google-analytics-4\/\" target=\"_blank\">Google\u00a0Analytics\u00a04<\/a> (<a rel=\"nofollow\" href=\"https:\/\/martech.org\/topic\/marketing-analytics\/google-analytics-4\/\">GA4<\/a>), allowing users to compare their performance with other businesses in their industry.<\/p>\n<p><strong>Why we care:<\/strong>\u00a0This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.<\/p>\n<p><strong>How it works<\/strong>.<\/p>\n<ul>\n<li>Users can access benchmarking data if their property has the \u201cModeling contributions &amp; business insights\u201d setting enabled in\u00a0<em>Admin &gt; Account Settings<\/em>.<\/li>\n<li>Benchmarks are refreshed every 24 hours.<\/li>\n<li>The summary displays:\n<ol>\n<li>Your trendline.<\/li>\n<li>Median in your peer group.<\/li>\n<li>Range in your peer group (25th to 75th percentile).<\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.07.png.webp?ssl=1\" alt=\"Screenshot 2024 08 30 At 15.35.07\" class=\"wp-image-446144\"\/><\/figure>\n<p><strong>Key features<\/strong>.<\/p>\n<ul>\n<li><strong>Customizable peer groups:<\/strong>\u00a0Users can select from various categories to find the most relevant comparison group.<\/li>\n<li><strong><a rel=\"nofollow\" href=\"https:\/\/martech.org\/topic\/marketing-privacy\/\">Data privacy<\/a>:\u00a0<\/strong>Google assures that benchmarking data is encrypted, protected and aggregated to maintain privacy.<\/li>\n<li><strong>Wide range of metrics:<\/strong>\u00a0Covers acquisition, engagement, retention and monetization.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <a rel=\"nofollow\" href=\"https:\/\/martech.org\/3-ways-ga4-is-way-better-than-ua\/\">3 ways GA4 is way better than UA<\/a><\/em><\/strong><\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Screenshot 2024 08 30 At 15.35.12\" class=\"wp-image-446143\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12.png.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/08\/Screenshot-2024-08-30-at-15.35.12.png.webp?ssl=1\" alt=\"Screenshot 2024 08 30 At 15.35.12\" class=\"wp-image-446143\"\/><\/figure>\n<p><strong>The big picture<\/strong>. This update addresses a long-standing need in the analytics community for comparative data, allowing businesses to gauge their performance more accurately within their industry context.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/AnuAdegbola-lg.jpg?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/images\/authors\/AnuAdegbola-lg.jpg?resize=140%2C140&#038;ssl=1\" alt=\"Anu Adegbola\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-analytics-4-introduces-benchmarking-data\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google rolled out a significant update to Google\u00a0Analytics\u00a04 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care:\u00a0This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting. How it works. Users can access benchmarking data [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7124,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Analytics 4 introduces benchmarking data - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-analytics-4-introduces-benchmarking-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 introduces benchmarking data\" \/>\n<meta property=\"og:description\" content=\"Google rolled out a significant update to Google\u00a0Analytics\u00a04 (GA4), allowing users to compare their performance with other businesses in their industry. 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