{"id":8614,"date":"2024-09-04T14:54:52","date_gmt":"2024-09-04T14:54:52","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns\/"},"modified":"2024-09-04T14:54:52","modified_gmt":"2024-09-04T14:54:52","slug":"google-ads-unveils-advanced-performance-planner-for-youtube-campaigns","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns\/","title":{"rendered":"Google Ads unveils advanced performance planner for YouTube campaigns"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Google Ads\u00a0launched advanced \u201cPerformance Planner\u201d plans, now including tailored strategies for\u00a0<a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/youtube-adds-new-shopping-features-to-increase-seller-revenue\/\" target=\"_blank\">YouTube<\/a>\u00a0campaigns, focusing on demand gen for both Action and Awareness goals.<\/p>\n<p><strong>Why we care.\u00a0<\/strong>The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives\u2014whether aiming for conversions or building brand awareness.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/playable-ads-and-longer-campaigns-gain-traction-in-mobile-gaming\/\" target=\"_blank\">Playable\u00a0ads\u00a0and longer campaigns gain traction in mobile gaming<\/a><\/em><\/strong><\/p>\n<p><strong>Key features:<\/strong><\/p>\n<ul>\n<li><strong>Action Plans.\u00a0<\/strong>Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns.<\/li>\n<li><strong>Awareness Plans.\u00a0<\/strong>Focus on brand visibility, incorporating Video Reach and Demand Gen campaigns to capture conversions.<\/li>\n<li><strong>Pro tip.<\/strong>\u00a0Demand Gen estimates assume a mix of image and video creatives, allowing for more versatile campaign execution.<\/li>\n<\/ul>\n<p><strong>First seen.<\/strong> We were alerted to this update from Thomas Eccel\u2019s LinkedIn:<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-03-at-19.09.16-600x600.png.webp?ssl=1\" alt=\"Google Ads introduces advanced Performance Planner plans, optimizing YouTube campaigns with tailored strategies for both Action and Awareness goals.\" class=\"wp-image-446238\"\/><\/figure>\n<p>Google Ads\u00a0is quietly testing a new \u201cPromotions\u201d feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find.<\/p>\n<p><strong>Why we care:<\/strong>\u00a0This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users. The ability to customize for occasions like Black Friday or Christmas and choose between different promotion types lets advertisers boost engagement and conversions.<\/p>\n<p><strong>How it works:<\/strong>\u00a0The feature includes fields like occasion selection, promotion type (e.g., percent discount), item name, and a pre-filled final URL for the app. Advanced options allow for tracking URLs and scheduling, ensuring campaigns are timely and trackable. A preview feature helps visualize how ads will appear across Search and Display networks.<\/p>\n<p><strong>First seen.<\/strong>\u00a0We first were made aware of this update from David Vargas\u2019s\u00a0<a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/posts\/davidvargasmontiel_new-feature-in-google-ads-the-other-activity-7236274160295923712-ilIb\/?utm_source=share&amp;utm_medium=member_desktop\">LinkedIn<\/a>:<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Screenshot 2024 09 03 At 18.21.28\" class=\"wp-image-446235\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-03-at-18.21.28-401x600.png.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-03-at-18.21.28-401x600.png.webp?ssl=1\" alt=\"Screenshot 2024 09 03 At 18.21.28\" class=\"wp-image-446235\"\/><\/figure>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"Screenshot 2024 09 03 At 18.22.04\" class=\"wp-image-446232\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-03-at-18.22.04-615x600.png.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/Screenshot-2024-09-03-at-18.22.04-615x600.png.webp?ssl=1\" alt=\"Screenshot 2024 09 03 At 18.22.04\" class=\"wp-image-446232\"\/><\/figure>\n<p><strong>The bottom line:<\/strong>\u00a0As Google Ads expands its capabilities, this feature presents a valuable opportunity for app marketers to leverage event-driven promotions, potentially driving higher engagement and conversions during peak periods. Keep an eye out for this feature as it rolls out more broadly.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads\u00a0launched advanced \u201cPerformance Planner\u201d plans, now including tailored strategies for\u00a0YouTube\u00a0campaigns, focusing on demand gen for both Action and Awareness goals. Why we care.\u00a0The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives\u2014whether aiming for conversions or building [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8615,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads unveils advanced performance planner for YouTube campaigns - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-ads-unveils-advanced-performance-planner-for-youtube-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads unveils advanced performance planner for YouTube campaigns\" \/>\n<meta property=\"og:description\" content=\"Google Ads\u00a0launched advanced \u201cPerformance Planner\u201d plans, now including tailored strategies for\u00a0YouTube\u00a0campaigns, focusing on demand gen for both Action and Awareness goals. 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