{"id":8642,"date":"2024-09-09T15:10:05","date_gmt":"2024-09-09T15:10:05","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads\/"},"modified":"2024-09-09T15:10:05","modified_gmt":"2024-09-09T15:10:05","slug":"google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads\/","title":{"rendered":"Google Ads to deprecate enhanced CPC for search and display ads"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/what-the-google-antitrust-ruling-could-mean-for-advertisers\/\" target=\"_blank\">Google Ads<\/a>\u00a0will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October.\u00a0<\/p>\n<p><strong>Key dates:<\/strong><\/p>\n<ul>\n<li><strong>October:<\/strong>\u00a0eCPC option removed for new campaigns.<\/li>\n<li><strong>March 2025:<\/strong>\u00a0All remaining eCPC campaigns transitioned to Manual CPC.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into automated bidding without giving Google full control by just working toward a conversion target. Google is taking that away. If you haven\u2019t started testing which fully automated bid strategies work for your campaigns, now is the time. This change will impact how you manage your Search and Display campaigns.<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/us-vs-google-round-2-government-targets-digital-ad-business\/\" target=\"_blank\">US vs. Google, round 2: Government targets digital ad business<\/a><\/em><\/strong><\/p>\n<p><strong>Options.<\/strong>\u00a0Google introduced enhanced CPC in 2010\u00a0as a Smart Bidding strategy to optimize bids based on conversion likelihood. However, newer machine learning options like\u00a0<strong>Maximize conversions<\/strong>\u00a0(with optional target CPA) and\u00a0<strong>Maximize conversion value<\/strong>\u00a0(with optional target ROAS) offer more automated tools to improve performance.<\/p>\n<p><strong>First seen.<\/strong>\u00a0Anthony Higman shared the email he received from Google about this update on\u00a0<a rel=\"nofollow\" href=\"https:\/\/x.com\/AnthonyHigman\/status\/1832093095565066596\">X<\/a>.<\/p>\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" alt=\"GWzmtAFW4AAfUYb\" class=\"wp-image-446351\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb.jpeg.webp?ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/searchengineland.com\/wp-content\/seloads\/2024\/09\/GWzmtAFW4AAfUYb.jpeg.webp?ssl=1\" alt=\"GWzmtAFW4AAfUYb\" class=\"wp-image-446351\"\/><\/figure>\n<p><strong>Zoom out.\u00a0<\/strong>The shift to more advanced automated bidding strategies signals Google\u2019s push toward greater reliance on machine learning and the possible introduction of more automated bidding strategies.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads\u00a0will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October.\u00a0 Key dates: October:\u00a0eCPC option removed for new campaigns. March 2025:\u00a0All remaining eCPC campaigns transitioned to Manual CPC. Why we care. ECPC is a light touch of automated bid strategies, allowing you to dip your toe into [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8643,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Google Ads to deprecate enhanced CPC for search and display ads - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/google-ads-to-deprecate-enhanced-cpc-for-search-and-display-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads to deprecate enhanced CPC for search and display ads\" \/>\n<meta property=\"og:description\" content=\"Google Ads\u00a0will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October.\u00a0 Key dates: October:\u00a0eCPC option removed for new campaigns. 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