{"id":8656,"date":"2024-09-10T18:05:28","date_gmt":"2024-09-10T18:05:28","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/eu-hits-google-with-2-6-billion-fine-in-antitrust-case\/"},"modified":"2024-09-10T18:05:28","modified_gmt":"2024-09-10T18:05:28","slug":"eu-hits-google-with-2-6-billion-fine-in-antitrust-case","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/eu-hits-google-with-2-6-billion-fine-in-antitrust-case\/","title":{"rendered":"EU hits Google with $2.6 billion fine in antitrust case"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>As the second day of the Justice Department\u2019s <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/us-vs-google-round-2-government-targets-digital-ad-business\/\" target=\"_blank\">antitrust case against Google<\/a> got underway, the EU upheld a $2.6 billion antitrust fine against the company.<\/p>\n<p>The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service.<\/p>\n<p>\u201cWe are disappointed with the decision of the Court,\u201d a Google spokesperson told CNBC on Tuesday. \u201cThis judgment relates to a very specific set of facts. We made changes back in 2017 to comply with the European Commission\u2019s decision. Our approach has worked successfully for more than seven years, generating billions of clicks for more than 800 comparison shopping services.\u201d<\/p>\n<p><strong><em>Dig deeper: <a rel=\"nofollow noopener\" href=\"https:\/\/martech.org\/google-vs-doj-why-googles-hundreds-of-competitors-claim-doesnt-add-up\/\" target=\"_blank\">Google vs. DOJ: Why Google\u2019s \u2018hundreds of competitors\u2019 claim doesn\u2019t add up<\/a><\/em><\/strong><\/p>\n<p>In 2017, Google made changes that put it on equal footing with competitors when bidding for advertising slots within shopping search results.\u00a0<\/p>\n<p>The EU ruling comes just four days after the UK ruled \u201cthat Google is using anti-competitive practices in open-display ad tech.\u201d<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-2nd-day-of-us-antitrust-case\">2nd day of US antitrust case<\/h2>\n<p>The ruling came on the second day of the trial over charges the tech giant used its <a rel=\"nofollow\" href=\"https:\/\/martech.org\/why-we-care-about-adtech-the-complete-guide\/\">adtech<\/a> and market share to exert monopolistic control of digital ad sales. Google has denied the claims, saying it is not required to share technological advantages with rivals and that its products are interoperable with competitors.<\/p>\n<p>On Monday, Justice Department attorney Julia Tarver Wood said in her opening statement that Google dominated the sector through acquisitions and was able to manipulate the rules of ad auctions to its benefit. \u201cGoogle is not here because they are big, they are here because they used that size to crush competition,\u201d she said.<\/p>\n<p>Google\u2019s lead attorney, Karen Dunn, said the company has improved the sector with its investments in research and development, pointing out that the market for online ad sales has increased from $8 billion in 2008 to $140 billion in 2022. She also said there are a huge number of competitors in the field, ranging from Microsoft and Disney to Criteo and the Trade Desk.<\/p>\n<p>\u201cWe are a big company among many others, intensely competing,\u201d said Dunn.\u00a0<\/p>\n<p>The trial is expected to last for several weeks.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/eu-hits-google-with-2-6-billion-fine-in-antitrust-case\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the second day of the Justice Department\u2019s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. The fine comes from a 2017 case in which regulators said Google abused its dominant market position in favoring its own shopping comparison service. \u201cWe are disappointed with the decision [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6749,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EU hits Google with $2.6 billion fine in antitrust case - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/eu-hits-google-with-2-6-billion-fine-in-antitrust-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU hits Google with $2.6 billion fine in antitrust case\" \/>\n<meta property=\"og:description\" content=\"As the second day of the Justice Department\u2019s antitrust case against Google got underway, the EU upheld a $2.6 billion antitrust fine against the company. 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