{"id":8681,"date":"2024-09-12T18:37:16","date_gmt":"2024-09-12T18:37:16","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/"},"modified":"2024-09-12T18:37:16","modified_gmt":"2024-09-12T18:37:16","slug":"how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/","title":{"rendered":"How brands are taking the AI plunge and testing customer experiences"},"content":{"rendered":"


\n<\/p>\n

\n

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience<\/a>. Currently, analytics and market research are top AI use cases<\/a>, with content, customer service<\/a> and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing. But some are taking the plunge.<\/p>\n

This week, marketers and CX experts gathered at CX Circle New York hosted by Contentsquare with roughly 600 of the CX platform\u2019s customers. Much of the buzz in New York was about CX innovation, and these innovations included AI adoption.<\/p>\n

\u201cThe key themes were really around AI, personalization, omnichannel and the sort of correlation between those three,\u201d John O\u2019Melia, Contentsquare\u2019s chief customer officer told MarTech. \u201cAnd I think one thing that really stuck out to me, depending on your business and brand, your level of importance on using those technologies can be very different.\u201d<\/p>\n

He added: \u201cI think what everybody is wrestling with is the art of what\u2019s possible, and it\u2019s moving so quickly. What\u2019s possible isn\u2019t necessarily what\u2019s right \u2026 I think a lot of [marketers] are really wrestling with the line in terms of creating a great customer experience with personalization and letting AI play a role in that. You want it to play a role, but you don\u2019t want to overstep \u2014 and does that turn off your customers?\u201d<\/p>\n

Small steps toward big AI transformations in CX<\/h2>\n

AI is widely used by marketers for analytics, providing them with customer and market insights. Using AI to automate and drive experiences with this personalization is an important next step. However, the experience involves a customer and how they perceive this next level of personalization. Do they find these messages relevant and helpful? Does the level of knowledge come across as creepy?<\/p>\n

\u201cWe can use AI at every touchpoint in the customer journey today,\u201d said Tarun Dadoo, vice president of products and delivery at Discover. \u201cWe started with smaller use cases and we looked at creative optimization.\u201d<\/p>\n

Creative optimization helps serve the right messages or promotions to the right segment of customers, but it\u2019s not yet a fully personalized message speaking to a specific customer. Discover uses AI applications on first-party data to create customer segments that help inform marketers when planning campaigns. Those insights can also drive new, personalized web experiences.<\/p>\n

\u201cHow do we make the experience personalized based on what information customers provide to us?\u201d Dadoo asked. \u201cAI brings a lot of productivity to that data by building segments and a personal experience in real-time, there\u2019s some success in that space. We\u2019re not introducing customized offers, just creating experiences that are positive moments to that user.\u201d<\/p>\n

Financial services are a heavily regulated industry, so Discover keeps heavy guardrails up between first-party and third-party data, Dadoo said. Not only could a personalized offer risk creeping out a customer, but it could also fuel discrimination, which comes with regulatory penalties and the risk of alienating customers.<\/p>\n

\u201cPersonalization is an opportunity, but it\u2019s not the same as humanization,\u201d said Tricia Wang, a social scientist and consultant. \u201cBrands need to hold the two side-by-side. Be intentional about how you use AI\u2026and don\u2019t conflate personalization with humanizing a product with community, belonging and loyalty.\u201d<\/p>\n

Dig deeper: What is customer experience and why does it matter?<\/a><\/em><\/strong><\/p>\n

AI-driven experiences to better serve customers and employees<\/h2>\n

Luxury beauty and home retailer L\u2019Occitane en Provence uses digital experiences to connect and maintain customer contact. But, the company also wants to leverage its in-store experience.<\/p>\n

The company launched a mobile app a few years ago, allowing customers to shop and explore during the pandemic shutdowns. Whether customers are using the app in-store or remotely, they are educating themselves about products, and so are the agents who work for L\u2019Occitane. The app also supports remote customer service and sales. AI drives search and education experiences on the app.<\/p>\n

\u201cWe want to bring learnings from the in-store experience to the online experience by leveraging our client app,\u201d said Carole Silverman, L\u2019Occitane\u2019s Chief Commercial Officer. \u201cThe AI makes it quicker to have access to soundbites and education. If there\u2019s downtime in the store, then go to the AI tool and reinforce [the employee\u2019s] knowledge, deepen the knowledge on one product or ingredient \u2026 Especially when customers are more seasoned, we need our people to be very educated.\u201d<\/p>\n

The retailer has a fixed cadence for messaging customers after they visit a store or make a purchase. In addition to that, L\u2019Occitane plans to use AI \u201cto identify high engagement and provide video advisors with strategy guidance on who to contact and why to contact that customer,\u201d Silverman said.<\/p>\n

Auto dealership Sonic Automotive has a different CX approach due to its specific industry needs. Its customers don\u2019t want to spend more time in a car dealership, they want to test drive, sign papers and leave with the car.<\/p>\n

Sonic Automotive\u2019s digital experience is focused on supporting the car-buying experience remotely to cut down the in-store time. This frees up sales associates to close more deals, said Steve Wittman, chief digital retail officer, Sonic Automotive.<\/p>\n

Dealerships also look to upsell services and warranties after a car purchase, and it\u2019s difficult for chatbots and apps to close these purchases.<\/p>\n

\u201cWarrantee penetration [is] an ecommerce<\/a> challenge,\u201d said Wittman. \u201cIt\u2019s easier to say \u2018no\u2019 to a bot, so we\u2019re still figuring that out.\u201d<\/p>\n

With 5,500 stores worldwide (about half of them in the U.S.), Papa Johns serves a lot of pizzas to a lot of customers. The pies can be made in approximately 240,000 permutations when combining different options for toppings, crusts and sauces. This means there\u2019s lots of data and variables to test, and Papa John\u2019s has a robust testing program to make sure CX and sales improvements are validated.<\/p>\n

\u201cTesting fundamentally comes down to solving a customer problem, and that can impact digital experience, the menu team, operations and supply chain,\u201d said Grant Gunderson, director, digital product and customer experience at Papa Johns.<\/p>\n

For instance, if Papa Johns launched an \u201cextra cheese\u201d promotion and it took off, that could spark a supply shortage at stores, affecting customers, employees and suppliers, said Gunderson. Also, solving customer problems isn\u2019t just about watching key measurements like conversion rates and tweaking the order app. External events like a major storm or power outage require human attention and insight to provide a solution.<\/p>\n

Dig deeper: How Beef \u2018O\u2019 Brady\u2019s streamlines customer experience<\/a><\/em><\/strong><\/p>\n

Gunderson pointed to two main segments of data the Papa Johns analytics team focuses on. One is customer first-party data, which includes order history. The second is customer behavior analytics. When testing and validating changes to user experience, the team looks to tie the behavioral data to the sales data. The team has to take a broader view and look at other events during the test. For instance, if a new type of crust is offered, are those sales cannibalizing the sales of other crust types or toppings?<\/p>\n

Customer experience can also lead to better data. Papa Johns tested and made a simple change in their ordering that put the log-in on the first screen. Some customers were ordering without the log-in because of this friction point, not necessarily because they didn\u2019t want to share information.<\/p>\n

Gunderson\u2019s team is thinking about AI, especially how it can improve the ordering experience. They are also focusing on personalization.<\/p>\n

\u201cWe\u2019re keeping an eye on AI and plan to be testing it for next year,\u201d he said.<\/p>\n

<\/p>\n

\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added […]<\/p>\n","protected":false},"author":3,"featured_media":8682,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"\nHow brands are taking the AI plunge and testing customer experiences - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How brands are taking the AI plunge and testing customer experiences\" \/>\n<meta property=\"og:description\" content=\"Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-12T18:37:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"How brands are taking the AI plunge and testing customer experiences\",\"datePublished\":\"2024-09-12T18:37:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\"},\"wordCount\":1296,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\",\"url\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\",\"name\":\"How brands are taking the AI plunge and testing customer experiences - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2024-09-12T18:37:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How brands are taking the AI plunge and testing customer experiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How brands are taking the AI plunge and testing customer experiences - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/","og_locale":"en_US","og_type":"article","og_title":"How brands are taking the AI plunge and testing customer experiences","og_description":"Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases, with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added […]","og_url":"https:\/\/okdesign.ca\/en\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-09-12T18:37:16+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"How brands are taking the AI plunge and testing customer experiences","datePublished":"2024-09-12T18:37:16+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/"},"wordCount":1296,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/","url":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/","name":"How brands are taking the AI plunge and testing customer experiences - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1","datePublished":"2024-09-12T18:37:16+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/how-brands-are-taking-the-ai-plunge-and-testing-customer-experiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"How brands are taking the AI plunge and testing customer experiences"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/09\/Pizza-delivery-CX.png?fit=1920%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/8681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=8681"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/8681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/8682"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=8681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=8681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=8681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}