{"id":8688,"date":"2024-09-13T13:17:08","date_gmt":"2024-09-13T13:17:08","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-to-use-linkedin-analytics-in-2024-a-marketers-playbook\/"},"modified":"2024-09-13T13:17:08","modified_gmt":"2024-09-13T13:17:08","slug":"how-to-use-linkedin-analytics-in-2024-a-marketers-playbook","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-analytics-in-2024-a-marketers-playbook\/","title":{"rendered":"How to use LinkedIn analytics in 2024: A marketer\u2019s playbook"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Ever wonder who\u2019s looking at your profile on LinkedIn? Or how effective your company\u2019s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page.<\/p>\n<p>In this guide, we\u2019ll cover how to access LinkedIn analytics, important LinkedIn metrics to focus on, and how to interpret the data. Plus, we tapped two social media experts for insider tips on how to take your marketing efforts to the next level.<\/p>\n<div id=\"key-takeaways\" class=\"block-key-takeaways\">\n<div class=\"wp-block-group border-cedar border rounded-lg p-12 is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading !mt-0 has-lake-color has-text-color has-link-color wp-elements-60abe5040d0af793144c0de2c1afdf64\">Key Takeaways<\/h3>\n<ol class=\"wp-block-list\">\n<li>LinkedIn analytics provide detailed data on profile visitors, content performance, and audience demographics. You can use these insights to tailor your content strategy and improve engagement on the platform.<\/li>\n<li>Use analytics to benchmark against competitors by comparing your performance. That way, you can adjust your strategy and identify opportunities for growth.<\/li>\n<li>Tools like <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/analytics\">Hootsuite Analytics<\/a> can save time and provide deeper insights into your LinkedIn performance across <em>multiple<\/em> accounts.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_is_LinkedIn_analytics\"><a rel=\"nofollow\" id=\"post-486612-_yjuzaye2kr06\"\/>What is LinkedIn analytics?<\/span><\/h2>\n<p>LinkedIn analytics is the data and statistics behind your LinkedIn activity. It provides valuable insight into <strong>who your audience is, how they\u2019re interacting with your content, and the overall effectiveness<\/strong> of your social media strategy on the platform.<\/p>\n<p>For example, you can use LinkedIn analytics to see how many people have viewed your profile, how well your organic and sponsored content was received, how many likes your last carousel post got, or the number of clicks your company page received in the past month.<\/p>\n<p><strong>Psstt: <\/strong>You can even get super granular and see where your visitors live, their job titles, and what industries they work in.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/linkedin-checklist\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus:<\/strong> <span style=\"text-decoration: underline;\">Download a free guide<\/span> that shows the 11 tactics Hootsuite\u2019s social media team used to grow their LinkedIn audience from 0 to 278,000 followers.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Why_do_LinkedIn_analytics_matter\"><a rel=\"nofollow\" id=\"post-486612-_ft6xygw59h44\"\/>Why do LinkedIn analytics matter?<\/span><\/h2>\n<p>If your company is active on LinkedIn, here\u2019s why tracking LinkedIn analytics matters for your social marketing strategy:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Understanding follower demographics: <\/strong>When you know <em>who<\/em> your audience is, you can tailor your content to them. LinkedIn analytics can tell you where your followers are based, what industry they work in, and their role.<\/li>\n<li><strong>Audience growth:<\/strong> Once someone engages with one of your LinkedIn posts, they\u2019re more likely to see more of your content in their algorithm. This is why tracking your audience growth is important\u2014so you can understand if your content is reaching people.<\/li>\n<li><strong>Generate leads: <\/strong>LinkedIn is a lead generation machine if you can reach the right audience. By using analytics, you can see what type of content your audience interacts with and use that insight to generate more leads.<\/li>\n<li><strong>Compare to the competition:<\/strong> Want to see how your page compares to your competitors? You can use LinkedIn analytics to compare engagement and follower metrics and see what similar businesses are posting.<\/li>\n<li><strong>Track employee advocacy: <\/strong><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/a-6-step-guide-for-creating-an-employee-advocacy-program-for-your-business\/\">Employee advocacy<\/a>\u2014when employees promote their company on social\u2014is essential if you want to increase brand awareness, improve your reputation, or share thought leadership. If you\u2019ve started an employee advocacy program, tracking your analytics will tell you if it\u2019s effective.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"21_key_LinkedIn_analytics_metrics_to_track\"><a rel=\"nofollow\" id=\"post-486612-_g8d7wf3gw5n6\"\/>21 key LinkedIn analytics metrics to track<\/span><\/h2>\n<p>There are countless LinkedIn metrics available to marketers. But does that mean you should be tracking, monitoring, and reporting on them all?<\/p>\n<p>Nope! That\u2019s a lot of data.<\/p>\n<p>Which LinkedIn metrics you should track depends on the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/smart-social-media-goals\/\">social media goals you set.<\/a><\/p>\n<p>For example, if your brand is trying to engage new audiences through its published posts, keep an eye on content analytics. If you want to grow brand awareness on the platform, track follower and visitor analytics.<\/p>\n<p>If you\u2019re brand new to monitoring LinkedIn metrics, start simple. <strong>Here are some basic metrics you should be tracking:<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_a0qp6b1k0m64\"\/>LinkedIn profile metrics<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Page views:<\/strong> The total number of times your page was visited.<\/li>\n<li><strong>Post views:<\/strong> The total number of views your posts, documents, or articles have received. You can also dive deeper for a post-by-post breakdown and to see insights like reactions, comments, and share details.<\/li>\n<li><strong>Search appearances: <\/strong>The number of times your profile appeared in search results during a given period.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486735\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-620x152.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-310x76.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-768x188.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6.png.webp 824w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20152'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"620\" height=\"152\" alt=\"27 search appearances 8 percent increase in the last 7 days\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-620x152.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-310x76.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-768x188.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6.png 824w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-620x152.png?resize=620%2C152&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486735\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-620x152.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-310x76.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-768x188.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6.png.webp 824w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"152\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-620x152.png?resize=620%2C152&#038;ssl=1\" alt=\"27 search appearances 8 percent increase in the last 7 days\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-620x152.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-310x76.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6-768x188.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image6.png 824w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_gsi1idq9y1z5\"\/>LinkedIn content metrics<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Post impressions: <\/strong>This metric lets you know the total number of times your LinkedIn post is visible for at least 300 milliseconds, with at least 50% in view to a user logged into LinkedIn.<\/li>\n<li><strong>Unique impressions:<\/strong> This is the number of times your post displays to unique signed-in members. Unlike impressions, unique impressions won\u2019t count when a user sees the same post multiple times.<\/li>\n<li><strong>Reactions:<\/strong> LinkedIn Reactions are used to display different emotional responses to your content. Users can select emojis to show that they like, celebrate, support, love, find insight, or feel curious about the content you share.<\/li>\n<li><strong>Comments: <\/strong>Comments are the number of user comments left underneath your post.<\/li>\n<li><strong>Reposts: <\/strong>This metric indicates the number of times a user decides to share your content with their own LinkedIn following, expanding your post\u2019s reach.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_16zmwok0ocqa\"\/>LinkedIn follower and demographic metrics<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Total followers:<\/strong> The total number of current followers your business page has.<\/li>\n<li><strong>Follower metrics: <\/strong>This shows how the number of your brand\u2019s followers has increased (or decreased) over a set amount of time.<\/li>\n<li><strong>Follower demographics: <\/strong>This metric breaks down who\u2019s following your page by categorizing them into industries, seniority levels, and locations.<\/li>\n<li><strong>All followers: <\/strong>Use this list to keep tabs on your biggest fans, and don\u2019t forget to reach out with incentives to keep them engaged.<\/li>\n<li><strong>Visitor highlights:<\/strong> This metric shows the number of total page views, unique visitors, and custom button clicks in the last 30 days<\/li>\n<li><strong>Visitor demographics:<\/strong> Understanding the job, company size, industry, location, and seniority of your visitors can help inform your content strategy and unlock emerging markets.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_hw98d2k9nnei\"\/>LinkedIn engagement metrics<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Engagement rate: <\/strong>LinkedIn calculates engagement rate by adding the number of interactions, clicks, and new followers acquired, divided by the number of impressions the post receives.<\/li>\n<li><strong>Clicks:<\/strong> Clicks are counted when a signed-in member clicks on your post, company name, or logo. It does not include other interactions like shares, reactions, or comments. A click tells you <strong>your call-to-action worked<\/strong>.<\/li>\n<li><strong>Leads: <\/strong>Allows you to download data about leads collected through your page. You need to have a lead gen form set up to track this metric.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486760\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-620x496.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-310x248.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-768x614.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1.png.webp 1480w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20496'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"496\" alt=\"Collect leads on your page lead gen form\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-620x496.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-310x248.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-768x614.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1.png 1480w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-620x496.png?resize=620%2C496&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486760\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-620x496.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-310x248.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-768x614.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1.png.webp 1480w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"496\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-620x496.png?resize=620%2C496&#038;ssl=1\" alt=\"Collect leads on your page lead gen form\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-620x496.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-310x248.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1-768x614.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image1-1.png 1480w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_luroqug4dqbc\"\/>LinkedIn competitor metrics<\/h3>\n<ul class=\"wp-block-list\">\n<li><strong>Follower metrics:<\/strong> Compares all-time followers and new followers gained within the specified time range. Metrics can be negative if unfollows exceed new followers. The metric is compared next to the competitor Pages you want to track.<\/li>\n<li><strong>Total post metrics:<\/strong> Compares total post updates in the last 30 days and the percentage change compared to the previous 30 days.<\/li>\n<li><strong>Total engagement metrics: <\/strong>Compares total engagements (reactions, comments, and shares) in the last 30 days.<\/li>\n<li><strong>Trending competitor posts: <\/strong>Standout posts from the Pages you want to compare your content with.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_create_a_LinkedIn_analytics_report_using_LinkedIn\"><a rel=\"nofollow\" id=\"post-486612-_jf87mgd5ilnl\"\/>How to create a LinkedIn analytics report using LinkedIn<\/span><\/h2>\n<p>Now that you know which LinkedIn analytics to track, it\u2019s time to start creating reports.<\/p>\n<p>You can create five types of reports for each of the five native LinkedIn analytics types. They are:<\/p>\n<ol class=\"wp-block-list\">\n<li>Content reports<\/li>\n<li>Visitor reports<\/li>\n<li>Follower reports<\/li>\n<li>Lead reports<\/li>\n<li>Competitor reports<\/li>\n<\/ol>\n<p>To create a LinkedIn analytics report, follow these steps:<\/p>\n<p>1. First, navigate to <strong>your LinkedIn page<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486710\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-620x410.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-310x205.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-768x508.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-1536x1017.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20410'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"410\" alt=\"LinkedIn analytics button under page\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-620x410.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-310x205.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-768x508.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-1536x1017.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-620x410.png?resize=620%2C410&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486710\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-620x410.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-310x205.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-768x508.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-1536x1017.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"410\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-620x410.png?resize=620%2C410&#038;ssl=1\" alt=\"LinkedIn analytics button under page\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-620x410.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-310x205.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-768x508.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11-1536x1017.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image11.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>2. Next, choose the <strong>Analytics tab<\/strong> and navigate to the tab you want to generate a report from (content, visitors, followers, leads, or competitors).<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486725\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-620x263.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-310x131.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-768x326.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-1536x651.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8.png.webp 1802w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20263'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"263\" alt=\"Analytics Content tab your profile view highlights\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-620x263.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-310x131.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-768x326.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-1536x651.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8.png 1802w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-620x263.png?resize=620%2C263&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486725\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-620x263.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-310x131.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-768x326.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-1536x651.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8.png.webp 1802w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"263\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-620x263.png?resize=620%2C263&#038;ssl=1\" alt=\"Analytics Content tab your profile view highlights\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-620x263.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-310x131.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-768x326.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8-1536x651.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image8.png 1802w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>3. On the upper right side of the screen, you\u2019ll see an <strong>Export button<\/strong>. Choose the timeframe you\u2019d like the report to cover, and click <strong>Export<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486750\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-620x283.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-310x141.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-768x350.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3.png.webp 1096w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20283'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"283\" alt=\"Export competitors report as CSV file\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-620x283.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-310x141.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-768x350.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3.png 1096w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-620x283.png?resize=620%2C283&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486750\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-620x283.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-310x141.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-768x350.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3.png.webp 1096w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"283\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-620x283.png?resize=620%2C283&#038;ssl=1\" alt=\"Export competitors report as CSV file\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-620x283.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-310x141.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3-768x350.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image3.png 1096w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"How_to_create_a_LinkedIn_analytics_report_using_Hootsuite\"><a rel=\"nofollow\" id=\"post-486612-_56zorygjbrtr\"\/>How to create a LinkedIn analytics report using Hootsuite<\/span><\/h2>\n<p>Hootsuite users can use <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/analytics\">Hootsuite Analytics<\/a> to generate eight different types of LinkedIn analytics reports.<\/p>\n<p>These include:<\/p>\n<ol class=\"wp-block-list\">\n<li>LinkedIn overview reports<\/li>\n<li>LinkedIn personal post reports<\/li>\n<li>LinkedIn audience report<\/li>\n<li>LinkedIn engagement report<\/li>\n<li>LinkedIn overview: Paid and organic report<\/li>\n<li>LinkedIn ads awareness<\/li>\n<li>LinkedIn ads consumption<\/li>\n<li>LinkedIn ads intent<\/li>\n<\/ol>\n<p>To generate a LinkedIn analytics report using Hootsuite, start by logging into your <strong>Hootsuite dashboard<\/strong>. Next, choose the <strong>Analytics<\/strong> button from the left-hand menu.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486690\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-620x322.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-310x161.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-768x399.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-1536x798.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20322'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"322\" alt=\"Hootsuite dashboard Analytics button left side menu\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-620x322.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-310x161.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-768x399.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-1536x798.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-620x322.png?resize=620%2C322&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486690\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-620x322.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-310x161.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-768x399.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-1536x798.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"322\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-620x322.png?resize=620%2C322&#038;ssl=1\" alt=\"Hootsuite dashboard Analytics button left side menu\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-620x322.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-310x161.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-768x399.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15-1536x798.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image15.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Then, select <strong>Create a report<\/strong>.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486755\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-620x298.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-310x149.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-768x370.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-1536x739.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20298'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"298\" alt=\"Create a report Hootsuite Analytics\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-620x298.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-310x149.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-768x370.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-1536x739.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-620x298.png?resize=620%2C298&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486755\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-620x298.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-310x149.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-768x370.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-1536x739.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"298\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-620x298.png?resize=620%2C298&#038;ssl=1\" alt=\"Create a report Hootsuite Analytics\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-620x298.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-310x149.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-768x370.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2-1536x739.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image2.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Now, select either <strong>LinkedIn Pages<\/strong> or <strong>LinkedIn profiles<\/strong> to use one of Hootsuite\u2019s reporting templates for those categories.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486715\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-620x348.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-310x174.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-768x431.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-1536x863.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20348'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"348\" alt=\"select LinkedIn Pages or LinkedIn profiles from left side menu for reporting templates\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-620x348.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-310x174.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-768x431.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-1536x863.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-620x348.png?resize=620%2C348&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486715\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-620x348.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-310x174.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-768x431.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-1536x863.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"348\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-620x348.png?resize=620%2C348&#038;ssl=1\" alt=\"select LinkedIn Pages or LinkedIn profiles from left side menu for reporting templates\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-620x348.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-310x174.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-768x431.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10-1536x863.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image10.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Choose the type of report you want to generate, then click <strong>Create Report<\/strong>. Make sure your LinkedIn page or profile is connected by selecting it from the social account dropdown menu.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486745\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-620x300.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-310x150.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-768x371.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-1536x742.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20300'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"300\" alt=\"Create report and select LinkedIn page or profile from social account drop down\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-620x300.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-310x150.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-768x371.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-1536x742.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-620x300.png?resize=620%2C300&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486745\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-620x300.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-310x150.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-768x371.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-1536x742.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-620x300.png?resize=620%2C300&#038;ssl=1\" alt=\"Create report and select LinkedIn page or profile from social account drop down\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-620x300.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-310x150.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-768x371.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4-1536x742.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image4.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>If you want to share your report, click on the <strong>Share with teammates<\/strong> button in the top right corner. You can also export your report as a PDF, PowerPoint, Excel, or CSV using the <strong>Export<\/strong> button in the top right.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486700\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-620x300.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-310x150.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-768x372.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-1536x743.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20300'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"300\" alt=\"Share with teammates button to export report\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-620x300.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-310x150.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-768x372.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-1536x743.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-620x300.png?resize=620%2C300&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486700\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-620x300.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-310x150.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-768x372.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-1536x743.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"300\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-620x300.png?resize=620%2C300&#038;ssl=1\" alt=\"Share with teammates button to export report\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-620x300.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-310x150.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-768x372.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13-1536x743.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image13.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"4_best_LinkedIn_analytics_tools_for_2024\"><a rel=\"nofollow\" id=\"post-486612-_ohj4wc3ddow\"\/>4 best LinkedIn analytics tools for 2024<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_a5wg3vnmo9st\"\/>1. Hootsuite Analytics<\/h3>\n<p>If your company has accounts on several social media platforms, Hootsuite Analytics can make your job a lot simpler.<\/p>\n<p>Connecting your LinkedIn account to Hootsuite lets you <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/schedule-linkedin-posts\/\">schedule posts in advance<\/a> <em>and<\/em> at <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-social-media\/#:~:text=At%20Hootsuite%2C%20our%20channels%20strive,in%20the%20morning%2C%20the%20better.\">optimal times<\/a>, but that\u2019s not all. You can also measure how your LinkedIn analytics compare to your other social metrics.<\/p>\n<figure class=\"wp-block-image size-full\"><picture decoding=\"async\" class=\"wp-image-486730\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7-310x170.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20339'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"339\" alt=\"Hootsuite Analytics mixed overview social post engagement\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7-310x170.png 310w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7.png?resize=620%2C339&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486730\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7-310x170.png.webp 310w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"339\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7.png?resize=620%2C339&#038;ssl=1\" alt=\"Hootsuite Analytics mixed overview social post engagement\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image7-310x170.png 310w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>One of the best aspects of using Hootsuite Analytics for your business is the reporting features. As we outlined earlier, Hootsuite offers more than eight custom reports\u2014for both organic and paid engagement\u2014that make it easy for you and your team to see how your LinkedIn marketing strategy efforts are paying off.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486720\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9.png.webp 1240w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" alt=\"Hootsuite Analytics ROI analysis spend and return by metric\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9.png 1240w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-620x465.png?resize=620%2C465&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486720\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-310x233.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-768x576.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9.png.webp 1240w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Hootsuite Analytics ROI analysis spend and return by metric\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-310x233.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9-768x576.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image9.png 1240w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Track, monitor, and compare metrics for your brand\u2019s multiple social accounts from one place.<\/li>\n<li>Set performance benchmarks, making it easier to work toward your goals.<\/li>\n<li>Create customizable, clear-to-read reports that are easy to share with your team.<\/li>\n<\/ul>\n<p><strong>Price: <\/strong>Plans start at $99 per month.<\/p>\n<p><strong>Best for: <\/strong>Social media marketers who manage multiple social media platforms and want to access insights in one place.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #dfffde;&#9;&#9;&#9;&#9;&#9;color: #012b3a;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<picture decoding=\"async\" class=\"image\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-LinkedIn.png.webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20641%20640'%3E%3C\/svg%3E\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" width=\"641\" height=\"640\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-LinkedIn.png?resize=641%2C640&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"image\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-LinkedIn.png.webp\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" width=\"641\" height=\"640\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-LinkedIn.png?resize=641%2C640&#038;ssl=1\"\/>\n<\/picture>\n<\/noscript>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;color:#012b3a;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 for LinkedIn marketing\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p><span data-sheets-root=\"1\">Schedule posts, answer messages, and manage ads from one spot. Then, show off your results in beautiful reports. It\u2019s so easy.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_38lvbuiz8r8n\"\/>2. Hootsuite Insights<\/h3>\n<p>Looking to get deeper insights about your LinkedIn audience?<\/p>\n<p>Advanced social listening tools like <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/products\/insights\">Hootsuite Insights<\/a> (available to Hootsuite Enterprise plans) help you monitor ongoing conversations about your brand.<\/p>\n<p>This tool tells you a ton about your LinkedIn audience\u2014and how they feel about you. In particular, it helps you \u201chear\u201d what people say about your brand on social media. You can use Insights to track mentions, highlight trends, and join important conversations.<\/p>\n<p>You can also measure your share of voice, which can help you see where you stand as an expert in your industry. If your brand plans to create more thought leadership content on LinkedIn, this is a critical metric to track.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><picture decoding=\"async\" class=\"wp-image-486740\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5.png.webp 400w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5-310x340.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20400%20439'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 400px) 100vw, 400px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"439\" alt=\"Share of voice by search\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5.png 400w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5-310x340.png 310w\" data-lazy-sizes=\"(max-width: 400px) 100vw, 400px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5.png?resize=400%2C439&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486740\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5.png.webp 400w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5-310x340.png.webp 310w\" sizes=\"(max-width: 400px) 100vw, 400px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"439\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5.png?resize=400%2C439&#038;ssl=1\" alt=\"Share of voice by search\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5.png 400w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image5-310x340.png 310w\" sizes=\"(max-width: 400px) 100vw, 400px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Advanced social listening and sentiment analysis<\/li>\n<li>Data visualization to see sentiment<\/li>\n<li>Competitive metrics to compare your page with competitors<\/li>\n<\/ul>\n<p><strong>Price:<\/strong> Start your 30-day free trial or request pricing <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/plans\/enterprise\">here<\/a>.<\/p>\n<p><strong>Best for: <\/strong>Large social teams seeking deeper insights into brand sentiment and content analysis.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_jd94js67lnl7\"\/>3. SocialPilot<\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.socialpilot.co\/\" rel=\"nofollow\">SocialPilot<\/a> is an AI-powered social media management tool that\u2019s equipped with built-in content planning, scheduling, and analytics features.<\/p>\n<p>For LinkedIn post analytics, SocialPilot can track and measure engagement, follower demographics, and reach\u2014all of the metrics you\u2019d find in LinkedIn\u2019s native platform, but in one dashboard.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486695\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-620x395.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-310x198.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-768x489.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14.png.webp 1274w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20395'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"395\" alt=\"SocialPilot AI powered analytics\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-620x395.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-310x198.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-768x489.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14.png 1274w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-620x395.png?resize=620%2C395&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486695\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-620x395.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-310x198.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-768x489.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14.png.webp 1274w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"395\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-620x395.png?resize=620%2C395&#038;ssl=1\" alt=\"SocialPilot AI powered analytics\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-620x395.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-310x198.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14-768x489.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image14.png 1274w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>AI-powered scheduling, planning, and publishing for optimized posts<\/li>\n<li>Campaign tags for easy access and better organization<\/li>\n<li>Reports that can generate graphs and charts to visually communicate results<\/li>\n<\/ul>\n<p><strong>Price: <\/strong>Plans start at $25 per month.<\/p>\n<p><strong>Best for: <\/strong>Small businesses or marketing agencies looking for an easy-to-use social media scheduling tool with built-in analytics.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_epqiv24zbvip\"\/>4. Databox<\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/databox.com\/\" rel=\"nofollow\">Databox<\/a> is a dashboard and reporting software that teams can use to collect and analyze key business metrics in one place.<\/p>\n<p>It works by integrating every platform your business uses\u2014including LinkedIn and other social channels\u2014to track and measure metrics that help you understand how your business is performing as a whole.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-486705\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-620x318.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-310x159.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-768x393.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-1536x787.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12.png.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20318'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"318\" alt=\"Databox metrics LinkedIn company pages\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-620x318.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-310x159.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-768x393.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-1536x787.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12.png 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-620x318.png?resize=620%2C318&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-486705\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-620x318.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-310x159.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-768x393.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-1536x787.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12.png.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"318\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-620x318.png?resize=620%2C318&#038;ssl=1\" alt=\"Databox metrics LinkedIn company pages\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-620x318.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-310x159.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-768x393.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12-1536x787.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/image12.png 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Key features:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Can track 42 LinkedIn Company Page metrics<\/li>\n<li>Includes dashboard and reporting templates<\/li>\n<li>Easy-to-use dashboard that displays key business metrics in one place<\/li>\n<\/ul>\n<p><strong>Price: <\/strong>Get started for free. Paid plans start at $47 per month.<\/p>\n<p><strong>Best for: <\/strong>Data-driven marketing teams who want to track other business metrics outside of social channels.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"3_LinkedIn_analytics_tips_for_best_results\"><a rel=\"nofollow\" id=\"post-486612-_ql36aaa8wa8n\"\/>3 LinkedIn analytics tips for best results<\/span><\/h2>\n<p>Looking to get the most out of your LinkedIn analytics? Follow these tips from two social media marketers for the best results.<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_ax0a3q4mnfh9\"\/>1. Set clear goals<\/h3>\n<p>Like any social strategy, setting clear and manageable goals is essential.<\/p>\n<p>It can take time to understand who your LinkedIn audience is and the type of organic content they engage with, so set clear but reasonable goals, suggests Jennifer Heimann, AVP, Marketing Strategy &amp; Operations at <a rel=\"nofollow\" href=\"https:\/\/www.landlcollective.fun\/\">L&amp;L Collective<\/a>.<\/p>\n<p>\u201cRealistic expectations are key!\u201d says Heimann. \u201c<strong>Slow, authentic growth is better than quick growth with people who aren\u2019t interested in your content<\/strong>.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_b5y71ediis77\"\/>2. Monitor employee engagement<\/h3>\n<p>According to Ibby Hussain, Vice President of Digital &amp; Creative at <a rel=\"nofollow\" href=\"https:\/\/fullyvested.com\/\">Vested<\/a>\u2014a marketing agency for financial services where Hussain and her team manage over 30 LinkedIn profiles for brands and executives\u2014the real game-changer for LinkedIn analytics is <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/a-6-step-guide-for-creating-an-employee-advocacy-program-for-your-business\/\">employee engagement<\/a>.<\/p>\n<p>\u201cEmployees are your most powerful advocates on LinkedIn, driving both engagement and reach,\u201d says Hussain. \u201cEven in a professional space like LinkedIn, photos with real people outperform corporate imagery.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-486612-_gv8yhbodmhk\"\/>3. Prioritize on-platform engagement<\/h3>\n<p>Hussain suggests prioritizing content that keeps followers on your page and the platform.<\/p>\n<p>\u201cPrioritizing content that drives comments and interactions within LinkedIn, rather than linking out, will enhance both follower engagement and performance in LinkedIn\u2019s algorithms,\u201d she says.<\/p>\n<p>One way to do this is by posting carousels. You can also write LinkedIn articles for thought leadership. Or, if you want to share links to your blog or another external site, include the link in the comments.<\/p>\n<p><strong>Easily manage your LinkedIn Page and all your other social channels using Hootsuite. From a single dashboard, you can schedule and share content (including video), reply to comments and engage your network. Try it free today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img loading=\"lazy\" width=\"702\" height=\"536\" decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/product-update-icon.svg\"><img loading=\"lazy\" width=\"702\" height=\"536\" decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/product-update-icon.svg\"> --><\/p>\n<p>Easily create, analyze, promote and <strong>schedule LinkedIn posts<\/strong> alongside your other social networks\u00a0with Hootsuite. Get more followers and save time.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/linkedin-analytics\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ever wonder who\u2019s looking at your profile on LinkedIn? Or how effective your company\u2019s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. In this guide, we\u2019ll cover how to access LinkedIn analytics, important LinkedIn metrics [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8689,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to use LinkedIn analytics in 2024: A marketer\u2019s playbook - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/how-to-use-linkedin-analytics-in-2024-a-marketers-playbook\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use LinkedIn analytics in 2024: A marketer\u2019s playbook\" \/>\n<meta property=\"og:description\" content=\"Ever wonder who\u2019s looking at your profile on LinkedIn? Or how effective your company\u2019s page is at generating leads? With the power of LinkedIn analytics, you can track, measure, and optimize your LinkedIn data to improve your personal brand or business page. 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