If it seems like AI copywriting is everywhere these days, that\u2019s because it is: AI is generating content left and right, from blog idea generators and Instagram caption makers to e-commerce chatbots that can issue a refund for your latest order. Like it or not, using AI to create content can save you a ton of time and money. Two things we all love, right?<\/p>\n
If you\u2019re worried that AI copywriting tools are coming for your gig, let us put your mind at ease: These tools are only as powerful as the person using them. Besides knowing how<\/strong> to leverage AI to write content, you need to know when<\/strong> to use AI copywriting to maximize its usefulness and when your smart and creative brain is the better tool for the job.<\/p>\n Keep reading to learn the right time to use AI copywriting tools in your work and to discover 10 AI tools for copywriters that will save time and supercharge your marketing efforts (without making you redundant).<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n AI copywriting tools are artificial intelligence tools that can automatically generate content for blog posts, social media, emails, scripts, and much more. <\/p>\n These tools use natural language processing software and machine learning capabilities to create content that is meant to sound human-written.<\/p>\n Working with these tools is actually pretty simple. Just enter a writing topic or ask a question (also known as a prompt). The tool will use the data it knows to put together a string of words that it believes provides the best answer. <\/p>\n But don\u2019t take it from me \u2013 let\u2019s ask the expert:<\/p>\n Source: <\/em>ChatGPT<\/em><\/a><\/p>\n As you can probably tell, AI copywriting tools aren\u2019t \u201csmart\u201d in the way that humans are. They\u2019re limited by their understanding of language and ability to pick up on context clues. <\/p>\n That said, an AI copywriting tool is a great thing for any marketer to have in their arsenal \u2014 and their ability to generate decent content in real time can be a game-changer.<\/p>\n Wondering how you can benefit from using AI copywriting tools in your work? Here are just a few ways to use these tools:<\/p>\n \t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n \t\t\t\t <\/span><\/p>\n Did you know that Hootsuite comes with OwlyWriter AI, a built-in creative AI writing tool that saves social media pros hours of work? And sure, we\u2019re biased, but we think it\u2019s one of the best copywriting tools around.<\/p>\n You can use OwlyWriter to:<\/p>\n To get started with OwlyWriter, sign in to your Hootsuite account and click the Create<\/strong> button. Then, choose Content with AI<\/strong> to open OwlyWriter.<\/p>\n If you\u2019re not sure what to post, click on Get inspired<\/strong>. Then, type in the general, high-level topic you want to address and click Get ideas<\/strong>.<\/p>\n OwlyWriter will generate a list of post ideas related to the topic:<\/p>\n Click on the one you like best to move to the next step \u2014 captions and hashtags.<\/p>\n Pick the caption you like and click Create post<\/strong>. The caption will open in Hootsuite Composer, where you can make edits, add media files and links, check the copy against your compliance guidelines \u2014 and schedule your post to go live later.<\/p>\n And that\u2019s it! OwlyWriter never runs out of ideas, so you can repeat this process until your social media calendar is full \u2014 and sit back to watch your engagement grow.<\/p>\n OwlyWriter is included in all Hootsuite plans, starting at $99\/month<\/a>.<\/p>\n OwlyWriter is perfect for busy social media marketers, content creators, and business owners. If your job involves writing for social media in any capacity \u2014 this tool is for you!<\/p>\n ChatGPT by OpenAI launched in November 2022 and has quickly become one of the most well-known free AI copywriting tools on the scene. <\/p>\n ChatGPT\u2019s familiar, chat-style interface is easy for anyone to start using right away, even if you\u2019ve never heard of generative AI software before. <\/p>\n Source: <\/em>ChatGPT<\/em><\/a><\/p>\n The sophistication of ChatGPT\u2019s interactions has earned it a lot of attention since it launched. Not only can it understand what you\u2019re asking it \u2014 known as \u201cnatural language processing\u201d \u2014 but it also remembers the history of your conversation and adjusts its responses accordingly, instead of being a \u201cone-hit wonder\u201d where each new question you ask is like your first interaction.<\/p>\n ChatGPT offers a free tier and ChatGPT Plus for $20 USD\/month.<\/p>\n The free copywriting tool offers limited access to certain features, while Plus members enjoy unlimited access to all facets of ChatGPT as well as the DALL\u2022E image generation tool.<\/p>\n ChatGPT is highly versatile, but is especially well-suited to content marketers wanting to scale up production of articles, reports, or other ongoing publishing needs. OpenAI says GPT-4 \u201cexhibits human-level performance\u201d in many scenarios, including passing the bar exam<\/a>.<\/p>\n Psst: we\u2019ve also got a free ChatGPT cheatsheet! Check it out below:<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus<\/strong>: Download this free cheat sheet with 250 professionally engineered ChatGPT prompts<\/strong> that will help you be more productive at work and in your daily life. We\u2019ve included specific prompts for over 25 industries and professions!<\/strong><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n HubSpot\u2019s AI-powered writing assistant can handle all sorts of written text \u2014 from social media, email, and web copy to long-form content. The AI can help you generate copy from scratch, refine existing content, or repurpose it for other channels.<\/p>\n To get started, type \u201c\/\u201d in one of HubSpot\u2019s marketing, sales, and content features, and the AI assistant will appear. From there, you can select one of the\u00a0presented\u00a0options and write a prompt describing what you wish to generate. HubSpot handles the rest.\u00a0<\/p>\n Source:\u00a0HubSpot<\/a><\/em><\/p>\n You can use HubSpot\u2019s AI writer for free, with access to more advanced functionalities in paid plans for the platform\u2019s Content Hub and Marketing Hub. Pricing starts at $20\/month\/seat for both products.\u00a0<\/p>\n HubSpot is ideal for busy marketers looking to streamline their content production and campaign efforts. It also offers other free\u00a0AI tools<\/a>, like a website generator and automatic conversation summaries, that can be used across various sales and marketing departments.<\/p>\n Grammarly launched in 2009 as a tool to review spelling, grammar, punctuation, and clarity in texts. In 2023, they integrated a generative AI function that allows users to write, rewrite, ideate, and reply to emails quickly. The goal is to help anyone write clearly and succinctly in English.<\/p>\n Source: Grammarly<\/a><\/em><\/p>\n Grammarly offers a free plan that includes up to 100 generative text prompts per month. Subscribing to the Premium plan for $12 USD\/month unlocks multiple features, including up to 1,000 AI prompts per month.<\/p>\n Grammarly helps individuals and teams improve the correctness, clarity, engagement, and delivery of their writing. Marketers can use it to quickly generate ideas and refine the tone of their writing to align with their campaign goals.<\/p>\n Jasper prides itself on generating human-like written content built with team collaboration in mind. It\u2019s like the Google Workspace of AI copywriters. Jasper\u2019s template library and cloud storage make it a great choice for businesses of all sizes to seamlessly draft, edit, and approve copy projects.<\/p>\n Jasper uses a document-style interface. You supply a brief for the types of content you want, including options for tone, SEO keywords, and more. You can upload your brand\u2019s style guide and apply it to each new project.<\/p>\n Source: <\/em>Jasper<\/em><\/a><\/p>\n Jasper offers a 7-day free trial so you can test out the interface to see if it suits your needs. Creator plans start at $39 per month\/seat and Pro plans start at $59 per month\/seat.<\/p>\n Jasper is perfect for keeping marketing and content creation teams in sync and on brand. The Jasper for Business plan includes a brand tone of voice analyzer to match its content to the tone of your existing content.<\/p>\n Copy.ai generates almost-ready-to-publish drafts requiring only minimal human editing. The process is similar to hiring a human writer \u2014 give it a topic, a bit of creative direction, approve the outline it generates, and done \u2014 but all of it takes only a few minutes. Just add the desired workflow to your workspace, and Copy.ai will create articles, social posts, sales emails, and more.<\/p>\n The step-by-step brief format makes it easy to get started, as do the built-in templates, and I was able to generate this short blog post in a few minutes, complete with title suggestions and the meta description:<\/p>\n Source: <\/em>Copy.ai<\/em><\/a><\/p>\n Get up to 2,000 words per month for free, or subscribe for $49 USD\/month for unlimited words, automatic workflows, translation tools, and more.<\/p>\n AI-generated copy is never going to pass as thought leadership, but if you have a blog with simple content needs, it\u2019s definitely one of the most powerful AI copywriting tools for solo marketers or teams to boost your production.<\/p>\n Rytr is an AI writing and content generation tool. The platform includes a Facebook and Instagram caption generator loaded with 20+ preset tones and an option to tailor it to your brand\u2019s unique voice. Rytr can also generate call to action ideas or blog posts based on your prompts.<\/p>\n Source: <\/em>Rytr<\/em><\/a><\/p>\n Rytr\u2019s free plan includes up to 10,000 AI-written characters per month. The unlimited plan costs $7.50USD\/month and comes with an unlimited character count, the ability to match tone, and access to the plagiarism checker.<\/p>\n Who is Rytr for?<\/strong><\/p>\n Rytr is great for marketers who have ideas but find themselves short on time. It allows users to produce quality content quickly and easily. The Chrome browser extension works in a multitude of apps, including Google Suite, so it\u2019s always at your fingertips.<\/p>\n You may be familiar with Notion as a productivity app \u2013 in 2022, they ran a large-scale ad campaign<\/a> that promised to reduce your workload and create more space and time for fun. Around the same time, the company launched their writing assistant, Notion AI. Notion AI allows users to brainstorm, generate rough drafts, summarize content, and more. Because the AI tool is integrated directly into the workflow, there\u2019s no need to switch back and forth between two separate apps to complete one task.<\/p>\n Source: <\/em>Notion AI<\/em><\/a><\/p>\n Notion\u2019s free plan includes basic access to their platform. The Plus plan includes unlimited file uploads to store all your data in one place for $8 USD\/month. Notion AI is available as an add-on to any Notion plan for an additional $8 USD per seat\/month.<\/p>\n Notion is good for users who want to store and organize all of their work within the same ecosystem. The interface is customizable and lends itself well to creative work.<\/p>\n QuillBot is a paraphrasing tool that allows users to rephrase existing content. This is useful if you\u2019re sharing the same content across multiple platforms and want to customize the copy to reflect the delivery method. QuillBot can also simplify content for brevity and clarity, or expand it to add useful details. It also features unique extensions, such as a web research AI search tool, citation generator, and \u201cco-writing\u201d sentence completer.<\/p>\n Source: QuillBot<\/a><\/em><\/p>\n QuillBot\u2019s free plan includes 125 words in the Paraphraser tool and 1,200 words in the Summarizer tool. Upgrading to the Premium plan starts at $9 USD\/month when billed annually and includes access to multiple features, including the Plagiarism Checker tool.<\/p>\n QuillBot is designed for those who find writing painful. The tool is a great way for not-so-strong writers to generate outlines, strengthen their writing, check for grammar and plagiarism, and create citations quickly.<\/p>\n DeepL has two modes: Translator, which launched in 2017, and Write, which became available in early 2023. The Write function allows users to paste their text and generate suggestions on phrasing, tone, style, and word choice.<\/p>\n Source: <\/em>DeepL<\/em><\/a><\/p>\n DeepL Write is available for free with limited text improvements. Write Pro starts at $10.99 USD\/month and comes with unlimited text improvements, use of alternative words, and use of writing styles (simple, business, enthusiastic, confident, and more).<\/p>\n DeepL Write is designed for people who want to quickly refine their writing without worrying about all the other AI bells and whistles, such as prompt generation. This tool is only available in English (American or British) and German, so users are limited in what they can use as source text.<\/p>\n A 2023 study used ChatGPT to write abstracts for scientific papers and found that expert reviewers \u2014 actual scientists who review research for a living \u2014 could only identify 68%<\/a> of the fake ChatGPT-generated abstracts. The takeaway? AI chatbots can be pretty convincing!<\/p>\n If you\u2019re using an AI tool to write content, the onus is on you to ensure that your facts are accurate. AI marketing copy may not carry the same weight as a scientific paper, but letting false information slip by could do irreparable damage to your reputation and credibility, so it\u2019s important to have a proper fact-checking process in place.<\/p>\n The term \u201cartificial intelligence\u201d can be misleading, since AI tools don\u2019t actually think<\/em> to generate new ideas about the world, as we humans can. AI synthesizes the information it\u2019s given (or has previously received) and finds patterns in data to solve your question (or \u201cprompt\u201d).<\/p>\n TL;DR: an AI is only as \u201cintelligent\u201d as the algorithm it\u2019s based on. Artificial intelligence copywriting tools can save you tons of time in idea generation or getting a rough draft started, but they can\u2019t \u201csee the forest for the trees,\u201d as the old saying goes. AI can absolutely help you, but leave the big picture thinking to humans.<\/p>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png?ssl=1\"\/)
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\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\nWhat are AI copywriting tools?<\/span><\/h2>\n
![\"ChatGPT](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-4-620x300.png.webp)
\n<\/picture>\n<\/figure>\n11 ways to use AI copywriting tools<\/span><\/h2>\n
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![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?ssl=1\"\/)
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\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\n10 best AI copywriting tools in 2024<\/span><\/h2>\n
1. OwlyWriter AI<\/a><\/h3>\n
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![\"create](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/OwlyWriter-AI-click-create.png.webp)
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\n<\/picture>\n<\/figure>\n![\"Owlywriter](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-15-620x593.png.webp)
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\n<\/picture>\n<\/figure>\n![\"\"](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/OwlyWriter-content-in-Composer.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is OwlyWriter for?<\/strong><\/h4>\n
2. ChatGPT<\/a><\/h3>\n
![\"ChatGPT](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-7-620x404.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is ChatGPT for?<\/strong><\/h4>\n
3. HubSpot Content Writer<\/a><\/strong><\/h3>\n
![\"\"](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/05\/hubspot-AI-content-writer-620x224.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/h4>\n
Who is HubSpot for?<\/h4>\n
4. Grammarly AI<\/a><\/h3>\n
![\"Grammarly](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-14-620x382.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is Grammarly for?<\/strong><\/h4>\n
5. Jasper<\/a><\/h3>\n
![\"Jasper](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-10-620x277.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is Jasper for?<\/strong><\/h4>\n
6. Copy.ai<\/a><\/h3>\n
![\"Copy.ai](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-8.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is Copy.ai for?<\/strong><\/h4>\n
7. Rytr<\/a><\/h3>\n
![\"Rytr](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-13-620x370.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
8. Notion AI<\/a><\/h3>\n
![\"Notion](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-1-620x355.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is Notion for?<\/strong><\/h4>\n
9. QuillBot<\/a><\/h3>\n
![\"QuillBot](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-6-620x476.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is Quillbot for?<\/strong><\/h4>\n
10. DeepL<\/a><\/h3>\n
![\"DeepL](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/ai-copywriting-tool-9-620x283.png.webp)
\n<\/picture>\n<\/figure>\nPricing<\/strong><\/h4>\n
Who is DeepL for?<\/strong><\/h4>\n
Best practices for AI copywriting<\/span><\/h2>\n
Fact-check everything<\/strong><\/h3>\n
Be aware of AI\u2019s limitations<\/strong><\/h3>\n