Can\u2019t figure out what to post on LinkedIn? The platform has long been a great space to connect with potential employers, customers, and colleagues in your field.<\/p>\n
But LinkedIn\u2019s value goes beyond<\/em> networking.<\/p>\n LinkedIn has become a powerful publishing platform in the last few years. Unlike most social networks, it allows long-form content, including articles, documents, and newsletters.<\/p>\n That flexibility has fueled the rise of LinkedIn influencers and creators working hard to attract followers rather than just one-to-one connections.<\/p>\n Whether you\u2019re using LinkedIn for business<\/a> or building your own brand as a content creator and authoritative voice, posting consistently\u2014and strategically\u2014is crucial.<\/p>\n So, if you\u2019re stuck on what content to post on LinkedIn, we\u2019ve got you covered with 22 LinkedIn post ideas and examples to spark some inspiration. <\/p>\n Plus, we tapped Hootsuite\u2019s social team and spoke with a few LinkedIn experts to learn how to build an engaging LinkedIn content strategy in no time.<\/p>\n If you come across a news story that impacts your audience, posting it can help position you as a trusted source of information.<\/p>\n Add some value by including a short caption summarising the news and providing your unique commentary or context.<\/p>\n To encourage more engagement, ask readers to share their thoughts on the news in the comments.<\/p>\n Source: <\/em>Open Table<\/em><\/a><\/p>\n While it only makes sense to be positive in most of your posts, LinkedIn is about work, and\u2014let\u2019s be honest\u2014work can sometimes be super frustrating!<\/p>\n Sharing personal stories and content that acknowledges the pain points of your role or industry can help position you as someone who gets it and<\/em> empathizes with your audience.<\/p>\n It\u2019s the social media equivalent of a healthy venting sesh with your work bestie about the things that drive you crazy about the job you love.<\/p>\n Source: <\/em>James Mulvey<\/em><\/a><\/p>\n LinkedIn doesn\u2019t have to be all business all the time.<\/p>\n Consider adding some fun posts about hobbies or interests, as well as lighthearted content that might make your followers smile.<\/p>\n Your audience won\u2019t always remember what<\/em> you wrote, but they will remember how you made them feel<\/em>.<\/p>\n Source: <\/em>Liz Fosslien<\/em><\/a><\/p>\n LinkedIn gives you a chance to show off what makes your business or organization shine, namely, the people who make up your team.<\/p>\n Posting employee accomplishments, promotions, or profiles boosts their status and morale. It\u2019s a powerful way to turn your employees into brand advocates as they share the post with their network<\/strong>.<\/p>\n It can also send a clear message to prospective employees that you value your team and celebrate their contributions.<\/p>\n Source: <\/em>Duolingo<\/em><\/a><\/p>\n Have you recently read a book that sparked new ideas? Or one that just didn\u2019t deliver?<\/p>\n Share a quick review on LinkedIn and post a photo of the cover.<\/p>\n It doesn\u2019t have to be a long review\u2014this isn\u2019t a high school book report. But sharing even a single takeaway can bring value to your followers or connections.<\/p>\n Drive engagement by asking your audience if they\u2019ve read it or encourage them to use the comments to recommend their own recent reads.<\/p>\n Source: <\/em>Steve Johnson<\/em><\/a><\/p>\n Did you win an award or a big contract? Have you landed new funding or hit a big milestone?<\/p>\n LinkedIn is a great place to share good news and pat yourself on the back.<\/p>\n Pro tip:<\/strong> Make a point of mentioning the people who helped you get there: they\u2019ll probably repost it and add to your engagement stats.<\/p>\n Source: <\/em>Clio<\/em><\/a><\/p>\n One of the best ways to establish yourself as an innovator on LinkedIn is to challenge the status quo.<\/p>\n Does a common misperception of your role constantly irk you? Tired of \u201ccommon\u201d sense that isn\u2019t? Want to challenge a long-held myth about your industry?<\/p>\n Sharing content where you disagree with prevailing perceptions can make for a compelling post\u2014and spark plenty of comments for and against your stance.<\/p>\n Source: <\/em>Jess Ramos <\/em><\/a>on LinkedIn<\/a><\/em><\/p>\n If your organization greatly impacts people\u2019s lives, try putting their faces front and center in your LinkedIn posts.<\/p>\n Sure, numbers and graphs make sense when you\u2019re sharing quarterly results, but when the result of your hard work is a real human success story, names and faces are more effective at telling the tale.<\/p>\n Source: <\/em>DaVita Kidney Care o<\/em><\/a>n LinkedIn<\/a><\/em><\/p>\n If your business relies on industry conferences to build business, LinkedIn is the perfect place to announce that you\u2019ll be attending.<\/p>\n Let leads know which panels you\u2019re on, what presentations you\u2019re making, and where they can find you.<\/p>\n To encourage interaction, ask other attendees what they\u2019re looking forward to the most.<\/p>\n Pro tip:<\/strong> During the countdown to the event, you can publish a short series of posts to generate excitement.<\/p>\n Source: <\/em>Trulioo<\/em><\/a><\/p>\n Try sharing resources your audience might find handy.<\/p>\n Guides, templates, or checklists can all bring value to your profile or company page, and have a good chance of being shared.<\/p>\n If you don\u2019t have time to create resources from scratch, Slack your work colleagues and ask them to send you their top industry resources and thought leaders so you can compile and share them in a post.<\/p>\n Even a collection of your top bookmarks can help your audience!<\/p>\n Source: <\/em>Jason Murray<\/em><\/a><\/p>\n For a different post type, use LinkedIn\u2019s poll feature to ask your audience questions or gauge preferences.<\/p>\n It could be a fun love\/hate choice between different ways of working or preferences (\u201cOxford comma: Yes or No?\u201d) or a serious question about a hot-button topic.<\/p>\n Remember the \u201csocial\u201d part of social media: <\/strong>Starting conversations by asking thoughtful questions can prompt a lot of interactions.<\/p>\n Plus, you can use the poll results as the starting point for a future post!<\/p>\n Erica Stoltenberg<\/a>, Director of Corporate Communication, for Cvent<\/a>, an event management platform with nearly 400,000 followers on LinkedIn, says one of their most powerful posts was asking their audience about their biggest challenges in their role.<\/p>\n \u201cThe post ignited a lively discussion,\u201d said Stoltenberg. \u201cAnd it gave us valuable insights into our audience\u2019s needs and preferences\u2014which in turn inspired a whole new library of social content.\u201d<\/p>\n Source: <\/em>The Female Lead on<\/em><\/a> LinkedIn<\/a><\/em><\/p>\n Give a shout-out to your clients, customers, or suppliers. The recognition can make them feel appreciated\u2014and motivated to share your post.<\/p>\n It also shows potential customers or partners that you value these relationships.<\/p>\n It doesn\u2019t have to take a lot of time or need a fancy video, either. They\u2019ll usually be happy to share a photo of themselves and answer a few questions by email.<\/p>\n Source: <\/em>Slice<\/em><\/a><\/p>\n If your organization is involved in the community, supports charities, or backs other outside initiatives, it\u2019s worth a post. Do you encourage your employees to volunteer? Share their stories.<\/p>\n It\u2019s a smart way to build your profile and generate some goodwill. It can also showcase a positive aspect of your corporate culture to prospective employees.<\/p>\n Even better, it helps the organizations you support gain valuable exposure. So be sure to link to them!<\/p>\n Source: <\/em>Porter Airlines <\/em><\/a>on LinkedIn<\/a><\/em><\/p>\n LinkedIn is already chock-full of vague and generic career advice, so surprise your followers with practical tips, hacks, and offer actionable insights they can\u2019t get anywhere else.<\/p>\n Has there been a change in the platforms your industry relies on that people may have missed? Any expert tips that can save them time?<\/p>\n Leading people to that \u201cah-ha\u201d moment can help you stand out.<\/strong><\/p>\n Source: <\/em>Jan Tegze on<\/em><\/a> LinkedIn<\/a><\/em><\/p>\n Nearly every day on the calendar seems to be set aside to celebrate something, somewhere (\u201cNational Whiskey Sour Day\u201d is August 25th, BTW).<\/p>\n Pro tip:<\/strong> The Hootsuite Planner<\/a> lists tons of commemorative days.<\/p>\n When you find a special day that might resonate with your followers, OwlyWriter AI <\/a>can whip up a LinkedIn post for you with just one click.<\/p>\n Cheers to that!!<\/p>\n Source: <\/em>Honda<\/em><\/a><\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t OwlyWriter AI instantly generates captions and content ideas for every social media network. It\u2019s seriously easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n If you\u2019re a creator with a book to pitch, a blog to flog, or courses to offer, use some of that existing content to create a micro lesson.<\/p>\n Put together a carousel of PDF documents with clear, simple steps and provide it for free. It\u2019s like those samples at Costco: give folks a taste of what you offer so they can judge the quality for themselves.<\/p>\n Note: <\/strong>While LinkedIn dropped carousel posts a while ago, this uses a clever workaround called the \u201cPDF post hack<\/a>.\u201d<\/p>\nKey Takeaways<\/span><\/h3>\n
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What to post on LinkedIn: 22 engaging ideas<\/span><\/h2>\n
1. Share industry news<\/span><\/h3>\n
![\"OpenTable](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-1-1-620x373.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n2. Empathize with your peers<\/span><\/h3>\n
![\"The](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-2-1-620x927.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n3. Have some fun<\/span><\/h3>\n
![\"time](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-3-1-620x756.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n4. Shine a light on your employees<\/span><\/h3>\n
![\"Duolingo](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-4-1-620x1464.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n5. Share a book that you loved<\/span><\/h3>\n
![\"Review](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-5-1-620x613.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n6. Share some good news<\/span><\/h3>\n
![\"Clio](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-6-1-620x784.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n7. Bust a myth<\/span><\/h3>\n
![\"Company](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-7-1-620x448.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n8. Put a face to your work<\/span><\/h3>\n
![\"DaVita](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-8-1-620x839.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n9. Post events you\u2019re going to<\/span><\/h3>\n
![\"Trulioo](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-9-1-620x734.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n10. Share resources<\/span><\/h3>\n
![\"Art](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-10-620x1162.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n11. Ask a question<\/span><\/h3>\n
![\"The](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-11-620x472.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n12. Highlight a customer or supplier<\/span><\/h3>\n
![\"Slice](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-12-620x867.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n13. Toot your own horn<\/span><\/h3>\n
![\"Porter](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-13-620x503.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n14. Share helpful tips or tricks<\/span><\/h3>\n
![\"LinkedI](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-14-620x373.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n15. Celebrate every day<\/span><\/h3>\n
![\"Hootsuite](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-15-620x436.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n![\"OwlyWriter](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-16-620x602.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n![\"Honda](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/what-to-post-on-LinkedIn-17-620x549.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/04\/OwlyWriter-AI-blog-CTA-box.png?resize=321%2C321&ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\tCraft perfect posts in seconds\t\t\t\t\t\t\t\t\t<\/span><\/p>\n16. Post a micro lesson<\/span><\/h3>\n