According to Instagram, there are over 140 billion<\/em> Reels plays on Instagram and Facebook every day<\/a>. If you want your social video strategy to take off, you\u2019re probably going to need to schedule Instagram Reels.<\/p>\n Reels are a great way to build your brand and engage with your Instagram followers, but consistently posting video content at the optimal time for your followers can be tricky. That\u2019s why scheduling Reels is a must for any business with an Instagram presence.<\/p>\n And if you want to schedule your Reels ahead of time, we\u2019ve got good news.<\/p>\n You can use Hootsuite to auto-publish and analyze Instagram Reels<\/strong> alongside all your other social media content.<\/p>\n In this blog, we\u2019ll walk you through the three best ways to schedule Instagram Reels. Plus, we\u2019ve got some tips and tricks for making the most of your Reels content strategy. <\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus:<\/strong> Claim your pack of free animated Instagram Reels templates<\/strong><\/span> created by Hootsuite\u2019s professional designers. Easily customize them in Canva, and take your Reels game to the next level today.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Yes! You can use social media management apps like Hootsuite to schedule Instagram Reels <\/strong>automatically (as well as Instagram posts, Stories, and Threads<\/a>).<\/p>\n Keep reading to learn how to schedule Reels through your Hootsuite dashboard, or watch our video below:<\/p>\n First, you\u2019ll need to create your Reel (duh). If you need help getting started, we\u2019ve got tons of Reels ideas<\/a> and top hidden features<\/a> for you to take advantage of.<\/p>\n Once you\u2019ve filmed and edited your Reel, though, it\u2019s time to share your masterpiece with your audience! To schedule it for later, use one of these three easy methods.<\/p>\n We might be biased, but we think Hootsuite is the best way to schedule Instagram posts (and Reels, Stories, Threads, and anything else you can think of!).<\/p>\n Here\u2019s how to do it:<\/p>\n And that\u2019s it! Your Reel will show up in the Planner, alongside all your other scheduled social media posts.<\/p>\n From there, you can edit, delete or duplicate your Reel, or move it to drafts. It will automatically publish on your scheduled date!<\/p>\n Once you publish your Reel, it will appear in both your feed and the Reels tab on your account.<\/p>\n Want to schedule your Reels on the Instagram app? No problem!<\/p>\n Just make sure your Instagram account is a business one\u2014the platform doesn\u2019t allow post-scheduling for private accounts. (Creator accounts can still schedule Reels too.)<\/p>\n And that\u2019s it! Your Reel is now scheduled.\u00a0<\/p>\n Okay, so now you know how<\/em> to schedule Reels. But do you know why?<\/p>\n Social media managers, take note: 82% of people say they\u2019ve bought a product after watching a brand\u2019s video<\/a>, and 89% of consumers want to see more videos from brands in 2024. This makes video content essential for driving awareness and sales for your business on Instagram.<\/p>\n Scheduling your Reels in advance can help you streamline your video marketing strategy and simplify the process, so you can get your Reels in front of your target audience at the right time.<\/p>\n Planning and scheduling your Reels ahead of time will help you save time in the long run. A content calendar<\/a> and schedule allow you to batch film and edit your videos, so you\u2019ll feel prepared and avoid scrambling to put something together at the last minute.<\/p>\n Scheduling takes the pressure off of having to post in real-time, so if you\u2019re a solo SMM with a lot on your plate, this can be a game-changer!<\/p>\n Planning and prepping your Reels ahead of time allows you to be more strategic and intentional with your content. Timely, well-produced content can increase engagement rates on your Reels and other Instagram content. Higher engagement leads to more followers and customers down the line.<\/p>\n Cohesive content performs better on social media, so think about the look and feel of your Reels when you\u2019re planning them out. This includes colors, filters, and other branding elements. Keep your content fresh and relevant by mixing up the types of videos you post. Planning your Reels in advance will also help you strike this balance.<\/p>\n Check out Hootsuite\u2019s free Instagram Reels templates<\/a> to inspire your process.<\/p>\n Posting a Reel at the right time can help drive engagement. If your Reel pops up on a user\u2019s screen as they scroll, they\u2019re more likely to like, comment, and share your content.<\/p>\n According to our analysis, the best time to post on Instagram Reels for engagement<\/a> is midmorning (10 AM) on weekdays<\/strong>.<\/p>\n Want a personalized recommendation? <\/p>\n Hootsuite\u2019s Best Time to Publish feature<\/a> tells you the best times to post on Facebook, Instagram, Twitter, LinkedIn and TikTok. Recommendations are based on your past performance and tailored to your unique audience \u2014\u00a0pretty cool, right?<\/p>\n Scheduling Reels is helpful when you\u2019re working with a team. Planning out your content helps you coordinate who is posting what and when, so there\u2019s no duplication of work or awkward gaps in the schedule.<\/p>\n Like we mentioned earlier, posting a Reel at the right time can help drive engagement. You want to catch your followers as they scroll, so make sure to upload during times when they\u2019re using the app.<\/p>\n Not sure when that is? Start with Hootsuite\u2019s guide to the Best Times to Post on Instagram<\/a>.<\/p>\n If you\u2019ve been using Hootsuite for a while, you can use the Best Time to Publish feature (under Analytics) to get recommendations based on your past performance.<\/p>\n This information is tailored to your unique audience and their activity patterns on social. The more you use Hootsuite, the more accurate this information becomes!<\/p>\n Once you\u2019ve scheduled your Reels, use Hootsuite\u2019s Planner to see your weekly content plan at a glance, review upcoming posts, and make edits to keep things consistent.<\/p>\n Reels are a great way to showcase your brand\u2019s personality and products in a creative, engaging way. You can show off your products in action, create behind-the-scenes content, how-to videos, or even just funny clips that show off your brand\u2019s personality. <\/p>\n With 34% of consumers<\/a> saying that they don\u2019t like it when brands are too focused on self-promotion, Reels are a great way to build an authentic connection with your followers.<\/p>\n Check your content\u2019s performance on a regular basis and use your findings to make adjustments. Instagram\u2019s analytics<\/a> can show you metrics like Reel play count, likes, comments, shares, saves, and an overview of the reach.<\/p>\n Of course, if you\u2019re looking for more detailed information, Hootsuite tracks dozens <\/em>of metrics \u2014\u00a0including profile visits, reactions, negative feedback rate, daily engaged users, and more \u2014\u00a0across multiple platforms.<\/p>\n It\u2019s the best way to track your overall social performance, so you can update and revise your strategy based on the latest and most detailed information.<\/p>\n Take the pressure off real-time posting with Reels scheduling from Hootsuite. Schedule, post, and see what\u2019s working and what\u2019s not with easy-to-use analytics that help you activate viral mode.<\/strong><\/p>\n With files from Hannah Macready<\/a>.<\/em><\/p>\nCan you schedule Instagram Reels?<\/span><\/h2>\n
![\"\"](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reels-youtube-620x350.png.webp)
\n<\/picture>\n<\/noscript><\/a><\/figure>\nHow to schedule Instagram Reels: 3 easy methods<\/span><\/h2>\n
Method 1. How to schedule Reels using Hootsuite<\/h3>\n
\n
![\"selecting](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reel-select-post-620x401.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reel-schedule-best-time-to-post-620x843.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nMethod 2. Using the Instagram app to schedule Reels<\/h3>\n
\n
![\"Creating](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later5-620x636.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"The](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reels-more-options-620x262.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"schedule](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reels-schedule-this-reel-620x658.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"choose](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reels-schedule-time-620x899.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"confirm](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reels-confirm-schedule-time-620x300.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"schedule](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/schedule-instagram-reels-schedule-button-620x263.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"instagram](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later11-620x227.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"scheduled](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later13-620x360.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"scheduled](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later14-620x242.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"edit](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later15-620x1233.jpg.webp)
\n<\/picture>\n<\/noscript><\/figure>\nMethod 3. Scheduling IG Reels using Meta Business Suite<\/h3>\n
\n
![\"Meta](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later16-620x89.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"adding](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later17-620x340.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"schedule](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later18-620x351.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"add](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later19-620x366.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"Meta](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later20.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"schedule](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later21-620x386.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![\"reel](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/3-Ways-to-Schedule-Instagram-Reels-for-Later23.png.webp\"\/)
\n<\/picture>\n<\/noscript><\/figure>\n5 reasons to schedule your Instagram Reels<\/span><\/h2>\n
1. Simplify your video strategy<\/h3>\n
2. Save time<\/h3>\n
3. Stay consistent<\/h3>\n
4. Drive engagement<\/h3>\n
![\"The](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/best-time-to-post-on-Instagram-Reels-for-engagement-overall-sept-2024-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n5. Improve team collaboration<\/h3>\n
Top tips for making the most of your Reels<\/span><\/h2>\n
Schedule Reels when your audience is online<\/h3>\n
![\"\"](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/word-image-489307-16.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nUse a planning tool to make sure that you\u2019re posting Reels consistently<\/h3>\n
![\"Hootsuite](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Hootsuite-Planner-scheduled-posts-620x553.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nKeep the content fun and interesting<\/h3>\n
Review your analytics to see how your Reels are performing<\/h3>\n
![\"\"](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Hootsuite-Analytics-Brand-Awareness-620x503.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n