We\u2019ll say it: if you\u2019re not creating social media reports to track your progress and analyze your performance, you\u2019re wasting your time. <\/p>\n
Collecting and analyzing data<\/a> about your top-performing posts, your audience, and, yeah, even your humiliating flops, is the secret to improving your social media performance. Without this vital information, it\u2019s almost impossible to grow your following<\/a> or achieve your social media goals<\/a>. <\/p>\n Plus, social media reports are pretty much the only way to demonstrate the value of your social media marketing efforts<\/a> to your team and your boss. <\/p>\n But here\u2019s our little secret: social media reporting doesn\u2019t have to be hard. <\/p>\n Keep reading for tips, tricks, and a free social media report template to help you prove your worth and set your social strategy on track for success!<\/p>\n A social media report is a document with an in-depth analysis of your social media performance over a specific period.<\/p>\n Social media reports help you track your key performance indicators (KPIs)<\/a>, measure the success of your social media campaigns<\/a>, and identify opportunities for optimization.<\/p>\n For instance, a report on your brand\u2019s Instagram account<\/a> might reveal that your followers comment more on videos than they do on photos. You might learn that your Instagram Reels are achieving a wider reach than your Instagram Carousel posts<\/a>. <\/p>\n In other words, each data point will help you and your team identify patterns. And with these patterns, you\u2019ll be better equipped to serve your audience more of what they like\u2026 online and offline.<\/p>\n TL;DR:<\/strong> A well-crafted social media report can provide valuable insights into your efforts and help contribute to informed decision-making.<\/p>\n Every social media report is going to be a little different, depending on your business\u2019 unique social media goals<\/a>. What\u2019s important to a fast food company might be different than what\u2019s important to a university, right? <\/p>\n This list of things to include in your social media report is more of a suggestion than a rule. <\/p>\n Many social media reports start with a brief overview of the report\u2019s findings and highlights. This is ultimately a snapshot of your social media performance<\/strong> \u2014 a few sentences that summarize the details that are outlined in full later in the doc.<\/p>\n A quick overview of your social media strategy<\/a> helps provide context, reminding readers of what we\u2019re trying to do here. Does your company use social primarily as a channel for customer service<\/a>? Social commerce<\/a>? Brand awareness? All of the above?<\/p>\n Be sure to highlight any changes in strategy since the last time you reported, including any new channels you\u2019ve incorporated into your social mix.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n What were you hoping to accomplish during this reporting period? An increase in the number of followers, perhaps? Maybe you were hoping to increase traffic to your website. Whatever yours is, outline this so everyone reading the report understands what \u201csuccess\u201d specifically means.<\/p>\n Present the social media KPIs that you\u2019re tracking. It probably goes without saying, but these metrics should align with your goals<\/strong> (above). Metrics you might want to showcase could include engagement, reach, followers, website clicks, or conversion rates.<\/p>\n This is where the juicy stuff happens. To analyze your performance, you\u2019ll want to review how your metrics and KPIs stack up against your stated goal. Identify trends, successes, and areas that need improvement.<\/p>\n If you ran specific campaigns<\/a> over the reporting period, create a separate segment to share insights about their performance. What worked well? What could be tweaked for next time?<\/p>\n At this point, you probably have a sense of how your accounts have grown or changed over the weeks or months, but comparing your performance to your peers can provide some interesting insight as well. <\/p>\n Consider including a competitive analysis<\/a> to benchmark your performance against other brands<\/a> in the industry.<\/p>\n Share up-to-date demographic information<\/a> about your audience. Who are your followers? Where are they from? How old are they? What else do we know about their interests and behavior? <\/p>\n Understanding who is consuming your content allows you to tailor future social media posts accordingly.<\/p>\n There may be some interesting insights to be found in the type <\/em>of content that\u2019s trending or flopping. Evaluate the performance of different types of content \u2014 text, images, videos, and so on. <\/p>\n Identify which content resonated the most with your audience.<\/p>\n Different social networks may require unique strategies \u2014 your TikTok stats <\/a>and your Instagram stats <\/a>could tell two totally different stories. If you\u2019re active on multiple platforms, assess the performance of each one in this section.<\/p>\n Welcome to the conclusion of your social media report. Based on your analysis and findings, suggest actionable recommendations for future campaigns or the next reporting period.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n Bonus: <\/strong>Get a free social media report template<\/strong><\/span> to easily and effectively present your social media performance to key stakeholders.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n Creating a social media report isn\u2019t as daunting as it sounds. <\/p>\n We\u2019ve got you covered and broken it down into manageable steps that can simplify the process. Here\u2019s a step-by-step guide to help you create a comprehensive social media report:<\/p>\n PSA: <\/strong>Scroll down to find an easy-to-customize social media report template waiting for you.<\/p>\n \n\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t Bonus: <\/strong>Get a free social media report template<\/strong><\/span> to easily and effectively present your social media performance to key stakeholders.<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t "}\" data-sheets-userformat=\"{"2":513,"3":{"1":0},"12":0}\">\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Create. Schedule. Publish. Engage. Measure. Win.<\/strong><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFree 30-Day Trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n \t\t\t\t <\/span><\/p>\n Is this for your boss, or the sales team, or to get the new marketing intern up to speed? Is it for shareholders? Are you sharing this with the general public?<\/p>\n Understanding who is reading this report will help shape what information goes in it\u2026 and sometimes, less is more.<\/p>\n Begin by defining the goals and objectives you want to achieve through your social media efforts.<\/p>\n Then, break that down into smaller, more time-specific goals that individual reporting periods will aim to tackle.<\/p>\n Are you aiming to increase brand awareness, drive website traffic, or boost engagement? Clear goals will guide your analysis.<\/p>\n It\u2019s a good idea to use the SMART goal-setting framework<\/a>, since it ensures you create goals that are straightforward to track and report.<\/p>\n To make sure your goals are realistic, make sure to base them on benchmarks specific to your industry and the social platforms you\u2019re active on. <\/p>\n For example, knowing that the average Instagram engagement rate in financial services is 5% will put your past performance and future goals in perspective\u2026<\/p>\n \u2026 as will knowing the follower growth rate:<\/p>\n Once you\u2019ve settled on your goals, it\u2019s time to decide just how you\u2019ll measure your progress towards those goals. For instance, if your goal is to reach a younger demographic, increasing your followers on TikTok<\/a> could be a great objective\u2026 and a number that\u2019s easy to track and measure.<\/p>\n The metrics that matter will be different for every marketing team, but some key overall metrics<\/a> to include for your social program are:<\/p>\n If you\u2019re using social media for customer service, it\u2019s also a good idea to report on service metrics<\/a> like net promoter score (NPS), customer satisfaction score (CSAT), and ticket resolution time.<\/p>\n Of course, you can include much more data if it\u2019s relevant to your objectives. For a full breakdown of all the numbers you might want to include in your social media business report, check out our post on social media metrics that really matter<\/a>.<\/p>\n Collect data<\/a> for the reporting period, across all of the relevant platforms your brand uses. (Most social media platforms offer built-in analytics, but you can also use third-party tools for a more comprehensive analysis\u2026 like, ahem, Hootsuite Insights<\/a>.)<\/p>\n If it makes sense for your team, you can get even more specific and break things down by format within a network, such as Stories<\/a> vs. posts vs. Reels<\/a>.<\/p>\n No matter what metrics you choose, provide some previous results for context. After all, data means nothing in a vacuum. If you\u2019re reporting on a campaign, look for a similar past campaign to compare what you achieved.<\/p>\n If you\u2019re creating a regular weekly or monthly report, track your results compared to the previous several weeks or months. This allows you to see ongoing trends. You could also compare your results to the same period from the previous year, to account for any seasonal trends.<\/p>\n Data doesn\u2019t mean anything if you don\u2019t think about it \u2014\u00a0and form conclusions or insights.<\/p>\n What do the numbers you\u2019ve painstakingly compiled show you? What kind of patterns, trends, or anomalies do you spot here? Identify which content and strategies contributed most to your success\u2026 and where your weak spots still might be.<\/p>\n Highlight anything that went specifically well during this reporting period.<\/p>\n Look beyond the numbers here. Maybe you made contact with a key social media influencer<\/a> for the first time. Or maybe a particularly compelling review came in through social that you\u2019ll be able to use in future marketing campaigns.<\/p>\n Include room in your social media report to share all forms of success that are relevant to your goals.<\/p>\n If you\u2019ve got the tools to do so, visualize your data using graphs, charts, and tables. (Hootsuite<\/a> can generate these sort of things for you\u2014just sayin\u2019!)<\/p>\n Visual representations make it easier to understand complex information and trends at a glance. Google Sheets can crank out infographics out with a few taps of the button\u2026 Canva is an easy graphic design tool to use, too.<\/p>\n Once you\u2019ve been doing this for a while, consider comparing your current performance with previous reporting periods in your social media report.<\/p>\n Seeing one year or one week compared to another can help you gauge progress and identify areas where you\u2019ve improved or (gulp) regressed.<\/p>\n Collect information about your audience demographics, interests and behaviors, and share these in your social media report.<\/p>\n Who is your average follower at this specific moment in time? When are they online, and what do they do there?<\/p>\n You can find this information in most platforms\u2019 internal analytics, but social media dashboards like Hootsuite<\/a> can help pull info from multiple platforms together in one spot.<\/p>\n Pull some recent data about your competitors and industry \u2014 where are companies thriving or struggling? This info can help you benchmark your own performance in a greater context.<\/p>\n Direct competitors are great to watch here, but it might also be helpful to keep track of non-industry accounts that you admire, too\u2026 there\u2019s plenty to be learned from other brands who might be courting the same type of audience..<\/p>\n Chances are, at some point or another, you\u2019re going to be running a specific campaign (either organic or paid) with the hopes of making a particular impact. If you\u2019ve invested money or time into one strategic campaign, it\u2019s time to evaluate its effectiveness.<\/p>\n Did your ad blitz totally falter on Facebook<\/a>, but thrive on Pinterest<\/a>? Did you totally nail it with your target demographic for your Instagram Stories ads? Determine what aspects led to success and what can be improved in future campaigns.<\/p>\n Now that you\u2019ve soaked up all this juicy, juicy data, it\u2019s time to make some educated suggestions on what should happen next.<\/p>\n Does your team need to invest in some targeted social ads<\/a> to improve your reach? Should you double down on creating TikTok videos<\/a>?<\/p>\n Provide actionable recommendations for future campaigns, whether that means suggesting content ideas or adjusting posting schedules.<\/p>\n Depending on your specific goals or audience, your social media report can take a few different forms. Here are a few common types of social media reports:<\/p>\n As you might\u2019ve guessed from the name, monthly social media reports provide a snapshot of your performance over a month. They are useful for tracking short-term goals, and allow you to make adjustments to strategy in real-time.<\/p>\n Quarterly reports offer a more comprehensive analysis of your performance over (you guessed it) a quarter. These types of social media reports provide a broader perspective, and help your team identify long-term trends.<\/p>\n As mentioned above, it\u2019s a good idea to report on and track campaign metrics in your broader social media reports, too, but you might find it useful to create a dedicated report for a particular campaign. With a hyper-forcused review like this, you\u2019ll be able to offer detailed insights into its success and areas for improvement.<\/p>\n Each social media platform has its own unique dynamic, so you may find it tricky to review the nuances in one generalized report. That\u2019s where platform-specific social media reports come in. For businesses active on multiple platforms, creating platform-specific reports allows you to tailor your analysis more precisely.<\/p>\n There you have it: everything you need to know to create a winning social media report.<\/p>\n But, hey, we get it, you\u2019re busy keeping your social media content calendar<\/a> full of engaging content. Let us give you a head-start. Use this basic social media report template to kick off a new romance with reporting.<\/p>\n <\/p>\n <\/p>\n Creating a social media report is made easier with the help of various reporting tools. Here are some of the best tools available:<\/p>\n Whether you\u2019re diving into your Instagram numbers or your LinkedIn data, social media platforms feature an in-house analytics platform that will shed light on your performance.<\/p>\n Learn more about each of the social media platforms\u2019 analytics tools here:<\/p>\n Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social media channels in one place\u00a0 so you can replicate what works and get more engagement.<\/p>\n The tool also makes it easy to create custom reports to showcase your results to your boss and share insights with your team.<\/p>\n Hootsuite Analytics collects your stats from Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok.<\/p>\n Free 30-day trial<\/a><\/p>\n It helps you track metrics like:<\/p>\n You can set up custom boards that give you an overview of your most important metrics at a glance, over a select period of time and look up much more granular information, down to individual post performance.<\/p>\n With Hootsuite Analytics, you can also:<\/p>\n Start free trial\u00a0<\/a><\/p>\n A fave here at Hootsuite HQ, Talkwalker leads the industry in social data intelligence.<\/p>\n Leveraging the prowess of artificial intelligence, its technology delivers actionable insights derived from real-time social media monitoring and sophisticated analytics.<\/p>\n Define and categorize conversations that matter using over 50 filters, and make informed decisions on how to engage with your audience.<\/p>\n To get more details on how to make the most of the data available through all of these social reporting tools, check out our blog post dedicated to social media analytics.<\/a><\/p>\n If you\u2019re using social media for business, you\u2019re probably already on the case with Google Analytics\u2026 but if you\u2019re new to the powerhouse data tool, allow us to fill you in.<\/p>\n Google Analytics is a powerful web analytics tool offered by Google that provides valuable insights into website and app performance, and even can help track social media traffic. It\u2019s widely used by businesses, marketers, and website owners to track and measure user interactions, analyze traffic sources, and gather data to optimize online presence.<\/p>\n Are you grammin\u2019 hard? Those with a dedicated Instagram focus will find this tool invaluable for effortlessly managing essential metrics.<\/p>\n Seamlessly integrating with Hootsuite, Panoramiq Insights allows you to conveniently access crucial Instagram metrics directly from your dashboard. Panoramiq Insights offers comprehensive analytics for your entire range of Instagram actions, spanning posts, Stories, and Reels. It facilitates the tracking of user information, encompassing follower demographics and new follow interactions.<\/p>\n Hootsuite\u2019s Brandwatch integration is a social media report gamechanger. Brandwatch\u2019s powerful search scours the world\u2019s largest pool of social data to return relevant data that actually matters. Industry-leading features segment and analyze your data to reveal actionable insights, thanks to easy-to-use functionality and unparalleled processing speeds.<\/p>\n Use Hootsuite to do all your social media reporting from a single dashboard. Choose what to track, get compelling visuals, and easily share reports with stakeholders. Try it free today.<\/strong><\/p>\nWhat is a social media report?<\/span><\/h2>\n
![\"hootsuite](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/social-media-report-112-620x426.png.webp)
\n<\/picture>\n<\/noscript><\/a><\/figure>\nWhat to include in your social media report<\/span><\/h2>\n
Executive summary<\/h3>\n
Social media objectives<\/h3>\n
![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png?resize=938%2C939&ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\nPeriod-specific goals<\/h3>\n
Metrics and KPIs<\/h3>\n
Performance analysis<\/h3>\n
Campaign insights<\/h3>\n
Competitor analysis<\/h3>\n
Audience insights<\/h3>\n
![\"audience](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-10-620x328.png?resize=620%2C328&ssl=1\"\/)
![\"audience](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-10-620x328.png?resize=620%2C328&ssl=1\")
<\/a><\/figure>\nContent analysis<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-09-620x318.png?resize=620%2C318&ssl=1\"\/)
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-09-620x318.png?resize=620%2C318&ssl=1\")
<\/a><\/figure>\nPlatform performance<\/h3>\n
Recommendations<\/h3>\n
How to create a social media report in 11 steps<\/span><\/h2>\n
![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Inpost-CTA-Planner.png?resize=938%2C939&ssl=1\"\/)
\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\t#1 Social Media Tool\t\t\t\t\t\t\t\t\t<\/span><\/p>\nStep 1: Determine who this social media report is for<\/h3>\n
Step 2: Set clear goals and objectives<\/h3>\n
![\"Bar](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Engagement-rates-finserve-620x465.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n![\"Follower](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Follower-growth-finserve-620x465.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nStep 3: Choose relevant metrics<\/h3>\n
![\"add](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-11-620x342.png?resize=620%2C342&ssl=1\"\/)
![\"add](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-11-620x342.png?resize=620%2C342&ssl=1\")
<\/a><\/p>\nStep 4: Gather data<\/h3>\n
Step 5: Analyze performance<\/h3>\n
Step 6: Create visuals<\/h3>\n
![\"visuals](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-06-620x302.png?resize=620%2C302&ssl=1\"\/)
![\"visuals](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-06-620x302.png?resize=620%2C302&ssl=1\")
<\/a><\/figure>\nStep 7: Compare your data with previous periods<\/h3>\n
Step 8: Share audience insights<\/h3>\n
Step 9: Provide competitive analysis<\/h3>\n
![\"industry](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-07-620x174.jpeg?resize=620%2C174&ssl=1\"\/)
![\"industry](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-07-620x174.jpeg?resize=620%2C174&ssl=1\")
<\/a><\/figure>\nStep 10: Create a campaign evaluation<\/h3>\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-08png-620x402.png?resize=620%2C402&ssl=1\"\/)
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-08png-620x402.png?resize=620%2C402&ssl=1\")
<\/a><\/figure>\nStep 11: Recommendations and action plan<\/h3>\n
Types of social media reports<\/span><\/h2>\n
Monthly reports<\/h3>\n
Quarterly reports<\/h3>\n
Campaign-specific reports<\/h3>\n
Platform-specific reports<\/h3>\n
Free social media report template<\/span><\/h2>\n
Best social media reporting tools<\/span><\/h2>\n
In-platform analytics tools<\/h3>\n
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-05-620x461.png?resize=620%2C461&ssl=1\"\/)
![\"Meta](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-05-620x461.png?resize=620%2C461&ssl=1\")
<\/a><\/figure>\nHootsuite Analytics<\/a><\/h3>\n
![\"\"](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/03\/AdvAnalytics-screens-collage-620px-2x-620x465.png?resize=620%2C465&ssl=1\"\/)
![\"\"](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/03\/AdvAnalytics-screens-collage-620px-2x-620x465.png?resize=620%2C465&ssl=1\")
<\/a><\/figure>\n\n
\n
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Best-Time-to-Publish-Facebook-Heatmap-620x363.png?resize=620%2C363&ssl=1\"\/)
![\"Hootsuite](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/Best-Time-to-Publish-Facebook-Heatmap-620x363.png?resize=620%2C363&ssl=1\")
<\/a><\/figure>\nTalkwalker<\/a><\/h3>\n
![\"Talkwalker](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/social-media-report-04-620x288.png?resize=620%2C288&ssl=1\"\/)
![\"Talkwalker](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/social-media-report-04-620x288.png?resize=620%2C288&ssl=1\")
<\/a><\/figure>\nGoogle Analytics<\/a><\/h3>\n
![\"Google](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-02-620x263.png?resize=620%2C263&ssl=1\"\/)
![\"Google](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-02-620x263.png?resize=620%2C263&ssl=1\")
<\/a><\/figure>\nPanoramiq Insights<\/a><\/h3>\n
![\"Panoramiq](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-03-620x372.png?resize=620%2C372&ssl=1\"\/)
![\"Panoramiq](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-03-620x372.png?resize=620%2C372&ssl=1\")
<\/a><\/figure>\nBrandwatch<\/a><\/h3>\n
![\"Brandwatch](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-01.png?resize=563%2C360&ssl=1\"\/)
![\"Brandwatch](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/09\/Social-media-report-01.png?resize=563%2C360&ssl=1\")
<\/a><\/figure>\n\u00a0<\/h3>\n