When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will the perfect posting schedule help with your engagement rates?<\/p>\n
We\u2019ve collected data that answers these questions. Read on to find out when to post on TikTok to make sure your content gets picked up by the algorithm and reaches the right people. <\/p>\n
Is there a best time to post on TikTok?<\/strong><\/span><\/h2>\nYes and no. TikTok does a great job serving each of its users a highly personalized mix of content on the app\u2019s main interface, the For You page<\/a>. But usually, videos suggested on the For You page are no older than a couple of days.<\/p>\nSo, for best results, you\u2019ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they\u2019re online.<\/p>\n
But reaching a wide audience on TikTok is not just a matter of when <\/em>you post. H<\/em>ow often<\/em> you post can also affect how your content is distributed on the platform (TikTok recommends<\/a> posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm<\/a> and your fans, keep a close eye on your performance until you find a frequency that works.<\/p>\nThat said, some hours and days seem to work better than others across the board. And if you are building an audience from zero, you might not have historical data to compare against yet.<\/p>\n
If that\u2019s the case, keep reading.<\/p>\n
Overall best time to post on TikTok<\/strong><\/span><\/h2>\nBased on our experiments<\/a> and an analysis of 1 million social posts, the best time to post on TikTok for maximum engagement is Thursday at 3 PM.<\/strong><\/p>\n![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-all-industries-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nHere\u2019s a breakdown of\u00a0the best times to post on TikTok for different days of the week.<\/strong><\/p>\n\n- Monday: 3 PM<\/li>\n
- Tuesday: 3 PM \u2013 7 PM<\/li>\n
- Wednesday: 3 PM<\/li>\n
- Thursday: 3 PM<\/li>\n
- Friday: 12 PM<\/li>\n<\/ul>\n
Remember, these times are just averages. Every audience and demographic has its own unique activity patterns on TikTok. Use these times as a starting point. Then, follow the tips below to identify posting times that will work best for your target audience.<\/p>\n
Note:<\/strong>\u00a0Time of day was localized across 118 countries where sample data came from, i.e., the data featured in this pos<\/span>t is accurate across time zones.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\n\n\t\t\t\t\t\t\t\t\t\n<\/picture>\n![](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-TikTok.png?resize=641%2C640&ssl=1\"\/)
\n<\/picture>\n<\/noscript>\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t#1 for TikTok marketing\t\t\t\t\t\t\t\t\t<\/span><\/p>\nSchedule TikToks, answer comments, and show off your results in beautiful reports. It\u2019s so easy.<\/span><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\nBest time to post on TikTok by industry: Q3 2024<\/span><\/h2>\nYour industry defines your audience, and different audiences scroll their FYPs on different schedules. Below, you\u2019ll find the best times to post on TikTok across 6 major industries.<\/p>\n
Construction, mining, and manufacturing<\/h3>\n
The best times to post on TikTok in the construction, mining, and manufacturing industry are:<\/p>\n
\n- 4 PM to 5 PM on Tuesdays<\/li>\n
- 2 PM on Thursdays<\/li>\n
- 12 PM on Fridays<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-construction-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nConsumer goods and retail<\/h3>\n
The best times to post on TikTok in consumer goods and retail are:<\/p>\n
\n- 2 PM \u2013 5 PM on Wednesdays<\/li>\n
- 11 AM \u2013 2 PM on Fridays<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-consumer-goods-and-retail-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nMarketing agencies<\/h3>\n
The best times for marketing agencies to post on TikTok are:<\/p>\n
\n- 10 AM on Sundays<\/li>\n
- 9 PM \u2013 11 PM on Fridays<\/li>\n
- 10 PM on Wednesdays<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-marketing-agencies-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nMedia and entertainment<\/h3>\n
The best times to post on TikTok in the media and entertainment industry are:<\/p>\n
\n- 5 PM on Sydays<\/li>\n
- 2 PM \u2013 7 PM on Tuesdays<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-media-and-entertainment-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nReal estate, legal, and professional services<\/h3>\n
The best time to post on TikTok for professional services is 3 PM on Thursdays.<\/p>\n![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-pro-services-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nTechnology<\/h3>\n
The best times to post on TikTok in the technology industry are:<\/p>\n
\n- 10 AM \u2013 12 PM on Wednesdays<\/li>\n
- 3 PM on Mondays and Fridays<\/li>\n<\/ul>\n
![\"Best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-technology-620x413.png?resize=620%2C413&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nTips on finding your best time to post on TikTok<\/strong><\/span><\/h2>\nUse Hootsuite to get personalized timing recommendations<\/h3>\n
What if we told you there was an app that would analyze your TikTok account\u2019s historical data and use it to recommend the most optimal times to post for your\u00a0<\/em>unique audience? Well, you\u2019re in luck because that app is Hootsuite. And it\u2019s very handy, especially if you\u2019re not a already a data genius.<\/p>\nWhenever you schedule a TikTok video<\/a> through Hootsuite, you\u2019ll get three recommended times to post based on your past engagement and views. It\u2019ll look something like this.<\/p>\n![\"best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/05\/Hootsuite-TikTok-scheduler-best-time-to-post-recommendations-310x495.png?resize=310%2C495&ssl=1\"\/)
![\"best](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2022\/05\/Hootsuite-TikTok-scheduler-best-time-to-post-recommendations-310x495.png?resize=310%2C495&ssl=1\")
<\/a><\/figure>\nThen you can view all your scheduled TikTok posts in Planner alongside content you\u2019ve scheduled on other social networks.<\/p>\n![\"\"](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/NEW-Planner-1-620x481.png?resize=620%2C481&ssl=1\")
\n<\/picture>\n<\/noscript><\/figure>\nVoila! It\u2019s that easy.<\/p>\n
If you\u2019re not interested in getting recommendations from a tool, check out the more DIY tactics below.<\/p>\n
Review your best performing TikToks<\/strong><\/h3>\nAs in the case of any other social media platform, the best way to find out what works for your audience is to\u2026 check what\u2019s been working for your audience.<\/p>\n
Your TikTok analytics are the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content and cross-reference views and engagements with posting times. If you find patterns, just keep doing more of what works!<\/p>\n
The Video Views section in TikTok analytics is a great place to start your search for the best time to post. It gives you a clear overview of which days were the busiest for your content.<\/p>\n![\"video](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/06\/tiktok-analytics-9-620x516.png?resize=620%2C516&ssl=1\"\/)
![\"video](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2020\/06\/tiktok-analytics-9-620x516.png?resize=620%2C516&ssl=1\")
<\/a><\/figure>\nSource: TikTok<\/em><\/p>\nNote: You will need to switch to a Pro TikTok account<\/a> to capture audience and performance insights.<\/p>\nYou can access TikTok Analytics in the mobile app or on the web<\/a>. For more details, check out our guide to TikTok Analytics<\/a>. <\/p>\nTake a look at your competitors<\/strong><\/h3>\nYou can learn a lot from the success of others.<\/p>\n
Find accounts that address the same audience you\u2019re trying to reach, and analyze their posting schedules. Take note of which of their videos are the most popular, and check for patterns. If you notice that TikToks published on specific days of the week do better than others, try posting on those days, and closely watch your analytics.<\/p>\n
TikTok makes it relatively easy to run a simple competitive analysis. Simply go to the account you\u2019re interested in and open any of their TikToks. You will be able to see when the TikTok was posted, and how many likes, comments and shares it received.<\/p>\n![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2021\/09\/Best-time-to-post-on-TikTok-1-620x1213.jpg?resize=620%2C1213&ssl=1\"\/)
![\"TikTok](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2021\/09\/Best-time-to-post-on-TikTok-1-620x1213.jpg?resize=620%2C1213&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Ryanair on TikTok<\/em><\/a><\/p>\nYou can also look up the number of views from the account\u2019s feed \u2014 they\u2019re right at the bottom of each video\u2019s thumbnail.<\/p>\n![\"Ryanair's](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2021\/09\/Best-time-to-post-on-TikTok-2-620x736.png?resize=620%2C736&ssl=1\"\/)
![\"Ryanair's](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2021\/09\/Best-time-to-post-on-TikTok-2-620x736.png?resize=620%2C736&ssl=1\")
<\/a><\/figure>\nSource: <\/em>Ryanair on TikTok<\/em><\/a><\/p>\nKnow when your audience is online<\/strong><\/h3>\nYour audience is (obviously) the most likely to interact with your content when they\u2019re active in the app. And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience\u2019s activity patterns.<\/p>\n
To find the times when your audience is most active in the app, check your Business or Creator account analytics:<\/p>\n
\n- From your profile page, tap the three dots icon at the top right of the screen.<\/li>\n
- Tap Business Suite<\/strong>, then Analytics<\/strong>.<\/li>\n<\/ul>\n
![\"follower](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2021\/09\/follower-activity-graph-of-times.png?resize=620%2C1075&ssl=1\"\/)
![\"follower](\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2021\/09\/follower-activity-graph-of-times.png?resize=620%2C1075&ssl=1\")
<\/a><\/figure>\nSource: <\/em>TikTok<\/em><\/a><\/p>\nMake adjustments when necessary<\/strong><\/h3>\nNo social media strategy is set in stone.<\/p>\n
TikTok is still a relatively new social network, and as such, it\u2019s constantly evolving. New users are joining the platform every day, and new features that can potentially affect your spot in TikTok\u2019s algorithm are regularly added.<\/p>\n
This means that your posting schedule will also evolve over time. Whenever you notice a dip in performance, revisit these tips to find new best times to post.<\/p>\n
Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.<\/strong><\/p>\n
So, for best results, you\u2019ll want to post to TikTok when your audience is most likely to already be scrolling. In other words, finding your best time to post will require understanding where your audience is located (time zones matter) and when they\u2019re online.<\/p>\n
But reaching a wide audience on TikTok is not just a matter of when <\/em>you post. H<\/em>ow often<\/em> you post can also affect how your content is distributed on the platform (TikTok recommends<\/a> posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm<\/a> and your fans, keep a close eye on your performance until you find a frequency that works.<\/p>\n That said, some hours and days seem to work better than others across the board. And if you are building an audience from zero, you might not have historical data to compare against yet.<\/p>\n If that\u2019s the case, keep reading.<\/p>\n Based on our experiments<\/a> and an analysis of 1 million social posts, the best time to post on TikTok for maximum engagement is Thursday at 3 PM.<\/strong><\/p>\n Here\u2019s a breakdown of\u00a0the best times to post on TikTok for different days of the week.<\/strong><\/p>\n Remember, these times are just averages. Every audience and demographic has its own unique activity patterns on TikTok. Use these times as a starting point. Then, follow the tips below to identify posting times that will work best for your target audience.<\/p>\n Note:<\/strong>\u00a0Time of day was localized across 118 countries where sample data came from, i.e., the data featured in this pos<\/span>t is accurate across time zones.<\/p>\n \t\t\t\t\t\t\t\t\t\t\t<\/p>\n \t\t\t\t\t\t\t\t\t Schedule TikToks, answer comments, and show off your results in beautiful reports. It\u2019s so easy.<\/span><\/p>\n \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n Your industry defines your audience, and different audiences scroll their FYPs on different schedules. Below, you\u2019ll find the best times to post on TikTok across 6 major industries.<\/p>\n The best times to post on TikTok in the construction, mining, and manufacturing industry are:<\/p>\n The best times to post on TikTok in consumer goods and retail are:<\/p>\n The best times for marketing agencies to post on TikTok are:<\/p>\n The best times to post on TikTok in the media and entertainment industry are:<\/p>\n The best time to post on TikTok for professional services is 3 PM on Thursdays.<\/p>\n The best times to post on TikTok in the technology industry are:<\/p>\n What if we told you there was an app that would analyze your TikTok account\u2019s historical data and use it to recommend the most optimal times to post for your\u00a0<\/em>unique audience? Well, you\u2019re in luck because that app is Hootsuite. And it\u2019s very handy, especially if you\u2019re not a already a data genius.<\/p>\n Whenever you schedule a TikTok video<\/a> through Hootsuite, you\u2019ll get three recommended times to post based on your past engagement and views. It\u2019ll look something like this.<\/p>\n Then you can view all your scheduled TikTok posts in Planner alongside content you\u2019ve scheduled on other social networks.<\/p>\n Voila! It\u2019s that easy.<\/p>\n If you\u2019re not interested in getting recommendations from a tool, check out the more DIY tactics below.<\/p>\n As in the case of any other social media platform, the best way to find out what works for your audience is to\u2026 check what\u2019s been working for your audience.<\/p>\n Your TikTok analytics are the best source of information about your unique best times to post on the platform. Analyze the performance of your existing content and cross-reference views and engagements with posting times. If you find patterns, just keep doing more of what works!<\/p>\n The Video Views section in TikTok analytics is a great place to start your search for the best time to post. It gives you a clear overview of which days were the busiest for your content.<\/p>\n Source: TikTok<\/em><\/p>\n Note: You will need to switch to a Pro TikTok account<\/a> to capture audience and performance insights.<\/p>\n You can access TikTok Analytics in the mobile app or on the web<\/a>. For more details, check out our guide to TikTok Analytics<\/a>. <\/p>\n You can learn a lot from the success of others.<\/p>\n Find accounts that address the same audience you\u2019re trying to reach, and analyze their posting schedules. Take note of which of their videos are the most popular, and check for patterns. If you notice that TikToks published on specific days of the week do better than others, try posting on those days, and closely watch your analytics.<\/p>\n TikTok makes it relatively easy to run a simple competitive analysis. Simply go to the account you\u2019re interested in and open any of their TikToks. You will be able to see when the TikTok was posted, and how many likes, comments and shares it received.<\/p>\n Source: <\/em>Ryanair on TikTok<\/em><\/a><\/p>\n You can also look up the number of views from the account\u2019s feed \u2014 they\u2019re right at the bottom of each video\u2019s thumbnail.<\/p>\n Source: <\/em>Ryanair on TikTok<\/em><\/a><\/p>\n Your audience is (obviously) the most likely to interact with your content when they\u2019re active in the app. And knowing that the For You page mostly consists of fresh TikToks, you should be trying to align your publishing schedule with your audience\u2019s activity patterns.<\/p>\n To find the times when your audience is most active in the app, check your Business or Creator account analytics:<\/p>\n Source: <\/em>TikTok<\/em><\/a><\/p>\n No social media strategy is set in stone.<\/p>\n TikTok is still a relatively new social network, and as such, it\u2019s constantly evolving. New users are joining the platform every day, and new features that can potentially affect your spot in TikTok\u2019s algorithm are regularly added.<\/p>\n This means that your posting schedule will also evolve over time. Whenever you notice a dip in performance, revisit these tips to find new best times to post.<\/p>\n Grow your TikTok presence alongside your other social channels using Hootsuite. From a single dashboard, you can schedule and publish posts for the best times, engage your audience, and measure performance. Try it free today.<\/strong><\/p>\nOverall best time to post on TikTok<\/strong><\/span><\/h2>\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-all-industries-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\n\n
![](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/CTA-Blog-IMGs-TikTok.png.webp\"\/)
\n<\/picture>\n<\/noscript>\n\t\t\t\t\t\t\t\t<\/div>\n
\n\t\t\t\t\t\t\t\t\t\t#1 for TikTok marketing\t\t\t\t\t\t\t\t\t<\/span><\/p>\nBest time to post on TikTok by industry: Q3 2024<\/span><\/h2>\n
Construction, mining, and manufacturing<\/h3>\n
\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-construction-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nConsumer goods and retail<\/h3>\n
\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-consumer-goods-and-retail-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nMarketing agencies<\/h3>\n
\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-marketing-agencies-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nMedia and entertainment<\/h3>\n
\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-media-and-entertainment-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nReal estate, legal, and professional services<\/h3>\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-pro-services-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nTechnology<\/h3>\n
\n
![\"Best](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/09\/Best-time-to-post-on-TikTok-technology-620x413.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nTips on finding your best time to post on TikTok<\/strong><\/span><\/h2>\n
Use Hootsuite to get personalized timing recommendations<\/h3>\n
<\/a><\/figure>\n![\"\"](\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/08\/NEW-Planner-1-620x481.png.webp)
\n<\/picture>\n<\/noscript><\/figure>\nReview your best performing TikToks<\/strong><\/h3>\n
<\/a><\/figure>\nTake a look at your competitors<\/strong><\/h3>\n
<\/a><\/figure>\n<\/a><\/figure>\nKnow when your audience is online<\/strong><\/h3>\n
\n
<\/a><\/figure>\nMake adjustments when necessary<\/strong><\/h3>\n