{"id":8907,"date":"2024-10-03T23:05:45","date_gmt":"2024-10-03T23:05:45","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/18-black-friday-marketing-ideas-that-will-boost-your-sales\/"},"modified":"2024-10-03T23:05:45","modified_gmt":"2024-10-03T23:05:45","slug":"18-black-friday-marketing-ideas-that-will-boost-your-sales","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/18-black-friday-marketing-ideas-that-will-boost-your-sales\/","title":{"rendered":"18 Black Friday marketing ideas that will boost your sales"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>It\u2019s that time again \u2014 time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year.<\/p>\n<p>Total holiday season sales are <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/black-friday-cyber-monday-sales-fell-below-our-june-forecast\">expected to reach $1.3 trillion<\/a> (!) in 2024, with Black Friday shopping alone accounting for almost $10 billion.<\/p>\n<p>Want a slice of the 3.1416? Stew over these Black Friday marketing ideas, bake up an offer your audience can\u2019t refuse, then sit back in your stretchy pants and click \u201cLaunch\u201d on your most successful Black Friday marketing campaign ever.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/hootsuite.com\/resources\/blog\/social-media-campaign-template\" class=\"cover\" data-ga-track-id=\"blog_contentupgrade_inpost_gate\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"text-wrapper\">\n<p><strong>Bonus: Download a <span style=\"text-decoration: underline;\">free social media campaign template<\/span>\u00a0<\/strong>to help you plan your next goal-crushing campaign of any size or budget. Assign responsibilities, set timelines, list deliverables, and more!<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"Black_Friday_marketing_stats\"><a rel=\"nofollow\" id=\"post-493302-_8mgjadrc53p3\"\/>Black Friday marketing stats<\/span><\/h2>\n<p>Everyone knows Black Friday = shopping. If you sell anything, here are 13 reasons why you need to get into the Black Friday campaign spirit:<\/p>\n<ul class=\"wp-block-list\">\n<li>Black Friday sales were <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/black-friday-cyber-monday-sales-fell-below-our-june-forecast\">$9.8 billion<\/a> in the U.S. in 2023.<\/li>\n<li>Often considered part of Black Friday marketing campaigns, Cyber Monday 2023 sales in the U.S. were even bigger at <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/black-friday-cyber-monday-sales-fell-below-our-june-forecast\">$12.4 billion<\/a>.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><picture decoding=\"async\" class=\"wp-image-493422\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23.jpg.webp 470w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23-310x239.jpg.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20470%20362'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 470px) 100vw, 470px\"\/><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"470\" height=\"362\" alt=\"Adobe Analytics US Shopping Day Results vs insider intelligence forecasts 2023\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23.jpg 470w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23-310x239.jpg 310w\" data-lazy-sizes=\"(max-width: 470px) 100vw, 470px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23.jpg?resize=470%2C362&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493422\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23.jpg.webp 470w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23-310x239.jpg.webp 310w\" sizes=\"(max-width: 470px) 100vw, 470px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"470\" height=\"362\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23.jpg?resize=470%2C362&#038;ssl=1\" alt=\"Adobe Analytics US Shopping Day Results vs insider intelligence forecasts 2023\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23.jpg 470w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image23-310x239.jpg 310w\" sizes=\"(max-width: 470px) 100vw, 470px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/black-friday-cyber-monday-sales-fell-below-our-june-forecast\"><em>Black Friday, Cyber Monday sales 2023, Emarketer<\/em><\/a><\/p>\n<ul class=\"wp-block-list\">\n<li>Black Friday 2024 and total holiday season sales are expected to <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/us-holiday-shopping-2024\">grow 4.8%<\/a> to $1.353 trillion in the United States alone this year vs. 2023.<\/li>\n<li>Cyber Week (including Black Friday and Cyber Monday) ecommerce only sales were <a rel=\"nofollow\" href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\">$298 billion globally<\/a> in 2023, up 6% vs. 2022.<\/li>\n<li>Black Friday 2024 ecommerce sales are <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/us-holiday-shopping-2024\">expected to rise 9.5%<\/a> compared to in-person sales at 3.7%.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493512\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-620x779.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-310x389.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-768x964.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5.jpg.webp 954w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20779'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"779\" alt=\"US ecommerce physical and total retail holiday season sales growth 2018-2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-620x779.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-310x389.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-768x964.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5.jpg 954w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-620x779.jpg?resize=620%2C779&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493512\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-620x779.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-310x389.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-768x964.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5.jpg.webp 954w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"779\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-620x779.jpg?resize=620%2C779&#038;ssl=1\" alt=\"US ecommerce physical and total retail holiday season sales growth 2018-2024\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-620x779.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-310x389.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5-768x964.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image5.jpg 954w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/us-holiday-shopping-2024\"><em>US Holiday Shopping 2024, Emarketer<\/em><\/a><\/p>\n<ul class=\"wp-block-list\">\n<li>A record <a rel=\"nofollow\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\">200.4 million people<\/a> in the U.S. shopped during the five day Black Friday\/Cyber Monday period in 2023.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493427\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-620x328.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-310x164.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-768x406.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-1536x811.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22.jpg.webp 1556w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20328'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"328\" alt=\"Graph of Thanksgiving weekend shoppers over the years\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-620x328.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-310x164.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-768x406.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-1536x811.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22.jpg 1556w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-620x328.jpg?resize=620%2C328&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493427\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-620x328.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-310x164.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-768x406.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-1536x811.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22.jpg.webp 1556w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"328\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-620x328.jpg?resize=620%2C328&#038;ssl=1\" alt=\"Graph of Thanksgiving weekend shoppers over the years\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-620x328.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-310x164.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-768x406.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22-1536x811.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image22.jpg 1556w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/nrf.com\/media-center\/press-releases\/thanksgiving-holiday-weekend-sees-record-number-shoppers\"><em>Thanksgiving Holiday Weekend Shoppers, National Retail Federation<\/em><\/a><\/p>\n<ul class=\"wp-block-list\">\n<li>Black Friday marketing goes beyond the United States: Chile\u2019s three day Cyber Monday sales were <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/802878\/cybermonday-sales-chile\/\">$426 million USD<\/a> in 2023, while Cyber Monday sales <a rel=\"nofollow\" href=\"https:\/\/www.salesforce.com\/au\/news\/press-releases\/2023\/11\/28\/salesforce-data-reveals-record-breaking-cyber-week-298b-in-global-digital-sales-51b-in-ai-influenced-purchases\/\">grew 10% year-over-year in Europe<\/a> in 2023, compared to 3% in the U.S.<\/li>\n<li><strong>Mobile rules:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/ecommerce-sales-soar-on-black-friday-while-in-store-sales-grew-just-1-1\">Shopping on mobile devices was up 10.4%<\/a> on Black Friday 2023 vs. 2022, which is likely to increase even more in 2024.<\/li>\n<li>The average online conversion rate in 2023 was <a rel=\"nofollow\" href=\"https:\/\/www.statista.com\/statistics\/247204\/online-shopping-cart-conversion-and-abandonment-rate-on-black-friday\/\">6.5% on Black Friday and 6.9% on Cyber Monday<\/a> on desktop, and 3.2% and 3.5% respectively on mobile devices.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/ecommerce-sales-soar-on-black-friday-while-in-store-sales-grew-just-1-1\">54% of online orders were completed on mobile devices<\/a> on Black Friday 2023, and 59% on Thanksgiving Day. That equated to $5.3 billion on Black Friday alone.<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/us-buy-now-pay-later-forecast-2023\">\u201cBuy now, pay later\u201d orders rose 72%<\/a> during the week of Black Friday 2023 shopping compared to the previous week, a trend expected to continue in 2024.<\/li>\n<li>People earning between $50,000-$99,000 increased holiday spending by an <a rel=\"nofollow\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\">average of 26% in 2023<\/a>, while those earning $200,000+ increased by 22%.<\/li>\n<li>27% of shoppers, dubbed \u201chigh spenders,\u201d are responsible for <a rel=\"nofollow\" href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/us176694_cic_holiday-retail-survey\/DI_2023-Deloitte-holiday-retail-survey.pdf\">68% of total holiday season spending<\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"18_Black_Friday_marketing_ideas_that_will_drive_sales\"><a rel=\"nofollow\" id=\"post-493302-_ao882a1uh302\"\/>18 Black Friday marketing ideas that will drive sales<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"1_Prepare_your_marketing_lists\"><a rel=\"nofollow\" id=\"post-493302-_thqd93cf3me1\"\/>1. Prepare your marketing lists<\/span><\/h3>\n<p>Black Friday marketing starts well before Black Friday. Leading up to the big campaign, get your email marketing lists and custom <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-targeting\/\">ad targeting audiences<\/a> in tip-top shape.<\/p>\n<p>Check to ensure things like your <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-pixel\/\">Meta Pixel<\/a> is tracking accurately, and that analytics and other customer data sources are accurate and syncing everything they need to be.<\/p>\n<p>Plus, encourage people to subscribe well before Black Friday to beef up your lists and build anticipation with sneak peeks of upcoming deals.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"2_Start_early\"><a rel=\"nofollow\" id=\"post-493302-_ps6d5wzvowt\"\/>2. Start early<\/span><\/h3>\n<p>There\u2019s a reason it seems like you see more \u201cpre-Black Friday\u201d flash sales every year: they work.<\/p>\n<p>As expert ecommerce email marketer <a rel=\"nofollow\" href=\"https:\/\/x.com\/Email_Magician\/status\/1839162778684150257\">Emiel Dingemans advises<\/a>, \u201cIn the week leading up to Black Friday, focus on stress-free shopping and that everything is still in stock. If you combine that with a buy one, get one free offer or special bundle deal, you\u2019ll already generate a ton of revenue before Black Friday actually hits.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493432\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-620x601.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-310x300.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-768x744.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21.jpg.webp 1217w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20601'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"601\" alt=\"How to maximize sales during Black Friday ecommerce email marketing expert\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-620x601.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-310x300.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-768x744.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21.jpg 1217w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-620x601.jpg?resize=620%2C601&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493432\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-620x601.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-310x300.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-768x744.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21.jpg.webp 1217w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"601\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-620x601.jpg?resize=620%2C601&#038;ssl=1\" alt=\"How to maximize sales during Black Friday ecommerce email marketing expert\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-620x601.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-310x300.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21-768x744.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image21.jpg 1217w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/x.com\/Email_Magician\/status\/1839162778684150257\"><em>Emiel Dingemans on X<\/em><\/a><\/p>\n<p>Your early Black Friday marketing can start the week before, or even a month before. Amazon offers deeply discounted Prime Days every October and this year, Target is offering its members-only exclusive sale, called <a rel=\"nofollow\" href=\"https:\/\/corporate.target.com\/press\/release\/2024\/09\/target-brings-holiday-magic-with-more-savings-across-largest-holiday-assortment-ever\">Circle Week<\/a>, from October 6-12, 2024.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"3_Drop_hints_leading_up_to_your_Black_Friday_campaign\"><a rel=\"nofollow\" id=\"post-493302-_qev51d7fw6um\"\/>3. Drop hints leading up to your Black Friday campaign<\/span><\/h3>\n<p>Build up your email list and anticipation for your upcoming Black Friday promotions by teasing what\u2019s to come.<\/p>\n<p>You can hint at what your discounts will be, or use it as an opportunity to make your campaign even more successful by asking your audience what they\u2019d most like to see on sale this year.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493497\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-620x618.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-310x309.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-150x150.jpg.webp 150w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-768x766.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-1536x1532.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20618'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"618\" alt=\"ASOS Instagram post something big is coming Black Friday ad\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-620x618.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-310x309.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-150x150.jpg 150w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-768x766.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-1536x1532.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-620x618.jpg?resize=620%2C618&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493497\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-620x618.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-310x309.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-150x150.jpg.webp 150w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-768x766.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-1536x1532.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"618\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-620x618.jpg?resize=620%2C618&#038;ssl=1\" alt=\"ASOS Instagram post something big is coming Black Friday ad\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-620x618.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-310x309.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-150x150.jpg 150w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-768x766.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8-1536x1532.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image8.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/p\/Cz60ZVSIrRc\/\"><em>ASOS on Instagram<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"4_Align_online_and_offline_Black_Friday_marketing_campaigns\"><a rel=\"nofollow\" id=\"post-493302-_bm1haujf005v\"\/>4. Align online and offline Black Friday marketing campaigns<\/span><\/h3>\n<p>Connect the dots between your ecommerce campaigns and in-store offers to maximize sales from in-store shoppers. <a rel=\"nofollow\" href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/online-use-for-in-store-purchase\/\">Over half of U.S. Black Friday shoppers<\/a> who went to a store looked up product reviews or information online first.<\/p>\n<p>Glossier is known for including real customer messages and feedback into their social feed. This carousel post rounds up employees\u2019 favorite products, keeping the same community feel to their Black Friday marketing posts, while still promoting the sale.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493462\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-620x417.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-310x208.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-768x516.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-1536x1033.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15.jpg.webp 1743w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20417'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"417\" alt=\"Glossier instagram post black Friday promo\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-620x417.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-310x208.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-768x516.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-1536x1033.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15.jpg 1743w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-620x417.jpg?resize=620%2C417&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493462\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-620x417.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-310x208.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-768x516.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-1536x1033.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15.jpg.webp 1743w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"417\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-620x417.jpg?resize=620%2C417&#038;ssl=1\" alt=\"Glossier instagram post black Friday promo\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-620x417.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-310x208.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-768x516.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15-1536x1033.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image15.jpg 1743w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/p\/Cz_oytOL6RR\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\"><em>Glossier on Instagram<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"5_Automate_customer_service_with_a_chatbot\"><a rel=\"nofollow\" id=\"post-493302-_40azr2w5uwng\"\/>5. Automate customer service with a chatbot<\/span><\/h3>\n<p>It goes without saying the busiest online shopping week of the year will deliver, most likely, the highest web traffic of the year. Instant, helpful customer service can prepare for the influx and capture lost opportunities.<\/p>\n<p>Using an <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/ai-customer-service\/\">AI chatbot for customer service<\/a> on your website can be the difference between someone getting the answer they need and checking out, or bouncing off to a competitor\u2014especially during the frantic pace of Black Friday shopping.<\/p>\n<p>Wow customers with an AI chatbot that can:<\/p>\n<ul class=\"wp-block-list\">\n<li>Automatically answer common FAQs, like your shipping info or business hours.<\/li>\n<li>Recommend products.<\/li>\n<li>Answer queries like, \u201cWhere\u2019s my order?\u201d by looking up tracking or account information.<\/li>\n<li>Intelligently reply to complex questions using natural language processing.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493507\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-620x480.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-310x240.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-768x594.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6.jpg.webp 1316w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20480'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"480\" alt=\"Phin Financial chatbot customer service AI mortgage services\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-620x480.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-310x240.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-768x594.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6.jpg 1316w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-620x480.jpg?resize=620%2C480&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493507\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-620x480.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-310x240.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-768x594.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6.jpg.webp 1316w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"480\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-620x480.jpg?resize=620%2C480&#038;ssl=1\" alt=\"Phin Financial chatbot customer service AI mortgage services\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-620x480.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-310x240.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6-768x594.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image6.jpg 1316w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/social-media-inbox\"><em>Hootsuite Inbox<\/em><\/a><\/p>\n<p>Continue the quick service by automating your social media inbox replies, too. With <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/platform\/social-media-inbox\">Hootsuite Inbox<\/a>, you can assign and answer DMs and comments across all your platforms right inside your Hootsuite dashboard, as well as save time with automations. Set up auto-responses and one-click saved replies and smart collaboration tools to ensure your team doesn\u2019t miss any replies, or reply to the same message.<\/p>\n<p>Check out how connecting your social media to customer service delights your customers:<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/www.youtube.com\/watch?v=TFYSOMi8mxE\"><picture decoding=\"async\" class=\"wp-image-493339\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8.jpeg.webp 1638w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-310x176.jpeg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-620x351.jpeg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-768x435.jpeg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-1536x870.jpeg.webp 1536w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%201638%20928'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 1638px) 100vw, 1638px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"928\" alt=\"\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8.jpeg 1638w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-310x176.jpeg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-620x351.jpeg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-768x435.jpeg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-1536x870.jpeg 1536w\" data-lazy-sizes=\"(max-width: 1638px) 100vw, 1638px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8.jpeg?resize=1638%2C928&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493339\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8.jpeg.webp 1638w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-310x176.jpeg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-620x351.jpeg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-768x435.jpeg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-1536x870.jpeg.webp 1536w\" sizes=\"(max-width: 1638px) 100vw, 1638px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1638\" height=\"928\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8.jpeg?resize=1638%2C928&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8.jpeg 1638w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-310x176.jpeg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-620x351.jpeg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-768x435.jpeg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/word-image-493302-8-1536x870.jpeg 1536w\" sizes=\"(max-width: 1638px) 100vw, 1638px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"6_Create_gift_guides\"><a rel=\"nofollow\" id=\"post-493302-_7ua5muyrdrxn\"\/>6. Create gift guides<\/span><\/h3>\n<p>Of the 200 million people in the U.S. who shopped during the Black Friday period last year, most were looking for gifts for others. Make their jobs easier\u2014and the likelihood they\u2019ll shop with you higher\u2014by creating curated gift guides.<\/p>\n<p>You can do this with social media content or by adding them to your website navigation.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493487\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-620x348.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-310x174.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-768x431.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-1536x862.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20348'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"348\" alt=\"Macys website homepage Black Friday special ends Saturday promo\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-620x348.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-310x174.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-768x431.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-1536x862.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-620x348.jpg?resize=620%2C348&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493487\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-620x348.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-310x174.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-768x431.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-1536x862.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"348\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-620x348.jpg?resize=620%2C348&#038;ssl=1\" alt=\"Macys website homepage Black Friday special ends Saturday promo\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-620x348.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-310x174.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-768x431.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10-1536x862.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image10.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.macys.com\"><em>Macy\u2019s<\/em><\/a><\/p>\n<p>A few ideas for gift guides could be:<\/p>\n<ul class=\"wp-block-list\">\n<li>Gifts for moms, dads, brothers, sisters, etc<\/li>\n<li>Gifts under $25, $50, $100<\/li>\n<li>Host\/hostess gifts<\/li>\n<li>Stocking stuffers<\/li>\n<\/ul>\n<p>Plus additional guides tailored to your products. For example, bookstores could curate lists by interest, such as \u201cGifts for home cooks,\u201d or, \u201cGifts for history buffs.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"7_Work_with_influencers\"><a rel=\"nofollow\" id=\"post-493302-_hy9evoat6x4x\"\/>7. Work with influencers<\/span><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">Influencer campaigns<\/a> can be a powerful addition to your Black Friday marketing strategy to get you in front of new audiences.<\/p>\n<p>ASOS partnered with social media creators to share their \u201chauls\u201d ahead of Black Friday to build momentum for the sale. The creators also listed each item in their descriptions so people could copy\/paste them into the ASOS website quickly on Black Friday.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493532\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-620x827.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-310x413.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-768x1024.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-1152x1536.jpg.webp 1152w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1.jpg.webp 1499w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20827'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"827\" alt=\"ASOS influencer clothing try on partnership\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-620x827.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-310x413.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-768x1024.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-1152x1536.jpg 1152w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1.jpg 1499w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-620x827.jpg?resize=620%2C827&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493532\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-620x827.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-310x413.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-768x1024.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-1152x1536.jpg.webp 1152w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1.jpg.webp 1499w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"827\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-620x827.jpg?resize=620%2C827&#038;ssl=1\" alt=\"ASOS influencer clothing try on partnership\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-620x827.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-310x413.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-768x1024.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1-1152x1536.jpg 1152w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image1.jpg 1499w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.tiktok.com\/@im.5ft\/video\/7304978757834607904\"><em>@im.5ft on TikTok<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"8_Share_your_values\"><a rel=\"nofollow\" id=\"post-493302-_ipajbhrq521h\"\/>8. Share your values<\/span><\/h3>\n<p>Most Black Friday campaigns are price-focused. If you can\u2019t (or don\u2019t want to) compete on price, compete on values instead. Remind your customers why they should choose you vs. \u201cthe big guys\u201d in all your Black Friday marketing efforts.<\/p>\n<p>If your products are handmade, show your process. You don\u2019t need to bad-mouth mass-produced brands, but top quality always justifies a top price for buyers interested in supporting artisans.<\/p>\n<p>For example, sustainable clothing brand Tentree allows customers to sell pre-loved clothing via their website for cash back. Focusing on this unique program, and the values behind it, is enough to lure eco-conscious customers away from other brands.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493527\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-620x520.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-310x260.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-768x644.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-1536x1288.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20520'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"520\" alt=\"Sell your tentree in 3 simple steps\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-620x520.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-310x260.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-768x644.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-1536x1288.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-620x520.jpg?resize=620%2C520&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493527\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-620x520.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-310x260.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-768x644.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-1536x1288.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"520\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-620x520.jpg?resize=620%2C520&#038;ssl=1\" alt=\"Sell your tentree in 3 simple steps\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-620x520.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-310x260.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-768x644.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2-1536x1288.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image2.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/p\/CzpGLr6S1gr\/?hl=en\"><em>Tentree on Instagram<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"9_Plan_ads_strategically\"><a rel=\"nofollow\" id=\"post-493302-_n4ksgbce4vpc\"\/>9. Plan ads strategically<\/span><\/h3>\n<p>There are a lot of things that go into creating a successful Black Friday ads strategy, including budgeting. While costs vary widely by platform, format, and business category, one thing is a given: <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\">ads cost more in Q4<\/a>.<\/p>\n<figure class=\"wp-block-image size-full\"><picture decoding=\"async\" class=\"wp-image-493467\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14.png.webp 415w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14-310x270.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20415%20361'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 415px) 100vw, 415px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"361\" alt=\"Graph of average CPM per quarter Black Friday ads\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14.png 415w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14-310x270.png 310w\" data-lazy-sizes=\"(max-width: 415px) 100vw, 415px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14.png?resize=415%2C361&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493467\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14.png.webp 415w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14-310x270.png.webp 310w\" sizes=\"(max-width: 415px) 100vw, 415px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"415\" height=\"361\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14.png?resize=415%2C361&#038;ssl=1\" alt=\"Graph of average CPM per quarter Black Friday ads\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14.png 415w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image14-310x270.png 310w\" sizes=\"(max-width: 415px) 100vw, 415px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/skai.io\/skai-research-center\/#q2-report\"><em>Skai<\/em><\/a><\/p>\n<p>Part of why costs are higher in Q4 has to do with competition and intent. More advertisers are running ads during the last quarter, so it costs more to compete with them.<\/p>\n<p>As for intention, we know 200 million people in the U.S. alone plan to shop Black Friday sales. Chances are if they see an ad for a deal they can\u2019t refuse, they\u2019ll click it.<\/p>\n<p>Just because ad costs are higher shouldn\u2019t dissuade you from trying them. Black Friday ads can be extremely powerful with the right strategy, creative assets, and audience targeting. Before jumping in, make sure you\u2019ve dialed in those three factors first.<\/p>\n<p>New to ads? Start with the tips in our <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-advertising\/\">guide to social media advertising<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"10_Offer_long-time_customers_a_special_deal\"><a rel=\"nofollow\" id=\"post-493302-_6il2r8f4mo3n\"\/>10. Offer long-time customers a special deal<\/span><\/h3>\n<p>Offer your loyal customers and long-time subscribers something extra for Black Friday. Make them feel valued by offering an attractive loyalty program, an additional discount, or early access to shop your deals, like this email sent by PRESS Foods.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493447\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-620x609.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-310x304.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-768x754.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18.jpg.webp 1187w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20609'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"609\" alt=\"PRESS Black Friday promo shop early access\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-620x609.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-310x304.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-768x754.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18.jpg 1187w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-620x609.jpg?resize=620%2C609&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493447\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-620x609.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-310x304.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-768x754.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18.jpg.webp 1187w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"609\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-620x609.jpg?resize=620%2C609&#038;ssl=1\" alt=\"PRESS Black Friday promo shop early access\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-620x609.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-310x304.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18-768x754.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image18.jpg 1187w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/press-london.com\"><em>PRESS Foods<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"11_Optimize_for_mobile\"><a rel=\"nofollow\" id=\"post-493302-_1intguunkz2e\"\/>11. Optimize for mobile<\/span><\/h3>\n<p>Yes, in the year 2024 A.D. (After DOS), we are still saying \u201coptimize your website for mobile.\u201d It still gets overlooked.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/content\/ecommerce-sales-soar-on-black-friday-while-in-store-sales-grew-just-1-1\">54% of online orders<\/a> happened on mobile devices on Black Friday 2023 and Adobe is predicting the same for this year. But crucially, even though the split between mobile and desktop is fairly even, sales volume isn\u2019t: mobile shoppers spend more. Adobe predicts mobile ecommerce will <a rel=\"nofollow\" href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html?sdid=L3XTTSTL&amp;mv=other\">outperform desktop by 13.6%<\/a>, a difference of $15.4 billion.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493492\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-620x371.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-310x185.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-768x459.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-1536x919.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9.jpg.webp 1732w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20371'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"371\" alt=\"Forecasted spend by device type mobile and desktop\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-620x371.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-310x185.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-768x459.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-1536x919.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9.jpg 1732w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-620x371.jpg?resize=620%2C371&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493492\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-620x371.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-310x185.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-768x459.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-1536x919.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9.jpg.webp 1732w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"371\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-620x371.jpg?resize=620%2C371&#038;ssl=1\" alt=\"Forecasted spend by device type mobile and desktop\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-620x371.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-310x185.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-768x459.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9-1536x919.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image9.jpg 1732w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report.html?sdid=L3XTTSTL&amp;mv=other\"><em>Adobe<\/em><\/a><\/p>\n<p>With the quick pace of Black Friday deals, a buggy or difficult checkout process is enough to turn your customer toward a competitor instead, or at the very least cause frustration.<\/p>\n<p>And before you think, \u201cCouldn\u2019t be me!\u201d\u2026 Yes, it could. Website glitches happen to everyone and while they\u2019re never ideal, you especially don\u2019t want anything that could slow down sales on the busiest shopping day of the year.<\/p>\n<p>The first rule of Black Friday marketing club is, \u201cYou do not forget to test your website and checkout process on mobile.\u201d<\/p>\n<p>The second rule of Black Friday marketing club is, \u201cYou do NOT forget to test.\u201d<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"12_Offer_buy_now_pay_later\"><a rel=\"nofollow\" id=\"post-493302-_rom0yvzjc1i\"\/>12. Offer \u201cbuy now, pay later\u201d<\/span><\/h3>\n<p>Buy Now, Pay Later options continue to be popular with consumers, who used providers like Klarna, Afterpay, and others <a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/insights\/buy-now-pay-later-industry-challenges\/\">14% more<\/a> during the 2023 holiday season.<\/p>\n<p>But the most important reason you should offer these types of payment options? Customers using BNPL services spend more. <strong>The average BNPL customer <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.emarketer.com\/insights\/buy-now-pay-later-industry-challenges\/\"><strong>spent 48% more<\/strong><\/a><strong> on Black Friday<\/strong> compared to customers paying cash or credit.<\/p>\n<p>Even more pressing is that <a rel=\"nofollow\" href=\"https:\/\/www.pymnts.com\/tracker_posts\/from-checkout-to-growth-bnpls-sprint-picks-up-pace\/\">22% of consumers<\/a> say they\u2019d shop elsewhere if a retailer doesn\u2019t offer Buy Now, Pay Later options.<\/p>\n<p>If you offer BNPL, let customers know well before they reach checkout by showing the provider\u2019s logo on your website. Common areas are the footer, or even right in the product description so people know right away they have the option, which could entice them to shop with you this holiday season.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493477\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-620x449.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-310x225.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-768x557.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-1536x1113.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20449'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"449\" alt=\"buy now pay later option for Fujifilm product monthly\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-620x449.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-310x225.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-768x557.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-1536x1113.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-620x449.jpg?resize=620%2C449&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493477\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-620x449.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-310x225.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-768x557.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-1536x1113.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"449\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-620x449.jpg?resize=620%2C449&#038;ssl=1\" alt=\"buy now pay later option for Fujifilm product monthly\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-620x449.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-310x225.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-768x557.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12-1536x1113.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image12.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.vistek.ca\/store\/447002\/fujifilm-xt30-ii-mirrorless-kit-black-w-xc-1545mm-f3556-ois-pz-le\"><em>Vistek<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"13_Use_SMS_marketing\"><a rel=\"nofollow\" id=\"post-493302-_x8flg29dp7og\"\/>13. Use SMS marketing<\/span><\/h3>\n<p>If you already text your customers (known as <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/sms-marketing\/\">SMS marketing<\/a>) then great, work your Black Friday deals into the mix.<\/p>\n<p>If not, it\u2019s time to get on board with this high reach, high engagement channel. Black Friday is a great opportunity for this as deals and shoppers are both moving quickly, with bags in one hand and their smartphone likely clutched in the other.<\/p>\n<p>Consider offering your SMS subscribers a super special discount or gift for Black Friday, or switch your abandoned cart emails to text messages instead to capitalize on quick action.<\/p>\n<p>The key with SMS marketing is to keep it \u201cin the moment.\u201d Don\u2019t send a promo the week before Black Friday. Send it either the morning of Black Friday, or the day before at most.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493517\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-620x440.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-310x220.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-768x545.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4.jpg.webp 1179w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20440'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" alt=\"Steve's Poke Bowls promo via text\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-620x440.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-310x220.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-768x545.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4.jpg 1179w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-620x440.jpg?resize=620%2C440&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493517\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-620x440.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-310x220.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-768x545.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4.jpg.webp 1179w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"440\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-620x440.jpg?resize=620%2C440&#038;ssl=1\" alt=\"Steve's Poke Bowls promo via text\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-620x440.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-310x220.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4-768x545.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image4.jpg 1179w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"14_Target_abandoned_carts\"><a rel=\"nofollow\" id=\"post-493302-_sevemsqzwtk5\"\/>14. Target abandoned carts<\/span><\/h3>\n<p>Obviously you always want to be recovering abandoned carts, but planning your Black Friday campaign is a great time to retest and make sure abandoned cart emails (or texts) are going out properly, and say what you want them to.<\/p>\n<p>Try experimenting with personalization options, like showing the actual products the user left behind, to increase conversions. Or offer a special Black Friday \u201ccome back\u201d bonus deal.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493472\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-620x353.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-310x176.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-768x437.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-1536x874.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20353'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"353\" alt=\"Cart update Fujifilm asking Are you sure you want to leave this behind to prompt purchase\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-620x353.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-310x176.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-768x437.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-1536x874.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-620x353.jpg?resize=620%2C353&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493472\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-620x353.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-310x176.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-768x437.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-1536x874.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"353\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-620x353.jpg?resize=620%2C353&#038;ssl=1\" alt=\"Cart update Fujifilm asking Are you sure you want to leave this behind to prompt purchase\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-620x353.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-310x176.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-768x437.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13-1536x874.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image13.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"http:\/\/vistek.ca\"><em>Vistek<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"15_Create_special_bundles\"><a rel=\"nofollow\" id=\"post-493302-_vp1b43gtyj1a\"\/>15. Create special bundles<\/span><\/h3>\n<p>If you offer a Black Friday deal similar to sales you already run throughout the year, people will be less likely to take you up on it since there\u2019s so much more competition.<\/p>\n<p>Create something totally new that\u2019s only available on Black Friday: a bundle of several products at a discount, your lowest price of the year on popular items, or even a value-add: buy X, get Y for free.<\/p>\n<p>Be sure to communicate the exclusive nature of the deal and how it\u2019s only available on Black Friday\u2026 and stick to it! That sense of urgency drives a \u201cfear of missing out,\u201d also known as FOMO.<\/p>\n<p>Research has shown people experiencing FOMO have \u201c<a rel=\"nofollow\" href=\"https:\/\/www.tandfonline.com\/doi\/permissions\/10.1080\/23311975.2023.2250033?scroll=top\">a high level of irrationality<\/a>\u201d which translates into impulsive spending. The term \u201c<a rel=\"nofollow\" href=\"https:\/\/www.ccsenet.org\/journal\/index.php\/ijms\/article\/view\/74790\">fomsumerism<\/a>\u201d was coined to describe all the ways urgency and wanting to fit in drive customer behavior:<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493437\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-620x141.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-310x70.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-768x174.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-1536x349.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20141'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"141\" alt=\"Consumption behaviour in marketing with terms and definitions\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-620x141.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-310x70.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-768x174.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-1536x349.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-620x141.jpg?resize=620%2C141&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493437\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-620x141.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-310x70.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-768x174.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-1536x349.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"141\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-620x141.jpg?resize=620%2C141&#038;ssl=1\" alt=\"Consumption behaviour in marketing with terms and definitions\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-620x141.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-310x70.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-768x174.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20-1536x349.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image20.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/doi.org\/10.1080\/23311975.2023.2250033\"><em>FOMO related consumer behavior in marketing context: A systematic literature review<\/em><\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"16_Offer_time-limited_deals\"><a rel=\"nofollow\" id=\"post-493302-_j5akwzejwubn\"\/>16. Offer time-limited deals<\/span><\/h3>\n<p>Try offering a different promotion for each hour of Black Friday, or each day of the five day \u201cCyber Weekend,\u201d which starts on Thanksgiving and ends with Cyber Monday.<\/p>\n<p>B&amp;H Photo\u2019s DealZone offers deeply discounted products for one day only sales, making a purchase a no-brainer for someone interested in that item.<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493442\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-620x500.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-310x250.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-768x620.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-1536x1239.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20500'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" alt=\"Deal Zone unbeatable specials Cyber Monday tech products\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-620x500.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-310x250.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-768x620.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-1536x1239.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-620x500.jpg?resize=620%2C500&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493442\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-620x500.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-310x250.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-768x620.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-1536x1239.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"500\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-620x500.jpg?resize=620%2C500&#038;ssl=1\" alt=\"Deal Zone unbeatable specials Cyber Monday tech products\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-620x500.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-310x250.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-768x620.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19-1536x1239.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image19.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.bhphotovideo.com\/find\/dealZone.jsp\"><em>B&amp;H Photo<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"\/>\n<p>If you\u2019re not discounting prices, or in addition to doing that, consider offering a value-add like a free gift with purchase or extra loyalty rewards points.<\/p>\n<p>You can also offer a gift card to use for a future order. Set a specific time customers can use the gift card, such as in January when sales tend to be slow.<\/p>\n<p>This strategy encourages customers to spend more and doesn\u2019t cost you anything extra right now. Chances are it may not cost you anything at all: studies have found about <a rel=\"nofollow\" href=\"https:\/\/www.cnn.com\/2023\/02\/23\/business\/gift-cards-unused\/index.html\">half of consumers<\/a> lose a gift card before they have a chance to spend it.<\/p>\n<figure class=\"wp-block-image size-full\"><picture decoding=\"async\" class=\"wp-image-493452\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17.jpg.webp 401w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17-310x219.jpg.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20401%20283'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 401px) 100vw, 401px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"283\" alt=\"Kohl\u2019s Limited Quantity Black Friday deals\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17.jpg 401w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17-310x219.jpg 310w\" data-lazy-sizes=\"(max-width: 401px) 100vw, 401px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17.jpg?resize=401%2C283&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493452\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17.jpg.webp 401w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17-310x219.jpg.webp 310w\" sizes=\"(max-width: 401px) 100vw, 401px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"401\" height=\"283\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17.jpg?resize=401%2C283&#038;ssl=1\" alt=\"Kohl\u2019s Limited Quantity Black Friday deals\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17.jpg 401w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image17-310x219.jpg 310w\" sizes=\"(max-width: 401px) 100vw, 401px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/corporate.kohls.com\/news\/archive-\/2016\/november\/Black-Friday-2016\"><em>Kohl\u2019s<\/em><\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"18_Follow_up\"><a rel=\"nofollow\" id=\"post-493302-_75ddne6676w8\"\/>18. Follow up<\/span><\/h3>\n<p>Black Friday marketing doesn\u2019t end at midnight, Cinderella.<\/p>\n<p>Use the influx of new customers as a chance to nurture both new and old relationships, both immediately after an order and in the weeks post-Black Friday\/Cyber Monday.<\/p>\n<p>A few follow up ideas:<\/p>\n<ul class=\"wp-block-list\">\n<li>Send order confirmations immediately, then follow up with shipping\/tracking information.<\/li>\n<li>Send an email to those who didn\u2019t purchase with a special offer, or extended Black Friday deal.<\/li>\n<li>For new subscribers, send a welcome email thanking them for subscribing and introduce your brand.<\/li>\n<li>Ask for a product review to build up <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-proof\/\">social proof<\/a>.<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\"><span id=\"Black_Friday_social_media_post_examples_from_2023\"><a rel=\"nofollow\" id=\"post-493302-_q2imrjseunof\"\/>Black Friday social media post examples from 2023<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"Glossiers_only_sale_of_the_year\"><a rel=\"nofollow\" id=\"post-493302-_3deoxkick0zl\"\/>Glossier\u2019s only sale of the year<\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493482\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-620x520.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-310x260.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-768x644.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-1536x1287.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20520'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"520\" alt=\"Glossier Black Friday only sale of the year meme reposted on brand instagram page\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-620x520.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-310x260.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-768x644.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-1536x1287.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-620x520.jpg?resize=620%2C520&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493482\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-620x520.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-310x260.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-768x644.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-1536x1287.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"520\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-620x520.jpg?resize=620%2C520&#038;ssl=1\" alt=\"Glossier Black Friday only sale of the year meme reposted on brand instagram page\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-620x520.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-310x260.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-768x644.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11-1536x1287.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image11.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/p\/C0CcBcvpn_V\/?img_index=2\"><em>Glossier on Instagram<\/em><\/a><\/p>\n<p>Cosmetics brand Glossier famously doesn\u2019t offer sales very often, except for Black Friday. This helps build momentum for it and encourage customers to shop since getting a deal is so rare. Since Glossier typically features customer comments as social media posts, their Black Friday Sale announcement is both unusual for a brand and perfectly on-brand for them.<\/p>\n<p><strong>Steal this idea:<\/strong><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"Home_Depots_Black_Friday_slideshows\"><a rel=\"nofollow\" id=\"post-493302-_8wiftvuqha5u\"\/>Home Depot\u2019s Black Friday slideshows<\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493457\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-620x539.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-310x270.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-768x668.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-1536x1335.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16.jpg.webp 1999w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20539'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"539\" alt=\"Home Depot Facebook post favourite brands for less\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-620x539.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-310x270.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-768x668.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-1536x1335.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16.jpg 1999w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-620x539.jpg?resize=620%2C539&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493457\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-620x539.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-310x270.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-768x668.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-1536x1335.jpg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16.jpg.webp 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"539\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-620x539.jpg?resize=620%2C539&#038;ssl=1\" alt=\"Home Depot Facebook post favourite brands for less\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-620x539.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-310x270.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-768x668.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16-1536x1335.jpg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image16.jpg 1999w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/homedepotcanada\/videos\/710917264254168\"><em>Home Depot on Facebook<\/em><\/a><\/p>\n<p>Don\u2019t have the budget or time to make live action Reels to promote your Black Friday sale? Make a product \u201cslideshow\u201d video of your best Black Friday deals like this example from Home Depot\u2014totally possible to put together and schedule while still in your pajamas.<\/p>\n<p><strong>Steal this idea:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>To make videos like this even faster, save a \u201cpromotion video\u201d template with your logo, brand colors, and fonts, then just edit the product photos and information.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\"><span id=\"Simple_sale_reminder_from_Dicks_Sporting_Goods\"><a rel=\"nofollow\" id=\"post-493302-_mujvu3z9zbhz\"\/>Simple sale reminder from Dick\u2019s Sporting Goods<\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-493502\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-620x1092.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-310x546.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-768x1353.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-872x1536.jpg.webp 872w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7.jpg.webp 1135w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%201092'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1092\" alt=\"Dick's Sporting Goods Cyber Monday deals\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-620x1092.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-310x546.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-768x1353.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-872x1536.jpg 872w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7.jpg 1135w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-620x1092.jpg?resize=620%2C1092&#038;ssl=1\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-493502\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-620x1092.jpg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-310x546.jpg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-768x1353.jpg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-872x1536.jpg.webp 872w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7.jpg.webp 1135w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"1092\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-620x1092.jpg?resize=620%2C1092&#038;ssl=1\" alt=\"Dick's Sporting Goods Cyber Monday deals\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-620x1092.jpg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-310x546.jpg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-768x1353.jpg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7-872x1536.jpg 872w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/10\/image7.jpg 1135w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p>Source: <a rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/p\/C0IOq3xNui0\/\">Dick\u2019s Sporting Goods on Instagram<\/a><\/p>\n<p>Just like the above example, making social media videos doesn\u2019t need to be complicated or even include a human being. This few second long Reel can be shot and edited in minutes right from your desk.<\/p>\n<p><strong>Steal this idea:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Simple can be effective. Have a clear point to the video and make it relatable. This one works as it\u2019s showing someone ready to shop with their gift budget list pulled up alongside the Dick\u2019s website.<\/li>\n<li>Use bold text to get the point across quickly. Bonus: this can be the cover photo for your Instagram feed too.<\/li>\n<\/ul>\n<p>Need more Black Friday marketing campaign inspiration? Check out <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/content-idea-cheat-sheet\/\">20+ fresh social media post ideas for 2024<\/a>.<\/p>\n<p><strong>Build excitement for your Black Friday marketing campaign with Hootsuite. Schedule and measure the ROI of organic and paid social media together, manage ads, reply to DMs and comments, and spy on your competitors\u2014everything you need for Black Friday social media in one easy-to-use tool. Try Hootsuite free today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img loading=\"lazy\" width=\"702\" height=\"536\" decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"><img loading=\"lazy\" width=\"702\" height=\"536\" decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p>Do it better with <strong>Hootsuite<\/strong>, the <strong>all-in-one social media tool. <\/strong>Stay on top of things, grow, and beat the competition.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/black-friday-marketing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s that time again \u2014 time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are expected to reach $1.3 trillion (!) in 2024, with Black Friday shopping alone accounting for almost $10 billion. Want a slice of the 3.1416? Stew over these [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8908,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>18 Black Friday marketing ideas that will boost your sales - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/18-black-friday-marketing-ideas-that-will-boost-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"18 Black Friday marketing ideas that will boost your sales\" \/>\n<meta property=\"og:description\" content=\"It\u2019s that time again \u2014 time to plan your Black Friday marketing campaigns in time for the biggest shopping week of the year. Total holiday season sales are expected to reach $1.3 trillion (!) in 2024, with Black Friday shopping alone accounting for almost $10 billion. Want a slice of the 3.1416? 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