{"id":8915,"date":"2024-10-04T17:22:11","date_gmt":"2024-10-04T17:22:11","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/zeta-global-unveils-connected-mobile-experience-and-ai-agents\/"},"modified":"2024-10-04T17:22:11","modified_gmt":"2024-10-04T17:22:11","slug":"zeta-global-unveils-connected-mobile-experience-and-ai-agents","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/zeta-global-unveils-connected-mobile-experience-and-ai-agents\/","title":{"rendered":"Zeta Global unveils connected mobile experience and AI agents"},"content":{"rendered":"


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Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last week\u2019s Zeta Live event in New York. These aim to make it easier for marketers to act on customer insights using data from all touchpoints, including mobile.<\/p>\n

\u201cMobile is largely a disconnected channel for all organizations, and that\u2019s problematic because you wind up with a channel-centric strategy,\u201d Christian Monberg, Zeta Global\u2019s CTO, told MarTech. \u201cWe want a customer-centric strategy.\u201d<\/p>\n

Intelligent mobile solution.<\/strong> The new solution for connected mobile experiences uses the Zeta ID to help brands track customers and prospects across every device and touchpoint. Merging mobile engagement data with additional signals and enrichment data in the Zeta Data Cloud, brands can predict behavior and send SMS, push notifications and in-app messages relevant to what customers are likely to do next.<\/p>\n

Mobile behavioral data can also be added to customer profiles, letting brands segment based on this richer dataset. Not only can it be used for better mobile campaigns, it can also be applied cross-channel.<\/p>\n

\u201cWe plugged mobile into our intelligence layer,\u201d Monberg said. \u201cThe data behind mobile is compartmentalized\u2026The identity and identifiers around mobile are stitched into a central identity graph [in Zeta Global\u2019s platform]. If I want to target people where they are most likely to respond, for the average organization to do that, it\u2019s gymnastics. In our platform, it\u2019s literally a click of the button.\u201d<\/p>\n

AI agents.<\/strong> The consolidated mobile data in the intelligence layer can also be surfaced through Zeta Global\u2019s evolving generative AI engine \u2014 the Zeta Opportunity Engine, or \u201cZOE.\u201d In ZOE, brands can monitor mobile interactions in real-time and review AI-driven insights that inform how to adjust and improve campaign strategies.<\/p>\n

Zeta AI Agents are integrated within the company\u2019s marketing platform and use proprietary data and insights beyond the brand\u2019s first-party data. Agents can be custom-built for specific functions and organizations. There\u2019s even an AI agent to help marketers build AI agents.<\/p>\n

Other agents include:<\/p>\n