{"id":8920,"date":"2024-10-07T17:50:00","date_gmt":"2024-10-07T17:50:00","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/21-of-the-best-social-media-analytics-tools-for-2024\/"},"modified":"2024-10-07T17:50:00","modified_gmt":"2024-10-07T17:50:00","slug":"21-of-the-best-social-media-analytics-tools-for-2024","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/21-of-the-best-social-media-analytics-tools-for-2024\/","title":{"rendered":"21 of the Best Social Media Analytics Tools for 2024"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Wondering which of your social media tactics are working? Busy social marketers need <strong>effective social media analytics tools<\/strong> to focus their efforts. <\/p>\n<p>Let\u2019s take a look at some of the best (free and paid) options for 2024.<\/p>\n<div class=\"&#10;&#9;&#9;&#9;&#9;&#9;&#9;content-upgrade _bonusVariantContentUpgrade&#10;&#9;&#9;&#9;&#9;&#9;&#9;style-default&#9;&#9;&#9;&#9;&#9;&#9;has-image&#9;&#9;&#9;&#9;&#9;\" style=\"&#10;&#9;&#9;&#9;&#9;&#9;background-color: #0480da;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;&#9;\">\n<p>\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"cover\" data-ga-track-id=\"blog_monetization_inpost_cta\" target=\"_blank\"><\/p>\n<div class=\"all-content-wrapper\">\n<div class=\"image-wrapper\">\n\t\t\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" width=\"938\" height=\"939\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png?resize=938%2C939&#038;ssl=1\" http:=\"\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png\"\/><img data-recalc-dims=\"1\" width=\"938\" height=\"939\" decoding=\"async\" class=\"image\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2023\/01\/HS_ProductImage-Analytics-1.png?resize=938%2C939&#038;ssl=1\"\/>\n\t\t\t\t\t\t\t\t<\/div>\n<div class=\"text-wrapper\">\n<p>\t\t\t\t\t\t\t\t\t<span class=\"title\" style=\"display:block;font-weight:700;line-height:1;\"><br \/>\n\t\t\t\t\t\t\t\t\t\t#1 Analytics Tool for Growth\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p class=\"p1\">Beautiful reports. Clear data. Actionable insights to help you grow faster.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\" class=\"btn-cu\" data-ga-track-id=\"ContentUpgrade_Right_CTA\" data-ga-track-info=\"Start free 30-day trial\" target=\"_blank\">Start free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"wp-block-heading\"><span id=\"What_are_social_media_analytics_tools\"><a rel=\"nofollow\" id=\"post-462265-_3cwi69fcx1ss\"\/>What are social media analytics tools?<\/span><\/h2>\n<p><strong>Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.<\/strong><\/p>\n<p>Tools for social media analytics also allow you to create reports to track performance in real time <em>and<\/em> over time, and present results to your team, your boss, and other relevant stakeholders.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"Why_every_marketer_needs_a_social_media_analytics_tool\"><a rel=\"nofollow\" id=\"post-462265-_qsc3f066q1lo\"\/>Why every marketer needs a social media analytics tool<\/span><\/h2>\n<p>Social media analytics tools help you figure out what\u2019s working and what\u2019s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.<\/p>\n<p>The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this:<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-reddit wp-block-embed-reddit\"\/>\n<p>Social media analytics tools can help you answer questions like:<\/p>\n<ul class=\"wp-block-list\">\n<li>Is it worth it for my business to keep posting on Pinterest?<\/li>\n<li>What were our top posts on LinkedIn this year?<\/li>\n<li>Should we post more on Instagram next month?<\/li>\n<li>Which network drove the most brand awareness for our product launch?<\/li>\n<li>What kind of posts do my followers like to comment on?<\/li>\n<\/ul>\n<p>\u2026 and many more.<\/p>\n<p>With all of that data at your fingertips, you can also clearly <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/measure-social-media-roi-business\/\">see the ROI<\/a> of your social media strategy, which can help prove the value of the work you and your team do every day. This is incredibly valuable when annual budget time rolls around, or when you want to request new resources.<\/p>\n<p>That\u2019s the theory. But <strong>what does all this mean for a <em>real<\/em> social media team?<\/strong><\/p>\n<p>Here\u2019s an example. Before using Hootsuite\u2019s social media analytics, the <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/resources\/university-of-sydney-the-value-of-social-media-case-study\">University of Sydney<\/a> struggled to build a consistent (and consistently successful) social presence for its faculties. Measuring success effectively across many different accounts and pages was particularly challenging. Implementing a social media analytics tool helped the social team <strong>monitor the overall strategy, and easily measure individual and combined success.<\/strong><\/p>\n<p>Hootsuite Analytics also easily integrates with other business tools. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media engagement to becoming prospective students. This end-to-end visibility enabled the social media team to <strong>measure and prove the return on investment of their social media efforts<\/strong>. <\/p>\n<p>And if you\u2019re curious, here\u2019s how the Hootsuite social team uses analytics every day:<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"How I track my social media analytics (answering my own top 3 questions!) \/ FREE TEMPLATE\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tDGG7iVY7AE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<h2 class=\"wp-block-heading\"><span id=\"The_best_social_media_analytics_tools_for_2024\"><a rel=\"nofollow\" id=\"post-462265-_nvaegqivd02p\"\/>The best social media analytics tools for 2024<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"1_Hootsuite\"><a rel=\"nofollow\" id=\"post-462265-_qc33he9vsc4y\"\/>1. <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/\">Hootsuite<\/a><\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-472957\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-310x221.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-768x547.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-1536x1094.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-2048x1459.png.webp 2048w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20442'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" decoding=\"async\" width=\"620\" height=\"442\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png?resize=620%2C442&#038;ssl=1\" alt=\"Hootsuite's social media analytics dashboard\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-310x221.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-768x547.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-1536x1094.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-2048x1459.png 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-472957\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-310x221.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-768x547.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-1536x1094.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-2048x1459.png.webp 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"442\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png?resize=620%2C442&#038;ssl=1\" alt=\"Hootsuite's social media analytics dashboard\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-620x442.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-310x221.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-768x547.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-1536x1094.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/NEW-Analytics-2048x1459.png 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><strong>Best for:<\/strong> Business owners who run their own social media, social media managers at small-to-medium sized businesses, large marketing teams<\/p>\n<p><strong>Coolest feature:<\/strong> Custom recommendations for the best time to post on each social account based on your accounts\u2019 metrics and historical data<\/p>\n<p><strong>Price: <\/strong>Starting at $99\/month<\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Hootsuite is like the Swiss Army knife of tools for social media analytics. Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place.<\/p>\n<p>Hootsuite offers a complete picture of all your social media efforts, so you don\u2019t have to check each platform individually.<\/p>\n<p>It saves time by making it easy to compare results across social media networks, including:<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-462265-_kbr30af5ga81\"\/>Social media post metrics:<\/h4>\n<ul class=\"wp-block-list\">\n<li>Clicks<\/li>\n<li>Comments<\/li>\n<li>Reach<\/li>\n<li>Engagement rate<\/li>\n<li>Impressions<\/li>\n<li>Shares<\/li>\n<li>Saves<\/li>\n<li>Video views<\/li>\n<li>Video reach<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306809-Metrics-in-Analytics#instagram-business-metrics-0-2\">And more<\/a><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-462265-_nw9b3c61v1id\"\/>Profile metrics:<\/h4>\n<ul class=\"wp-block-list\">\n<li>Follower growth over time<\/li>\n<li>Negative feedback rate<\/li>\n<li>Social profile visits<\/li>\n<li>Reactions<\/li>\n<li>Overall engagement rate<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/1260804306809-Metrics-in-Analytics#instagram-business-metrics-0-2\">And more<\/a><\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-462265-_mue07l9cujha\"\/>Best time to post recommendations<\/h4>\n<p>One of the most common reasons for the underperformance of social content is posting when your target audiences are not online or not interested in engaging with you.<\/p>\n<p>This is why Hootsuite\u2019s <strong>Best Time to Publish tool<\/strong> is one of the most popular features of Hootsuite Analytics. It looks at your unique historical social media data and recommends the optimal times to post based on three different goals:<\/p>\n<ol class=\"wp-block-list\">\n<li>Engagement<\/li>\n<li>Impressions<\/li>\n<li>Link clicks<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462407\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-310x179.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-768x443.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2.png.webp 1154w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20357'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"357\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png?resize=620%2C357&#038;ssl=1\" alt=\"Facebook pages best times and days to publish to extend reach\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-310x179.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-768x443.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2.png 1154w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462407\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-310x179.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-768x443.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2.png.webp 1154w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"357\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png?resize=620%2C357&#038;ssl=1\" alt=\"Facebook pages best times and days to publish to extend reach\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-620x357.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-310x179.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2-768x443.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-2.png 1154w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p>Most social media analytics tools only recommend posting times based on engagement. Or they\u2019ll use data from universal benchmarks, instead of your unique performance history.<\/p>\n<p>Other cool things you can do with Hootsuite Analytics:<\/p>\n<ul class=\"wp-block-list\">\n<li>Customize report templates for only the metrics you care about<\/li>\n<li>Perform an easy competitive analysis and compare your performance to industry benchmarks<\/li>\n<li>Track the productivity of your social team (customer care response times and resolution time for assigned posts, mentions, and comments)<\/li>\n<li>Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen<\/li>\n<\/ul>\n<p>On top of all of that, Hootsuite won a <a rel=\"nofollow\" href=\"https:\/\/solutions.trustradius.com\/vendor-blog\/2024-most-loved-awards\/\"><strong>2024 TrustRadius Most Loved Award<\/strong><\/a>. That\u2019s thanks to our great tools\u2026 and to thousands of raving reviews like this one:<\/p>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-474697\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-310x158.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-768x392.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-1536x784.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review.png.webp 1782w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20317'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"317\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png?resize=620%2C317&#038;ssl=1\" alt=\"Hootsuite Review: Great Tool to Get Insights on Social Media Performance and Monitoring&#10;&#10;Hootsuite is a powerful social analytics tool and has helped us to gain insights into our social media performance. I liked its real-time analytics, custom dashboard and social media listening capabilities. Real-time analytics provides real-time data such as engagement, reach impression etc. Competitive analytics can help to benchmark the performance against the competition.&#10;&#10;Ravina S., Chief Financial Officer, Finance\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-310x158.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-768x392.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-1536x784.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review.png 1782w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-474697\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-310x158.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-768x392.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-1536x784.png.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review.png.webp 1782w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"317\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png?resize=620%2C317&#038;ssl=1\" alt=\"Hootsuite Review: Great Tool to Get Insights on Social Media Performance and Monitoring&#10;&#10;Hootsuite is a powerful social analytics tool and has helped us to gain insights into our social media performance. I liked its real-time analytics, custom dashboard and social media listening capabilities. Real-time analytics provides real-time data such as engagement, reach impression etc. Competitive analytics can help to benchmark the performance against the competition.&#10;&#10;Ravina S., Chief Financial Officer, Finance\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-620x317.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-310x158.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-768x392.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review-1536x784.png 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/06\/Hootsuite-Analytics-Review.png 1782w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><figcaption class=\"wp-element-caption\"><a rel=\"nofollow\" href=\"https:\/\/www.g2.com\/products\/hootsuite\/reviews\/hootsuite-review-9219188\"><em>View this review on G2<\/em><\/a><\/figcaption><\/figure>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-462265-_oerbabmqsq9d\"\/>Competitive analysis<\/h4>\n<p>Hootsuite Analytics does <strong>Instagram, Facebook, and X (formerly Twitter) competitor analysis<\/strong> for you. You can track up to 20 competitors per network, and get a clear view of your strengths and weaknesses \u2014 plus actionable insights on the top posts, hashtags, and content formats in your niche.<\/p>\n<p>Follow these 4 simple steps to track competitors with Hootsuite:<\/p>\n<ol class=\"wp-block-list\">\n<li>Sign in to your Hootsuite account and pick <strong>Analytics <\/strong>from the main menu on the left side of the dashboard.<\/li>\n<li>Then, click on <strong>Competitive analysis<\/strong> in the <strong>Benchmarking <\/strong>section.<\/li>\n<li>At the top of the page, use the dropdown list of your social media profiles to select the one you want to compare to competitors.<\/li>\n<li>Then, pick the competitors you want to measure your performance against. To do that, go into the second dropdown list and check the boxes next to the competitors you want to view. To add competitors, click <strong>Manage competitors<\/strong> at the bottom of the dropdown box.<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462412\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-310x177.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-768x438.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3.png.webp 891w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20353'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"353\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png?resize=620%2C353&#038;ssl=1\" alt=\"Hootsuite Analytics competitive analysis and benchmarks graph\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-310x177.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-768x438.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3.png 891w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462412\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-310x177.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-768x438.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3.png.webp 891w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"353\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png?resize=620%2C353&#038;ssl=1\" alt=\"Hootsuite Analytics competitive analysis and benchmarks graph\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-620x353.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-310x177.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3-768x438.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-3.png 891w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p>Then, type the name of a competitor into the search bar and select the correct profile from the dropdown list. Depending on your Hootsuite plan, you can add between 2 and 20 social accounts per network (Facebook, Instagram, and X) to your watchlist.<\/p>\n<p>And that\u2019s it! Now you can browse several competitive reports, including:<\/p>\n<p><strong>Overview<\/strong>, where you can see the number of posts you and your competitors posted in the selected timeframe (that can be adjusted in the top right corner of the dashboard) as well as every account\u2019s posting frequency, average engagement, number of followers, and audience growth rate.<\/p>\n<p><strong>Post performance<\/strong>, where you can review your and your competitors\u2019 top posts and sort results by reactions, comments, shares, and engagement \u2014 and quickly fetch inspiration for what to publish next.<\/p>\n<p><strong>Performance by post type<\/strong>, where you can find out what types of posts \u2014 photos, link posts, videos, text-only posts, and so on \u2014 are most popular with each brand\u2019s audience. Results can be sorted to show which post types get the most reactions, shares, comments, or engagement.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462417\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-310x162.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-768x401.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4.png.webp 776w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20324'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"324\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png?resize=620%2C324&#038;ssl=1\" alt=\"Hootsuite Analytics performance by post type graphs\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-310x162.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-768x401.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4.png 776w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462417\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-310x162.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-768x401.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4.png.webp 776w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"324\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png?resize=620%2C324&#038;ssl=1\" alt=\"Hootsuite Analytics performance by post type graphs\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-620x324.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-310x162.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4-768x401.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-4.png 776w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><strong>Overall post performance<\/strong>, where you can see how you and your competitors did every day within the specified timeframe \u2014 all in one easy-to-read graph. You can drill down results by post type, or stick to the overall view.<\/p>\n<p><strong>Trending hashtags<\/strong>\u2026 which speaks for itself.<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462422\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-310x134.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-768x331.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5.png.webp 770w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20267'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"267\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png?resize=620%2C267&#038;ssl=1\" alt=\"Trending hashtags\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-310x134.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-768x331.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5.png 770w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462422\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-310x134.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-768x331.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5.png.webp 770w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"267\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png?resize=620%2C267&#038;ssl=1\" alt=\"Trending hashtags\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-620x267.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-310x134.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5-768x331.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-5.png 770w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><strong>Post length<\/strong>, where you can find out how many characters and hashtags, on average, your competitors use in their posts.<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/help.hootsuite.com\/hc\/en-us\/articles\/10779032567451-Analyze-your-competitors-content-strategies#choose-your-competitors-0-1\"><strong>Learn more<\/strong> about competitive analysis in Hootsuite Analytics<\/a>.<\/p>\n<h4 class=\"wp-block-heading\"><a rel=\"nofollow\" id=\"post-462265-_v7ebgjajqthk\"\/>Industry benchmarking<\/h4>\n<p>Need help setting realistic goals? Or maybe you\u2019re not a fan of manually collecting data for <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-audit-template\/\">audits<\/a> and <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-swot-analysis\/\">SWOT analyses<\/a>?<\/p>\n<p>With Hootsuite\u2019s social media benchmarking, you can find out how others in your industry are doing on social and compare your results with just a few clicks.<\/p>\n<p>To get industry benchmarks, follow these steps:<\/p>\n<ol class=\"wp-block-list\">\n<li>Sign in to your Hootsuite dashboard and head to <strong>Analytics<\/strong>.<\/li>\n<li>In the menu on the left side of the screen, scroll to <strong>Benchmarking<\/strong> and click <strong>Industry<\/strong>.<\/li>\n<li>Pick an industry that best describes your business.<\/li>\n<\/ol>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462427\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-310x245.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-768x606.png.webp 768w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20489'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"489\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png?resize=620%2C489&#038;ssl=1\" alt=\"Analytics settings select an industry\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-310x245.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-768x606.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6.png 1508w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462427\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-310x245.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-768x606.png.webp 768w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"489\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png?resize=620%2C489&#038;ssl=1\" alt=\"Analytics settings select an industry\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-620x489.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-310x245.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6-768x606.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-6.png 1508w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p>Now you can see how your results compare to average performance stats within your industry. You can set up custom timeframes, switch between networks \u2014 <strong>Instagram, Facebook, X, LinkedIn, and TikTok<\/strong> \u2014 and look up benchmarks for the following metrics:<\/p>\n<ul class=\"wp-block-list\">\n<li>Profile impressions<\/li>\n<li>Profile reach<\/li>\n<li>Followers<\/li>\n<li>Audience growth rate<\/li>\n<li>Engagement rate<\/li>\n<li>Video views<\/li>\n<li>Posting frequency<\/li>\n<li>Clicks<\/li>\n<li>Saves<\/li>\n<\/ul>\n<p>\u2026 and more.<\/p>\n<p>You will also find tips and resources to improve your social media content performance right in the summary section:<\/p>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7.jpeg?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462432\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-310x87.jpeg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-768x215.jpeg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-1536x431.jpeg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7.jpeg.webp 2048w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20174'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"174\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg?resize=620%2C174&#038;ssl=1\" alt=\"Industry benchmarking profile impressions\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-310x87.jpeg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-768x215.jpeg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-1536x431.jpeg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7.jpeg 2048w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462432\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-310x87.jpeg.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-768x215.jpeg.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-1536x431.jpeg.webp 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7.jpeg.webp 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"174\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg?resize=620%2C174&#038;ssl=1\" alt=\"Industry benchmarking profile impressions\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-620x174.jpeg 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-310x87.jpeg 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-768x215.jpeg 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7-1536x431.jpeg 1536w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-7.jpeg 2048w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p>And, if you need to present your results to your team, boss, or other stakeholders, you can easily download your comparison report as a PDF file.<\/p>\n<p>Hootsuite Analytics is included in all<a rel=\"nofollow\" href=\"https:\/\/hootsuite.com\/plans\/upgrade\"> Hootsuite plans<\/a>. Try the best social media management tool for free for 30 days.<\/p>\n<p><strong>Learn more<\/strong> in this video or sign up for a <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/offer\/blog\">Hootsuite free trial.<\/a><\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"How to Use Hootsuite in 4 Minutes!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B1dcIHwb-to?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<h3 class=\"wp-block-heading\"><span id=\"2_Sprout_Social\"><a rel=\"nofollow\" id=\"post-462265-_261iydadvoyv\"\/>2. <a rel=\"nofollow\" href=\"https:\/\/sproutsocial.com\/\" rel=\"nofollow\">Sprout Social<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462437\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-310x191.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8.png.webp 763w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20383'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"383\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png?resize=620%2C383&#038;ssl=1\" alt=\"Sprout Social Instagram competitors and audience growth\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-310x191.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8.png 763w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462437\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-310x191.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8.png.webp 763w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"383\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png?resize=620%2C383&#038;ssl=1\" alt=\"Sprout Social Instagram competitors and audience growth\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-620x383.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8-310x191.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-8.png 763w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/sproutsocial.com\/\" rel=\"nofollow\"><em>Sprout Social<\/em><\/a><\/p>\n<p><strong>Best for: <\/strong>Marketing teams at larger organizations<\/p>\n<p><strong>Coolest feature:<\/strong> Tag inbound and outbound social messages to track and analyze volume and performance patterns.<\/p>\n<p><strong>Price:<\/strong> Starting at $199\/month<\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Sprout Social is another top contender in the battle of social media analytics tools, and it may be worth your consideration. Offering analytics for all the major social media platforms, Sprout can help you plan and execute your social media strategy.<\/p>\n<p>Like Hootsuite, Sprout offers a full-featured analytics dashboard, which provides details on both your paid and organic posts and helps you decide when to publish content for the best results. You can also easily white-label and download social media reports from the Sprout dashboard.<\/p>\n<p>Sprout is quite a bit more expensive than Hootsuite, but Hootsuite offers more features and integrations.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/hootsuite-vs-sprout-social\">Compare Hootsuite and Sprout<\/a> to see which one works best for you.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"3_Buffer\"><a rel=\"nofollow\" id=\"post-462265-_7zs39jru1zg9\"\/>3. <a rel=\"nofollow\" href=\"https:\/\/buffer.com\/\" rel=\"nofollow\">Buffer<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462442\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png.webp 535w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9-310x236.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20535%20407'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 535px) 100vw, 535px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"407\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png?resize=535%2C407&#038;ssl=1\" alt=\"Buffer Analytics graph\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png 535w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9-310x236.png 310w\" data-lazy-sizes=\"(max-width: 535px) 100vw, 535px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462442\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png.webp 535w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9-310x236.png.webp 310w\" sizes=\"(max-width: 535px) 100vw, 535px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"535\" height=\"407\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png?resize=535%2C407&#038;ssl=1\" alt=\"Buffer Analytics graph\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9.png 535w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-9-310x236.png 310w\" sizes=\"(max-width: 535px) 100vw, 535px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/buffer.com\/\" rel=\"nofollow\"><em>Buffer<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses, agencies<\/p>\n<p><strong>Coolest feature:<\/strong> Simple Instagram performance tracking, including Stories analytics<\/p>\n<p><strong>Price: <\/strong>Starting at $6\/month for 1 social channel<\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Buffer is primarily a social media scheduler for Instagram, Facebook, X, TikTok, Pinterest, and LinkedIn.<\/p>\n<p>When it comes to analytics, Buffer is relatively light on features. It doesn\u2019t offer analytics for all platforms and doesn\u2019t come with social listening features or competitive benchmarking. However, Buffer\u2019s user-friendly dashboard is simple and straightforward, making it great for social media managers who just want to get in, schedule, and get out.<\/p>\n<p><strong>Learn more: <\/strong>Read our guide to <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/hootsuite-vs-buffer\">Hootsuite vs. Buffer<\/a> for more on how these platforms compare.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"4_Hubspot\"><a rel=\"nofollow\" id=\"post-462265-_doufs85nfla9\"\/>4. Hubspot<\/span><\/h3>\n<figure class=\"wp-block-image size-large\"><picture decoding=\"async\" class=\"wp-image-462447\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-310x200.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-768x494.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10.png.webp 867w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20399'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"399\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png?resize=620%2C399&#038;ssl=1\" alt=\"HubSpot graph of\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-310x200.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-768x494.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10.png 867w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462447\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-310x200.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-768x494.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10.png.webp 867w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"399\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png?resize=620%2C399&#038;ssl=1\" alt=\"HubSpot graph of\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-620x399.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-310x200.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10-768x494.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-10.png 867w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.hubspot.com\/products\/marketing\/social-inbox\" rel=\"nofollow\"><em>HubSpot<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Marketing teams at larger companies focused on understanding how social marketing efforts impact the customer journey<\/p>\n<p><strong>Coolest feature:<\/strong> Integration with your CRM to track data like new contacts driven by social media<\/p>\n<p><strong>Price: <\/strong>Starting at $800\/month<\/p>\n<p><strong>Skill level:<\/strong> Advanced<\/p>\n<p>Hubspot is a bit different from some of the other social media analytics tools on this list. With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records.<\/p>\n<p>That means it\u2019s best for brands that develop long-standing customer relationships, both before and after purchase, and that use multiple marketing approaches rather than sticking to social.<\/p>\n<p>Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/hubspot\">You can add Hubspot to your Hootsuite dashboard <\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"5_Later\"><a rel=\"nofollow\" id=\"post-462265-_vyd5jrgkvb96\"\/>5. <a rel=\"nofollow\" href=\"https:\/\/later.com\/\" rel=\"nofollow\">Later<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462452\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-310x267.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11.png.webp 686w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20534'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"534\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png?resize=620%2C534&#038;ssl=1\" alt=\"Later profile views and follower growth\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-310x267.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11.png 686w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462452\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-310x267.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11.png.webp 686w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"534\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png?resize=620%2C534&#038;ssl=1\" alt=\"Later profile views and follower growth\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-620x534.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11-310x267.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-11.png 686w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/later.com\/instagram-scheduler\/analytics\/\" rel=\"nofollow\"><em>Later<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Business owners who run their own social media, solo social media managers at small-to-medium-sized businesses<\/p>\n<p><strong>Coolest feature: <\/strong>Link in Bio page data flow to track website clicks from Instagram and TikTok<\/p>\n<p><strong>Price: <\/strong>Starting at $25\/month<\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Later really shines for smaller brands and creators who like to visualize and preview social media content before they post.<\/p>\n<p>While Later can also help you measure the performance of your social media content and optimize posting times, the platform lacks some more advanced analytics features like competitive analysis and industry benchmarking.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.hootsuite.com\/hootsuite-vs-later\">Compare Later and Hootsuite<\/a> to see which solution is best for you.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"6_Rival_IQ\"><a rel=\"nofollow\" id=\"post-462265-_q38oz8xk0cvu\"\/><strong>6. <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.rivaliq.com\/\" rel=\"nofollow\">Rival IQ<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462457\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-310x109.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-768x269.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12.png.webp 1072w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20217'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"217\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png?resize=620%2C217&#038;ssl=1\" alt=\"Rival IQ popular topics and post types\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-310x109.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-768x269.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12.png 1072w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462457\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-310x109.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-768x269.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12.png.webp 1072w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"217\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png?resize=620%2C217&#038;ssl=1\" alt=\"Rival IQ popular topics and post types\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-620x217.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-310x109.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12-768x269.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-12.png 1072w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.rivaliq.com\/product\/social-posts-analysis\/\" rel=\"nofollow\"><em>Rival IQ<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Social media managers who crave stats<\/p>\n<p><strong>Coolest feature: <\/strong>Free head-to-head reports against individual competitor accounts on Instagram, TikTok, Facebook, and X<\/p>\n<p><strong>Price:<\/strong> From $239 per month<\/p>\n<p><strong>Skill level:<\/strong> intermediate<\/p>\n<p>Rival IQ was designed to let social media managers be data scientists, without the pesky certification. Rival IQ delivers on-demand analytical data, alerts, and custom reports from major social media platforms.<\/p>\n<p>Easily conduct a competitive analysis or a complete social media audit with Rival IQ\u2019s in-depth reporting. Then, present your findings to your stakeholders and marketing team with fully customizable charts, graphics, and dashboards.<\/p>\n<p>Rival IQ isn\u2019t just for the big picture. Comprehensive social post analytics lets you see exactly which posts work for each platform and identify why they work.<\/p>\n<p><strong>Pro tip:<\/strong> Getting owned by the competition? With Rival IQ you can also analyze your competitors\u2019 social media accounts. See what works for them and look for ways to incorporate those techniques into your own social media presence.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.rivaliq.com\/signup\/\">Try a demo or start your free trial with Rival IQ<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"7_Talkwalker_by_Hootsuite\"><strong>7. <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/\">Talkwalker by Hootsuite<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462472\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png.webp 604w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15-310x241.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20604%20469'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 604px) 100vw, 604px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"469\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png?resize=604%2C469&#038;ssl=1\" alt=\"Talkwalker owned versus earned graph and engagement\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png 604w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15-310x241.png 310w\" data-lazy-sizes=\"(max-width: 604px) 100vw, 604px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462472\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png.webp 604w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15-310x241.png.webp 310w\" sizes=\"(max-width: 604px) 100vw, 604px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"604\" height=\"469\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png?resize=604%2C469&#038;ssl=1\" alt=\"Talkwalker owned versus earned graph and engagement\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15.png 604w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-15-310x241.png 310w\" sizes=\"(max-width: 604px) 100vw, 604px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/\">Talkwalker by Hootsuite<\/a><\/em><\/p>\n<p><strong>Best for:<\/strong> social media managers, PR and communications teams, brand monitors, product marketers, researchers<\/p>\n<p><strong>Coolest feature:<\/strong> Monitor conversations from more than 150 million sources to analyze engagement, potential reach, comments, sentiment, and emotions<\/p>\n<p><strong>Price: <\/strong>Pricing upon request \u2013\u00a0<a rel=\"nofollow\" href=\"https:\/\/www.talkwalker.com\/pricing\">request a demo for more details<\/a><\/p>\n<p><strong>Skill level:<\/strong> Intermediate to advanced<\/p>\n<p>Talkwalker offers analytics related to social conversations beyond your owned social properties, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Mentions<\/li>\n<li>Brand sentiment<\/li>\n<li>Important influencers<\/li>\n<li>Conversation clusters<\/li>\n<\/ul>\n<p>You can filter by region, demographics, device, type of content, and more.<\/p>\n<p>Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/best-time-to-post-on-social-media\/\">best times for your brand to post on social media<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"8_Brandwatch\"><a rel=\"nofollow\" id=\"post-462265-_2ef4v4c9y8mh\"\/><strong>8.<\/strong> <a rel=\"nofollow\" href=\"https:\/\/www.brandwatch.com\/\" rel=\"nofollow\">Brandwatch<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462467\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-310x169.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-768x420.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14.png.webp 1005w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20339'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"339\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png?resize=620%2C339&#038;ssl=1\" alt=\"Brandwatch fan development graph and increase by channel\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-310x169.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-768x420.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14.png 1005w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462467\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-310x169.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-768x420.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14.png.webp 1005w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"339\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png?resize=620%2C339&#038;ssl=1\" alt=\"Brandwatch fan development graph and increase by channel\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-620x339.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-310x169.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14-768x420.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-14.png 1005w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.brandwatch.com\/\" rel=\"nofollow\"><em>Brandwatch<\/em><\/a><\/p>\n<p><strong>Best for: <\/strong>PR and communications teams, social media marketers who focus on engagement and brand monitoring<\/p>\n<p><strong>Coolest feature:<\/strong> Track and analyze data from more than 100 million sources, including blogs, forums, and review sites, as well as social networks<\/p>\n<p><strong>Price:<\/strong> Pricing available on request <\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Brandwatch offers a powerful suite of tools that allow you to track and analyze your social media accounts while also monitoring brand reputation and social share of voice.<\/p>\n<p>Brandwatch Consumer Research pulls from more than 1.4 trillion posts, with AI tools to help you filter out the trends and data that are most relevant to your business. You can set up email alerts to keep you informed when sentiment or conversion volume change.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/brandwatch\">You can add Brandwatch to your Hootsuite dashboard<\/a> <a rel=\"nofollow\" id=\"post-462265-_v67lhfhkmaf\"\/><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"9_Keyhole\"><a rel=\"nofollow\" id=\"post-462265-_e73ad174g2ui\"\/><strong>9. <\/strong><a rel=\"nofollow\" href=\"https:\/\/keyhole.co\/\">Keyhole<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462477\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png.webp 502w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16-310x198.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20502%20320'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 502px) 100vw, 502px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"320\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png?resize=502%2C320&#038;ssl=1\" alt=\"Keyhole Starbucks coffee profile timeline and engagement\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png 502w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16-310x198.png 310w\" data-lazy-sizes=\"(max-width: 502px) 100vw, 502px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462477\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png.webp 502w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16-310x198.png.webp 310w\" sizes=\"(max-width: 502px) 100vw, 502px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"502\" height=\"320\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png?resize=502%2C320&#038;ssl=1\" alt=\"Keyhole Starbucks coffee profile timeline and engagement\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16.png 502w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-16-310x198.png 310w\" sizes=\"(max-width: 502px) 100vw, 502px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/keyhole.co\/\"><em>Keyhole<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Enterprise-level businesses and organizations<\/p>\n<p><strong>Coolest feature: <\/strong>Automated reports on influencer marketing campaign performance with a breakdown of social media ROI<\/p>\n<p><strong>Price:<\/strong> Starting at $89\/month<\/p>\n<p><strong>Skill level:<\/strong> Intermediate to advanced<\/p>\n<p>Keyhole lets you report on everything: social media campaigns, brand mentions and interactions, hashtag impact, and even influencer campaign results.<\/p>\n<p>You can drill down into your impressions, reach, share of voice, and even analyze your competitors\u2019 social media strategies.<\/p>\n<p>If you\u2019re using influencer marketing as part of your strategy, Keyhole has reporting capabilities that will let you identify the ideal influencers to work with and measure their performance over time.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\">How to identify and work with the best influencers<\/a>.<\/p>\n<h3 class=\"wp-block-heading\"><span id=\"10_Channelview_Insights\"><a rel=\"nofollow\" id=\"post-462265-_6i4be9uvhff7\"\/><strong>10. <\/strong><a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/channelview-insights\">Channelview Insights<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462482\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png.webp 531w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17-310x186.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20531%20319'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 531px) 100vw, 531px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"319\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png?resize=531%2C319&#038;ssl=1\" alt=\"Channelview Insights views by source\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png 531w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17-310x186.png 310w\" data-lazy-sizes=\"(max-width: 531px) 100vw, 531px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462482\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png.webp 531w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17-310x186.png.webp 310w\" sizes=\"(max-width: 531px) 100vw, 531px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"319\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png?resize=531%2C319&#038;ssl=1\" alt=\"Channelview Insights views by source\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17.png 531w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-17-310x186.png 310w\" sizes=\"(max-width: 531px) 100vw, 531px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.synaptive.com\/channelview-insights-youtube\"><em>Synaptive<\/em><\/a><\/p>\n<p><strong>Best for: <\/strong>YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels<\/p>\n<p><strong>Coolest feature:<\/strong> Analyze the performance of multiple YouTube channels and export PDF or CSV reports<\/p>\n<p><strong>Price:<\/strong> Starting at $8\/month (free for Hootsuite Enterprise users)<\/p>\n<p><strong>Skill level:<\/strong> All skill levels<\/p>\n<p>Channelview Insights allows you to analyze YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports.<\/p>\n<p>Easily see the following metrics in one place:<\/p>\n<ul class=\"wp-block-list\">\n<li>Views, engagement, subscription activity, and watch time<\/li>\n<li>Audience insights for demographics, geography, acquisition and more<\/li>\n<\/ul>\n<p><strong>Learn more:<\/strong><a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/channelview-insights\"> You can add Channelview Insights to your Hootsuite dashboard<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"11_Mentionlytics\"><a rel=\"nofollow\" id=\"post-462265-_m9ljfedrgi8a\"\/><strong>11. <\/strong><a rel=\"nofollow\" href=\"https:\/\/www.mentionlytics.com\/pricing\/\">Mentionlytics<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462487\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-310x232.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18.png.webp 659w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20465'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Mentionlytics social intelligence advisor\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-310x232.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18.png 659w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462487\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-310x232.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18.png.webp 659w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"465\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png?resize=620%2C465&#038;ssl=1\" alt=\"Mentionlytics social intelligence advisor\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-620x465.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18-310x232.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-18.png 659w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.mentionlytics.com\/\"><em>Mentionlytics<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses.<\/p>\n<p><strong>Coolest feature: <\/strong>Clear sentiment and share of voice analysis in multiple languages<\/p>\n<p><strong>Price<\/strong>: Starting at $69\/month<\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Want to get the big picture view of what\u2019s being said about your brand on the internet?<\/p>\n<p>Mentionlytics is a great entry point to using social media analytics for brand monitoring \u2014 especially if you run a global business in more than one language.<\/p>\n<p>It\u2019s also an effective tool for identifying influencers and tracking relevant hashtags.<\/p>\n<p><strong>Learn more:<\/strong><a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/mentionlytics\"> You can add Mentionlytics to your Hootsuite dashboard<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"12_Panoramiq_Insights\"><a rel=\"nofollow\" id=\"post-462265-_jxauvj6ggfek\"\/><strong>12. <\/strong><a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/panoramiq-insights\">Panoramiq Insights<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462492\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png.webp 569w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19-310x265.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20569%20487'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 569px) 100vw, 569px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"487\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png?resize=569%2C487&#038;ssl=1\" alt=\"Panoramiq Insights core analytics by gender and age\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png 569w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19-310x265.png 310w\" data-lazy-sizes=\"(max-width: 569px) 100vw, 569px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462492\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png.webp 569w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19-310x265.png.webp 310w\" sizes=\"(max-width: 569px) 100vw, 569px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"569\" height=\"487\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png?resize=569%2C487&#038;ssl=1\" alt=\"Panoramiq Insights core analytics by gender and age\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19.png 569w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-19-310x265.png 310w\" sizes=\"(max-width: 569px) 100vw, 569px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.synaptive.com\/panoramiq-insights-instagram\"><em>Synaptive<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Instagram marketers and creators<\/p>\n<p><strong>Coolest feature: <\/strong>Detailed Instagram Story analytics for multiple accounts<\/p>\n<p><strong>Price:<\/strong> Starting at $8\/month (free for Hootsuite Enterprise users)<\/p>\n<p><strong>Skill level:<\/strong> All skill levels<\/p>\n<p>Panoramiq Insights is perfect for Instagram marketers who want deeper insights on their Stories in particular.<\/p>\n<p>Among other things, Panoramiq Insights lets you:<\/p>\n<ul class=\"wp-block-list\">\n<li>Analyze follower demographics, including age, gender, country, city and language<\/li>\n<li>Monitor Instagram account activity (for multiple accounts), including views and new followers<\/li>\n<li>Find your best posts with view and engagement analytics<\/li>\n<li>Measure Story views and interactions<\/li>\n<\/ul>\n<p><strong>Learn more<\/strong>:<a rel=\"nofollow\" href=\"https:\/\/apps.hootsuite.com\/apps\/panoramiq-insights\"> You can add Panoramiq Insights to your Hootsuite dashboard<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"13_Quintly\"><a rel=\"nofollow\" id=\"post-462265-_s1lmy4knb4o3\"\/>13. Quintly<\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462512\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png.webp 601w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23-310x301.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20601%20584'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 601px) 100vw, 601px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"584\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png?resize=601%2C584&#038;ssl=1\" alt=\"Quintly graph of fans change and content optimization benchmark\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png 601w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23-310x301.png 310w\" data-lazy-sizes=\"(max-width: 601px) 100vw, 601px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462512\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png.webp 601w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23-310x301.png.webp 310w\" sizes=\"(max-width: 601px) 100vw, 601px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"584\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png?resize=601%2C584&#038;ssl=1\" alt=\"Quintly graph of fans change and content optimization benchmark\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23.png 601w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-23-310x301.png 310w\" sizes=\"(max-width: 601px) 100vw, 601px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.quintly.com\/\"><em>Quintly<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Social media managers at small-to-medium-sized businesses, enterprise-level companies, agencies<\/p>\n<p><strong>Coolest feature: <\/strong>Customizable dashboards that draw from more than 500 social media metrics<\/p>\n<p><strong>Price:<\/strong> Starting at $315\/month<\/p>\n<p><strong>Skill level:<\/strong> Intermediate to advanced<\/p>\n<p>Unlike many of the tools on this list, Quintly is exclusively a social media analytics tool. That means it\u2019s built solely to provide top-quality analytics, rather than bundling analytics with other social media management capabilities.<\/p>\n<p>Quintly provides detailed data and reports for Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat, along with competitor benchmarking.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-metrics\/\">The social media metrics you need to track in 2024<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"14_Iconosquare\"><a rel=\"nofollow\" id=\"post-462265-_f0398rditht1\"\/>14. <a rel=\"nofollow\" href=\"https:\/\/www.iconosquare.com\/\">Iconosquare<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462527\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png.webp 496w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26-310x219.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20496%20350'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 496px) 100vw, 496px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"350\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png?resize=496%2C350&#038;ssl=1\" alt=\"Iconosquare brand weekly report\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png 496w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26-310x219.png 310w\" data-lazy-sizes=\"(max-width: 496px) 100vw, 496px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462527\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png.webp 496w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26-310x219.png.webp 310w\" sizes=\"(max-width: 496px) 100vw, 496px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"496\" height=\"350\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png?resize=496%2C350&#038;ssl=1\" alt=\"Iconosquare brand weekly report\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26.png 496w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-26-310x219.png 310w\" sizes=\"(max-width: 496px) 100vw, 496px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.iconosquare.com\/\"><em>Iconosquare<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Solo entrepreneurs who manage their own social media accounts, social media managers at small-to-medium-sized businesses<\/p>\n<p><strong>Coolest feature: <\/strong>Reports (in PDF or XLS) include social images for clearer reporting and analysis<\/p>\n<p><strong>Price:<\/strong> Starting at $79\/month<\/p>\n<p><strong>Skill level:<\/strong> Beginner to intermediate<\/p>\n<p>Iconosquare allows you to report on brand metrics for multiple profiles across Instagram, Facebook, Twitter, LinkedIn, and TikTok. You can compare time periods and track more than 100 metrics as graphs or raw data.<\/p>\n<p>While you\u2019re at it, you can benchmark your performance against your competitors and set your reports to arrive in your inbox on a regular schedule.<\/p>\n<h2 class=\"wp-block-heading\"><span id=\"7_free_social_media_analytics_tools\"><a rel=\"nofollow\" id=\"post-462265-_gs94ia9id0nv\"\/>7 free social media analytics tools<\/span><\/h2>\n<h3 class=\"wp-block-heading\"><span id=\"15_Google_Analytics\"><a rel=\"nofollow\" id=\"post-462265-_mkld43dsyumf\"\/>15. <a rel=\"nofollow\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462497\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-310x183.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-768x454.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20.png.webp 952w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20367'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"367\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png?resize=620%2C367&#038;ssl=1\" alt=\"Google Analytics user acquisition and reports snapshot\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-310x183.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-768x454.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20.png 952w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462497\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-310x183.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-768x454.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20.png.webp 952w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"367\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png?resize=620%2C367&#038;ssl=1\" alt=\"Google Analytics user acquisition and reports snapshot\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-620x367.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-310x183.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20-768x454.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-20.png 952w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/benefits\/\"><em>Google<\/em><\/a><\/p>\n<p><strong>Best for:<\/strong> Social media professionals who work for a web-based business<\/p>\n<p><strong>Coolest feature:<\/strong> See how much traffic and leads flow to your website from your social media channels<\/p>\n<p><strong>Skill level: <\/strong>All skill levels<\/p>\n<p>Google Analytics is one of the best free tools to learn about your website visitors. If you\u2019re a social marketer who wants to drive traffic to your website, it\u2019s an invaluable resource.<\/p>\n<p>While it\u2019s not a standalone social media analytics tool, you can use it to set up reports that will help you:<\/p>\n<ul class=\"wp-block-list\">\n<li>See which social media platforms send you the most traffic<\/li>\n<li>See what content drives the most leads and traffic on which social networks<\/li>\n<li>Get to know your audience with demographic data<\/li>\n<li>Calculate the ROI of your social media campaigns<\/li>\n<\/ul>\n<p>With these data points, you\u2019ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google Analytics.<\/p>\n<p><strong>Learn more:<\/strong><a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/tracking-social-media-in-google-analytics\/\"> How to use Google Analytics to track social media success<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"16_Meta_Business_Suite_Insights\"><a rel=\"nofollow\" id=\"post-462265-_yp2fqlph2lny\"\/>16. <a rel=\"nofollow\" href=\"https:\/\/business.facebook.com\/\">Meta Business Suite Insights<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462502\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-310x136.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-768x337.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21.png.webp 1042w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20272'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"272\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png?resize=620%2C272&#038;ssl=1\" alt=\"Meta Business Suite Insights results graph Facebook and Instagram reach\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-310x136.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-768x337.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21.png 1042w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462502\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-310x136.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-768x337.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21.png.webp 1042w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"272\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png?resize=620%2C272&#038;ssl=1\" alt=\"Meta Business Suite Insights results graph Facebook and Instagram reach\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-620x272.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-310x136.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21-768x337.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-21.png 1042w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/business.facebook.com\/\"><em>Meta Business Suite<\/em><\/a><\/p>\n<p><strong>Available to:<\/strong> Facebook Pages and Instagram professional accounts<\/p>\n<p>The Insights tab within Meta Business Suite is the place to find account-, platform-, and post-level metrics for Facebook and Instagram side-by-side. You can also research the demographics of your audience and track your ad account spend.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/facebook-analytics-insights-beginners-guide\/\">3 Top Facebook analytics tools<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"17_Instagram_Insights\"><a rel=\"nofollow\" id=\"post-462265-_62px4cam3ham\"\/>17. Instagram Insights<\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-22.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462507\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-22.png.webp\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20286%20420'%3E%3C\/svg%3E\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"420\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-22.png?resize=286%2C420&#038;ssl=1\" alt=\"Instagram Insights Overview accounts reached and engagement approximate earnings and followers overview\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-22.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462507\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-22.png.webp\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"286\" height=\"420\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-22.png?resize=286%2C420&#038;ssl=1\" alt=\"Instagram Insights Overview accounts reached and engagement approximate earnings and followers overview\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/creators.instagram.com\/grow\/insights\"><em>Instagram<\/em><\/a><\/p>\n<p><strong>Available to:<\/strong> Business and creator accounts<\/p>\n<p>Instagram\u2019s in-app analytics tool offers account- and post-level data for metrics like reach and engagement. You can track trends in follower growth and identify all the different ways followers interact with your content.<\/p>\n<p>You can also learn about the demographics of your Instagram audience and track the performance of your Instagram Reels and Stories.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/instagram-analytics\/\">Guide to Smarter Results Tracking on Instagram<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"18_TikTok_Analytics\"><a rel=\"nofollow\" id=\"post-462265-_1f7jiu4f3lev\"\/>18. TikTok Analytics<\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462517\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png.webp 350w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24-310x621.png.webp 310w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20350%20701'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 350px) 100vw, 350px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"701\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png?resize=350%2C701&#038;ssl=1\" alt=\"TikTok Analytics overview of video views profile views and total followers\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png 350w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24-310x621.png 310w\" data-lazy-sizes=\"(max-width: 350px) 100vw, 350px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462517\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png.webp 350w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24-310x621.png.webp 310w\" sizes=\"(max-width: 350px) 100vw, 350px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"701\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png?resize=350%2C701&#038;ssl=1\" alt=\"TikTok Analytics overview of video views profile views and total followers\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24.png 350w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-24-310x621.png 310w\" sizes=\"(max-width: 350px) 100vw, 350px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.tiktok.com\/creator-academy\"><em>TikTok<\/em><\/a><\/p>\n<p><strong>Available to:<\/strong> TikTok business accounts<\/p>\n<p>TikTok\u2019s native analytics tool breaks your metrics down into overview data, content performance analytics, and follower demographics and growth.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"embed-youtube\"><noscript><iframe title=\"How to check and understand your TikTok analytics in 2023 | TUTORIAL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/JMyRpoAOcAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript><\/div>\n<\/div>\n<\/figure>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/tiktok-analytics\/\">4 TikTok analytics tools<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"19_X_Analytics\">19. <a rel=\"nofollow\" href=\"https:\/\/x.com\/i\/account_analytics\">X Analytics<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462522\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-310x229.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-768x568.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25.png.webp 866w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20459'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"459\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png?resize=620%2C459&#038;ssl=1\" alt=\"X analytics Tweet activity over 28 day period\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-310x229.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-768x568.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25.png 866w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462522\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-310x229.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-768x568.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25.png.webp 866w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"459\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png?resize=620%2C459&#038;ssl=1\" alt=\"X analytics Tweet activity over 28 day period\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-620x459.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-310x229.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25-768x568.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-25.png 866w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: X<\/em><\/p>\n<p><strong>Available to: <\/strong>X Premium users <\/p>\n<p>While X analytics are currently being modified, for the moment they allow you to understand the performance of your paid and organic X posts and learn which other X users have the most potential to amplify your content.<\/p>\n<p>You can access monthly highlights like top posts and top followers. It\u2019s a good place to get a snapshot of your best performing content and identify potential<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/influencer-marketing\/\"> influencers<\/a> or<a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/social-media-advocacy-brand-advocate\/\"> brand ambassadors<\/a>.<\/p>\n<p>You can also dig deeper to track the engagements and impressions on your content over a selected period.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/twitter-analytics-guide\/\">How to use X analytics<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"20_Pinterest_Analytics\">20. <a rel=\"nofollow\" href=\"http:\/\/analytics.pinterest.com\">Pinterest Analytics<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462532\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-310x225.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-768x557.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27.png.webp 897w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20449'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"449\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png?resize=620%2C449&#038;ssl=1\" alt=\"Pinterest analytics total conversions and activity funnel\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-310x225.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-768x557.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27.png 897w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462532\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-310x225.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-768x557.png.webp 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27.png.webp 897w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"449\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png?resize=620%2C449&#038;ssl=1\" alt=\"Pinterest analytics total conversions and activity funnel\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-620x449.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-310x225.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27-768x557.png 768w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-27.png 897w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/analytics.pinterest.com\/conversion-insights\"><em>Pinterest<\/em><\/a><\/p>\n<p><strong>Available to:<\/strong> Pinterest business accounts<\/p>\n<p>Pinterest\u2019s built-in free social media analysis tools help you understand your Pinterest audience\u2019s interests. You can track key metrics for paid and organic Pins, including impressions, engagements, video views, and profile visits. You\u2019ll also find Pinterest-specific stats like saves and closeups.<\/p>\n<p>If you add the Pinterest tag to your website, you can use Pinterest Analytics to track conversions.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/pinterest-analytics-for-business\/\">A Simple Guide to Using Pinterest Analytics<\/a><\/p>\n<h3 class=\"wp-block-heading\"><span id=\"21_LinkedIn_Page_Analytics\">21. <a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a547077\/linkedin-page-analytics-overview?lang=en\">LinkedIn Page Analytics<\/a><\/span><\/h3>\n<figure class=\"wp-block-image\"><a rel=\"nofollow\" href=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28.png?ssl=1\"><picture decoding=\"async\" class=\"wp-image-462537\"><source type=\"image\/webp\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-310x186.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28.png.webp 722w\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20620%20372'%3E%3C\/svg%3E\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"372\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png?resize=620%2C372&#038;ssl=1\" alt=\"LinkedIn Page Analytics graph of metrics and engagement\" data-lazy-srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-310x186.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28.png 722w\" data-lazy-sizes=\"(max-width: 620px) 100vw, 620px\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png\"\/>\n<\/picture>\n<noscript><picture decoding=\"async\" class=\"wp-image-462537\"><source type=\"image\/webp\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png.webp 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-310x186.png.webp 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28.png.webp 722w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"372\" src=\"https:\/\/i0.wp.com\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png?resize=620%2C372&#038;ssl=1\" alt=\"LinkedIn Page Analytics graph of metrics and engagement\" srcset=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-620x372.png 620w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28-310x186.png 310w, https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2024\/04\/social-media-analytics-tools-28.png 722w\" sizes=\"(max-width: 620px) 100vw, 620px\"\/>\n<\/picture>\n<\/noscript><\/a><\/figure>\n<p><em>Source: <\/em><a rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/help\/linkedin\/answer\/a550358\/\"><em>LinkedIn<\/em><\/a><\/p>\n<p><strong>Available to:<\/strong> LinkedIn Page admins<\/p>\n<p>LinkedIn Page Analytics provides data on your LinkedIn content, followers, visitors, leads, and competitors. You can also track your employee advocacy efforts, engagement with your career pages, and newsletter performance.<\/p>\n<p><strong>Learn more:<\/strong> <a rel=\"nofollow\" href=\"https:\/\/blog.hootsuite.com\/linkedin-analytics\/\">LinkedIn Analytics: The Complete Guide for Marketers<\/a><\/p>\n<p><strong>Track your social media performance and maximize your budget with Hootsuite. Publish your posts and analyze the results in the same, easy-to-use dashboard. Try it free today.<\/strong><\/p>\n<div class=\"side-rail-container\">\n<div class=\"side-rail-cta-inner-wrapper\">\n<div class=\"side-rail-cta style-default  rail-light\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img loading=\"lazy\" width=\"702\" height=\"536\" decoding=\"async\" class=\"icon\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\"http:\/\/www.w3.org\/2000\/svg\"%20viewBox='0%200%20702%20536'%3E%3C\/svg%3E\" data-lazy-src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"><img loading=\"lazy\" width=\"702\" height=\"536\" decoding=\"async\" class=\"icon\" src=\"https:\/\/blog.hootsuite.com\/wp-content\/plugins\/hs-content-upgrades\/images\/guide-icon.svg\"> --><\/p>\n<p><strong>All your social media analytics in one place<\/strong>. Use Hootsuite to see what\u2019s working and where to improve performance.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/blog.hootsuite.com\/social-media-analytics-tools\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let\u2019s take a look at some of the best (free and paid) options for 2024. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actionable insights to help you grow faster. Start free [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8921,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>21 of the Best Social Media Analytics Tools for 2024 - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/21-of-the-best-social-media-analytics-tools-for-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"21 of the Best Social Media Analytics Tools for 2024\" \/>\n<meta property=\"og:description\" content=\"Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let\u2019s take a look at some of the best (free and paid) options for 2024. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actionable insights to help you grow faster. Start free [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/okdesign.ca\/en\/21-of-the-best-social-media-analytics-tools-for-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"OK Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/okdesign.ca\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-07T17:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"OK Design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OK Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/\"},\"author\":{\"name\":\"OK Design\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\"},\"headline\":\"21 of the Best Social Media Analytics Tools for 2024\",\"datePublished\":\"2024-10-07T17:50:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/\"},\"wordCount\":3725,\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1\",\"articleSection\":[\"Agency\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/\",\"url\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/\",\"name\":\"21 of the Best Social Media Analytics Tools for 2024 - OK Design\",\"isPartOf\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1\",\"datePublished\":\"2024-10-07T17:50:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1\",\"width\":1080,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/okdesign.ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"21 of the Best Social Media Analytics Tools for 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/okdesign.ca\/en\/#website\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"name\":\"OK Design - Conception Graphiques et Sites Web\",\"description\":\"Conception graphique et sites Web\",\"publisher\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/okdesign.ca\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/okdesign.ca\/en\/#organization\",\"name\":\"OK Web Design\",\"url\":\"https:\/\/okdesign.ca\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1\",\"width\":7001,\"height\":1376,\"caption\":\"OK Web Design\"},\"image\":{\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/okdesign.ca\",\"https:\/\/www.instagram.com\/okdesignca\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75\",\"name\":\"OK Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g\",\"caption\":\"OK Design\"},\"sameAs\":[\"https:\/\/tup.kxe.temporary.site\"],\"url\":\"https:\/\/okdesign.ca\/en\/author\/okdesign\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"21 of the Best Social Media Analytics Tools for 2024 - OK Design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/okdesign.ca\/en\/21-of-the-best-social-media-analytics-tools-for-2024\/","og_locale":"en_US","og_type":"article","og_title":"21 of the Best Social Media Analytics Tools for 2024","og_description":"Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let\u2019s take a look at some of the best (free and paid) options for 2024. #1 Analytics Tool for Growth Beautiful reports. Clear data. Actionable insights to help you grow faster. Start free [&hellip;]","og_url":"https:\/\/okdesign.ca\/en\/21-of-the-best-social-media-analytics-tools-for-2024\/","og_site_name":"OK Design","article_publisher":"https:\/\/www.facebook.com\/okdesign.ca","article_published_time":"2024-10-07T17:50:00+00:00","og_image":[{"width":1080,"height":1080,"url":"https:\/\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png","type":"image\/png"}],"author":"OK Design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OK Design","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#article","isPartOf":{"@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/"},"author":{"name":"OK Design","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75"},"headline":"21 of the Best Social Media Analytics Tools for 2024","datePublished":"2024-10-07T17:50:00+00:00","mainEntityOfPage":{"@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/"},"wordCount":3725,"publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"image":{"@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1","articleSection":["Agency"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/","url":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/","name":"21 of the Best Social Media Analytics Tools for 2024 - OK Design","isPartOf":{"@id":"https:\/\/okdesign.ca\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage"},"image":{"@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1","datePublished":"2024-10-07T17:50:00+00:00","breadcrumb":{"@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#primaryimage","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1","width":1080,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/okdesign.ca\/21-of-the-best-social-media-analytics-tools-for-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/okdesign.ca\/"},{"@type":"ListItem","position":2,"name":"21 of the Best Social Media Analytics Tools for 2024"}]},{"@type":"WebSite","@id":"https:\/\/okdesign.ca\/en\/#website","url":"https:\/\/okdesign.ca\/en\/","name":"OK Design - Conception Graphiques et Sites Web","description":"Conception graphique et sites Web","publisher":{"@id":"https:\/\/okdesign.ca\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/okdesign.ca\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/okdesign.ca\/en\/#organization","name":"OK Web Design","url":"https:\/\/okdesign.ca\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","contentUrl":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2020\/09\/OKDesign-W.png?fit=7001%2C1376&ssl=1","width":7001,"height":1376,"caption":"OK Web Design"},"image":{"@id":"https:\/\/okdesign.ca\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/okdesign.ca","https:\/\/www.instagram.com\/okdesignca\/"]},{"@type":"Person","@id":"https:\/\/okdesign.ca\/en\/#\/schema\/person\/a8cdeff6d4fdb205ceabe60a22c77a75","name":"OK Design","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/414d6a655f4d2b769d207dd5f01fd608ffbb3f6a8992a451bdb6d00e62dac102?s=96&d=mm&r=g","caption":"OK Design"},"sameAs":["https:\/\/tup.kxe.temporary.site"],"url":"https:\/\/okdesign.ca\/en\/author\/okdesign\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/okdesign.ca\/wp-content\/uploads\/2024\/10\/Social-media-analytics-tools.png?fit=1080%2C1080&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/8920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/comments?post=8920"}],"version-history":[{"count":0,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/posts\/8920\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media\/8921"}],"wp:attachment":[{"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/media?parent=8920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/categories?post=8920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/okdesign.ca\/en\/wp-json\/wp\/v2\/tags?post=8920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}