{"id":8933,"date":"2024-10-08T19:52:14","date_gmt":"2024-10-08T19:52:14","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/ai-and-marketing-what-the-stats-show\/"},"modified":"2024-10-08T19:52:14","modified_gmt":"2024-10-08T19:52:14","slug":"ai-and-marketing-what-the-stats-show","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/ai-and-marketing-what-the-stats-show\/","title":{"rendered":"AI and marketing: What the stats show"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/06\/Shutterstock_1798108966-800x450.jpg?resize=800%2C450&#038;ssl=1\" class=\"attachment-large size-large wp-post-image\" alt=\"\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>There is a lot of talk about AI&#8217;s impact on digital marketing, but you need data to know if that talk is accurate. While there is a lot of data about it available, much is two or more years old. The speed of AI evolution since ChatGPT was unveiled in 2021 means those statistics are only good for showing how much things have changed.<\/p>\n<p>Here is data about marketers&#8217; attitudes toward and use of AI from surveys conducted in 2024.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-marketers-attitudes-towards-ai\">Marketers\u2019 attitudes towards AI<\/h2>\n<ul class=\"wp-block-list\">\n<li>71% expect generative AI to eliminate busy work and let them focus more on strategic work. (<a rel=\"nofollow\" href=\"https:\/\/www.salesforce.com\/news\/stories\/generative-ai-statistics\/#h-marketers-believe-generative-ai-will-transform-their-role-but-worry-about-accuracy\">Salesforce<\/a>)<\/li>\n<li>80% want AI to reduce time spent on repetitive, data-driven tasks. (<a rel=\"nofollow noopener\" href=\"https:\/\/www.marketingaiinstitute.com\/2024-state-of-marketing-ai-report\" target=\"_blank\">Marketing AI Institute<\/a>)<\/li>\n<li>64% want more actionable insights from marketing data. (Marketing AI Institute)<\/li>\n<li>70.6% believe AI can outperform humans in some way. (<a rel=\"nofollow\" href=\"https:\/\/influencermarketinghub.com\/ai-marketing-statistics\/\">InfluencerMarketingHub<\/a>)\u00a0<\/li>\n<li>50.6% expect AI to greatly enhance marketing efforts (InfluencerMarketingHub)<\/li>\n<li>67.3% expect AI will soon be making high-level strategic decisions. (InfluencerMarketingHub)<\/li>\n<li>63% say most content in 2024 will come from gen AI. (<a rel=\"nofollow noopener\" href=\"https:\/\/www.synthesia.io\/post\/ai-statistics\" target=\"_blank\">Synthesia<\/a>)<\/li>\n<li>56% say gen AI content outperforms human content. (Synthesia)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-employment-concerns\">Employment concerns\u00a0<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"alignright is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfD43NmURYy1ZB5JK4YLeYa7yb6DH2aUItLEmG8U_lnPD3PNJucIha3XXQTEe5d-Jqq-Sa68cheJKueanIu6SDt9_6yrhfMA0cWGx37X6Vkl6PDyh_hhNthAb4E6lpPwG51YFNTbzxNpl-8uieJH53tykFV?key=2i1C_sYru99y_96XS83Lgw\" alt=\"\" style=\"width:400px\" \/><figcaption class=\"wp-element-caption\"><em>Source: InfluencerMarketingHub<\/em><\/figcaption><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>59.8% fear AI could jeopardize their employment vs. 35.6% in 2023 (InfluencerMarketingHub)<\/li>\n<li>47% say AI will eliminate more jobs than it creates in the next three years, a 7 percentage point jump from 2023. (Marketing AI Institute)<\/li>\n<\/ul>\n<p>Belief AI will eliminate jobs, by employees\u2019 place in the organization:<\/p>\n<ul class=\"wp-block-list\">\n<li>50% of Executives (CEOs\/Presidents, CMOs, and Other C-suite executives)<\/li>\n<li>39% of Managers\u00a0<\/li>\n<li>40% of Entry level (Marketing AI Institute)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-use-concerns\">Use concerns<\/h2>\n<ul class=\"wp-block-list\">\n<li>60% are concerned AI content could harm brands through biases, plagiarism and value misalignment. (Synthesia)<\/li>\n<\/ul>\n<p>Marketers top three concerns about AI in general (Salesforce):<\/p>\n<ol class=\"wp-block-list\">\n<li>Accuracy and quality<\/li>\n<li>Trust<\/li>\n<li>Job loss<\/li>\n<\/ol>\n<p>Marketers&#8217; top three concerns about generative AI (Salesforce):&nbsp;<\/p>\n<ol class=\"wp-block-list\">\n<li>Data exposure or leakage<\/li>\n<li>Lack of necessary data<\/li>\n<li>Lack of strategy or use cases<\/li>\n<\/ol>\n<h2 class=\"wp-block-heading\" id=\"h-marketers-use-of-ai\">Marketers\u2019 use of AI<\/h2>\n<ul class=\"wp-block-list\">\n<li>85% of B2B marketers use gen AI, 76% are satisfied or very satisfied with the results. (<a rel=\"nofollow\" href=\"https:\/\/www.pipeline-360.com\/resources\/reports\/h2-2024-state-of-b2b-pipeline-growth\">Pipeline360<\/a>)<\/li>\n<li>99% are personally using AI in some fashion. (Marketing AI Institute)<\/li>\n<li>69.1% have integrated AI into marketing operations. (InfluencerMarketingHub)<\/li>\n<li>36% have AI infused into daily workflows, vs. 29% in 2023. (Marketing AI Institute)<\/li>\n<li>15% \u201ccouldn\u2019t live without AI\u201d vs. 6% in 2023. (Marketing AI Institute)<\/li>\n<li>24% say customer service AI is most helpful for their business. (Synthesia)<\/li>\n<\/ul>\n<p>Marketers&#8217; top AI use cases: (Salesforce)<\/p>\n<ol class=\"wp-block-list\">\n<li>Automating customer interactions<\/li>\n<li>Generating content<\/li>\n<li>Getting performance analytics<\/li>\n<\/ol>\n<p>The most common uses of gen AI by marketers: (Salesforce)<\/p>\n<ul class=\"wp-block-list\">\n<li>Basic content creation (76%)<\/li>\n<li>Writing copy (76%)<\/li>\n<li>Inspiring their creative thinking (71%)<\/li>\n<li>Analyzing market data (63%)<\/li>\n<li>Generating image assets (62%)\u00a0<\/li>\n<\/ul>\n<p>Level of understanding of gen AI (Marketing AI Institute)<\/p>\n<ul class=\"wp-block-list\">\n<li>Intermediate: 61% vs. 54% in 2023.\u00a0<\/li>\n<li>Advanced: 16%\u00a0 vs. 11% 2023\u00a0<\/li>\n<\/ul>\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfJPYCk2OK6dj9n0iF-7lSJiGruhj7JC0DQSaLobHRC4eG8y8L5DUAOLjD57bHXLAe6WGlVpYuHQZyN451yupiAK02EOnmXtn7yjMC2bkWAoM9KxhdTayDRB54XlNjUr2YG8f8SCOzS_k1rmX9psLKI6u7X?key=2i1C_sYru99y_96XS83Lgw\" alt=\"\" \/><figcaption class=\"wp-element-caption\"><em>Source: <a rel=\"nofollow noopener\" href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\">HubSpot<\/a><\/em><\/figcaption><\/figure>\n<h2 class=\"wp-block-heading\" id=\"h-implementation\">Implementation<\/h2>\n<ul class=\"wp-block-list\">\n<li>32% of marketing organizations have fully implemented AI. (Salesforce)<\/li>\n<li>43% of marketing organizations are experimenting with it. (Salesforce)<\/li>\n<li>51% are either piloting or scaling AI vs. 42% in 2023. (Marketing AI Institute)<\/li>\n<li>42.2% say GenAI has led to transformative changes in marketing strategies. (InfluencerMarketingHub)<\/li>\n<li>~70% report technical challenges with AI marketing software: integration, compatibility, steep learning curve. (InfluencerMarketingHub)<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-barriers-to-adoption\">Barriers to adoption<\/h2>\n<ul class=\"wp-block-list\">\n<li>71.7% of non-adopters say lack of understanding is main barrier vs. 41.9% in 2023. (InfluencerMarketingHub)<\/li>\n<li>67% say lack of education and training is the top barrier vs. 64% in 2023. (Marketing AI Institute)\u00a0<\/li>\n<li>23% say organization has AI education\/training for the marketing team. (Marketing AI Institute)<\/li>\n<li>39% of marketers don\u2019t know how to use gen AI safely. (Salesforce)<\/li>\n<li>43% say they don\u2019t know how to get the most value out of gen AI. (Salesforce)<\/li>\n<li>54% say gen AI training programs are important for successfully using it in their role. (Salesforce)<\/li>\n<li>70% say employer does not provide gen AI training. (Salesforce)<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-top-ai-organizational-barriers-to-adoption-of-ai\">Top AI organizational barriers to adoption of AI<\/h3>\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfHVBdqI3cFa3b4jpNJ4kxKkoJfYKvMJALcQhWxG6aC_xwBGsx_iLZu3CSg8VAdqzWnPCA7cI-oNFlm106EeYUzGsoySieCC37suqq9OAv03CEy4W2fpWSuY7hSGuyRA9_Lnk3j3T9hyK7wkx9cRaYjJbkH?key=2i1C_sYru99y_96XS83Lgw\" alt=\"\" style=\"width:600px\" \/><figcaption class=\"wp-element-caption\"><em>Source: InfluencerMarketingHub<\/em><\/figcaption><\/figure>\n<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row\">\n<div class=\"col-12\">\n<div id=\"nl-inline-error\" class=\"alert alert-danger mb-1 d-none\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"row align-items-center justify-content-center nl-inline-container\">\n<div class=\"col-12 col-lg-auto pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Email:<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-8 pe-lg-0\">\n<div class=\"form-nl-inline\">\n<div class=\"row g-0\">\n<div class=\"form-group col-12 col-lg-8 mb-0\">\n<p>\t\t\t\t\t\t\t<label for=\"nl-inlineEmail\" class=\"visually-hidden\">Business email address<\/label><\/p><\/div>\n<div class=\"col-12 col-lg-4 col-xl-4 mb-0\">\n<div id=\"article_inline_captcha\"><\/div>\n<p>\t\t\t\t\t\t\t<button id=\"inline-button\" class=\"btn btn-newsletter inlineButton w-100 rounded-0\" type=\"submit\" name=\"submit_button\">Sign me up!<\/button><br \/>\n\t\t\t\t\t\t\t<button id=\"nl-inline-processing\" class=\"d-none btn btn-newsletter inlineButton w-100 rounded-0\" type=\"button\" disabled><span class=\"spinner-border spinner-border-sm\" role=\"status\" aria-hidden=\"true\"><\/span>&nbsp;&nbsp;&nbsp;Processing&#8230;<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-auto\">\n<p class=\"text-center mb-0\" style=\"font-size: .75rem\"><a rel=\"nofollow noopener\" class=\"nl-terms\" href=\"https:\/\/martech.org\/terms-of-service\/\" target=\"_blank\" aria-label=\"opens in a new tab\">See terms.<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/martech.org\/ai-and-marketing-what-the-stats-show\/\">AI and marketing: What the stats show<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/martech.org\">MarTech<\/a>.<\/p>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/ai-and-marketing-what-the-stats-show\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a lot of talk about AI&#8217;s impact on digital marketing, but you need data to know if that talk is accurate. While there is a lot of data about it available, much is two or more years old. The speed of AI evolution since ChatGPT was unveiled in 2021 means those statistics are [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI and marketing: What the stats show - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/okdesign.ca\/en\/ai-and-marketing-what-the-stats-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI and marketing: What the stats show\" \/>\n<meta property=\"og:description\" content=\"There is a lot of talk about AI&#8217;s impact on digital marketing, but you need data to know if that talk is accurate. 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While there is a lot of data about it available, much is two or more years old. 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