{"id":8945,"date":"2024-10-09T20:48:01","date_gmt":"2024-10-09T20:48:01","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/how-social-listening-increases-customer-advocacy-6-examples\/"},"modified":"2024-10-09T20:48:01","modified_gmt":"2024-10-09T20:48:01","slug":"how-social-listening-increases-customer-advocacy-6-examples","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/how-social-listening-increases-customer-advocacy-6-examples\/","title":{"rendered":"How social listening increases customer advocacy: 6 examples"},"content":{"rendered":"


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The customer is always right.<\/p>\n

Really<\/em>. The success of your brand depends on their good word.<\/p>\n

That\u2019s why customer advocates \u2014 those who shout their love for your brand \u2014 are worth their weight in sales.<\/p>\n

Where to find these zealous patrons? Hint: Listen up.<\/p>\n

We\u2019re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.<\/p>\n

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Bonus<\/strong>: Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening<\/strong><\/span>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

What is customer advocacy?<\/strong><\/span><\/h2>\n

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they\u2019ll promote your brand and recommend it to others.<\/p>\n

Why? Consumers trust what other consumers say over a brand\u2019s own marketing.<\/p>\n

In fact, 34% of consumers<\/a> say \u201ctoo much self-promotion\u201d is a major turn-off in how they perceive brands on social.<\/p>\n

By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline.<\/p>\n

The key: Social media listening<\/a> (keep reading).<\/p>\n

How do social listening and customer advocacy work together?<\/strong><\/span><\/h2>\n

In 2024, social media platforms are the <\/em>place for consumers to voice their opinions and influence others.<\/p>\n

With a social media listening strategy<\/a> (and the right tools), brands can track and analyze these conversations. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more.<\/p>\n

The result? Creating products and a customer journey that consumers freely rave about.<\/p>\n

And that\u2019s just the tip of the iceberg. Here are some ways social listening and customer advocacy work together:<\/p>\n

Surfacing customer (and prospect) insights<\/strong><\/h3>\n

Your audience will tell you what they want from you \u2014 you simply have to listen<\/strong>.<\/p>\n

From the good to the bad to the to-be-improved, social listening lets you collect and treat these conversations as real-time customer feedback<\/a>.<\/p>\n

Like Notion\u2019s social media team acknowledging and noting product improvements on X:<\/p>\n

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Thank you for the feedback on font sizes! We’ll share this with our team for consideration.<\/p>\n

\u2014 Notion (@NotionHQ) September 11, 2024<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

That way, you can better your offering and<\/em> relationship with buyers. Win-win.<\/p>\n

Identifying (and engaging) brand advocates<\/strong><\/h3>\n

Think of social listening as an amusement park fastpass \u2014 only instead of gaining front-of-the-line coaster access, it\u2019s finding out the folks who repeatedly engage with or mention your brand, products, or services.<\/p>\n

Whether it\u2019s a shining review on X or a TikTok praising your latest product, the top tools make it easy to filter through the noise, so you can reach out to customer advocates<\/a> and engage them in meaningful ways.<\/p>\n

Brands like Knix<\/a> leverage user-generated content (UGC)<\/a> to break up a feed of traditional marketing posts:<\/p>\n

\"Knix<\/figure>\n

Source: <\/em>Knix on Instagram<\/em><\/a><\/p>\n

Spotlighting this authentic content not only acts as a trust signal for prospective buyers \u2014 it\u2019s the first act in a new wave of brand advocates.<\/p>\n

Tip: <\/strong>Spot an influencer gushing over your brand? Teaming up with those who already love what you do make for the most authentic, impactful partnerships!<\/p>\n

Building customer-centric strategies based on listening insights<\/strong><\/h3>\n

Not only does social listening spotlight the volume of customer pain points and feedback, it\u2019s top-notch insight into how your current processes are equipped to handle them.<\/p>\n

If you\u2019re sensing an overload of feedback or support requests beyond your team\u2019s capacity, it\u2019s a sign to develop your customer experience<\/a>.<\/p>\n

For example, tech companies like Slack involve customers in their product development process.<\/p>\n

\"Slack<\/figure>\n

Source: <\/em>Slack<\/em><\/a><\/p>\n

Through Slack\u2019s beta program, those who opt in get updates before they become available to the general public. And if they have concerns or suggestions, they can submit them to Slack\u2019s team as feedback.<\/p>\n

Your social listening insights will give you hints for what makes the most sense for you and your brand. From there, you can develop feedback implementation processes and improve relationship management.<\/p>\n

Do it right, and you\u2019re on track to become a customer-centric, advocate-worthy business.<\/p>\n

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\n\t\t\t\t\t\t\t\t\t\t#1 Easy Social Listening\t\t\t\t\t\t\t\t\t<\/span><\/p>\n

Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter.<\/span><\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tStart free 30-day trial<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Measuring the reach and sentiment of brand mentions<\/strong><\/h3>\n

If your brand sentiment takes a nosedive (or the polar opposite), your social team will be the first to know.<\/p>\n

Social media listening tools like Hootsuite Listening<\/a> use enhanced sentiment analysis to tell you how consumers really feel and<\/em> how many feel that way.<\/p>\n

\"Hootsuite<\/figure>\n

The correct tool will not just warn you, but make sure you have real-time insights to get to the root of the issue, fast.<\/p>\n

How to use social listening to find customer advocates<\/strong><\/span><\/h2>\n

Good news: Your existing and future customer advocates are waiting to be found, listened to, and engaged via Hootsuite.<\/p>\n

Even better news: Every Hootsuite plan includes everything you need to get started.<\/p>\n

\"Hootsuite<\/figure>\n

Use Listening Basics to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand.<\/p>\n

You can track what people are saying about you, your top competitors, your products \u2014 up to two keywords tracking anything at all over the last seven days.<\/p>\n

Plus, you can use Quick Search to analyze things like:<\/p>\n