{"id":8953,"date":"2024-10-10T18:41:23","date_gmt":"2024-10-10T18:41:23","guid":{"rendered":"https:\/\/tup.kxe.temporary.site\/what-are-marketers-investment-priorities-as-2024-winds-down\/"},"modified":"2024-10-10T18:41:23","modified_gmt":"2024-10-10T18:41:23","slug":"what-are-marketers-investment-priorities-as-2024-winds-down","status":"publish","type":"post","link":"https:\/\/okdesign.ca\/en\/what-are-marketers-investment-priorities-as-2024-winds-down\/","title":{"rendered":"What are marketers&#8217; investment priorities as 2024 winds down?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div itemprop=\"articleBody\">\n<div class=\"bialty-container\">\n<p>Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years.\u00a0<\/p>\n<p>Dotdigital\u2019s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.\u00a0<\/p>\n<p>Among the topics we cover in this 12-minute episode:<\/p>\n<ul class=\"wp-block-list\">\n<li>What marketers will look for from marketing automation platforms in the future.<\/li>\n<li>The varied applications of AI in marketing organizations.\u00a0<\/li>\n<li>Why Juliette thinks authenticity will be a focal point for marketers in 2025.\u00a0<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/martech.org\/marketers-investment-priorities-2025\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"S02E11 -What are marketers' investment priorities as 2024 winds down?\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1017988188?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1017988188?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"S02E11 -What are marketers' investment priorities as 2024 winds down?\"><\/iframe><\/noscript><\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM -->\n<\/div>\n<hr\/>\n<div class=\"google-news-link text-center\">\n\t\t\t\t\t\t\t<a rel=\"nofollow noopener\" class=\"\" href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&amp;gl=US&amp;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\"><em>Add MarTech to your Google News feed.<\/em>\u00a0\u00a0\u00a0\u00a0<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" alt=\"Google News\" width=\"140\" height=\"38\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\"\/><img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/themes\/tdm-editorial\/img\/icons\/google_news.png?resize=140%2C38&#038;ssl=1\" alt=\"Google News\" width=\"140\" height=\"38\"\/><\/a><\/p>\n<hr\/><\/div>\n<p><!-- START EOS SPACE --><\/p>\n<p><!-- END EOS SPACE -->\t\t\t\t\t<\/p>\n<div class=\"about-author\">\n<p>About the author<\/p>\n<div class=\"information\">\n<div class=\"author-module\">\n<div class=\"row\">\n<div class=\"col-12 col-lg-3 text-center\">\n<div class=\"avatar\">\n\t\t\t\t\t\t<img data-recalc-dims=\"1\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" alt=\"Mike Pastore\" width=\"140\" height=\"140\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp?resize=140%2C140&#038;ssl=1\"\/><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-fluid rounded-circle avatar-border\" src=\"https:\/\/i0.wp.com\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp?resize=140%2C140&#038;ssl=1\" alt=\"Mike Pastore\" width=\"140\" height=\"140\"\/>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-9\">\n<div class=\"about\">\n<p>\t\t\t\t\t\tMike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.\t\t\t\t\t<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>\n\t\t\t\t\t<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/martech.org\/marketers-investment-priorities-2025\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years.\u00a0 Dotdigital\u2019s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":7574,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What are marketers&#039; investment priorities as 2024 winds down? - OK Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/okdesign.ca\/en\/what-are-marketers-investment-priorities-as-2024-winds-down\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are marketers&#039; investment priorities as 2024 winds down?\" \/>\n<meta property=\"og:description\" content=\"Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years.\u00a0 Dotdigital\u2019s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. 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